Opinto-opas

Tavoitteet (OJ)

This course deals with academic communication in sufficient depth and detail to enable students to present research work and write reports in academic style, as may be required for other courses in this degree programm. Most of the topics covered will also be relevant to writing a final thesis, so this course can be considered as a basic introduction to that process.

After completing the course, the students will be able to:

- Demonstrate familiarity with the principles of academic communication.
- Access and critically evaluate relevant source materials.
- Get familiar with the concept of plagiarism and know how to avoid it in their own work.
- Incorporate in-text references to source materials and compile a list of sources, following TAMK requirements.
- Produce academic texts which meet set criteria: clear, accurate and formal English, coherent structure.
- Present constructive and well-justified verbal arguments and feedback in formal, face-to-face academic settings, such as seminars and public lectures.
- Utilize resources and learning strategies to develop their own communication skills independently.

Sisältö (OJ)

What are the key features of academic communication and how does it differ from organizational communication?
What are the roles of verbal and written communication in the academic context?
What norms and standards must academic writing meet?
What stages must a a writer process to produce an academic text?

Arviointikriteerit, tyydyttävä (1-2) (OJ)

The student communicates in comprehensible English overall and shows some awareness of the norms for different types of text. References to source materials are included where appropriate.

Arviointikriteerit, hyvä (3-4) (OJ)

The student's English is mainly clear and appropriate. Written work meets the norms for different types of text, including scientific reporting. Oral communication is professional. Requirements regarding participation, meeting deadlines etc. are mainly fulfilled.

Arviointikriteerit, kiitettävä (5) (OJ)

The student's written English is formal and accurate and displays appropriate variation in style, reports meet the norms for different types of text. He/she shows ability to access and select appropriate information. References to source materials are incorporated accurately and in a variety of ways, source materials are expertly paraphrased. Oral expression is fluent and professional.

Arviointiasteikko

0-5

Tavoitteet (OJ)

This course deals with academic communication in sufficient depth and detail to enable students to present research work and write reports in academic style, as may be required for other courses in this degree programm. Most of the topics covered will also be relevant to writing a final thesis, so this course can be considered as a basic introduction to that process.

After completing the course, the students will be able to:

- Demonstrate familiarity with the principles of academic communication.
- Access and critically evaluate relevant source materials.
- Get familiar with the concept of plagiarism and know how to avoid it in their own work.
- Incorporate in-text references to source materials and compile a list of sources, following TAMK requirements.
- Produce academic texts which meet set criteria: clear, accurate and formal English, coherent structure.
- Present constructive and well-justified verbal arguments and feedback in formal, face-to-face academic settings, such as seminars and public lectures.
- Utilize resources and learning strategies to develop their own communication skills independently.

Sisältö (OJ)

What are the key features of academic communication and how does it differ from organizational communication?
What are the roles of verbal and written communication in the academic context?
What norms and standards must academic writing meet?
What stages must a a writer process to produce an academic text?

Arviointikriteerit, tyydyttävä (1-2) (OJ)

The student communicates in comprehensible English overall and shows some awareness of the norms for different types of text. References to source materials are included where appropriate.

Arviointikriteerit, hyvä (3-4) (OJ)

The student's English is mainly clear and appropriate. Written work meets the norms for different types of text, including scientific reporting. Oral communication is professional. Requirements regarding participation, meeting deadlines etc. are mainly fulfilled.

Arviointikriteerit, kiitettävä (5) (OJ)

The student's written English is formal and accurate and displays appropriate variation in style, reports meet the norms for different types of text. He/she shows ability to access and select appropriate information. References to source materials are incorporated accurately and in a variety of ways, source materials are expertly paraphrased. Oral expression is fluent and professional.

Arviointiasteikko

0-5

Tavoitteet (OJ)

Kurssi on tarkoitettu IB:n suomenkielisille opiskelijoille. Kurssilla perehdytään asiatyylisen viestinnän periaatteisiin ja harjoitellaan kirjoittamaan työ- ja liike-elämän kirjallisia viestejä, kuten liikekirjeitä ja muistioita. Kurssilla kerrataan ja harjoitellaan myös suomen kielen oikeinkirjoitusta.

Kurssin suoritettuaan, opiskelija:

Osoittaa perehtyneisyyttä asiatyylisen viestinnän periaatteisiin.
Osaa käyttää ja soveltaa asiakirjastandardia alansa tyypillisissä kirjoitteissa.
Osaa viestiä asiatyylisesti ja vakuuttavasti ottaen huomioon vastaanottajan, tilanteen ja alan käytänteet.
Ymmärtää oikeakielisyyden merkityksen osana viestinnällistä ammattitaitoaan ja yrityksen imagoa.
Osaa arvioida ja kehittää viestintäosaamistaan.

Sisältö (OJ)

Mitkä ovat asiatyylisen viestinnän periaatteet?
Millainen on asiakirjastandardin rakenne ja mitä hyötyä sen hallitsemisesta on?
Miten laaditaan työ- ja liike-elämän yleisimmät kirjoitteet?
Mikä on kielenhuollon merkitys työelämässä?

Esitietovaatimukset (OJ)

-

Lisätiedot (OJ)

-

Arviointikriteerit, tyydyttävä (1-2) (OJ)

Opiskelija osaa laatia liike-elämän asiakirjoja ja viestejä annettujen ohjeiden ja mallien mukaisesti. Opiskelija viestii keskeiset asiat ymmärrettävästi alansa eri viestintätilanteissa ja osaa hyödyntää viestintävälineitä.

