Study Guide

Objectives (course unit)

During the course, the students develop their own professional growth in a pragmatic and self-motivated way, utilizing the tools and principles offered by coaching. The role of coaching is to challenge and support the students’ activities, both individually and in a team. The students begin to build a professional portfolio, which is supplemented and updated through the studies.

Objectives:
After completing the course the students
- are able to identify their own starting points and to set overall goals, for both personal and professional growth
- understand their own and others' activities in the team
- know the importance of co-operation, communication skills, responsibility, commitment, lifelong learning and tolerance for change in the professional development
- are able to perceive business entities
- are able to search for information and to analyze different areas of business reflecting with their own development points and strengths
- are able to utilize online materials for job search
- know working life customs and current phenomena
- acknowledge the importance of independent accountability for their own professional development and learning.

Content (course unit)

ME AS AN INDIVIDUAL
What are my starting points for professional growth?
What are my personal strengths and development goals?
How do I work to achieve my goal?

ME AS A TEAM PLAYER
What are the key operating principles and principles for team operations?
What kind of a communicator am I in a team?
How do I contribute to achieving my team goals?

ME IN THE BUSINESS SECTOR
How is business evolving and changing?
What kinds of opportunities does it offer in the future?
What are the current business phenomena?

ME AT WORK
What kinds of future working life skills should I have?
What kind of orientation path do I choose in my studies?
How do I place and apply for a job?

Assessment criteria, pass/fail (course unit)

Pass (S) / Fail (0)
The student is actively involved in coaching and completes all individual and team assignments given during the whole course of the 1st academic year.

Assessment scale

0-5

Objectives (course unit)

During the course, the students develop their own professional growth in a pragmatic and self-motivated way, utilizing the tools and principles offered by coaching. The role of coaching is to challenge and support the students’ activities, both individually and in a team. The students begin to build a professional portfolio, which is supplemented and updated through the studies.

Objectives:
After completing the course the students
- are able to identify their own starting points and to set overall goals, for both personal and professional growth
- understand their own and others' activities in the team
- know the importance of co-operation, communication skills, responsibility, commitment, lifelong learning and tolerance for change in the professional development
- are able to perceive business entities
- are able to search for information and to analyze different areas of business reflecting with their own development points and strengths
- are able to utilize online materials for job search
- know working life customs and current phenomena
- acknowledge the importance of independent accountability for their own professional development and learning.

Content (course unit)

ME AS AN INDIVIDUAL
What are my starting points for professional growth?
What are my personal strengths and development goals?
How do I work to achieve my goal?

ME AS A TEAM PLAYER
What are the key operating principles and principles for team operations?
What kind of a communicator am I in a team?
How do I contribute to achieving my team goals?

ME IN THE BUSINESS SECTOR
How is business evolving and changing?
What kinds of opportunities does it offer in the future?
What are the current business phenomena?

ME AT WORK
What kinds of future working life skills should I have?
What kind of orientation path do I choose in my studies?
How do I place and apply for a job?

Assessment criteria, pass/fail (course unit)

Pass (S) / Fail (0)
The student is actively involved in coaching and completes all individual and team assignments given during the whole course of the 1st academic year.

Assessment scale

0-5

Objectives (course unit)

During the course, the students develop their own professional growth in a pragmatic and self-motivated way, utilizing the tools and principles offered by coaching. The role of coaching is to challenge and support the students’ activities, both individually and in a team. The students begin to build a professional portfolio, which is supplemented and updated through the studies.

Objectives:
After completing the course the students
- are able to identify their own starting points and to set overall goals, for both personal and professional growth
- understand their own and others' activities in the team
- know the importance of co-operation, communication skills, responsibility, commitment, lifelong learning and tolerance for change in the professional development
- are able to perceive business entities
- are able to search for information and to analyze different areas of business reflecting with their own development points and strengths
- are able to utilize online materials for job search
- know working life customs and current phenomena
- acknowledge the importance of independent accountability for their own professional development and learning.

Content (course unit)

ME AS AN INDIVIDUAL
What are my starting points for professional growth?
What are my personal strengths and development goals?
How do I work to achieve my goal?

ME AS A TEAM PLAYER
What are the key operating principles and principles for team operations?
What kind of a communicator am I in a team?
How do I contribute to achieving my team goals?

ME IN THE BUSINESS SECTOR
How is business evolving and changing?
What kinds of opportunities does it offer in the future?
What are the current business phenomena?

ME AT WORK
What kinds of future working life skills should I have?
What kind of orientation path do I choose in my studies?
How do I place and apply for a job?

Assessment criteria, pass/fail (course unit)

Pass (S) / Fail (0)
The student is actively involved in coaching and completes all individual and team assignments given during the whole course of the 1st academic year.

Assessment scale

0-5

Objectives (course unit)

During the course, the students develop their own professional growth in a pragmatic and self-motivated way, utilizing the tools and principles offered by coaching. The role of coaching is to challenge and support the students’ activities, both individually and in a team. The students begin to build a professional portfolio, which is supplemented and updated through the studies.

Objectives:
After completing the course the students
- are able to identify their own starting points and to set overall goals, for both personal and professional growth
- understand their own and others' activities in the team
- know the importance of co-operation, communication skills, responsibility, commitment, lifelong learning and tolerance for change in the professional development
- are able to perceive business entities
- are able to search for information and to analyze different areas of business reflecting with their own development points and strengths
- are able to utilize online materials for job search
- know working life customs and current phenomena
- acknowledge the importance of independent accountability for their own professional development and learning.

Content (course unit)

ME AS AN INDIVIDUAL
What are my starting points for professional growth?
What are my personal strengths and development goals?
How do I work to achieve my goal?

ME AS A TEAM PLAYER
What are the key operating principles and principles for team operations?
What kind of a communicator am I in a team?
How do I contribute to achieving my team goals?

ME IN THE BUSINESS SECTOR
How is business evolving and changing?
What kinds of opportunities does it offer in the future?
What are the current business phenomena?

ME AT WORK
What kinds of future working life skills should I have?
What kind of orientation path do I choose in my studies?
How do I place and apply for a job?

Assessment criteria, pass/fail (course unit)

Pass (S) / Fail (0)
The student is actively involved in coaching and completes all individual and team assignments given during the whole course of the 1st academic year.

Assessment scale

0-5

Objectives (course unit)

During the course the students continue to improve their working life metaskills and professional know-how. Development discussion with the coach is included in the course.

Course Learning Outcomes:
After completing the course the students
- have improved their working life metaskills
- can utilize the variety of possibilities to study and can plan their studies according to their career plan
- know the process of applying for a job.

Content (course unit)

What kinds of career paths do business administration students have?
How to improve professional know-how and expertise?
How to develop the preparedness to apply for a job?
How to draw up a portfolio showing professional know-how?

Assessment criteria, pass/fail (course unit)

Approved
The student has completed the given exercises and thus they can combine the discussed subjects with professional context. They can observe and assess subjects from their own and their community’s point of view.

Fail
The student has not completed the given exercises and thus does not recognize the meaning of the discussed subjects in their studies and in searching for a job.

Assessment scale

Pass/Fail

Objectives (course unit)

During the course the students continue to improve their working life metaskills and professional know-how. Development discussion with the coach is included in the course.

Course Learning Outcomes:
After completing the course the students
- have improved their working life metaskills
- can utilize the variety of possibilities to study and can plan their studies according to their career plan
- know the process of applying for a job.

Content (course unit)

What kinds of career paths do business administration students have?
How to improve professional know-how and expertise?
How to develop the preparedness to apply for a job?
How to draw up a portfolio showing professional know-how?

Assessment criteria, pass/fail (course unit)

Approved
The student has completed the given exercises and thus they can combine the discussed subjects with professional context. They can observe and assess subjects from their own and their community’s point of view.

Fail
The student has not completed the given exercises and thus does not recognize the meaning of the discussed subjects in their studies and in searching for a job.

Assessment scale

0-5

Objectives (course unit)

During the course the students continue to improve their working life metaskills and professional know-how. Development discussion with the coach is included in the course.

Course Learning Outcomes:
After completing the course the students
- have improved their working life metaskills
- can utilize the variety of possibilities to study and can plan their studies according to their career plan
- know the process of applying for a job.

Content (course unit)

What kinds of career paths do business administration students have?
How to improve professional know-how and expertise?
How to develop the preparedness to apply for a job?
How to draw up a portfolio showing professional know-how?

Assessment criteria, pass/fail (course unit)

Approved
The student has completed the given exercises and thus they can combine the discussed subjects with professional context. They can observe and assess subjects from their own and their community’s point of view.

Fail
The student has not completed the given exercises and thus does not recognize the meaning of the discussed subjects in their studies and in searching for a job.

Assessment scale

0-5

Objectives (course unit)

During the course the students continue to improve their working life metaskills and professional know-how. Development discussion with the coach is included in the course.

Course Learning Outcomes:
After completing the course the students
- have improved their working life metaskills
- can utilize the variety of possibilities to study and can plan their studies according to their career plan
- know the process of applying for a job.

Content (course unit)

What kinds of career paths do business administration students have?
How to improve professional know-how and expertise?
How to develop the preparedness to apply for a job?
How to draw up a portfolio showing professional know-how?

Assessment criteria, pass/fail (course unit)

Approved
The student has completed the given exercises and thus they can combine the discussed subjects with professional context. They can observe and assess subjects from their own and their community’s point of view.

Fail
The student has not completed the given exercises and thus does not recognize the meaning of the discussed subjects in their studies and in searching for a job.

Assessment scale

Pass/Fail

Objectives (course unit)

During the course the focus is on completing studies, graduating and searching for a job. Development discussion with coach is included in the course.

Course Learning Outcomes:
After completing the course the students
- reach the readiness to move into working life and are able to continuously develop their working life skills
- recognize the need for lifelong learning.

Content (course unit)

How to prepare for a job interview and how to act during the interview?
How can a portfolio be utilized in job searching?
What opportunities does a BBA have for continuing studies?
What are the alumni activities?

Assessment criteria, pass/fail (course unit)

Pass
The student has completed the given exercises and thus they can combine the discussed subjects in the professional context. They can observe and assess subjects from their own and their community’s point of view.

Fail
The student has not completed the given exercises and thus does not recognize the meaning of the discussed subjects in their studies and searching for a job.

Assessment scale

Pass/Fail

Objectives (course unit)

During the course the focus is on completing studies, graduating and searching for a job. Development discussion with coach is included in the course.

Course Learning Outcomes:
After completing the course the students
- reach the readiness to move into working life and are able to continuously develop their working life skills
- recognize the need for lifelong learning.

Content (course unit)

How to prepare for a job interview and how to act during the interview?
How can a portfolio be utilized in job searching?
What opportunities does a BBA have for continuing studies?
What are the alumni activities?

Assessment criteria, pass/fail (course unit)

Pass
The student has completed the given exercises and thus they can combine the discussed subjects in the professional context. They can observe and assess subjects from their own and their community’s point of view.

Fail
The student has not completed the given exercises and thus does not recognize the meaning of the discussed subjects in their studies and searching for a job.

Assessment scale

0-5

Objectives (course unit)

During the course the focus is on completing studies, graduating and searching for a job. Development discussion with coach is included in the course.

Course Learning Outcomes:
After completing the course the students
- reach the readiness to move into working life and are able to continuously develop their working life skills
- recognize the need for lifelong learning.

Content (course unit)

How to prepare for a job interview and how to act during the interview?
How can a portfolio be utilized in job searching?
What opportunities does a BBA have for continuing studies?
What are the alumni activities?

Assessment criteria, pass/fail (course unit)

Pass
The student has completed the given exercises and thus they can combine the discussed subjects in the professional context. They can observe and assess subjects from their own and their community’s point of view.

Fail
The student has not completed the given exercises and thus does not recognize the meaning of the discussed subjects in their studies and searching for a job.

Assessment scale

0-5

Objectives (course unit)

During the course the focus is on completing studies, graduating and searching for a job. Development discussion with coach is included in the course.

Course Learning Outcomes:
After completing the course the students
- reach the readiness to move into working life and are able to continuously develop their working life skills
- recognize the need for lifelong learning.

Content (course unit)

How to prepare for a job interview and how to act during the interview?
How can a portfolio be utilized in job searching?
What opportunities does a BBA have for continuing studies?
What are the alumni activities?

Assessment criteria, pass/fail (course unit)

Pass
The student has completed the given exercises and thus they can combine the discussed subjects in the professional context. They can observe and assess subjects from their own and their community’s point of view.

Fail
The student has not completed the given exercises and thus does not recognize the meaning of the discussed subjects in their studies and searching for a job.

Assessment scale

0-5

Objectives (course unit)

During this course the students will deepen their knowledge about the management and development of customer relationships and customer experience.

After completing the course the students
- are able to utilize customer understanding in creating the customer journey , as well as to create customer profiles and personas
- can design marketing communications and understand its significance in the creation of the customer experience
- identify sources of customer value and design customer-oriented services
- are able to set customer targets and design the related metrics.

Content (course unit)

How to create a customer profile, persona description, and a customer journey?
How to plan customer-oriented marketing communications?
How to develop customer processes and the value of customer relationships?
How is customer experience managed and measured?

Prerequisites (course unit)

1st year courses or equivalent knowledge.

Assessment criteria, satisfactory (1-2) (course unit)

The student recognizes the tasks related to the management of the customer experience and is able to name the related areas. They know how to develop customer relationships.

Assessment criteria, good (3-4) (course unit)

The student is able to work according to instructions in situations related to customer experience management. They are able to take advantage of e.g. customer understanding in customer relationship development and customer-oriented marketing communications.

Assessment criteria, excellent (5) (course unit)

The student understands the areas of customer experience management and can apply them in practical work. They can plan customer-oriented marketing communications. The student is able to develop customer experience and is able to combine the issues of the different areas into a whole.

Location and time

First lessons at Tamk, otherwise oneline meetings.

Exam schedules

Moodle exam at the end of the course. Pre-assignments and workshops in connection with meetings. Submission and presentation of the assignment at the end of the course. Active attendance is a prerequisite for completing the course.

Assessment scale

0-5

Teaching methods

Active presence in face-to-face meetings. Group works and its presentation.
Lectures, assignments, online discussions and workshops. Also participating in Sales Day Event. Flipped classroom. Independent information search.

Learning materials

Literature will be announced during first contact lessons.

Student workload

The total resource of an individual student is about 130 hours. The course lasts 7 weeks.

70 hours of teaching, independent information search and pre-assignments as individual work.
60 hours of group workshops and assignments.