Arviointikriteerit, hyvä (3-4) (OJ)

Opiskelija viestii liike-elämän eri tilanteissa sujuvasti, jäsentyneesti, ymmärrettävästi ja kiinnostavasti. Opiskelija ottaa viestiessään huomioon vastaanottajan ja tilanteen. Opiskelija osaa tulkita viestintäkumppaninsa toimintaa ja vastata siihen yhteistyötä rakentaen esim. myynti- ja asiakaspalvelutilanteissa.

Arviointikriteerit, kiitettävä (5) (OJ)

Opiskelija viestii liike-elämän eri tilanteissa sujuvasti, jäsentyneesti, ymmärrettävästi ja kiinnostavasti. Opiskelija ottaa viestiessään huomioon vastaanottajan ja tilanteen. Opiskelija osaa tulkita viestintäkumppaninsa toimintaa ja vastata siihen yhteistyötä rakentaen esim. myynti- ja asiakaspalvelutilanteissa.

Aika ja paikka

Torstaisin 12.9. alkaen klo 12-14 lähiopetuksena. Tarvittaessa etäopetus Zoomissa, linkki etäopetukseen opintojakson Moodlessa.

Tenttien ja uusintatenttien ajankohdat

Kielenhuollon testi myöhemmin ilmoitettavana ajankohtana. Lisäksi arvosanaan vaikuttaa kirjoitustehtävä.

Arviointiasteikko

0-5

Opiskelumuodot ja opetusmenetelmät

Lähiopetus 2h kerran viikossa, tunti- ja kotitehtävät. Työskentelyä yksin, pareittain ja pienryhmissä. Mahdollisesti myös etäopetusta.

Oppimateriaalit

Oppimateriaali jaetaan opintojakson Moodlessa.

Opiskelijan ajankäyttö ja kuormitus

Opintojakson laajuus on 2 op, joka edellyttää 54 tuntia opiskelijan työskentelyä.

Sisällön jaksotus

Asiatyylinen viestintä
Liike-elämän viestintä
Markkinoinnin ja mainonnan tekstit
Verkkoviestintä

Toteutuksen valinnaiset suoritustavat

AHOT-menettely. Hakemukset toimitetaan kurssin opettajalle 23.9. mennessä.

Harjoittelu- ja työelämäyhteistyö

Ei ole.

Lisätietoja opiskelijoille

Opintojakson arviointi muodostuu kielenhuollon testin tuloksesta (40 %) ja kirjoitustehtävästä (60 %). Arviointiin vaikuttaa myös opiskelija tuntiaktiivisuus.

Tavoitteet (OJ)

This course aims to give the student an insight into the phenomena and laws that influence the business environment.

After completing the course, the student will be able to:
• know the basics of business planning and starting a business.
• identify the main theories and concepts of economics.
• be familiar with business forms and the principles of profitable business planning.

Sisältö (OJ)

The contents include the followings:
• What elements make up the business environment and how are economic phenomena reflected in companies' activities?
• How do different types of businesses differ?
• What is contract law?
• What does accounting involve?

Esitietovaatimukset (OJ)

None.

Lisätiedot (OJ)

Implementation plan.

Arviointikriteerit, tyydyttävä (1-2) (OJ)

The student will identify the principles that guide the economy. They understand the basic conditions of entrepreneurship. The student will participate in practical work based on theory in the learning environment chosen for the implementation.

Arviointikriteerit, hyvä (3-4) (OJ)

The student will analyze the elements of the national economy and choose activities related to starting a business, taking into account legal aspects. Understand the role of the economy in business. The student will actively participate in the learning environment chosen for the implementation.

Arviointikriteerit, kiitettävä (5) (OJ)

The student will be able to analyse the requirements of the business environment when setting up a company and recommend appropriate working methods and procedures. They will be able to assess the conditions for starting a business and support others if necessary. The student will take committed responsibility for working in the learning environment chosen for implementation.

Arviointiasteikko

0-5

Tavoitteet (OJ)

This course aims to give the student an insight into the phenomena and laws that influence the business environment.

After completing the course, the student will be able to:
• know the basics of business planning and starting a business.
• identify the main theories and concepts of economics.
• be familiar with business forms and the principles of profitable business planning.

Sisältö (OJ)

The contents include the followings:
• What elements make up the business environment and how are economic phenomena reflected in companies' activities?
• How do different types of businesses differ?
• What is contract law?
• What does accounting involve?

Esitietovaatimukset (OJ)

None.

Lisätiedot (OJ)

Implementation plan.

Arviointikriteerit, tyydyttävä (1-2) (OJ)

The student will identify the principles that guide the economy. They understand the basic conditions of entrepreneurship. The student will participate in practical work based on theory in the learning environment chosen for the implementation.

Arviointikriteerit, hyvä (3-4) (OJ)

The student will analyze the elements of the national economy and choose activities related to starting a business, taking into account legal aspects. Understand the role of the economy in business. The student will actively participate in the learning environment chosen for the implementation.

Arviointikriteerit, kiitettävä (5) (OJ)

The student will be able to analyse the requirements of the business environment when setting up a company and recommend appropriate working methods and procedures. They will be able to assess the conditions for starting a business and support others if necessary. The student will take committed responsibility for working in the learning environment chosen for implementation.

Arviointiasteikko

0-5

Tavoitteet (OJ)

In this course students operate as a management team of a global company. Management teams come up with a company strategy and make decisions to maximize the profits and company value. Company operations are carried out in a business simulation game in a competitive team environment.

After completing the course, the students will be able to:

Utilize the role of strategy as a key success factor.
Explain the interdependence between the different company operations.
Demonstrate knowledge and skills in financial review, company analysis, and strategy formulation.
Utilize tools for entrepreneurial thinking.

Sisältö (OJ)

What is a role of a strategy to manage a company?
How does product portfolio, pricing, marketing and product features impact the demand of the product?
How to analyze company's financial performance and how to impact it?
How to work as a successful team utilizing each team players' strengths?

Lisätiedot (OJ)

There will be two implementations of the course, one in the autumn semester and another in the spring.

Arviointikriteerit, tyydyttävä (1-2) (OJ)

The student participates in the team work but is able to read the market and company information and utilise that data in decision making if assisted. The student struggles to see the link between the decisions in different company functions and the financial outcome.

Arviointikriteerit, hyvä (3-4) (OJ)

The student actively participates in the teamwork and completes all the required tasks with good quality. The student is able to analyse the market and company information in order to form a company strategy. The student participates actively in decision making enabling the improvement of the company status. The student understands the link between the various company functions. The student is able to give a presentation about the company's strategy and value, and answer questions related to these topics.

Arviointikriteerit, kiitettävä (5) (OJ)

The student actively participates in the teamwork and demonstrates a problem-solving attitude. The student successfully analyses the market and company information in order to form a rational company strategy and is able to make decisions aligned with the chosen strategy. The student understands the link between the various company functions. The student is able to give a clear and justified presentation about the company's strategy and the company's value. The student is able to answer various questions about the market situation and the company's value proposal.

Aika ja paikka

Sessions on campus according to the schedule in Pakki.

Tenttien ja uusintatenttien ajankohdat

No exam, grade mainly based on the game performance

Arviointimenetelmät ja arvioinnin perusteet

Main criterion: performance / ranking in the game.
Also given assignments, activity and final presentation affect the grade.

Arviointiasteikko

0-5

Opiskelumuodot ja opetusmenetelmät

Game simulation (group work), lectures, coaching, individual study and reflection

Oppimateriaalit

Materials available in Moodle

Opiskelijan ajankäyttö ja kuormitus

4 credit points (27 hours per credit point)

Sisällön jaksotus

Two practice rounds in the first session. Several actual rounds in the game after that. The schedule of the rounds will be presented during the first lecture. The course will end with the final presentation.

Toteutuksen valinnaiset suoritustavat

N/A

Harjoittelu- ja työelämäyhteistyö

Game simulation relates to a real world business case (no real company involved)

Kansainvälisyys

Game simulation is based on global business

Lisätietoja opiskelijoille

N/A

Tavoitteet (OJ)

In this course students operate as a management team of a global company. Management teams come up with a company strategy and make decisions to maximize the profits and company value. Company operations are carried out in a business simulation game in a competitive team environment.

After completing the course, the students will be able to:

Utilize the role of strategy as a key success factor.
Explain the interdependence between the different company operations.
Demonstrate knowledge and skills in financial review, company analysis, and strategy formulation.
Utilize tools for entrepreneurial thinking.

Sisältö (OJ)

What is a role of a strategy to manage a company?
How does product portfolio, pricing, marketing and product features impact the demand of the product?
How to analyze company's financial performance and how to impact it?
How to work as a successful team utilizing each team players' strengths?

Lisätiedot (OJ)

There will be two implementations of the course, one in the autumn semester and another in the spring.

Arviointikriteerit, tyydyttävä (1-2) (OJ)

The student participates in the team work but is able to read the market and company information and utilise that data in decision making if assisted. The student struggles to see the link between the decisions in different company functions and the financial outcome.

Arviointikriteerit, hyvä (3-4) (OJ)

The student actively participates in the teamwork and completes all the required tasks with good quality. The student is able to analyse the market and company information in order to form a company strategy. The student participates actively in decision making enabling the improvement of the company status. The student understands the link between the various company functions. The student is able to give a presentation about the company's strategy and value, and answer questions related to these topics.

Arviointikriteerit, kiitettävä (5) (OJ)

The student actively participates in the teamwork and demonstrates a problem-solving attitude. The student successfully analyses the market and company information in order to form a rational company strategy and is able to make decisions aligned with the chosen strategy. The student understands the link between the various company functions. The student is able to give a clear and justified presentation about the company's strategy and the company's value. The student is able to answer various questions about the market situation and the company's value proposal.

Aika ja paikka

Sessions on campus according to the schedule in Pakki.

Tenttien ja uusintatenttien ajankohdat

No exam, grade mainly based on the game performance

Arviointimenetelmät ja arvioinnin perusteet

Main criterion: performance / ranking in the game.
Also given assignments, activity and final presentation affect the grade.

Arviointiasteikko

0-5

Opiskelumuodot ja opetusmenetelmät

Game simulation (group work), lectures, coaching, individual study and reflection

Oppimateriaalit

Materials available in Moodle

Opiskelijan ajankäyttö ja kuormitus

4 credit points (27 hours per credit point)

Sisällön jaksotus

Two practice rounds in the first session. Several actual rounds in the game after that. The schedule of the rounds will be presented during the first lecture. The course will end with the final presentation.

Toteutuksen valinnaiset suoritustavat

N/A

Harjoittelu- ja työelämäyhteistyö

Game simulation relates to a real world business case (no real company involved)

Kansainvälisyys

Game simulation is based on global business

Lisätietoja opiskelijoille

N/A

Tavoitteet (OJ)

The course aims to comprehend what elements make up a business and to put theory into practice.

After completing the course, the student will be able to:
• understand the principles and areas of business and how they relate to each other.
• apply theory in a practical learning environment.
• work in a team and actively practice different work-life skills.

Sisältö (OJ)

The contents include the followings:
• What are the different aspects of business management?
• How is business theory applied in practical situations?
• What kind of work-life skills are needed to do business?

Esitietovaatimukset (OJ)

None

Lisätiedot (OJ)

Implementation Plan.

Arviointikriteerit, tyydyttävä (1-2) (OJ)

The student will identify the basic principles and areas of business. They understand the basics of operational business. The student will participate in the production and reporting of work in the learning environment chosen for implementation.