Content scheduling

What is customer experience management?
How to create a customer profile, persona description, and a customer journey?
What is customer value management and how to develop customer value?
How to plan customer-oriented marketing communications?
How is customer experience managed and measured?

Completion alternatives

Possibility of accredition based on previously acquired competence or studification.

Practical training and working life cooperation

Working life examples, workshops and cases.

International connections

English-language material.

Further information

The course is use a Moodle learning environment.

Objectives (course unit)

During this course, you get to know marketing especially from a customer perspective and learn how to plan marketing.

The student is able to
- to think of marketing as strategic choices,
- carry out customer relationship marketing,
- draw up a marketing plan and carry out a marketing campaign,
- use research data in marketing.

Content (course unit)

What is strategic marketing planning?
What are customer profiling and customer relationship marketing?
How is a multichannel marketing campaign built and budgeted?
What requirements do channel selections cause for graphical communication?

Prerequisites (course unit)

Previous modules completed or equivalent knowledge.

Assessment criteria, satisfactory (1-2) (course unit)

The students know the basic concepts and methods related to customer relationship marketing, strategic marketing planning and graphic communications.

Assessment criteria, good (3-4) (course unit)

The student masters the basic concepts and methods related to customer relationship marketing, strategic planning and graphic communications. The student is able to apply what he/she has learned to practical situations.

Assessment criteria, excellent (5) (course unit)

The student is familiar with the basic concepts and methods related to customer relationship marketing, strategic planning and graphical communication, knows the communication channels and is able to utilise them appropriately in marketing. The student is able to apply and analyse what he/she has learned for practical situations. The student is able to justify his/her decision comprehensively. If necessary, the student is also able to search for information and design new solutions for challenging situations.

Assessment criteria, pass/fail (course unit)

The student knows only some concepts related to customer relationship marketing, strategic marketing planning and graphic communications and does not know how to carry out a well-functioning marketing campaign.

Assessment scale

0-5

Objectives (course unit)

The student can execute customer related marketing. He/she knows the methods of marketing research and planning. The student can make small-scale marketing plans. He/she can use the graphic software applications.

Content (course unit)

Customer related marketing
Research and planning of marketing
Marketing plan
Graphic design and basic use of graphic software applications.

Prerequisites (course unit)

1. year studies and Research as a Tool or similar skills and knowledge.

Assessment criteria, satisfactory (1-2) (course unit)

Satisfactory

Assessment criteria, good (3-4) (course unit)

Good

Assessment criteria, excellent (5) (course unit)

Excellent

Assessment scale

0-5

Objectives (course unit)

The course will focus on B2B sales, where the focus is on finding solutions to drive the customer's business, and systems to support sales.


Students will be able to
- build solutions that improve the customer's business
- identify their own strengths in solution selling
- consider the importance of holistic customer relationship management
- manage customer relationships using appropriate tools and CRM systems.

Content (course unit)

How do I get to know and understand the customer's business?
How do I develop my skills as a solution provider?
What tools and systems do I use to manage my sales?
How can I use different CRM systems to manage customer relationships?

Prerequisites (course unit)

1. and 2. year studies or similar skills and knowledge.

Assessment criteria, satisfactory (1-2) (course unit)

The student has completed the given tasks. The student knows the basic concepts of solution selling and customer relationship management. The student will be able to apply what he/she has learned at basic level. The student's ability to justify solutions is weak.

Assessment criteria, good (3-4) (course unit)

The student has completed the given tasks. The student masters the basic concepts and key procedures related to solution selling and customer relationship management. The student can solve practical situations related to the subject area and justify his/her solutions.

Assessment criteria, excellent (5) (course unit)

The student has completed the given tasks. The student knows the basic concepts and key procedures related to solution selling and customer relationship management. The student will be able to solve and analyse practical situations related to the subject. The student will be able to provide a comprehensive justification for his/her solutions. Where appropriate, they can also search for information and design solutions to challenging situations.

Assessment scale

0-5

Objectives (course unit)

During this course the students learn how to apply theories from various business disci-plines to real company problems. The students will be provided with a strong foundation of analytical tools and techniques, problem-solving methodologies and effective presentation and communication techniques. The students will then be able to apply and refine their use of these techniques through hands-on learning with several business cases.

After having completed the course, the students
- can develop and evaluate alternative feasible solutions for different international and na-tional business cases
- are able to apply theories and analytical tools from different business disciplines to real-world situations
- can make clear and justifiable recommendations to real-life business problems
- are able to present decisions to public in a professional manner
- demonstrate various leadership skills related to teamwork, innovation process manage-ment, work organization and methods, and initiative.

Content (course unit)

How to identify relevant information for different business decisions?
What are the methods in solving business cases with a structured approach?
How to give clear, convincing and engaging business presentations?

Assessment criteria, satisfactory (1-2) (course unit)

The student is present the required amount of contact classes (80 %) but the contribution to the different processes of team work and presenting case solutions is not more than satisfactory.

Assessment criteria, good (3-4) (course unit)

In solving the cases, the student is able to participate in decision-making and gives an average input in the process of defining the problem(s), gathering and analyzing relevant information, and finally developing and evaluating alternative courses of action. Based on this analytical process, the student is able to participate in creating a recommendation on what he/she thinks the best course of action is as well as providing detailed implementation and risk mitigation plans. Presentation skills are of an average level in professionalism and assertiveness. The operation in a team is varying in perspectives of being responsible, considerate, motivated and task-oriented.

Assessment criteria, excellent (5) (course unit)

In solving the cases, the student is able to act as a decision-maker and go through the stages of defining the problem(s), gathering and analyzing relevant information, and finally developing and evaluating alternative courses of action. Based on this analytical process, the student is able to create a recommendation on what he/she thinks the best course of action is as well as providing detailed implementation and risk mitigation plans. Presentation skills are convincing and professional. The operation in a team is responsible, considerate, motivated and task-oriented.

Location and time

On main campus (Kuntokatu), see detailed schedule in intranet

Assessment scale

0-5

Teaching methods

Teaching methods focus strongly on practical, hand-on learning. This will be implemented by providing business cases that students solve by applying knowledge from various areas of study and effectively present the solutions. There will also be lectures focusing on specific areas that needs to be considered in analyzing and solving business cases.

Student workload

Classroom sessions:42 hours
Class preparation (case analyses): 68 hours
Other assignments: 25 hours

Practical training and working life cooperation

The study module will be implemented in cooperation with companies that provide real business cases for student teams to solve.

International connections

The best student team will have an opportunity to represent TAMK in an international case competition given that they are willing to spend time on additional case coaching if necessary.

Further information

Criteria for enrolling to the study module:
- full-time student
- Studying Business Administration/International Business/Industrial Engineering/Management
Because of the nature of the study module, cancelling participation after the study module has started is not possible.
If selected to a team representing home institution in a business case competition, please notice that some competitions have a rule of an age limit.

Objectives (course unit)

The course covers the meaning of business responsibility and sustainability development in local and global business. The students learn the content of those concepts very widely. They learn to apply the theory of business responsibility and sustainability development to real companies. The students learn the content and meaning of circular economy.

After completing the course, the students:
- are able to describe the main contents of business responsibility, sustainable development and circular economy
- understand the meaning of those perspectives in business life
- can collect, analyze and compare the business responsibility and sustainable develop-ment of companies
- are able to apply the knowledge of business responsibility, sustainability development and circular economy to real companies business.

Content (course unit)

What is the content of business responsibility?
What is the content of sustainability development?
What is the content of circular economy?
Why are they relevant for companies?
How can companies tell these things to their stakeholders?
Co-operation project with international partners

Assessment criteria, satisfactory (1-2) (course unit)

The student has achieved the objectives of the course sufficiently. They understand and recognize the premises and principles of corporate responsibility, sustainable development and circular economy.

Assessment criteria, good (3-4) (course unit)

The student has reached the objectives of the course well, although the skills and compe-tences are somewhat in need of further development. They are able to determine and apply the concepts and models of corporate responsibility, sustainable development and circular economy well and are able to conduct reasoned analysis.

Assessment criteria, excellent (5) (course unit)

The student has reached the objectives of the course excellently. The student have mas-tered the concepts and models of corporate responsibility, sustainable development and cir-cular economy in an excellent manner. The student is able to conduct fluent and reasoned analysis and has good capabilities to apply their learning.

Location and time

The course begins in the beginning of February and ends in the end of April. Classes will be held on campus, face to face.. More detailed information will be shared on the course.

Exam schedules

To be notified and discussed during the classes.

Assessment methods and criteria

The grading will be based on the essay, case analysis assignment and the final project. To be able to complete the course the student also needs to participate in classes and complete the given pre-tasks as instructed.

Assessment scale

0-5

Teaching methods

Team learning, project work, lectures and practical hands on exercises.

Learning materials

Literature and other additional material will be provided in class and on the Moodle page of the course.

Student workload

1 ECTS credit = ca. 26,66 hours of work. Completing the course requires that the student has successfully completed the following parts according to instructions given in class:
- Participation in classes
- Essay + Commenting
- Case analysis assignment
- Pre-tasks for classes
- Final project

Content scheduling

The classes will take place between weeks 2.2. - 12.4. The final project will be organised during during 22. - 26.4. More detailed information will be provided during classes.

Completion alternatives

If the student cannot participate on the course in the instructed way, they should always contact the teacher in order to find out if other ways of completing the course are possible.

Practical training and working life cooperation

Real life examples from real companies will be discussed during the course.

International connections

International aspects are dicussed during the course and themes are not only focused on Finland.

Objectives (course unit)

During the course the students learn about digital marketing and creating content to various digital platforms.

After completing the course the students
- know how to choose the right channels when planning digital marketing
- know how to plan and implement various content marketing campaigns
- are able to make the most of digital tools when implementing a sales process.

Content (course unit)

How to choose the best channels for digital marketing?
How to create engaging content?
How to succeed in digital marketing?
What are the characteristics of digital sales?
How to use analytics for segmentation?

Prerequisites (course unit)

1st year courses or equivalent knowledge.

Assessment criteria, satisfactory (1-2) (course unit)

The student knows different digital platforms and can identify and name content types. They know what to take into consideration when planning a digital marketing campaign. The student knows the basics of digital marketing terminology.

Assessment criteria, good (3-4) (course unit)

The student knows how to use the most common digital platforms and is able to create basic content to them. They can plan a modest digital marketing campaign to fixed segments and measure it. The student knows digital marketing terminology widely.

Assessment criteria, excellent (5) (course unit)

The student knows how to use the most common digital platforms independently and is able to learn new ones quickly. The have mastered the art of content creation and know how to set goals and plan ahead. The student can plan, implement and measure digital marketing for fixed segments and also define new segments. They have mastered the digital marketing terminology.

Assessment criteria, pass/fail (course unit)

The student has not demonstrated his/her competence in the manner indicated by the objectives of the course.

Assessment scale

0-5

Objectives (course unit)

During the course the students learn about digital marketing and creating content to various digital platforms.

After completing the course the students
- know how to choose the right channels when planning digital marketing
- know how to plan and implement various content marketing campaigns
- are able to make the most of digital tools when implementing a sales process.

Content (course unit)

How to choose the best channels for digital marketing?
How to create engaging content?
How to succeed in digital marketing?
What are the characteristics of digital sales?
How to use analytics for segmentation?

Prerequisites (course unit)

1st year courses or equivalent knowledge.

Assessment criteria, satisfactory (1-2) (course unit)

The student knows different digital platforms and can identify and name content types. They know what to take into consideration when planning a digital marketing campaign. The student knows the basics of digital marketing terminology.

Assessment criteria, good (3-4) (course unit)

The student knows how to use the most common digital platforms and is able to create basic content to them. They can plan a modest digital marketing campaign to fixed segments and measure it. The student knows digital marketing terminology widely.

Assessment criteria, excellent (5) (course unit)

The student knows how to use the most common digital platforms independently and is able to learn new ones quickly. The have mastered the art of content creation and know how to set goals and plan ahead. The student can plan, implement and measure digital marketing for fixed segments and also define new segments. They have mastered the digital marketing terminology.

Assessment criteria, pass/fail (course unit)

The student has not demonstrated his/her competence in the manner indicated by the objectives of the course.

Assessment scale

0-5

Objectives (course unit)

During the course the students learn about digital marketing and creating content to various digital platforms.

After completing the course the students
- know how to choose the right channels when planning digital marketing
- know how to plan and implement various content marketing campaigns
- are able to make the most of digital tools when implementing a sales process.

Content (course unit)

How to choose the best channels for digital marketing?
How to create engaging content?
How to succeed in digital marketing?
What are the characteristics of digital sales?
How to use analytics for segmentation?

Prerequisites (course unit)

1st year courses or equivalent knowledge.

Assessment criteria, satisfactory (1-2) (course unit)

The student knows different digital platforms and can identify and name content types. They know what to take into consideration when planning a digital marketing campaign. The student knows the basics of digital marketing terminology.

Assessment criteria, good (3-4) (course unit)

The student knows how to use the most common digital platforms and is able to create basic content to them. They can plan a modest digital marketing campaign to fixed segments and measure it. The student knows digital marketing terminology widely.

Assessment criteria, excellent (5) (course unit)

The student knows how to use the most common digital platforms independently and is able to learn new ones quickly. The have mastered the art of content creation and know how to set goals and plan ahead. The student can plan, implement and measure digital marketing for fixed segments and also define new segments. They have mastered the digital marketing terminology.

Assessment criteria, pass/fail (course unit)

The student has not demonstrated his/her competence in the manner indicated by the objectives of the course.

Assessment scale

0-5

Objectives (course unit)

During the course the students learn about digital marketing and creating content to various digital platforms.

After completing the course the students
- know how to choose the right channels when planning digital marketing
- know how to plan and implement various content marketing campaigns
- are able to make the most of digital tools when implementing a sales process.

Content (course unit)

How to choose the best channels for digital marketing?
How to create engaging content?
How to succeed in digital marketing?
What are the characteristics of digital sales?
How to use analytics for segmentation?

Prerequisites (course unit)

1st year courses or equivalent knowledge.

Assessment criteria, satisfactory (1-2) (course unit)

The student knows different digital platforms and can identify and name content types. They know what to take into consideration when planning a digital marketing campaign. The student knows the basics of digital marketing terminology.

Assessment criteria, good (3-4) (course unit)

The student knows how to use the most common digital platforms and is able to create basic content to them. They can plan a modest digital marketing campaign to fixed segments and measure it. The student knows digital marketing terminology widely.