Arviointikriteerit, hyvä (3-4) (OJ)

The student will articulate the basic principles and areas of business and follow the principles of the laws of business. They select the appropriate policies and methods for business operations. The student will be proactive and able to report well on the implementation of work in the chosen learning environment.

Arviointikriteerit, kiitettävä (5) (OJ)

The student will be able to analyze different business principles and aspects and recommend appropriate working methods and techniques. They will be able to anticipate risks and support others. The student is committed to taking responsibility for the progress of work and the quality of reporting, taking into account the learning environment chosen for implementation.

Aika ja paikka

Business Operations sessions on Mondays from 11 am to 2 pm, plus an additional team session according to the timetable.

Tenttien ja uusintatenttien ajankohdat

No exam. Further information on assessment is available under Methods and Grounds for Evaluation.

Arviointimenetelmät ja arvioinnin perusteet

Grading scale is 0-5.
The grading is based on student activity, attendance, punctuality, team peer evaluation and coach evaluation.

Arviointiasteikko

0-5

Opiskelumuodot ja opetusmenetelmät

Tutorial coaching and teaching, team working, exercises, individual working, independent study.

Oppimateriaalit

Materials in Moodle.

Opiskelijan ajankäyttö ja kuormitus

The course runs over four periods.

Sisällön jaksotus

The Business Operations course content and themes are aligned with subject studies.

Toteutuksen valinnaiset suoritustavat

None.

Harjoittelu- ja työelämäyhteistyö

Students create virtual firms in teams while developing skills that are applicable in working life. In Period 4 students work on a real company case.

Kansainvälisyys

Business Operations studies are an internationally integrated course, with students from various regions.

Lisätietoja opiskelijoille

Attending Business Operations sessions (both common and in teams) is mandatory.

Coaches:
Elena Grigorova (24IB1, 24IB2): elena.grigorova@tuni.fi
Salman Saleem (24IB3, 24IB4): salman.saleem@tuni.fi
Sean Morga (24IB5, 24IB6): sean.morga@tuni.fi
Jarmo Tuominiemi (24IB7, 24IB8): jarmo.tuominiemi@tuni.fi

Tavoitteet (OJ)

The course aims to help students learn how to plan and implement a business in general.

After completing the course, the student will be able to:
• make a business plan and start implementing it.
• understand the importance of project team leadership and project management.
• plan and implement a project.

Sisältö (OJ)

After completing the course, the student will be able to:
• make a business plan and start implementing it.
• understand the importance of project team leadership and project management.
• plan and implement a project.

Esitietovaatimukset (OJ)

None.

Lisätiedot (OJ)

Implementation plan.

Arviointikriteerit, tyydyttävä (1-2) (OJ)

The student will identify the purpose, principle, and content of a business plan. They understand the importance of project management. The student will participate in the work and reporting in the learning environment chosen for the implementation.

Arviointikriteerit, hyvä (3-4) (OJ)

The student will articulate the purpose, principle, and content of a business plan. They understand the importance of project management. The student will actively participate in the work and reporting in the learning environment chosen for the implementation.

Arviointikriteerit, kiitettävä (5) (OJ)

The student will be able to analyze different approaches to business planning and project management and recommend appropriate working methods and methodologies. They will be able to anticipate risks and support others when necessary. The student will take committed responsibility for the progress, quality, and reporting of work in the learning environment chosen for the implementation.

Aika ja paikka

The course Business Planning consists of 3 parts, which are marked in the study calendars. The parts are:

1. Business Planning Theory and Process by Jarmo Tuominiemi
2. Project Management by Katri Koli
3. Management Accounting by Petteri Vilen

All the lectures are to be held in Tamk kuntokatu premises.

Tenttien ja uusintatenttien ajankohdat

The exam procedures are confirmed during the first lecture, by the teacher of each part:

1. Business Planning Theory and Process:
2. Project Management:
- No exam
3. Management Accounting:
- Exam 27th November 2024, at 2PM in A3-27

Arviointimenetelmät ja arvioinnin perusteet

During the first lecture, each teacher will introduce the grounds for his/her course part evaluation.

Arviointiasteikko

0-5

Opiskelumuodot ja opetusmenetelmät

- Contact teaching (default)
- Independent studies
- Team working
- Exercises and assigments

During the course, there can be also other related ad hoc teaching methods in use, as instructed by the teacher.

Oppimateriaalit

The detailed teaching materials are to be informed by the teacher of each part:

1. Business Planning Theory and Process:
2. Project Management:
- Lecture slides
- Additional materials available in Moodle
3. Management Accounting:
- Course slides, the core of the course
- Exercises by using Excel
- As supportive book: Accounting and Finance, an Introduction (McLaney-Atrill)

Opiskelijan ajankäyttö ja kuormitus

The course total is 5 credits distributed as follows:

1. Business Planning Theory and Process 2cr
2. Project Management 1cr
3. Management Accounting 2cr

The defaulted time and effort is 27h per 1cr, which totals all the related work done.

Sisällön jaksotus

This course consists of independent parts, which are:

1. Business Planning Theory and Process, teacher Jarmo Tuominiemi
2. Project Planning, teacher Katri Koli
3. Management Accounting, teacher Petteri Vilen

Kansainvälisyys

The Business Planning course is all in English, as part international business studies

Lisätietoja opiskelijoille

Be noted!
In calendars the Business Planning course parts can be identified according the teacher.

Tavoitteet (OJ)

The course aims to help students learn how to plan and implement a business in general.

After completing the course, the student will be able to:
• make a business plan and start implementing it.
• understand the importance of project team leadership and project management.
• plan and implement a project.

Sisältö (OJ)

After completing the course, the student will be able to:
• make a business plan and start implementing it.
• understand the importance of project team leadership and project management.
• plan and implement a project.