Assessment criteria, excellent (5) (course unit)

The student knows how to use the most common digital platforms independently and is able to learn new ones quickly. The have mastered the art of content creation and know how to set goals and plan ahead. The student can plan, implement and measure digital marketing for fixed segments and also define new segments. They have mastered the digital marketing terminology.

Assessment criteria, pass/fail (course unit)

The student has not demonstrated his/her competence in the manner indicated by the objectives of the course.

Assessment scale

0-5

Assessment criteria, satisfactory (1-2) (course unit)

Student
• is able to perform the learning tasks of the course
• demonstrate that they are in control of the core content of the course
• is able to apply the lessons learned in working life situations, but there is much to improve in sharing knowledge

Assessment criteria, good (3-4) (course unit)

Student
• performs the course as a whole fairly well
• An active learner and as an individual and in a team can demonstrate the applicability of knowledge and practices acquired from literature, lectures, and other sources to tasks analyzing and developing working life

Assessment criteria, excellent (5) (course unit)

Student
• is able to perform all the parts of the course commendably
• she has shown interest and motivation to learn as an individual and in a team and is able to share her knowledge with others
• master the curriculum and apply the skills learned from literature, lectures, and other sources in analyzing and developing work-life skills

Assessment scale

0-5

Objectives (course unit)

The student knows how to start and manage e-marketing. The student can use digital media in sales process and knows the channels of it.

Content (course unit)

E-marketing
Digital media
Channels of digital media
Providing digital content

Prerequisites (course unit)

1. year studies or similar skills and knowledge.

Assessment criteria, satisfactory (1-2) (course unit)

Satisfactory

Assessment criteria, good (3-4) (course unit)

Good

Assessment criteria, excellent (5) (course unit)

Excellent

Assessment scale

0-5

Assessment scale

0-5

Objectives (course unit)

The student is able to
- understand the possibilities given by the variety of people in organisations
- recognise his/her behaviour and utilise it at work

Content (course unit)

How does the variety of people manifest itself in organisations?
What challenges does the difference of people bring to managers’ work?
What is typical for my behaviour at work (Thomas analysis)?

Prerequisites (course unit)

Several years working experience.

Assessment criteria, pass/fail (course unit)

Osallistuminen toteutussuunnitelman mukaisesti, hyväksytysti kirjoitettu analyysi omasta työyhteisöstä

Assessment scale

0-5

Teaching methods

XXX

Objectives (course unit)

The course deepens the students’ leadership skills through e.g. practical training.

After completing the course the students:
- are able to work in the situations that require practical supervisory skills
- are able to work in challenging and difficult supervisory situations
- understand the importance of competence development and the tools related to it
- understand the strength and potential of teamwork and motivation.

Content (course unit)

How to act as a supervisor in interviews, development discussions, etc.? (Practical situa-tions)
What kinds of challenging situations are there in supervisory work?
What kinds of the recommended course of actions should be learned in order to handle conflict situations?
How is it possible to make a team work efficiently?
Why is competence development important in the organization?

Assessment criteria, satisfactory (1-2) (course unit)

The student recognizes the course of actions of the challenging supervisory situations and is able to name the recommended practices for the most common supervisory situations.

Assessment criteria, good (3-4) (course unit)

The student is familiar with the recommended practices in challenging supervisory situa-tions and is able to choose the most appropriate method from the different options and justify their choice. They are able to solve the problems and make plans for developing competence.

Assessment criteria, excellent (5) (course unit)

The student is reasonably able to look for different ways of working in challenging supervi-sory situations and to combine different solutions in a creative way. They understand widely the range of HR and supervisory situations and are able to evaluate the optimum perfor-mance of the teams. The student is able to work structurally and responsibly in practical su-pervisory situations and to apply management and leadership in practice.

Assessment scale

0-5

Objectives (course unit)

The aim of the course is to familiarize students with the basics of supervisory work and to give them an idea of what supervisory work is.

After completing the course the students:
- know the most important elements of supervisory work and understand their significance
- are able to work in daily supervisory situations
- know how to design and develop the supervisory work in practice
- are able to work as part of an organization.

Content (course unit)

What is the supervisor work?
How are the orientation and recruiting work done in practice?
How to act in the most common supervisory situations?
What is the significance of the development discussions?
How is organizational competence developed?
What do the performance management and change management mean? What is quality management?
How are the organization and individual motivated?
Why is the communication an important part of supervisory work?
How do the organizational structures support the supervisory work and management / lead-ership?

Assessment criteria, satisfactory (1-2) (course unit)

The student knows the duties related to the supervisory work and is able to name the differ-ent parts of the work. They know different practices of the supervisory work.

Assessment criteria, good (3-4) (course unit)

The student is able to work according to the instructions in the situations related to the basic supervisory work. They can choose different ways of working and know how to apply the learning outcomes in HR and supervisory work in practice

Assessment criteria, excellent (5) (course unit)

The student understands the complexity of supervisory work and is able to apply the issues they have learned about the leadership in practice. They are able to develop the supervisory work and to combine the issues of the various areas to form a coherent entity.

Assessment scale

0-5

Objectives (course unit)

The aim of the course is to familiarize students with the basics of supervisory work and to give them an idea of what supervisory work is.

After completing the course the students:
- know the most important elements of supervisory work and understand their significance
- are able to work in daily supervisory situations
- know how to design and develop the supervisory work in practice
- are able to work as part of an organization.

Content (course unit)

What is the supervisor work?
How are the orientation and recruiting work done in practice?
How to act in the most common supervisory situations?
What is the significance of the development discussions?
How is organizational competence developed?
What do the performance management and change management mean? What is quality management?
How are the organization and individual motivated?
Why is the communication an important part of supervisory work?
How do the organizational structures support the supervisory work and management / lead-ership?

Assessment criteria, satisfactory (1-2) (course unit)

The student knows the duties related to the supervisory work and is able to name the differ-ent parts of the work. They know different practices of the supervisory work.

Assessment criteria, good (3-4) (course unit)

The student is able to work according to the instructions in the situations related to the basic supervisory work. They can choose different ways of working and know how to apply the learning outcomes in HR and supervisory work in practice

Assessment criteria, excellent (5) (course unit)

The student understands the complexity of supervisory work and is able to apply the issues they have learned about the leadership in practice. They are able to develop the supervisory work and to combine the issues of the various areas to form a coherent entity.

Assessment scale

0-5

Objectives (course unit)

The aim of the course is to familiarize students with the basics of supervisory work and to give them an idea of what supervisory work is.

After completing the course the students:
- know the most important elements of supervisory work and understand their significance
- are able to work in daily supervisory situations
- know how to design and develop the supervisory work in practice
- are able to work as part of an organization.

Content (course unit)

What is the supervisor work?
How are the orientation and recruiting work done in practice?
How to act in the most common supervisory situations?
What is the significance of the development discussions?
How is organizational competence developed?
What do the performance management and change management mean? What is quality management?
How are the organization and individual motivated?
Why is the communication an important part of supervisory work?
How do the organizational structures support the supervisory work and management / lead-ership?

Assessment criteria, satisfactory (1-2) (course unit)

The student knows the duties related to the supervisory work and is able to name the differ-ent parts of the work. They know different practices of the supervisory work.

Assessment criteria, good (3-4) (course unit)

The student is able to work according to the instructions in the situations related to the basic supervisory work. They can choose different ways of working and know how to apply the learning outcomes in HR and supervisory work in practice

Assessment criteria, excellent (5) (course unit)

The student understands the complexity of supervisory work and is able to apply the issues they have learned about the leadership in practice. They are able to develop the supervisory work and to combine the issues of the various areas to form a coherent entity.

Assessment scale

0-5

Objectives (course unit)

The aim of the course is to familiarize students with the basics of supervisory work and to give them an idea of what supervisory work is.

After completing the course the students:
- know the most important elements of supervisory work and understand their significance
- are able to work in daily supervisory situations
- know how to design and develop the supervisory work in practice
- are able to work as part of an organization.

Content (course unit)

What is the supervisor work?
How are the orientation and recruiting work done in practice?
How to act in the most common supervisory situations?
What is the significance of the development discussions?
How is organizational competence developed?
What do the performance management and change management mean? What is quality management?
How are the organization and individual motivated?
Why is the communication an important part of supervisory work?
How do the organizational structures support the supervisory work and management / lead-ership?

Assessment criteria, satisfactory (1-2) (course unit)

The student knows the duties related to the supervisory work and is able to name the differ-ent parts of the work. They know different practices of the supervisory work.

Assessment criteria, good (3-4) (course unit)

The student is able to work according to the instructions in the situations related to the basic supervisory work. They can choose different ways of working and know how to apply the learning outcomes in HR and supervisory work in practice

Assessment criteria, excellent (5) (course unit)

The student understands the complexity of supervisory work and is able to apply the issues they have learned about the leadership in practice. They are able to develop the supervisory work and to combine the issues of the various areas to form a coherent entity.

Assessment scale

0-5

Objectives (course unit)

After having completed this course the students will be familiar with the contents of property law in Finland.

The students
- understand the main concepts and principles of property law
- are able to locate and evaluate information from sources of property law
- can solve legal problems by reasoned analysis.

Content (course unit)

What are
- property rights, such as the right of ownership?
- third party protection?
- conveyance of real estate, such as real estate deal?
- real estate register?
- security and mortgage?

Assessment criteria, satisfactory (1-2) (course unit)

The student has reached the course objectives sufficiently. They know the basics of key concepts, principles and rules of this area of law and are able to apply them to factual situa-tions sufficiently.

Assessment criteria, good (3-4) (course unit)

The student has achieved the course objectives well, although their skills and competences are somewhat in need of further development. They know the main concepts, principles and rules of this area of law widely and are able to apply them to factual situations using rea-soned analysis.

Assessment criteria, excellent (5) (course unit)

The student has conveyance the course objectives excellently. They have mastered the main concepts, principles and rules of property law and are able to apply them to complicated fac-tual situations using reasoned analysis.

Assessment scale

0-5

Objectives (course unit)

The course covers the main aspects of financial communication in English.

The students
- can review, evaluate and communicate a company's financial statements and other financial information regarding profitability, liquidity, solidity and efficiency
- understand the role of financial communication as a link between the company’s investors and its stakeholders
- providing full, timely and relevant financial information.

Content (course unit)

How can financial statements be analyzed?
What is included in financial communication?
What elements does a good financial report contain?
How should the investor and stakeholder relations be taken care of?

Assessment criteria, satisfactory (1-2) (course unit)

The student is familiar with the most important concepts and gets through the given assignments on an adequate level.

Assessment criteria, good (3-4) (course unit)

The student is familiar with the importance of financial communication in business life and is able to produce and provide relevant information.

Assessment criteria, excellent (5) (course unit)

The student understands the role of financial communication as a link between the company’s investors and its stakeholders. They are also able to provide full, timely and relevant financial information and apply the knowledge in practical cases.

Location and time

Weeks 10-17/2024

Exam schedules

Course exam (preliminary) during week 17/2024
First retake exam in May, 2024
Second retake exam in September 2024 (exact date will be announced later)

Assessment scale

0-5

Teaching methods

- lectures
- discussions
- presentations
- homework/assignments

Learning materials

- Recommended reading will be listed in Moodle
- Some materials will be availabe in Moodle

Student workload

3 ECTS = 81 hours

Completion alternatives

---

Practical training and working life cooperation

---

International connections

---

Objectives (course unit)

The course focuses on financing market operations, various financing and investment instruments and investment calculations.

After completing the course the students
- understand the functioning of financial markets
- understand how the valuation of financing and investment instruments
- are able to apply investment calculation methods and assess the profitability of investments.

Content (course unit)

What is the structure of Finnish financial markets and how are the markets operating?
What are the forms of financing? What are bonds? What are funds? How is the share price determined?
How to calculate the profitability of investments?

Assessment criteria, satisfactory (1-2) (course unit)

The student knows the functions of the financial markets on a basic level and knows how to name various instruments and knows the main differences. They know methods of investment calculations and are able to estimate the profitability of company’s real investments in simplified cases.

Assessment criteria, good (3-4) (course unit)

The student is able to explain the principles of the structure and operations of financial markets, and characteristics of various financing and investment instruments. They are able to evaluate the profitability of company's real investments using different methods.

Assessment criteria, excellent (5) (course unit)

The student understands the functioning of financial markets and the valuation of financing and investment instruments. They are able to apply investment calculation methods and assess the profitability of a company’s real investments. They are able to combine the subjects of the various fields into complete entities and to apply that knowledge in practical situations.

Location and time

Weeks 31/2022-41/2022

Exam schedules

Course
First retake exam on January 2022
Second retake exam in January - February 2022

Assessment scale

0-5

Teaching methods

- lectures
- assignments
- group work

Learning materials

1.Moderni rahoitus, Knüpfer Samuli ja Puttonen Vesa, Talentum, 2014 tai uudempi painos
2. Pörssisäätion guides: Osakeopas, Sijoittajan korko-opas, Sijoitusrahasto-opas, Sijoittajan vero-opas (www.porssisaatio.fi)

Student workload

5 ECTS, approximately 135h of work

Completion alternatives

----

Practical training and working life cooperation

----

Objectives (course unit)

The course focuses on financing market operations, various financing and investment instruments and investment calculations.

After completing the course the students
- understand the functioning of financial markets
- understand how the valuation of financing and investment instruments
- are able to apply investment calculation methods and assess the profitability of investments.

Content (course unit)

What is the structure of Finnish financial markets and how are the markets operating?
What are the forms of financing? What are bonds? What are funds? How is the share price determined?
How to calculate the profitability of investments?

Assessment criteria, satisfactory (1-2) (course unit)

The student knows the functions of the financial markets on a basic level and knows how to name various instruments and knows the main differences. They know methods of investment calculations and are able to estimate the profitability of company’s real investments in simplified cases.

Assessment criteria, good (3-4) (course unit)

The student is able to explain the principles of the structure and operations of financial markets, and characteristics of various financing and investment instruments. They are able to evaluate the profitability of company's real investments using different methods.

Assessment criteria, excellent (5) (course unit)

The student understands the functioning of financial markets and the valuation of financing and investment instruments. They are able to apply investment calculation methods and assess the profitability of a company’s real investments. They are able to combine the subjects of the various fields into complete entities and to apply that knowledge in practical situations.