Esitietovaatimukset (OJ)

None.

Lisätiedot (OJ)

Implementation plan.

Arviointikriteerit, tyydyttävä (1-2) (OJ)

The student will identify the purpose, principle, and content of a business plan. They understand the importance of project management. The student will participate in the work and reporting in the learning environment chosen for the implementation.

Arviointikriteerit, hyvä (3-4) (OJ)

The student will articulate the purpose, principle, and content of a business plan. They understand the importance of project management. The student will actively participate in the work and reporting in the learning environment chosen for the implementation.

Arviointikriteerit, kiitettävä (5) (OJ)

The student will be able to analyze different approaches to business planning and project management and recommend appropriate working methods and methodologies. They will be able to anticipate risks and support others when necessary. The student will take committed responsibility for the progress, quality, and reporting of work in the learning environment chosen for the implementation.

Aika ja paikka

The course Business Planning consists of 3 parts, which are marked in the study calendars. The parts are:

1. Business Planning Theory and Process by Jarmo Tuominiemi
2. Project Management by Katri Koli
3. Management Accounting by Petteri Vilen

All the lectures are to be held in Tamk kuntokatu premises.

Tenttien ja uusintatenttien ajankohdat

The exam procedures are confirmed during the first lecture, by the teacher of each part:

1. Business Planning Theory and Process:
2. Project Management:
- No exam
3. Management Accounting:
- Exam 27th November 2024, at 2PM in A3-27

Arviointimenetelmät ja arvioinnin perusteet

During the first lecture, each teacher will introduce the grounds for his/her course part evaluation.

Arviointiasteikko

0-5

Opiskelumuodot ja opetusmenetelmät

- Contact teaching (default)
- Independent studies
- Team working
- Exercises and assigments

During the course, there can be also other related ad hoc teaching methods in use, as instructed by the teacher.

Oppimateriaalit

The detailed teaching materials are to be informed by the teacher of each part:

1. Business Planning Theory and Process:
2. Project Management:
- Lecture slides
- Additional materials available in Moodle
3. Management Accounting:
- Course slides, the core of the course
- Exercises by using Excel
- As supportive book: Accounting and Finance, an Introduction (McLaney-Atrill)

Opiskelijan ajankäyttö ja kuormitus

The course total is 5 credits distributed as follows:

1. Business Planning Theory and Process 2cr
2. Project Management 1cr
3. Management Accounting 2cr

The defaulted time and effort is 27h per 1cr, which totals all the related work done.

Sisällön jaksotus

This course consists of independent parts, which are:

1. Business Planning Theory and Process, teacher Jarmo Tuominiemi
2. Project Planning, teacher Katri Koli
3. Management Accounting, teacher Petteri Vilen

Kansainvälisyys

The Business Planning course is all in English, as part international business studies

Lisätietoja opiskelijoille

Be noted!
In calendars the Business Planning course parts can be identified according the teacher. Each course part is not visible according the part name.

Tavoitteet (OJ)

The course aims at improving the students’ understanding of conflict management, resolution and communication, in a company or organizational environment. Furthermore, crisis communication is among the essential topics of this course. There is an increasing need for settling disputes between individuals and groups of individuals, as a result of internationalization of business and a variety of financial restraints that cause tension among management and personnel of a company (internal conflict management). External conflict management deals with measures a company must take in order to control its brand, image, customer and stakeholder relations, in circumstances of uncertainties and even open conflicts. It is suitable for students who are interested in developing one’s conflict and crisis management abilities, especially in terms of communication.

After completing the course, the student will be able to:
• understand basics of conflict management and resolution in a company.
• understand crisis communication in organizational environment.

Sisältö (OJ)

The contents include the followings:
• demonstrations, examples,creation of conflict and crisis resolution strategy/plans,
• communication rehearsals and analyses.

Esitietovaatimukset (OJ)

None.

Lisätiedot (OJ)

Implementation Plan.

Arviointikriteerit, tyydyttävä (1-2) (OJ)

The student can name basic concepts of conflict management, change and crisis communication and the ways of influencing (lobbying). He/she is able to recognise situations where those communication skills are needed. He/she knows the significance of those in terms of advocating welfare of the organisation he/she represents. He/she is able to apply the tools and best practices in simple cases.

Arviointikriteerit, hyvä (3-4) (OJ)

The student can explain why conflict management, change and crisis communication, and influencing are important for any organisation. He/she has, to some extent, the ability to apply theories on them in conjunction with real life cases. He/she is able to participate in producing credible and implementable plans for situations where these are needed. The student is able to act in a sustainable way ethically in delicate conflict and crisis situations.

Arviointikriteerit, kiitettävä (5) (OJ)

The student is able to take initiative in complex conflict and crisis situations, as well as in lobbying for his/her organisation. He/she is able to co-lead the group responsibly for prompt action that is often required, in terms of preserving the organisation from winding up in further predicament. He/she can be entrusted the role of a spokesperson and mediator even in demanding conflict and crisis cases. He/she understands the significance of trustworthy appearance while addressing demanding cases on behalf of his/her organisation.

Arviointiasteikko

0-5

Tavoitteet (OJ)

This course goes through the different steps of product or service design process in practice. It gives a good understanding of how the idea is developed into a ready product or service. The course approach is practical: teams of 3-4 students pick up project from a commissioning company/organization or start project of their own.

After completing the course, students will be able to:
• Apply the concepts and theories of product and service design into practice
• Carry out consultation projects in product and service design area
• Accomplish the project, analyze and report the results to customer
• Plan and implement a project independently and as member of a team.

Sisältö (OJ)

How to implement product design project in practice?
How to implement service design project in practice?
How to manage the customer interface in consultation projects?