Location and time

Weeks 31/2022-41/2022

Exam schedules

Course
First retake exam on January 2022
Second retake exam in January - February 2022

Assessment scale

0-5

Teaching methods

- lectures
- assignments
- group work

Learning materials

1.Moderni rahoitus, Knüpfer Samuli ja Puttonen Vesa, Talentum, 2014 tai uudempi painos
2. Pörssisäätion guides: Osakeopas, Sijoittajan korko-opas, Sijoitusrahasto-opas, Sijoittajan vero-opas (www.porssisaatio.fi)

Student workload

5 ECTS, approximately 135h of work

Completion alternatives

----

Practical training and working life cooperation

----

Objectives (course unit)

The first year of Business Administration is a strong, unified competence-based and pedagogical entity.
In the Kykylaakso model being used, substance matter teaching supports learning in practice enterprises where theoretical knowledge can be put into practice in a risk-free environment.
The first year will form the basis for the upcoming years. The studies will be conducted on a student-centered basis using the tools and principles offered by coaching. The role of coaching is to support and challenge the students’ activities, both individually and in a team.

Objectives:
After completing the course the students
- know how business activities are planned and how to set up a business
- understand the core business processes
- understand the importance of marketing and sales to the profitability of a company
- know the prerequisites for profitability of the company's economic activity.

Content (course unit)

GETTING FAMILIAR WITH THE BUSINESS AND BUSINESS PLAN
What kind of information retrieval and analysis are needed when setting up a company?
Articles of incorporation
How is an enterprise founded?
Financing negotiations
What information and calculations are needed in financial negotiations?

BUSINESS
What kinds of processes and contracts are needed in the company's operational activities?
How should a business be analyzed?
How is project management utilized in the company's operations?

COMPANY ACCOUNTING AND FINANCIAL STATEMENTS
What is the accounting set up and how is it implemented?
What are the company's financial statements and how are they prepared?

SALES ACTIVITIES
What do successful sales require?
How to manage diverse communications and marketing communications in a variety of ways?

INTERNATIONAL BUSINESS
What are the components of international business and what are its success factors?

Assessment criteria, satisfactory (1-2) (course unit)

The student knows the steps of setting up a company. Execution of orders is limited, matters are presented in a declaratory way. Reports have shortcomings. The student knows and is familiar with the basic business processes, marketing and sales measures and economic activity from the perspective of the company's viability. The student participates in the group's activities and takes responsibility for their own activities.

Assessment criteria, good (3-4) (course unit)

The students has mastered the steps of setting up a business. The implementation of the mandates is thorough and comprehensive. The student understands well the basic business processes, marketing and sales measures and economic activity from the perspective of the company's viability. The student participates and takes responsibility for their own and the group's activities.

Assessment criteria, excellent (5) (course unit)

The student is able to implement the information needed to set up a business. Mandate implementations are realistic, in-depth, comprehensive and prove innovation. The development of the industry is also heavily involved in the work. The student is able to observe and analyze a broad base of business processes, marketing and sales measures and economic activity from the perspective of the company's viability. The student is proactive and acts responsibly, flexibly and constructively in the group.

Assessment scale

0-5

Objectives (course unit)

The first year of Business Administration is a strong, unified competence-based and pedagogical entity.
In the Kykylaakso model being used, substance matter teaching supports learning in practice enterprises where theoretical knowledge can be put into practice in a risk-free environment.
The first year will form the basis for the upcoming years. The studies will be conducted on a student-centered basis using the tools and principles offered by coaching. The role of coaching is to support and challenge the students’ activities, both individually and in a team.

Objectives:
After completing the course the students
- know how business activities are planned and how to set up a business
- understand the core business processes
- understand the importance of marketing and sales to the profitability of a company
- know the prerequisites for profitability of the company's economic activity.

Content (course unit)

GETTING FAMILIAR WITH THE BUSINESS AND BUSINESS PLAN
What kind of information retrieval and analysis are needed when setting up a company?
Articles of incorporation
How is an enterprise founded?
Financing negotiations
What information and calculations are needed in financial negotiations?

BUSINESS
What kinds of processes and contracts are needed in the company's operational activities?
How should a business be analyzed?
How is project management utilized in the company's operations?

COMPANY ACCOUNTING AND FINANCIAL STATEMENTS
What is the accounting set up and how is it implemented?
What are the company's financial statements and how are they prepared?

SALES ACTIVITIES
What do successful sales require?
How to manage diverse communications and marketing communications in a variety of ways?

INTERNATIONAL BUSINESS
What are the components of international business and what are its success factors?

Assessment criteria, satisfactory (1-2) (course unit)

The student knows the steps of setting up a company. Execution of orders is limited, matters are presented in a declaratory way. Reports have shortcomings. The student knows and is familiar with the basic business processes, marketing and sales measures and economic activity from the perspective of the company's viability. The student participates in the group's activities and takes responsibility for their own activities.

Assessment criteria, good (3-4) (course unit)

The students has mastered the steps of setting up a business. The implementation of the mandates is thorough and comprehensive. The student understands well the basic business processes, marketing and sales measures and economic activity from the perspective of the company's viability. The student participates and takes responsibility for their own and the group's activities.

Assessment criteria, excellent (5) (course unit)

The student is able to implement the information needed to set up a business. Mandate implementations are realistic, in-depth, comprehensive and prove innovation. The development of the industry is also heavily involved in the work. The student is able to observe and analyze a broad base of business processes, marketing and sales measures and economic activity from the perspective of the company's viability. The student is proactive and acts responsibly, flexibly and constructively in the group.

Assessment scale

0-5

Objectives (course unit)

The first year of Business Administration is a strong, unified competence-based and pedagogical entity.
In the Kykylaakso model being used, substance matter teaching supports learning in practice enterprises where theoretical knowledge can be put into practice in a risk-free environment.
The first year will form the basis for the upcoming years. The studies will be conducted on a student-centered basis using the tools and principles offered by coaching. The role of coaching is to support and challenge the students’ activities, both individually and in a team.

Objectives:
After completing the course the students
- know how business activities are planned and how to set up a business
- understand the core business processes
- understand the importance of marketing and sales to the profitability of a company
- know the prerequisites for profitability of the company's economic activity.

Content (course unit)

GETTING FAMILIAR WITH THE BUSINESS AND BUSINESS PLAN
What kind of information retrieval and analysis are needed when setting up a company?
Articles of incorporation
How is an enterprise founded?
Financing negotiations
What information and calculations are needed in financial negotiations?

BUSINESS
What kinds of processes and contracts are needed in the company's operational activities?
How should a business be analyzed?
How is project management utilized in the company's operations?

COMPANY ACCOUNTING AND FINANCIAL STATEMENTS
What is the accounting set up and how is it implemented?
What are the company's financial statements and how are they prepared?

SALES ACTIVITIES
What do successful sales require?
How to manage diverse communications and marketing communications in a variety of ways?

INTERNATIONAL BUSINESS
What are the components of international business and what are its success factors?

Assessment criteria, satisfactory (1-2) (course unit)

The student knows the steps of setting up a company. Execution of orders is limited, matters are presented in a declaratory way. Reports have shortcomings. The student knows and is familiar with the basic business processes, marketing and sales measures and economic activity from the perspective of the company's viability. The student participates in the group's activities and takes responsibility for their own activities.

Assessment criteria, good (3-4) (course unit)

The students has mastered the steps of setting up a business. The implementation of the mandates is thorough and comprehensive. The student understands well the basic business processes, marketing and sales measures and economic activity from the perspective of the company's viability. The student participates and takes responsibility for their own and the group's activities.

Assessment criteria, excellent (5) (course unit)

The student is able to implement the information needed to set up a business. Mandate implementations are realistic, in-depth, comprehensive and prove innovation. The development of the industry is also heavily involved in the work. The student is able to observe and analyze a broad base of business processes, marketing and sales measures and economic activity from the perspective of the company's viability. The student is proactive and acts responsibly, flexibly and constructively in the group.

Assessment scale

0-5

Objectives (course unit)

The first year of Business Administration is a strong, unified competence-based and pedagogical entity.
In the Kykylaakso model being used, substance matter teaching supports learning in practice enterprises where theoretical knowledge can be put into practice in a risk-free environment.
The first year will form the basis for the upcoming years. The studies will be conducted on a student-centered basis using the tools and principles offered by coaching. The role of coaching is to support and challenge the students’ activities, both individually and in a team.

Objectives:
After completing the course the students
- know how business activities are planned and how to set up a business
- understand the core business processes
- understand the importance of marketing and sales to the profitability of a company
- know the prerequisites for profitability of the company's economic activity.

Content (course unit)

GETTING FAMILIAR WITH THE BUSINESS AND BUSINESS PLAN
What kind of information retrieval and analysis are needed when setting up a company?
Articles of incorporation
How is an enterprise founded?
Financing negotiations
What information and calculations are needed in financial negotiations?

BUSINESS
What kinds of processes and contracts are needed in the company's operational activities?
How should a business be analyzed?
How is project management utilized in the company's operations?

COMPANY ACCOUNTING AND FINANCIAL STATEMENTS
What is the accounting set up and how is it implemented?
What are the company's financial statements and how are they prepared?

SALES ACTIVITIES
What do successful sales require?
How to manage diverse communications and marketing communications in a variety of ways?

INTERNATIONAL BUSINESS
What are the components of international business and what are its success factors?

Assessment criteria, satisfactory (1-2) (course unit)

The student knows the steps of setting up a company. Execution of orders is limited, matters are presented in a declaratory way. Reports have shortcomings. The student knows and is familiar with the basic business processes, marketing and sales measures and economic activity from the perspective of the company's viability. The student participates in the group's activities and takes responsibility for their own activities.

Assessment criteria, good (3-4) (course unit)

The students has mastered the steps of setting up a business. The implementation of the mandates is thorough and comprehensive. The student understands well the basic business processes, marketing and sales measures and economic activity from the perspective of the company's viability. The student participates and takes responsibility for their own and the group's activities.

Assessment criteria, excellent (5) (course unit)

The student is able to implement the information needed to set up a business. Mandate implementations are realistic, in-depth, comprehensive and prove innovation. The development of the industry is also heavily involved in the work. The student is able to observe and analyze a broad base of business processes, marketing and sales measures and economic activity from the perspective of the company's viability. The student is proactive and acts responsibly, flexibly and constructively in the group.

Assessment scale

0-5

Objectives (course unit)

Includes sales project.

Content (course unit)

How to design, carry out and measure a sales project?

Prerequisites (course unit)

1. and 2. year studies or similar skills and knowledge.

Assessment criteria, satisfactory (1-2) (course unit)

Satisfactory

Assessment criteria, good (3-4) (course unit)

Good

Assessment criteria, excellent (5) (course unit)

Excellent

Assessment scale

0-5

Objectives (course unit)

The aim of the course is to familiarise students with the basics of HR and pre-employment work and the regulation of employment relations. The course will give the student an overview of what is involved in HR and chaperone work and what are the main responsibilities of the employer and the employee.

Students:
- Can deal with the most important situations in HR and chaperone work and understand their importance in the company's operations
- Can work as part of an organisation.
- knows how the main terms and conditions of employment are determined
- understands the basic obligations of the employer-employee relationship and the possible consequences of a breach of these obligations.

Content (course unit)

What is HR and pre-personal work?
How is induction and recruitment done in practice?
How are organisational competences developed, including through career development interviews?
What do performance and change management mean?
Why is communication an important part of chaperone work?
What are the key norms of the employment relationship?
What are the key rights and obligations of the employer and the employee and what are the consequences of breaching them?

Assessment criteria, satisfactory (1-2) (course unit)

The student will identify the most important situations in HR and pre-personal work and understand the importance of communication in these jobs. The student will be able to perform the main tasks related to HR and chaperone work. Understand the basic concepts and responsibilities of the employment relationship.

Assessment criteria, good (3-4) (course unit)

Students will understand the role of HR and pre-employment work in the company as a whole and will be able to work as part of the organisation. He/she will be able to implement appropriate communication in these tasks. The student knows the basic concepts, key regulations and obligations related to the employment relationship. He/she will be able to solve practical issues related to the subject area and work constructively in a team.

Assessment criteria, excellent (5) (course unit)

The student understands different situations of HR and supervisory work. They are able to plan work tasks and find solutions to different work situations. The student is able to apply a wide range of communication in HR and supervisory work. The student masters the basic concepts related to the employment relationship and the importance of regulations in determining the terms of employment and the obligations of the parties. He/she is able to make reasoning suggestions for solutions to practical questions. The student is motivated and commits to the work of the team in different situations.

Assessment scale

0-5

Objectives (course unit)

The aim of the course is to develop basic skills in the application of public administration and administrative procedure regulations.

Student
- identify and present the main features of the legislation on administrative procedure, public access to public authorities, the system of administrative legal protection and control of legality
- apply administrative law standards in practice and justify their decisions
- take account of ethics, responsibility and professional cooperation in their work.

Content (course unit)

Functions and structure of public administration.
The legal relationship between the public authority and the client.
The right to good administration.
Administrative procedure.
Publicity of public authority activities.
The system of legal protection for the administration.

Assessment criteria, satisfactory (1-2) (course unit)

Students will identify the main principles and general doctrines of administrative law and apply what they have learned in practical situations. Students will identify administrative law problems, obtain information from different sources and solve administrative law issues. The student will describe the importance of taking into account ethics and responsibility in his/her work. He/she will participate in group work and reporting.

Assessment criteria, good (3-4) (course unit)

The student identifies and understands the main principles and general doctrines of administrative law and is able to evaluate them critically. The student will be able to structure an administrative case into relevant sub-issues, argue for their resolution in the light of key legal rules and present a reasoned decision. Students will act ethically and responsibly in their work. The student is an active member of a team and reports well on his/her work.

Assessment criteria, excellent (5) (course unit)

The student will critically analyse and evaluate key principles and general doctrines of administrative law. The student will identify problems in administrative law, obtain and analyse information from different sources and solve administrative law problems analytically, critically and comprehensively. The student will promote ethics and accountability at both individual and group level. Students will be highly motivated and committed to taking responsibility for their own and group performance and reporting.

Assessment scale

0-5

Objectives (course unit)

The practical training familiarizes the students in a supervised manner with the practical work assignments of the field, as well as with the application of knowledge and skills in working life.

After having completed the course the students
- can apply learned theory and skills in working life
- have learned the rules of working life
- have practical work experience in the field
- are able to plan their career based on the practical training experience
- can create their networks and contacts to working life
- can collect ideas for the Bachelor’s thesis.

Content (course unit)

What are the work tasks of BBAs?
How to act as a member of work communities?
What are my 'development areas' as regards working life skills?

Further information (course unit)

The student can complete a 10-credit internship under supervision or receive credit for a previously completed internship or prior relevant knowledge from the field of business administration.