Esitietovaatimukset (OJ)

-

Lisätiedot (OJ)

-

Arviointikriteerit, tyydyttävä (1-2) (OJ)

The student can apply the concepts and theories of product and service design into practice. He/she can carry out simple consultation projects in product and service design area. Under supervision and with the support of a mentor, the student is able to accomplish the project and report the results to the customer. He/she can support a consultation project as member of a team.

Arviointikriteerit, hyvä (3-4) (OJ)

The student is familiar with the concepts and theories of product and service design and can utilise these concepts in a practical business case consultation project. He/she can independently and as a member of a group carry out consultation projects in the product and service design area. The student is able to plan, implement, and evaluate consultation projects and is able to report the project results to the customer. He/she can contribute to the outcomes of a consultation project as member of a team.

Arviointikriteerit, kiitettävä (5) (OJ)

The student has in-depth understanding of the concepts and theories of product and service design and can utilise these concepts in a practical business case consultation project. He/she can independently and as a member of a group carry out consultation projects in the product and service design area, plus he/she is able to reflect on his/her own service design work progress. The student is able to plan, implement, and evaluate consultation projects and is able to report the project results to the customer. He/she can contribute and enhance the outcomes of a consultation project as member of a team. The student actively facilitates the outcome of the consultation project.

Aika ja paikka

see lukkarit

Tenttien ja uusintatenttien ajankohdat

No exam

Arviointimenetelmät ja arvioinnin perusteet

Evaluation methods and grounds presented in the first workshop

Arviointiasteikko

0-5

Opiskelumuodot ja opetusmenetelmät

Workshops, Group work, Individual work, Problem-based learning

Oppimateriaalit

Project work is based on materials from Innovations and Business Management course. Additional material provided in Moodle as needed.

Opiskelijan ajankäyttö ja kuormitus

Student workload 10x 27h = 270h

Workshops with teacher 12x 3h = 36h
Workshops with group (on Wednesdays) 11x 3h = 33h
Other group work and individual work 201h

Toteutuksen valinnaiset suoritustavat

-

Harjoittelu- ja työelämäyhteistyö

Consultation projects are based on real-world design challenges provided by actual companies. Students are encouraged to find suitable company and challenge themselves.

Kansainvälisyys

Possible to collaborate with international companies

Tavoitteet (OJ)

Learning outcomes of the course unit
This course will cover how innovation supports entrepreneurs through the creation of new businesses opportunities, capturing of new markets and improved organizational effectiveness. The course will focus on the role of innovation in the entrepreneurial process and how innovation can be transformed into ongoing new ventures. Innovation and entrepreneurship theories and concepts will be applied in real life business cases. The course approach is practical: teams of 3-4 students pick up a project from a commissioning company/organization or start project of their own.

After completing the course, students will be able to:
• Understand the role of innovation in the context of entrepreneurship
• Carry out consultation projects with a focus on entrepreneurship
• Accomplish the project, analyze and report the results to customer
• Plan and implement a project independently and as member of a team.

Sisältö (OJ)

• How to utilize innovation in the context of entrepreneurship
• How to convert ideas to innovation?
• How to commercialize innovations?
• How to implement innovation management in start-up companies
• How to consult entrepreneurs on innovation

Lisätiedot (OJ)

This course will be taught in conjunction with the course “INNOVATIONS AND BUSINESS MANAGEMENT (5 credits)”

Arviointikriteerit, tyydyttävä (1-2) (OJ)

The student is able to apply the concepts and theories of innovation into practice by carrying out simple consultation projects for startups or SME:s. Under supervision and with the support of a mentor, the student is able to accomplish the project and report the results to the customer. He/she can support a consultation project as member of a team.

Arviointikriteerit, hyvä (3-4) (OJ)

The student is familiar with the concepts and theories of innovation and can utilize them in a practical small business case consultation project. He/she can independently and as a member of a group carry out consultation project for startups or SMEs. The student is able to plan, implement, and evaluate consultation projects and report the project results to the customer. He/she can contribute to the outcomes of a consultation project as a member of a team.

Arviointikriteerit, kiitettävä (5) (OJ)

The student has in-depth understanding of the concepts and theories of innovation and he/she can utilise these concepts in a practical small business case consultation project. He/she can independently, or in a leading role in a team, carry out consultation projects for startups and SMEs. The student is able to plan, implement, and report the project to the customer. The student is able to reflect on his/hers own as well as team work process. He/she can facilitate, contribute and enhance the outcomes of a consultation project as a leading member of a team.

Aika ja paikka

Mondays 14-17 workshops with teacher
Most time reserved for the group project work (to be agreed by each group separately)
First workshop on Monday 16th September
Last workshop on Monday 9th December (presenting the results)

Tenttien ja uusintatenttien ajankohdat

No Exam

Arviointimenetelmät ja arvioinnin perusteet

Evaluation methods and grounds presented in the first workshop

Arviointiasteikko

0-5

Opiskelumuodot ja opetusmenetelmät

Workshops, Group work, Individual work, Problem-based learning

Oppimateriaalit

Project work is based on materials from Innovations and Business Management course and additional material provided in Moodle.

Opiskelijan ajankäyttö ja kuormitus

Student workload 10x 27h = 270h

Workshops with teacher 12x 3h = 36h

Harjoittelu- ja työelämäyhteistyö

Consultation projects are based on real-world design challenges provided by actual companies. Students are encouraged to find suitable company and challenge themselves.

Kansainvälisyys

Possible to collaborate with international companies

Tavoitteet (OJ)

The course is designed to provide students with hands-on experience in international collaboration, innovation, and cultural exchange. Through a blend of workshops, cultural activities, and real-world problem-solving, students will learn to navigate cross-cultural team dynamics, generate innovative collaboration concepts, and build sustainable partnerships between academic institutions and industries in different cultural contexts.
By the end of this course, students will be able to:
• Understand Cross-Cultural Collaboration: Demonstrate an understanding of cross-cultural dynamics and effective communication.
• Analyze Institutional Ecosystems: Analyze and map out areas for collaboration and development.
• Generate Innovative Collaboration Concepts: Apply creative ideation and concept development techniques
• Validate and Refine Concepts Based on Feedback: Use critical feedbacky to refine and validate innovation concepts, assessing their feasibility and potential for real-world implementation.

Sisältö (OJ)

Content:
Study Visit to Ningbo University
Monday 28.10.
• Orientation to Student Mobility Week and tour of campus (with NBU teachers)
• getting to know each other and creating student teams for the project

Tuesday 29.10.
• Visit to Ningbo Industrial Park and e-Commerce facilities
• Workshop 1 – Identifying future opportunities

Wednesday 30.10.
• Workshop 2: Creating concepts

Thursday 31.10.
• Workshop 3: Validating the concepts, Receiving feedback from NBU teachers

Friday 01.11.
• Cultural Day and award to participation certificates

Esitietovaatimukset (OJ)

Participation in the student exchange.

Lisätiedot (OJ)

None.

Arviointiasteikko

0-5

Tavoitteet (OJ)

The students will learn about strategic planning in e-commerce business model. During this course the students will learn about different kinds of strategic actions and tools that can be used in e-commerce. The student will study different strategy options and make a strategic growth plan for an e-commerce business.

After completing the course student will be able to
- make a strategic growth plan for e-commerce
- understand e-commerce risks and management
- define scalability possibilities and obstacles

Sisältö (OJ)

• How to create an e-commerce strategy?
• What does a company need for a growth strategy?
• Why strategic thinking is important?
• Core concepts of strategic management in e-commerce
• Prerequisite: Business planning 1 & 2, E-commerce and platform economy, or equivalent

Esitietovaatimukset (OJ)

Prerequisite: Business Planning 1 and 2, E-commerce and Platform Economy, or equivalent (Knowledge about digital platforms)

Arviointikriteerit, tyydyttävä (1-2) (OJ)

The student is able to identify principles of the business strategy and strategic planning. He/she recognizes and is able to determine elements of growth strategy. The student is able to participate in a team project performing the given tasks in according to instructions.

Arviointikriteerit, hyvä (3-4) (OJ)

The student is able to determine and apply the concept and tools of the business strategy and strategic planning. He/she is able to conduct some analysis and suggest development actions suitable for the business strategy. The student actively contributes to a team project being able to receive and give constructive feedback.

Arviointikriteerit, kiitettävä (5) (OJ)

The student masters the concepts and different models of strategic planning and is able to connect business strategy to e-commerce strategy. He/she is able to conduct well-structured analysis and is able to create, evaluate and combine different solutions to a given e-commerce problem. The student acts in a flexible and constructive way in team projects developing the team’s interaction.

Aika ja paikka

Blended learning appropach. Sessions will be held according to the schedule in Pakki. The first session will be held on campus.

Tenttien ja uusintatenttien ajankohdat

Details given in the first class session

Arviointimenetelmät ja arvioinnin perusteet

Pair task. Evaluation based on the criteria.

According to TAMK evaluation criteria (0,1-5)
- Knowing
- Doing
- Being

Arviointiasteikko

0-5

Opiskelumuodot ja opetusmenetelmät

- Lectures
- Flipped classroom sessions
- Inquiry-based learning
- Collaborative learning
- Independent study and research
- On-campus and online sessions

Oppimateriaalit

- Presentations
- Case studies
- Videos
- Additional resources will be shared in the first session

Opiskelijan ajankäyttö ja kuormitus

According to TAMK schedule, ECT credits and Moodle timing instructions.
Students are expected to:
- Attend sessions
- Participate in group discussions and activities
- Complete the final report and exam
- Study materials given to them on their own time

Sisällön jaksotus

Details given in the fiirst class session.

Toteutuksen valinnaiset suoritustavat

None

Harjoittelu- ja työelämäyhteistyö

Potential cooperation with external businesses

Kansainvälisyys

Case studies

Arviointikriteerit - hylätty (0) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)

Not returning the given tasks on time.

Arviointikriteerit - tyydyttävä (1-2) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)

Grade 1-2
The student is able to identify principles of the business strategy and strategic planning. He/she recognizes and is able to determine elements of growth strategy. The student is able to participate in a team project performing the given tasks in according to instructions.

Arviointikriteerit - hyvä (3-4) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)

Grade 3-4
The student is able to determine and apply the concept and tools of the business strategy and strategic planning. He/she is able to conduct some analysis and suggest development actions suitable for the business strategy. The student actively contributes to a team project being able to receive and give constructive feedback

Arviointikriteerit - kiitettävä (5) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)

Grade 5
The student masters the concepts and different models of strategic planning and is able to connect business strategy to e-commerce strategy. He/she is able to conduct well-structured analysis and is able to create, evaluate and combine different solutions to a given e-commerce problem. The student acts in a flexible and constructive way in team projects developing the team’s interaction.

Tavoitteet (OJ)

This course covers the basics of e-commerce and platform economy. The students are introduced to the theories of platform economy through variety of case studies and business examples. E-commerce ecosystems are studied and network theories applied to e-commerce ecosystems.
After completing the course student will be able to
- describe the theories of platform economy
- understand the different revenue logics in e-commerce
- define different networks, actors and interactions in ecosystem
- build a platform economy based business model

Sisältö (OJ)

• Network effects
• Digital platforms
• Knowing, understanding and applying digital technologies
• Building e-commerce
• Business Model Canvas
• Prerequisite: Business planning 1 and 2 or equivalent

Esitietovaatimukset (OJ)

Prerequisite: Business Planning 1 and 2 or equivalent

Arviointikriteerit, tyydyttävä (1-2) (OJ)

The student knows the basics of e-commerce and platform economy. He/she can use the basic terms and can define e-commerce. The student recognises and defines different theories in ecosystems and e-commerce business models. The student can perform the given tasks with routine performance. He/she has been partly active in participating the teamwork according to the peer evaluation.