Supervised internships are typically full-time and require 270 hours of commitment. Before starting the internship, the student must have the internship placement approved by their supervisor. A written agreement is drafted for the internship. During the internship period, the student is required to keep weekly notes as well as an initial and final report. The internship includes a learning task, the content of which is agreed upon with the supervisor.

In addition to the above-mentioned ways of completing the internship, adult students who work in relevant job roles during their studies can fulfill the internship requirement by writing a self-assessment report.

Assessment criteria, pass/fail (course unit)

Approved:
The student has worked in the work assignments approved by the supervisor in accordance with the agreed number of hours, submitted the required documents to the supervisor and completed the feedback discussion about the training with the supervisor.
Fail:
One or more of the criteria for the practical training (see above) are missing.

Assessment scale

0-5

Objectives (course unit)

The practical training familiarizes the students in a supervised manner with the practical work assignments of the field, as well as with the application of knowledge and skills in working life.

After having completed the course the students
- can apply learned theory and skills in working life
- have learned the rules of working life
- have practical work experience in the field
- are able to plan their career based on the practical training experience
- can create their networks and contacts to working life
- can collect ideas for the Bachelor’s thesis.

Content (course unit)

What are the work tasks of BBAs?
How to act as a member of work communities?
What are my 'development areas' as regards working life skills?

Further information (course unit)

The student can complete a 10-credit internship under supervision or receive credit for a previously completed internship or prior relevant knowledge from the field of business administration.

Supervised internships are typically full-time and require 270 hours of commitment. Before starting the internship, the student must have the internship placement approved by their supervisor. A written agreement is drafted for the internship. During the internship period, the student is required to keep weekly notes as well as an initial and final report. The internship includes a learning task, the content of which is agreed upon with the supervisor.

In addition to the above-mentioned ways of completing the internship, adult students who work in relevant job roles during their studies can fulfill the internship requirement by writing a self-assessment report.

Assessment criteria, pass/fail (course unit)

Approved:
The student has worked in the work assignments approved by the supervisor in accordance with the agreed number of hours, submitted the required documents to the supervisor and completed the feedback discussion about the training with the supervisor.
Fail:
One or more of the criteria for the practical training (see above) are missing.

Assessment scale

0-5

Objectives (course unit)

The practical training familiarizes the students in a supervised manner with the practical work assignments of the field, as well as with the application of knowledge and skills in working life.

After having completed the course the students
- can apply learned theory and skills in a working life developing project
- have learned the rules of working life
- have practical work experience in the field
- are able to plan their career based on the practical training experience
- can create their networks and contacts to working life
- can collect ideas for the Bachelor’s thesis.

Content (course unit)

What does supervised practical training mean?
What are the work tasks of BBAs?
How to act as a member of work communities?
What are my 'development areas' as regards working life skills?

Further information (course unit)

The student can complete a 20-credit internship (2 internships) under supervision or receive credit for previously completed internships or prior relevant knowledge from the field of business administration related to the duties of a Bachelor of Business Administration.

Supervised internships are typically full-time and require a commitment of 540 hours. Before starting the internship, the student must participate in an internship orientation and have the internship placement approved by their supervisor. A written agreement is drafted for the internship. During the internship period, the student is required to keep weekly notes as well as an initial and final report. The internship includes a learning task, the content of which is agreed upon with the supervisor.

In addition to the above-mentioned ways of completing the internship, adult students who work in relevant job roles during their studies can fulfill the internship requirement by writing a self-assessment report towards the end of their studies.

Assessment criteria, pass/fail (course unit)

Accepted:
The student has worked in his/her field and has applied and deepened his/her knowledge in this field. The student has worked in a job approved by the supervisor for the contracted number of hours, has submitted the required documentation to the supervisor and has had a feedback discussion with the supervisor.
Rejected:
The student has not worked the agreed number of hours in the field of work or has not submitted the required documentation or has not had a feedback discussion with the supervisor.

Assessment scale

0-5

Objectives (course unit)

The practical training familiarizes the students in a supervised manner with the practical work assignments of the field, as well as with the application of knowledge and skills in working life.

After having completed the course the students
- can apply learned theory and skills in a working life developing project
- have learned the rules of working life
- have practical work experience in the field
- are able to plan their career based on the practical training experience
- can create their networks and contacts to working life
- can collect ideas for the Bachelor’s thesis.

Content (course unit)

What does supervised practical training mean?
What are the work tasks of BBAs?
How to act as a member of work communities?
What are my 'development areas' as regards working life skills?

Further information (course unit)

The student can complete a 20-credit internship (2 internships) under supervision or receive credit for previously completed internships or prior relevant knowledge from the field of business administration related to the duties of a Bachelor of Business Administration.

Supervised internships are typically full-time and require a commitment of 540 hours. Before starting the internship, the student must participate in an internship orientation and have the internship placement approved by their supervisor. A written agreement is drafted for the internship. During the internship period, the student is required to keep weekly notes as well as an initial and final report. The internship includes a learning task, the content of which is agreed upon with the supervisor.

In addition to the above-mentioned ways of completing the internship, adult students who work in relevant job roles during their studies can fulfill the internship requirement by writing a self-assessment report towards the end of their studies.

Assessment criteria, pass/fail (course unit)

Accepted:
The student has worked in his/her field and has applied and deepened his/her knowledge in this field. The student has worked in a job approved by the supervisor for the contracted number of hours, has submitted the required documentation to the supervisor and has had a feedback discussion with the supervisor.
Rejected:
The student has not worked the agreed number of hours in the field of work or has not submitted the required documentation or has not had a feedback discussion with the supervisor.

Assessment scale

0-5

Objectives (course unit)

The students understand the importance of staff management and well-being at work for the organisation.

The students
- know the different areas of staff management
- understand the impact of a manager’s work for the well-being at work

Content (course unit)

What areas are there in staff management?
What kinds of systems organisations have created to support well-being at work?
How is well-being at work promoted in practice?

Assessment criteria, satisfactory (1-2) (course unit)

Satisfactory

Assessment criteria, good (3-4) (course unit)

Good

Assessment criteria, excellent (5) (course unit)

Excellent

Assessment scale

0-5

Objectives (course unit)

After completing the course the students know the basics of income taxation, inheritance tax and transfer tax.

The students
- understand the main concepts and principles of personal taxation
- are able to locate and evaluate information about taxation
- are able to analyze and solve related legal problems.

Content (course unit)

What are
- the basic provisions of earned income tax and capital income tax?
- the basic provisions of inheritance and gift tax?
- transfer tax?
- real estate tax?
- the basics of taxation procedure?
- legal remedies available for taxpayers?

Assessment criteria, satisfactory (1-2) (course unit)

The student has reached the course objectives sufficiently. They know the basics of key concepts, principles and rules of this area of law and are able to apply them to factual situa-tions sufficiently.

Assessment criteria, good (3-4) (course unit)

The student has reached the course objectives well, although their skills and competences are somewhat in need of further development. They know the main concepts, principles and rules of this area of law widely and are able to apply them to factual situations using rea-soned analysis.

Assessment criteria, excellent (5) (course unit)

The student has reached the course objectives excellently. They have mastered the main concepts, principles and rules of personal taxation and are able to apply them to complicat-ed factual situations using reasoned analysis.

Assessment scale

0-5

Assessment scale

0-5

Assessment scale

0-5

Objectives (course unit)

The student knows the innovation methods and can develop his/her ideas to innovations.
He/she knows the legislation of innovations.

Content (course unit)

Brainstorming methods
Developing an idea to an innovation
Tools needed in innovation process
Legislation concerning innovation

Assessment criteria, satisfactory (1-2) (course unit)

The student has participated in the team innovation event and completed the assigned tasks. The student knows the basic concepts related to innovation and related legislation.

Assessment criteria, good (3-4) (course unit)

The student has participated in the team innovation event and completed the assigned tasks. The student has a good command of the basic concepts and key procedures related to innovation and related legislation. The student will be able to solve practical problems related to the subject area and justify his/her solutions. The student will be able to apply what he/she has learned to practical situations.

Assessment criteria, excellent (5) (course unit)

The student has participated in the team innovation event and completed the assigned tasks. The student knows the basic concepts and key procedures related to innovation and related legislation. The student understands the innovation process as a whole. The student will be able to solve and analyse practical problems related to the subject. The student will be able to justify his/her solutions in a comprehensive manner. The student will be able to apply his/her innovation skills in a broad range of areas.

Assessment scale

0-5

Objectives (course unit)

The student knows the innovation methods and can develop his/her ideas to innovations.
He/she knows the legislation of innovations.

Content (course unit)

Brainstorming methods
Developing an idea to an innovation
Tools needed in innovation process
Legislation concerning innovation

Assessment criteria, satisfactory (1-2) (course unit)

The student has participated in the team innovation event and completed the assigned tasks. The student knows the basic concepts related to innovation and related legislation.

Assessment criteria, good (3-4) (course unit)

The student has participated in the team innovation event and completed the assigned tasks. The student has a good command of the basic concepts and key procedures related to innovation and related legislation. The student will be able to solve practical problems related to the subject area and justify his/her solutions. The student will be able to apply what he/she has learned to practical situations.

Assessment criteria, excellent (5) (course unit)

The student has participated in the team innovation event and completed the assigned tasks. The student knows the basic concepts and key procedures related to innovation and related legislation. The student understands the innovation process as a whole. The student will be able to solve and analyse practical problems related to the subject. The student will be able to justify his/her solutions in a comprehensive manner. The student will be able to apply his/her innovation skills in a broad range of areas.

Assessment scale

0-5

Objectives (course unit)

The aim of the course is to introduce the student to the various dimensions of communication between cultures. The course will show different ways to comprehend cultures according to their deep structures and diverse communication patterns. Issues that create misunderstandings in intercultural interaction will be considered. Through these theoretical and practical observations, another objective of the course will be achieved: development of intercultural skills and competence in diverse multicultural contexts in general and specifically in the field of business.

Learning outcomes of the course unit
After completing the course students will
- be able to understand from more analytical perspective the different ways to comprehend cultures according to their deep structures and diverse communication patterns.
- be aware of the issues that create misunderstandings in intercultural interaction.
- be able to modify own communication style in a culturally sensitive manner.

Content (course unit)

What are the key concepts influencing intercultural communication?
What is the significance of intercultural communication skills in working life and business life?
What are cultural values and what is their impact in intercultural communication?
What are the benefits of diversity management?
What are the potential problems and ethical themes that need to be considered?
What is intercultural competence and how to be interculturally competent?

Assessment criteria, satisfactory (1-2) (course unit)

The student recognizes the main elements that influence intercultural communication in general, but despite of this, their own communication style cannot be described as culturally sensitive. The student recognizes the existing challenges in intercultural work communities.

Assessment criteria, good (3-4) (course unit)

The student works fluently in an adaptable manner with culturally diverse people. They know the cultural characteristics and acknowledge them in their own communication, aiming to common understanding. The student recognizes the elements and significance of intercultural communication in business communication.

Assessment criteria, excellent (5) (course unit)

The student modifies their communication style according to the existing context and takes cultural features into consideration. They know the methods and codes of communication that are appropriate in transferring correct meanings. The student recognizes characteristics of different communication cultures and acts according to them. They observe and recognize cultural similarities and is competent in utilizing this knowledge in their own communication both in general and in the field of business.

Assessment scale

0-5

Objectives (course unit)

The aim of the course is to introduce the student to the various dimensions of communication between cultures. The course will show different ways to comprehend cultures according to their deep structures and diverse communication patterns. Issues that create misunderstandings in intercultural interaction will be considered. Through these theoretical and practical observations, another objective of the course will be achieved: development of intercultural skills and competence in diverse multicultural contexts in general and specifically in the field of business.

Learning outcomes of the course unit
After completing the course students will
- be able to understand from more analytical perspective the different ways to comprehend cultures according to their deep structures and diverse communication patterns.
- be aware of the issues that create misunderstandings in intercultural interaction.
- be able to modify own communication style in a culturally sensitive manner.

Content (course unit)

What are the key concepts influencing intercultural communication?
What is the significance of intercultural communication skills in working life and business life?
What are cultural values and what is their impact in intercultural communication?
What are the benefits of diversity management?
What are the potential problems and ethical themes that need to be considered?
What is intercultural competence and how to be interculturally competent?

Assessment criteria, satisfactory (1-2) (course unit)

The student recognizes the main elements that influence intercultural communication in general, but despite of this, their own communication style cannot be described as culturally sensitive. The student recognizes the existing challenges in intercultural work communities.

Assessment criteria, good (3-4) (course unit)

The student works fluently in an adaptable manner with culturally diverse people. They know the cultural characteristics and acknowledge them in their own communication, aiming to common understanding. The student recognizes the elements and significance of intercultural communication in business communication.

Assessment criteria, excellent (5) (course unit)

The student modifies their communication style according to the existing context and takes cultural features into consideration. They know the methods and codes of communication that are appropriate in transferring correct meanings. The student recognizes characteristics of different communication cultures and acts according to them. They observe and recognize cultural similarities and is competent in utilizing this knowledge in their own communication both in general and in the field of business.

Assessment scale

0-5

Objectives (course unit)

The aim of the course is to introduce the student to the various dimensions of communication between cultures. The course will show different ways to comprehend cultures according to their deep structures and diverse communication patterns. Issues that create misunderstandings in intercultural interaction will be considered. Through these theoretical and practical observations, another objective of the course will be achieved: development of intercultural skills and competence in diverse multicultural contexts in general and specifically in the field of business.

Learning outcomes of the course unit
After completing the course students will
- be able to understand from more analytical perspective the different ways to comprehend cultures according to their deep structures and diverse communication patterns.
- be aware of the issues that create misunderstandings in intercultural interaction.
- be able to modify own communication style in a culturally sensitive manner.

Content (course unit)

What are the key concepts influencing intercultural communication?
What is the significance of intercultural communication skills in working life and business life?
What are cultural values and what is their impact in intercultural communication?
What are the benefits of diversity management?
What are the potential problems and ethical themes that need to be considered?
What is intercultural competence and how to be interculturally competent?

Assessment criteria, satisfactory (1-2) (course unit)

The student recognizes the main elements that influence intercultural communication in general, but despite of this, their own communication style cannot be described as culturally sensitive. The student recognizes the existing challenges in intercultural work communities.

Assessment criteria, good (3-4) (course unit)

The student works fluently in an adaptable manner with culturally diverse people. They know the cultural characteristics and acknowledge them in their own communication, aiming to common understanding. The student recognizes the elements and significance of intercultural communication in business communication.

Assessment criteria, excellent (5) (course unit)

The student modifies their communication style according to the existing context and takes cultural features into consideration. They know the methods and codes of communication that are appropriate in transferring correct meanings. The student recognizes characteristics of different communication cultures and acts according to them. They observe and recognize cultural similarities and is competent in utilizing this knowledge in their own communication both in general and in the field of business.

Assessment scale

0-5

Objectives (course unit)

The aim of the course is to introduce the student to the various dimensions of communication between cultures. The course will show different ways to comprehend cultures according to their deep structures and diverse communication patterns. Issues that create misunderstandings in intercultural interaction will be considered. Through these theoretical and practical observations, another objective of the course will be achieved: development of intercultural skills and competence in diverse multicultural contexts in general and specifically in the field of business.

Learning outcomes of the course unit
After completing the course students will
- be able to understand from more analytical perspective the different ways to comprehend cultures according to their deep structures and diverse communication patterns.
- be aware of the issues that create misunderstandings in intercultural interaction.
- be able to modify own communication style in a culturally sensitive manner.

Content (course unit)

What are the key concepts influencing intercultural communication?
What is the significance of intercultural communication skills in working life and business life?
What are cultural values and what is their impact in intercultural communication?
What are the benefits of diversity management?
What are the potential problems and ethical themes that need to be considered?
What is intercultural competence and how to be interculturally competent?

Assessment criteria, satisfactory (1-2) (course unit)

The student recognizes the main elements that influence intercultural communication in general, but despite of this, their own communication style cannot be described as culturally sensitive. The student recognizes the existing challenges in intercultural work communities.

Assessment criteria, good (3-4) (course unit)

The student works fluently in an adaptable manner with culturally diverse people. They know the cultural characteristics and acknowledge them in their own communication, aiming to common understanding. The student recognizes the elements and significance of intercultural communication in business communication.

Assessment criteria, excellent (5) (course unit)

The student modifies their communication style according to the existing context and takes cultural features into consideration. They know the methods and codes of communication that are appropriate in transferring correct meanings. The student recognizes characteristics of different communication cultures and acts according to them. They observe and recognize cultural similarities and is competent in utilizing this knowledge in their own communication both in general and in the field of business.

Assessment scale

0-5

Objectives (course unit)

This course is implemented in co-operation with TAMK’s international partner universities. The students work on a branding project in teams consisting of members from several universities, using virtual communication tools: social media, video meetings and cloud services. In the project the students will learn how to analyze and develop a brand in an international context, but quite as importantly, how to handle cultural differences in an international project.

After completing the course the students
- are able to describe and apply a theoretical framework for developing a brand
- are able to analyze and evaluate strengths and development areas of a brand
- are able work in an international project using virtual communication tools.

Content (course unit)

How do international companies manage their brand development?
Which aspects in consumer behaviour are crucial in the brand marketing?
How to cope with cultural differences affecting project work in an international context?
How to use modern virtual communication tools in an international project?

Prerequisites (course unit)

2nd year courses or equivalent knowledge.

Assessment criteria, satisfactory (1-2) (course unit)

The student has achieved the objectives of the course sufficiently. They understand the premises and principles of branding. Student recognizes, is able to determine and use the concepts and models of branding. The student’s skills working in the international team need to be further developed.

Assessment criteria, good (3-4) (course unit)

The student has achieved the objectives of the course well although the skills and competences are somewhat in need of further development. They are able to identify and apply the concepts and models of branding well and to conduct reasoned analysis. The student knows how to behave in the international team.

Assessment criteria, excellent (5) (course unit)

The student has achieved the objectives of the course excellently. They have mastered the concepts and models of branding in an excellent manner. The student is able to conduct fluent and reasoned analysis and has good capabilities to apply learning in practice. They are a valuable member of the international team.

Location and time

January-April 2023.

Three hours per week are scheduled: lectures, workshops and Moodle exam, and partly for group work. A more detailed schedule will be given at the first appointment.

Exam schedules

The course has several smaller individual tasks and Moodle exam (in period 4) as well as group work assignments, which are presented in several different stages. Return and presentation of the brand strategy at the end of the course. More detailed schedule for the first time.

Assessment scale

0-5

Teaching methods

Team work: brand (video) analysis + short (desktop) research, ideation and design assignments; workshops + making a video, mentoring sessions, reporting and presentations in a webinar.

Individual work: independent information search, preparation for a teacher's meeting with the given materials, Moodle exam, self- and peer evaluation.

Learning materials

Materials in Moodle.
J. N. Kapferer: The new strategic brand management.

Additional literature:
Floor, K. 2006. Branding a Store. Amsterdam: BIS Publishers
Finne S., Sivonen H. 2009. The Retail Value Chain
Jansen. M.2006. Brand Prototyping
Usunier, J. 2000. Marketing across cultures
Edwards, H., Day, D.2005. Creating Passion Brands: How to build emotional brand connection with customers.
Aaker D. Building strong brands

Student workload

Scheduled class room hours ca. 39, other time resource individual work 24 hours and team work 67 hours.

Team work 3 cr (70%)
- brand analysis, research, ideation and design assignments (also report and presentation, self and peer review)
- workshops and preparation for them
- mentoring meetings

Brand video 1 cr

Individual work 2 cr (30%)
- independent information search
- preparation for a teacher's meeting with the given materials
- Moode exam

Content scheduling

- Course introduction, team formation; basic branding concepts
- Branding; and brand analysis and audit; brand identity and equity
- Branding models and frameworks; brand strategy; position, personality, commmunication; brand elements
- Creating strong and differiated brand, brand architecture
- Designing international brand strategy

Completion alternatives

The course's brand (video) analysis, research and design and workshop assignments can also be prepared for a self-acquired assignment or studification at your own workplace.

Practical training and working life cooperation

A work-based assignments.

International connections

English-language international material and international students.

Further information

Materials are in English.

Objectives (course unit)

During the course the students learn different kinds of go to market –decisions and -actions. They improve their sales negotiation skills and learn new techniques needed in an international business environment. The students understand how different cultural aspects affect international sales and marketing.

After completing the course the students
- are able to define the most common market entry modes
- are able to use market intelligence in order to create an international marketing strategy
- are able to understand the cultural differences in international sales and marketing
- know how to sell and negotiate in an international context
- are able to communicate in a demanding international business environment.

Content (course unit)

What are the key marketing strategy decisions in international market entry?
How to implement international account management?
What are the professional B2B sales skills and techniques needed in an international business environment?

Prerequisites (course unit)

2nd year courses or equivalent knowledge.

Assessment criteria, satisfactory (1-2) (course unit)

The student has achieved the learning outcomes of the course sufficiently. They understand the principles of international marketing and sales. The student recognizes, is able to determine, and use the concepts and models.

Assessment criteria, good (3-4) (course unit)

The student has achieved the learning outcomes of the course well, although the skills and competences are somewhat in need of further development. They are able to determine and apply the concepts of the subject matter well and to apply them in simple tasks.

Assessment criteria, excellent (5) (course unit)

The student has achieved the learning outcomes of the course excellently. They have mastered the concepts of the subject matter in an excellent manner. The student is able to conduct fluent and reasoned analysis and has good capabilities to apply what they have learnt.

Location and time

Location: Kauppi Campus, Tampere University of Applied Sciences,:
12.09.2023 09.00 - 11.00 B5-31
19.09.2023 09.00 - 11.00 B5-31
26.09.2023 09.00 - 11.00 B5-31
03.10.2023 09.00 - 11.00 B5-31
10.10.2023 09.00 - 11.00 B5-31
24.10.2023 09.00 - 11.00 B5-31
21.11.2023 09.00 - 11.00 B5-31
28.11.2023 13.00 - 16.00 B5-31

Schedule: during the first and second periods

Exam schedules

Moodle exam
Case Study report & presentation

Assessment methods and criteria

Case study (teamwork), including peer evaluation 60%
Individual Moodle Exam 40%

Assessment scale

0-5

Teaching methods

Lectures, exercises and discussions (teachers and guests)
Individual search of information
Teamwork, team-based learning

Learning materials

Lecture materials and literature will be later available in Moodle.

Student workload

5 credits (5x27 hours of work)

Completion alternatives

Recognition of learning based on competence:
Students of Tampere University of Applied Sciences (TAMK) may propose recognition of learning based on their prior competence by using HyväHot Application in Pakki. Send the HyväHot application at least two weeks prior to the first lesson and choose the course's responsible teacher as the one handling the application. In the reply, the responsible teacher will inform a way to show your competence together with other additional information.

Recognition of learning based on studies/courses:
Students of Tampere University of Applied Sciences (TAMK) may propose to replace the course with a suitable course they have completed elsewhere before by using HyväHot Application in Pakki. Send the HyväHot application at least two weeks prior to the first lesson and choose the course's responsible teacher as the one handling the application.

Practical training and working life cooperation

Cases and assignments.

International connections

International cases and assignments.

Assessment scale

Pass/Fail

Objectives (course unit)

The course deepens the students’ know-how in e.g. the area of supervisor-related indicators and systems.

After completing the course the students:
- understand and are able to interpret research data related to supervisory work
- understand the importance of measurement in leadership
- are able to interpret and understand the benefits and significance of the new systems
- are able to take advantage of the latest management tools in their own work communities.

Content (course unit)

How to find topical research data on leadership and how to apply it in one’s own work?
What are the current indicators for supervisory work?
How do information systems help management?
How do leadership systems help management: Lean, standards, etc.?
How do the artificial intelligence, robotics, trends, and social media affect leadership?

Assessment criteria, satisfactory (1-2) (course unit)

The student knows the importance of measurement in supervisory work, different leadership tools and is able to name the most commonly used management systems.

Assessment criteria, good (3-4) (course unit)

The student is familiar with the most common leadership indicators and is able to compare their suitability in different situations. They can choose management tools and systems that are suitable for their work environment from the options provided.

Assessment criteria, excellent (5) (course unit)

The student is able to find extensively research data on leadership and measurement and to apply the information they find in practice. The student knows widely modern systems of leadership and is able to use the latest tools in their own work community.

Assessment scale

0-5

Objectives (course unit)

The course deepens the students’ know-how in e.g. the area of supervisor-related indicators and systems.

After completing the course the students:
- understand and are able to interpret research data related to supervisory work
- understand the importance of measurement in leadership
- are able to interpret and understand the benefits and significance of the new systems
- are able to take advantage of the latest management tools in their own work communities.

Content (course unit)

How to find topical research data on leadership and how to apply it in one’s own work?
What are the current indicators for supervisory work?
How do information systems help management?
How do leadership systems help management: Lean, standards, etc.?
How do the artificial intelligence, robotics, trends, and social media affect leadership?

Assessment criteria, satisfactory (1-2) (course unit)

The student knows the importance of measurement in supervisory work, different leadership tools and is able to name the most commonly used management systems.

Assessment criteria, good (3-4) (course unit)

The student is familiar with the most common leadership indicators and is able to compare their suitability in different situations. They can choose management tools and systems that are suitable for their work environment from the options provided.

Assessment criteria, excellent (5) (course unit)

The student is able to find extensively research data on leadership and measurement and to apply the information they find in practice. The student knows widely modern systems of leadership and is able to use the latest tools in their own work community.

Assessment scale

0-5

Objectives (course unit)

n the course the students will focus on current and future issues concerning leadership through the seminars they organize themselves.

After completing the course the students
- are able to identify and recognize the current and future trends in leadership.

Content (course unit)

What are the current issues of leadership today, e.g. ethics, rotational economics?
How do those phenomena affect supervisory work?
What future trends are predicted for leadership?
What is the leadership in the future?
What is the meaning futurology in leadership, weak signals, etc.?

Assessment criteria, satisfactory (1-2) (course unit)

The student is able to identify basic leadership trends. They understand the importance of leader-ship development.

Assessment criteria, good (3-4) (course unit)

The student is able to identify different leadership trends. They understand the importance of leadership development, know how to consciously look for different ways of working, and are open to new ideas and trends.

Assessment criteria, excellent (5) (course unit)

The student is able to identify a wide range of leadership trends and to evaluate and combine them into their own professional context. They understand the importance of leadership development, know how to consciously look for different ways of working, and are open to new ideas and trends.

Assessment criteria, pass/fail (course unit)

The student is not sufficiently familiar with current trends in leadership and cannot name current issues of leadership.

Assessment scale

0-5

Objectives (course unit)

n the course the students will focus on current and future issues concerning leadership through the seminars they organize themselves.

After completing the course the students
- are able to identify and recognize the current and future trends in leadership.

Content (course unit)

What are the current issues of leadership today, e.g. ethics, rotational economics?
How do those phenomena affect supervisory work?
What future trends are predicted for leadership?
What is the leadership in the future?
What is the meaning futurology in leadership, weak signals, etc.?

Assessment criteria, satisfactory (1-2) (course unit)

The student is able to identify basic leadership trends. They understand the importance of leader-ship development.

Assessment criteria, good (3-4) (course unit)

The student is able to identify different leadership trends. They understand the importance of leadership development, know how to consciously look for different ways of working, and are open to new ideas and trends.

Assessment criteria, excellent (5) (course unit)

The student is able to identify a wide range of leadership trends and to evaluate and combine them into their own professional context. They understand the importance of leadership development, know how to consciously look for different ways of working, and are open to new ideas and trends.

Assessment criteria, pass/fail (course unit)

The student is not sufficiently familiar with current trends in leadership and cannot name current issues of leadership.

Assessment scale

0-5

Objectives (course unit)

The aim of the course is to develop basic skills in legal reasoning and the application of legal regulation.

Student
- identify and present the main features of public and private law regulation - identify and obtain legal information from different legal sources
- apply legal rules in practice and justify their decisions
- taking ethics and responsibility into account in their work

Content (course unit)

Legal order, branches of law, public law, private law, legal reasoning, legal sources, seeking legal information, legal decision.

Assessment criteria, satisfactory (1-2) (course unit)

Students will identify the main principles and general doctrines of private and public law and apply what they have learned in practical situations. Students will identify problems in civil and public law, seek information from different legal sources and solve legal problems. The student will describe the importance of taking ethics and responsibility into account in his/her work.

Assessment criteria, good (3-4) (course unit)

The student will identify and understand the main principles and general doctrines of private and public law and be able to evaluate them critically. The student will be able to structure a civil and public law case into relevant sub-issues, argue for their resolution in the light of key legal rules in the field of law and present a reasoned solution. Students will act ethically and responsibly in their work.

Assessment criteria, excellent (5) (course unit)

The student will critically analyse and evaluate key principles and general doctrines of private and public law. The student will identify legal problems, acquire and analyse information from different legal sources and solve legal problems analytically, critically and comprehensively. Students will promote ethics and responsibility at both individual and group level.

Assessment scale

0-5

Objectives (course unit)

After completing the course, the student has the ability to identify and take into account the legal starting points related to the business.

Student
- knows legal entities and the key rules and principles concerning the conclusion, binding, invalidity and breach of contract of the contract
- understands the legal aspects and challenges associated with key business contract types and consumer contracts
- know the reasons for debt relationships and debt recovery processes. is able to apply the thematic provisions to practice and make reasoned proposals for solutions in practical situations.

Content (course unit)

- the grounds for contract law, including the conditions for the conclusion of the contract and the contractuality of the contract
- key business contracts and their terms, including contract models and standard contracts and terms of delivery
- specificities of consumer contracts;
- key principles for debt ratios and debt recovery processes

Assessment criteria, satisfactory (1-2) (course unit)

The students know the basic concepts and regulations of the topics of the course and are able to apply them satisfactorily to practice.

Assessment criteria, good (3-4) (course unit)

The student is familiar with and is able to define the basic concepts of the topics of the course. The students are familiar with the key provisions of the topic and have the basic capacity to apply them to practice.

Assessment criteria, excellent (5) (course unit)

The student is familiar with and is able to define comprehensively the basic concepts of the topics of the course. The student is familiar with the key provisions of the topic and is able to analyse and apply the regulations to practice as well. If necessary, the student is able to search for information and present justifications for practical problems. The student is able to justify his/her decision comprehensively.

Assessment criteria, pass/fail (course unit)

The student has not demonstrated his/her competence in the manner indicated by the objectives of the course.

Assessment scale

0-5

Objectives (course unit)

During the course content the students familiarize themselves with labor law and payroll management. Another focus of the course is the profitability of business. The students deepen their understanding of financial transactions and get to use a transactions software.

JURISPRUDENCE AND PAYROLL CALCULATION 2 cr
After completing the course students
- know how the terms of employment contract are determined
- know the main rights and obligations of the employer and employee and the possible consequences for violating the obligations
- know how to terminate an employment relationship and what are the valid reasons for termination.
- can calculate the normal salary for employees and the deductions made before income taxation
- understand how the fringe benefits are taken into account when calculating salaries and how travel expenses are compensated
- are able to calculate overtime earnings based on the Working Hours Act and holiday pays based on the Annual Holidays Act.

FINANCIAL ADMINISTRATION 2 cr
After completing the course the students
- are able to calculate profit margins
- are able to prepare a small business profit budget, a cash flow budget and a balance sheet budget.

ACCOUNTING 1 cr
After completing the course the students
- have mastered basic financial transactions
- know the key regulations concerning value added taxes
- are able to use the basic functions of bookkeeping software.

Content (course unit)

JURISPRUDENCE AND PAYROLL ACCOUNTING
How do the law, collective labor agreement and contract of employment determine the terms of employment?
What are the main rights and obligations of the employer and employee and the possible consequences for violating the obligations?
How to terminate an employment relationship and what are the valid reasons for termination?
What kinds of payroll systems can be used?
How are salaries calculated?
What kinds of compensations can employees have, in addition to the normal salary?

FINANCIAL ADMINISTRATION
How to make use of profit margins in a profitability assessment?
How to create a budget for a small business?

ACCOUNTING
How does VAT affect international goods trade?
How to make use of bookkeeping software when making entries?

Assessment criteria, satisfactory (1-2) (course unit)

JURISPRUDENCE AND PAYROLL ACCOUNTING
The student knows the basic concepts of employment. They know the main rights and obligations of the employer and employee and the possible consequences for violating the obligations. The student has the basic skills to apply the provisions in practice but they are not able to justify the solutions.

The student is able to calculate the normal salary for employees in the most common situations and is familiar with the most common fringe benefits and compensation of travel expenses. The student knows the basics of overtime earnings and holiday pays.

FINANCIAL ADMINISTRATION
The student knows how to use overheads calculation to assess the profitability of a business. They knows the basic concepts related to budgeting. The student is able to prepare an earnings budget for a small business.

ACCOUNTING
The student knows the impact of VAT on the international goods trade. They are able to complete bookkeeping accounting.

Assessment criteria, good (3-4) (course unit)

JURISPRUDENCE AND PAYROLL ACCOUNTING
The student has mastered well the basic concepts and provisions of employment. They know the main rights and obligations of the employer and employee and possible consequences for violating the obligations. The student is able to apply the provisions in practice and justify the solutions.

The student is able to calculate the normal salary for employees and is familiar with fringe benefits and compensation of travel expenses. They know how overtime earnings and holiday pays are determined.

FINANCIAL ADMINISTRATION
The student manages the margin calculation in the company’s profitability assessment. They have mastered the basic concepts related to budgeting and are able to compile earnings and cash flow budgets for a small business.

ACCOUNTING
The student is familiar with the value added tax related to international trade in goods. They have mastered the use of the accounting software for making entries.

Assessment criteria, excellent (5) (course unit)

JURISPRUDENCE AND PAYROLL ACCOUNTING
The student knows well the basic concepts and provisions of employment. They also know well the main rights and obligations of the employer and employee and possible consequences for violating the obligations. The student is able to analyze related legal problems and justify their solution comprehensively.

The student knows how to calculate salaries for employees and is able to apply the knowledge in different practical payroll accounting situations. They know where to seek for further information and are also able to look for new solutions or operations models.

FINANCIAL ADMINISTRATION
The student is able to apply the calculation of the profit margin in the company’s profitability assessment and to draw conclusions from it. They understand budgeting as a whole. The student is able to prepare a small business result, cash flow and balance sheet budget.

ACCOUNTING
The student has mastered how the value added tax is related to international trade in goods.
They are able to efficiently utilize accounting software for making entries.

Assessment scale

0-5

Objectives (course unit)

During the course content the students familiarize themselves with labor law and payroll management. Another focus of the course is the profitability of business. The students deepen their understanding of financial transactions and get to use a transactions software.

JURISPRUDENCE AND PAYROLL CALCULATION 2 cr
After completing the course students
- know how the terms of employment contract are determined
- know the main rights and obligations of the employer and employee and the possible consequences for violating the obligations
- know how to terminate an employment relationship and what are the valid reasons for termination.
- can calculate the normal salary for employees and the deductions made before income taxation
- understand how the fringe benefits are taken into account when calculating salaries and how travel expenses are compensated
- are able to calculate overtime earnings based on the Working Hours Act and holiday pays based on the Annual Holidays Act.

FINANCIAL ADMINISTRATION 2 cr
After completing the course the students
- are able to calculate profit margins
- are able to prepare a small business profit budget, a cash flow budget and a balance sheet budget.

ACCOUNTING 1 cr
After completing the course the students
- have mastered basic financial transactions
- know the key regulations concerning value added taxes
- are able to use the basic functions of bookkeeping software.

Content (course unit)

JURISPRUDENCE AND PAYROLL ACCOUNTING
How do the law, collective labor agreement and contract of employment determine the terms of employment?
What are the main rights and obligations of the employer and employee and the possible consequences for violating the obligations?
How to terminate an employment relationship and what are the valid reasons for termination?
What kinds of payroll systems can be used?
How are salaries calculated?
What kinds of compensations can employees have, in addition to the normal salary?

FINANCIAL ADMINISTRATION
How to make use of profit margins in a profitability assessment?
How to create a budget for a small business?

ACCOUNTING
How does VAT affect international goods trade?
How to make use of bookkeeping software when making entries?

Assessment criteria, satisfactory (1-2) (course unit)

JURISPRUDENCE AND PAYROLL ACCOUNTING
The student knows the basic concepts of employment. They know the main rights and obligations of the employer and employee and the possible consequences for violating the obligations. The student has the basic skills to apply the provisions in practice but they are not able to justify the solutions.

The student is able to calculate the normal salary for employees in the most common situations and is familiar with the most common fringe benefits and compensation of travel expenses. The student knows the basics of overtime earnings and holiday pays.

FINANCIAL ADMINISTRATION
The student knows how to use overheads calculation to assess the profitability of a business. They knows the basic concepts related to budgeting. The student is able to prepare an earnings budget for a small business.

ACCOUNTING
The student knows the impact of VAT on the international goods trade. They are able to complete bookkeeping accounting.

Assessment criteria, good (3-4) (course unit)

JURISPRUDENCE AND PAYROLL ACCOUNTING
The student has mastered well the basic concepts and provisions of employment. They know the main rights and obligations of the employer and employee and possible consequences for violating the obligations. The student is able to apply the provisions in practice and justify the solutions.

The student is able to calculate the normal salary for employees and is familiar with fringe benefits and compensation of travel expenses. They know how overtime earnings and holiday pays are determined.

FINANCIAL ADMINISTRATION
The student manages the margin calculation in the company’s profitability assessment. They have mastered the basic concepts related to budgeting and are able to compile earnings and cash flow budgets for a small business.

ACCOUNTING
The student is familiar with the value added tax related to international trade in goods. They have mastered the use of the accounting software for making entries.

Assessment criteria, excellent (5) (course unit)

JURISPRUDENCE AND PAYROLL ACCOUNTING
The student knows well the basic concepts and provisions of employment. They also know well the main rights and obligations of the employer and employee and possible consequences for violating the obligations. The student is able to analyze related legal problems and justify their solution comprehensively.

The student knows how to calculate salaries for employees and is able to apply the knowledge in different practical payroll accounting situations. They know where to seek for further information and are also able to look for new solutions or operations models.

FINANCIAL ADMINISTRATION
The student is able to apply the calculation of the profit margin in the company’s profitability assessment and to draw conclusions from it. They understand budgeting as a whole. The student is able to prepare a small business result, cash flow and balance sheet budget.

ACCOUNTING
The student has mastered how the value added tax is related to international trade in goods.
They are able to efficiently utilize accounting software for making entries.

Assessment scale

0-5

Objectives (course unit)

During the course content the students familiarize themselves with labor law and payroll management. Another focus of the course is the profitability of business. The students deepen their understanding of financial transactions and get to use a transactions software.

JURISPRUDENCE AND PAYROLL CALCULATION 2 cr
After completing the course students
- know how the terms of employment contract are determined
- know the main rights and obligations of the employer and employee and the possible consequences for violating the obligations
- know how to terminate an employment relationship and what are the valid reasons for termination.
- can calculate the normal salary for employees and the deductions made before income taxation
- understand how the fringe benefits are taken into account when calculating salaries and how travel expenses are compensated
- are able to calculate overtime earnings based on the Working Hours Act and holiday pays based on the Annual Holidays Act.

FINANCIAL ADMINISTRATION 2 cr
After completing the course the students
- are able to calculate profit margins
- are able to prepare a small business profit budget, a cash flow budget and a balance sheet budget.

ACCOUNTING 1 cr
After completing the course the students
- have mastered basic financial transactions
- know the key regulations concerning value added taxes
- are able to use the basic functions of bookkeeping software.

Content (course unit)

JURISPRUDENCE AND PAYROLL ACCOUNTING
How do the law, collective labor agreement and contract of employment determine the terms of employment?
What are the main rights and obligations of the employer and employee and the possible consequences for violating the obligations?
How to terminate an employment relationship and what are the valid reasons for termination?
What kinds of payroll systems can be used?
How are salaries calculated?
What kinds of compensations can employees have, in addition to the normal salary?

FINANCIAL ADMINISTRATION
How to make use of profit margins in a profitability assessment?
How to create a budget for a small business?

ACCOUNTING
How does VAT affect international goods trade?
How to make use of bookkeeping software when making entries?

Assessment criteria, satisfactory (1-2) (course unit)

JURISPRUDENCE AND PAYROLL ACCOUNTING
The student knows the basic concepts of employment. They know the main rights and obligations of the employer and employee and the possible consequences for violating the obligations. The student has the basic skills to apply the provisions in practice but they are not able to justify the solutions.

The student is able to calculate the normal salary for employees in the most common situations and is familiar with the most common fringe benefits and compensation of travel expenses. The student knows the basics of overtime earnings and holiday pays.

FINANCIAL ADMINISTRATION
The student knows how to use overheads calculation to assess the profitability of a business. They knows the basic concepts related to budgeting. The student is able to prepare an earnings budget for a small business.

ACCOUNTING
The student knows the impact of VAT on the international goods trade. They are able to complete bookkeeping accounting.

Assessment criteria, good (3-4) (course unit)

JURISPRUDENCE AND PAYROLL ACCOUNTING
The student has mastered well the basic concepts and provisions of employment. They know the main rights and obligations of the employer and employee and possible consequences for violating the obligations. The student is able to apply the provisions in practice and justify the solutions.

The student is able to calculate the normal salary for employees and is familiar with fringe benefits and compensation of travel expenses. They know how overtime earnings and holiday pays are determined.

FINANCIAL ADMINISTRATION
The student manages the margin calculation in the company’s profitability assessment. They have mastered the basic concepts related to budgeting and are able to compile earnings and cash flow budgets for a small business.

ACCOUNTING
The student is familiar with the value added tax related to international trade in goods. They have mastered the use of the accounting software for making entries.

Assessment criteria, excellent (5) (course unit)

JURISPRUDENCE AND PAYROLL ACCOUNTING
The student knows well the basic concepts and provisions of employment. They also know well the main rights and obligations of the employer and employee and possible consequences for violating the obligations. The student is able to analyze related legal problems and justify their solution comprehensively.

The student knows how to calculate salaries for employees and is able to apply the knowledge in different practical payroll accounting situations. They know where to seek for further information and are also able to look for new solutions or operations models.

FINANCIAL ADMINISTRATION
The student is able to apply the calculation of the profit margin in the company’s profitability assessment and to draw conclusions from it. They understand budgeting as a whole. The student is able to prepare a small business result, cash flow and balance sheet budget.

ACCOUNTING
The student has mastered how the value added tax is related to international trade in goods.
They are able to efficiently utilize accounting software for making entries.

Assessment scale

0-5

Objectives (course unit)

During the course content the students familiarize themselves with labor law and payroll management. Another focus of the course is the profitability of business. The students deepen their understanding of financial transactions and get to use a transactions software.

JURISPRUDENCE AND PAYROLL CALCULATION 2 cr
After completing the course students
- know how the terms of employment contract are determined
- know the main rights and obligations of the employer and employee and the possible consequences for violating the obligations
- know how to terminate an employment relationship and what are the valid reasons for termination.
- can calculate the normal salary for employees and the deductions made before income taxation
- understand how the fringe benefits are taken into account when calculating salaries and how travel expenses are compensated
- are able to calculate overtime earnings based on the Working Hours Act and holiday pays based on the Annual Holidays Act.

FINANCIAL ADMINISTRATION 2 cr
After completing the course the students
- are able to calculate profit margins
- are able to prepare a small business profit budget, a cash flow budget and a balance sheet budget.

ACCOUNTING 1 cr
After completing the course the students
- have mastered basic financial transactions
- know the key regulations concerning value added taxes
- are able to use the basic functions of bookkeeping software.

Content (course unit)

JURISPRUDENCE AND PAYROLL ACCOUNTING
How do the law, collective labor agreement and contract of employment determine the terms of employment?
What are the main rights and obligations of the employer and employee and the possible consequences for violating the obligations?
How to terminate an employment relationship and what are the valid reasons for termination?
What kinds of payroll systems can be used?
How are salaries calculated?
What kinds of compensations can employees have, in addition to the normal salary?

FINANCIAL ADMINISTRATION
How to make use of profit margins in a profitability assessment?
How to create a budget for a small business?

ACCOUNTING
How does VAT affect international goods trade?
How to make use of bookkeeping software when making entries?

Assessment criteria, satisfactory (1-2) (course unit)

JURISPRUDENCE AND PAYROLL ACCOUNTING
The student knows the basic concepts of employment. They know the main rights and obligations of the employer and employee and the possible consequences for violating the obligations. The student has the basic skills to apply the provisions in practice but they are not able to justify the solutions.

The student is able to calculate the normal salary for employees in the most common situations and is familiar with the most common fringe benefits and compensation of travel expenses. The student knows the basics of overtime earnings and holiday pays.

FINANCIAL ADMINISTRATION
The student knows how to use overheads calculation to assess the profitability of a business. They knows the basic concepts related to budgeting. The student is able to prepare an earnings budget for a small business.

ACCOUNTING
The student knows the impact of VAT on the international goods trade. They are able to complete bookkeeping accounting.

Assessment criteria, good (3-4) (course unit)

JURISPRUDENCE AND PAYROLL ACCOUNTING
The student has mastered well the basic concepts and provisions of employment. They know the main rights and obligations of the employer and employee and possible consequences for violating the obligations. The student is able to apply the provisions in practice and justify the solutions.

The student is able to calculate the normal salary for employees and is familiar with fringe benefits and compensation of travel expenses. They know how overtime earnings and holiday pays are determined.

FINANCIAL ADMINISTRATION
The student manages the margin calculation in the company’s profitability assessment. They have mastered the basic concepts related to budgeting and are able to compile earnings and cash flow budgets for a small business.

ACCOUNTING
The student is familiar with the value added tax related to international trade in goods. They have mastered the use of the accounting software for making entries.

Assessment criteria, excellent (5) (course unit)

JURISPRUDENCE AND PAYROLL ACCOUNTING
The student knows well the basic concepts and provisions of employment. They also know well the main rights and obligations of the employer and employee and possible consequences for violating the obligations. The student is able to analyze related legal problems and justify their solution comprehensively.

The student knows how to calculate salaries for employees and is able to apply the knowledge in different practical payroll accounting situations. They know where to seek for further information and are also able to look for new solutions or operations models.

FINANCIAL ADMINISTRATION
The student is able to apply the calculation of the profit margin in the company’s profitability assessment and to draw conclusions from it. They understand budgeting as a whole. The student is able to prepare a small business result, cash flow and balance sheet budget.

ACCOUNTING
The student has mastered how the value added tax is related to international trade in goods.
They are able to efficiently utilize accounting software for making entries.

Assessment scale

0-5

Objectives (course unit)

During the course the students learn how to analyze and improve the profitability as a whole and through its various components.

After completing the course the students
- can analyze and assess the profitability and its components on a company -, product -, customer – and project level.
- understand various levels and components impacting the profitability
- understand how the costs and prices are determined
- can use Excel to form cost and profitability calculations.

Content (course unit)

What fields and components form the profitability of an organization?
How to assess the product and customer profitability
What kind of pricing methods can be applied?
How to form and utilize various cost calculation methods in pricing and assessing the profitability?

Assessment criteria, satisfactory (1-2) (course unit)

The student knows factors influencing profitability and is able to perform familiar profitability calculations. They know various pricing methods and are able to compare them.

Assessment criteria, good (3-4) (course unit)

The student is able to find out various components influencing profitability and is able to suggest actions to improve profitability. They can form, assess and compare different profitability calculations by using instructions. The student knows various pricing methods and is able to compare them.

Assessment criteria, excellent (5) (course unit)

The student understands which factors impact profitability and is able to apply the learned methods in practice. They are able to analyze organization's profitability on various levels and utilize the acquired information to suggest justified profitability improvement actions.

Assessment scale

0-5

Teaching methods

e-learning

Assessment criteria - fail (0) (Not in use, Look at the Assessment criteria above)

The student is not familiar with factors influencing profitability even at basic level nor is able to utilize the profitability calculations in practice. He or she knows some pricing methods but is not able to compare those or choose a relevant method.

Assessment criteria - satisfactory (1-2) (Not in use, Look at the Assessment criteria above)

The student knows factors influencing profitability and is able to perform familiar profitability calculations. He or she knows various pricing methods and is able to compare them.

Assessment criteria - good (3-4) (Not in use, Look at the Assessment criteria above)

The student is able to find out various components influencing profitability and is able to suggest actions to improve profitability. He or she can form, assess and compare different profitability calculations by using instructions. He or she knows various pricing methods and is able to compare them.

Assessment criteria - excellent (5) (Not in use, Look at the Assessment criteria above)

The student understands which factors impact profitability and is able to apply the learned methods in practice. He or she is able to analyze organization's profitability in various levels and utilize acquired information to suggest justified profitability improvement actions.

Objectives (course unit)

After completing the course, the student is able to plan the following aspects of the internationalisation of the online store:

Student
- is able to define appropriate target groups for the online store;
- is able to identify differences in the definition of target groups in the consumer and business activities.
- is able to choose online payment systems in a customer-oriented manner, taking into account the provisions of the tax code of different countries, the accounting regulations for financial transaction costs and the compatibility of payment systems with ERP systems.
- understands the importance of language versions in the internationalisation of e-commerce and is able to choose the right language versions according to the growth strategy and market of the online store
- understands the basics of e-commerce logistics in the internationalisation of e-commerce and knows how to build appropriate distribution networks
- understands the differences in sales of physical products and services in the online business in an international operating environment and understands the importance of the service network in internationalisation;
- understands the importance of platform options in internationalisation and is able to assess the impact of different options on the growth of the online business from both an operational and an economic point of view.
- recognizes the cost impacts of logistics on the company's profitability and is able to compare different options from the customer's point of view and knows different options in payment systems.
- identify opportunities for building download and upgrade services.
- knows different distribution channel options. and also various other service offerings in the online store.

Content (course unit)

How do language versions affect internationalisation?
How are platform solutions, logistics solutions and payment systems selected in an international e-commerce store?
How does internationalisation take into account physical product and intangible service?

Assessment criteria, satisfactory (1-2) (course unit)

The students know the basic concepts related to the internationalisation of e-commerce.

He is able to apply what he has learned to practice at a basic level. There are shortcomings in the student's ability to justify the decisions they have made.

Assessment criteria, good (3-4) (course unit)

The students know the basic concepts and key procedures related to the internationalisation of e-commerce. They know how to design an international online store. The student is able to solve practical problems related to the topic and justify his/her decision.

Assessment criteria, excellent (5) (course unit)

The students are able to know the basic concepts and key procedures related to the internationalisation of e-commerce. The student is able to design and implement an international online business as a whole. He is able to solve and analyse practical problems related to the topic. The student is able to justify his/her decision comprehensively. If necessary, they can also search for information and plan solutions for challenging situations.

Assessment criteria, pass/fail (course unit)

The student has not demonstrated his/her competence in the manner indicated by the objectives of the course.

Assessment scale

0-5

Objectives (course unit)

The student understand the special characteristics of the international sales work and working in an international company.

Content (course unit)

Strategies for internationalization
Cultural differencies and the sales work

Prerequisites (course unit)

1. and 2.. year studies or similar skills and knowledge.

Assessment criteria, satisfactory (1-2) (course unit)

Satisfactory

Assessment criteria, good (3-4) (course unit)

Good

Assessment criteria, excellent (5) (course unit)

Excellent

Assessment scale

0-5

Objectives (course unit)

The student knows the methods of the international trade in practice and can carry out export and import.

Content (course unit)

Documents in international trade
Exchange rate mechanism
International payment methods
Value added tax in international trade
Incoterms
Customs clearance

Assessment criteria, satisfactory (1-2) (course unit)

Satisfactory

Assessment criteria, good (3-4) (course unit)

Good

Assessment criteria, excellent (5) (course unit)

Excellent

Assessment scale

0-5

Objectives (course unit)

During the course, you can familiarise yourself with the accounting from the perspective of a small company.
Student
- is familiar with the basic concepts of accounting and the different types of transactions
- is able to make regular ent ent ent.
is able to use accounting software to implement accounting
- is able to draw up a simple financial statement;
- is part of the ordinary a accruals (inventories and depreciation of non-current assets)
- knows the basics of value added tax and knows how to record VAT in the accounts

Content (course unit)

Basic accounting concepts
Groups of bricks and posting rules
A accrual of acquisition cost
Sales tax in general ledger
Financial statements and financial statements (profit and loss account and balance sheet)

Assessment criteria, satisfactory (1-2) (course unit)

The students are familiar with the basics of accounting, the use of accounting software and the basics of VALUE ADDED TAX. He performs on the preparation of financial statements such as the one learned in advance.

Assessment criteria, good (3-4) (course unit)

The students know the basics of accounting, the use of accounting software and the basics of VALUE ADDED TAX. They are able to make the financial statements according to the instructions.

Assessment criteria, excellent (5) (course unit)

The students understand the basics of accounting, the use of accounting software and the basics of VALUE ADDED TAX. They are able to prepare financial statements and are able to assess the impact of different transactions on financial statements.

Assessment criteria, pass/fail (course unit)

The student is not familiar with the basics of accounting, including VAT, the use of accounting software or the basics of VAT. He/she is unable to prepare financial statements taking into account accrual entries.

Assessment scale

0-5

Objectives (course unit)

The student familiarizes him/herself with bookkeeping and financial statements (income statement and balance sheet).

Content (course unit)

Bookkeeping
Producing and analysing financial statements

Assessment criteria, satisfactory (1-2) (course unit)

Satisfactory

Assessment criteria, good (3-4) (course unit)

Good

Assessment criteria, excellent (5) (course unit)

Excellent

Assessment scale

0-5

Objectives (course unit)

The student knows the different sections of supply chain. He/she knows the basics of lean and enterprise resource planning systems.

Content (course unit)

Supply chain
Lean
Enterprise resource planning systems

Assessment criteria, satisfactory (1-2) (course unit)

Satisfactory

Assessment criteria, good (3-4) (course unit)

Good

Assessment criteria, excellent (5) (course unit)

Excellent

Assessment scale

0-5

Objectives (course unit)

The course deepens the students’ skills in financial accounting and familiarizes them with IFRS and consolidated financial statements.

After completing the course the students
- know the content of the Finnish accounting act and decree and can apply the sound accounting procedure
- are able to formulate and report separate and consolidate financial statements according to the Finnish accounting act
- know the key principles of IFRS
- have mastered the key principles of the Finnish Limited Liability Companies Act concerning limited companies.

Content (course unit)

What does sound accounting procedure mean?
How are the Finnish accounting act and decree interpreted in practice?
How are consolidated financial statements formulated?
How are financial statements reported to interest groups?
How is IFRS different from FAS?
What does the law require from limited companies?

Assessment criteria, satisfactory (1-2) (course unit)

The student knows the most important concepts of Finnish accounting act and decree and can apply the sound accounting procedure. They can somewhat use this knowledge in bookkeeping and closing the books. The student knows the principles of consolidated financial statements and IFRS but is not able to apply this knowledge in practical situations.

Assessment criteria, good (3-4) (course unit)

The student knows the Finnish accounting act and decree and can apply the sound accounting procedure. They can put this knowledge into practice in bookkeeping and closing the books. The student knows the principles of consolidated financial statements and IFRS and is also able to somewhat apply this knowledge in different situations.

Assessment criteria, excellent (5) (course unit)

The student has mastered the Finnish accounting act and decree and can apply the sound accounting procedure. They are able to put this knowledge into practice in bookkeeping and closing the books. The students knows the principles of consolidated financial statements and IFRS and is also able to combine information from different sources into a complete entity.

Assessment scale

0-5

Objectives (course unit)

The course is designed for studying topical themes in business administration with different methods. The course aims to expanding the students’ knowledge of different topical issues of business. The students develop their skills in giving a summary about a series of books related to the chosen topic. Alternatively, they may choose to take part in events or seminars organized by their own degree programme, other degree programmes or other higher educa-tion institutions. The methods mentioned above are not mutually exclusive, but rather com-plementary.

After completing the course, the students are able to
- reflect the content of the book to their own ideas, working life experiences and learned theory
- write essays according to the instructions given
- act ethically when citing or referring to text written by another author.

Content (course unit)

How does the book reflect my own thinking and experiences?
What did I learn from the book?
What was the key message of the book?

Assessment criteria, pass/fail (course unit)

Approved
The student is able to reflect in depth the content of the chosen subject on their own experi-ences and interests so that they can benefit from this specific working process to develop their own professional growth.
Fail
The student will not be able to benefit in-depth from the reflection process of the selected subject. The subject analysis is too limited and the student cannot get advantage from it.

Assessment scale

0-5

Assessment scale

0-5

Prerequisites (course unit)

Previous modules completed or equivalent knowledge.

Assessment scale

0-5

Objectives (course unit)

The student can make a business plan.
He/she can make profit and cash budget with use of spreadsheet.

Content (course unit)

Making a business plan
Budgeting

Assessment criteria, satisfactory (1-2) (course unit)

Satisfactory

Assessment criteria, good (3-4) (course unit)

Good

Assessment criteria, excellent (5) (course unit)

Excellent

Assessment scale

0-5

Teaching methods

Virtual teaching and learning, team work

Learning materials

Moodle

Student workload

5 x 27h work load of student

Completion alternatives

Not available

Practical training and working life cooperation

Case is supposed to be based on the needs of the company

International connections

no