Arviointikriteerit, hyvä (3-4) (OJ)

The student has achieved the course objectives well, but needs further development. He/she can apply theories accordingly. The student is able to structure between business models and earning logic. The student cooperates responsibly and has participated in the team work and classes actively contributing the final outcome with his/her knowledge and ideas according to the peer evaluations.

Arviointikriteerit, kiitettävä (5) (OJ)

The student has achieved the course objectives excellently. He/she masters the concepts and models of platform economy, business models and revenue models. The student is able to conduct fluent and reasoned e-commerce business model and has good capabilities to apply the learning. The individual contribution in the class and team have been especially active.

Aika ja paikka

Blended learning. Meeting times are as scheduled in Pakki. The first class meeting will take place on campus.

Tenttien ja uusintatenttien ajankohdat

Details given in the first meeting

Arviointimenetelmät ja arvioinnin perusteet

According to TAMK evaluation criteria (0,1-5)
- Knowing
- Doing
- Being

Arviointiasteikko

0-5

Opiskelumuodot ja opetusmenetelmät

Blended studies approach for the course.
Tasks: mini exams, learning diary and an essay.

- Lectures
- Flipped classroom sessions
- Inquiry-based learning
- Collaborative learning
- Independent study and research

Oppimateriaalit

- Presentation material
- Assigned books
- Articles and case studies
- Video

Opiskelijan ajankäyttö ja kuormitus

5 credits = 135 hours

Sisällön jaksotus

5 content modules that unlock weekly. Details discussed in the first meeting

Toteutuksen valinnaiset suoritustavat

N/A

Kansainvälisyys

International case studies

Arviointikriteerit - tyydyttävä (1-2) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)

The student knows the basics of e-commerce and platform economy. He/she can use the basic terms and can define e-commerce. The student recognises and defines different theories in ecosystems and e-commerce business models. The student can perform the given tasks with routine performance. He/she has been partly active in participating the teamwork according to the peer evaluation.

Arviointikriteerit - hyvä (3-4) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)

The student has achieved the course objectives well, but needs further development. He/she can apply theories accordingly. The student is able to structure between business models and earning logic. The student cooperates responsibly and has participated in the teamwork and classes actively, while contributing to the final outcome with his/her knowledge and ideas according to the peer evaluations.

Arviointikriteerit - kiitettävä (5) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)

The student has achieved the course objectives excellently. He/she masters the concepts and models of platform economy, business models and revenue models. The student is able to conduct fluent and reasoned e-commerce business model and has good capabilities to apply the learning. The individual contribution in the class and team have been especially active.

Tavoitteet (OJ)

Experience Economy and Product Development course is introducing the nature of experience economy and it is focused on practical designing and analyzing experience products in tourism business. Students learn the special characteristics of products and services within tourism industry. Product design model for practical product development is studied.

After completing the course students are able to:

Understand the nature of product development in tourism business
Apply the experience product design tools in product development process
Analyze the existing products and to improve the quality of experience products

Sisältö (OJ)

Which are the characteristics of tourism products and services?

How to apply experience design tools in tourism product development in practice?
How to analyze the existing experience products and how to improve them?

Esitietovaatimukset (OJ)

-

Lisätiedot (OJ)

-

Arviointikriteerit, tyydyttävä (1-2) (OJ)

The student recognises the specific nature of product development in experience / tourism business. He/she is able to explain the process of tourism product development using design tools. The student is able to participate in analysing and improving tasks of existing experience products in a team, taking responsibility of his/her own performance.

Arviointikriteerit, hyvä (3-4) (OJ)

The student can clearly explain various aspects of the nature of product development in experience / tourism business. The student is able to do basic product analysis and apply a product design tool in the context of the experience / tourism business. The student participates actively and responsibly in the teamwork taking responsibility of team performance. The student is capable of receiving and giving feedback actively and constructively.

Arviointikriteerit, kiitettävä (5) (OJ)

The student is able to analyse thoroughly an existing experience product and to find and evaluate different tools appropriate for the problem at hand. He/she is able to apply the design tools in product development taking into account the specific business needs and develop highly original or innovative ideas. The student takes a leading role in a team, working in a responsible, flexible and constructive way developing the group's interaction.

Aika ja paikka

See Moodle course (published in August)

Tenttien ja uusintatenttien ajankohdat

No exam, team presentation to be assessed

Arviointimenetelmät ja arvioinnin perusteet

Team presentation as an otcome of the course. See assessment criteria.

Arviointiasteikko

0-5

Opiskelumuodot ja opetusmenetelmät

The course is an advanced course about experience economy, as it continues the 1st year's Introduction to Experience Economy. The focus is in practical application of the lessons learned - experience economy thinking & doing - in authentic product development work. The students learn about the characteristics of experiential products and services, relevant practical experience design tool, and they get to both analyze existing / possible experience products and services - and learn to improve them in practice.
The course includes a practical product development project to be completed in small teams. Also, the course is based on teacher driven f2f and online sessions, individual reading and material search, and team work for discussions and the main assignment, presenting a project task outcome.

Oppimateriaalit

See Moodle page (published in August) for the most relevant material on experience economy. Also additional inspirational material will be given. It is recommended that the student also acquires own suitable material for one's own learning and the task at hand.

Opiskelijan ajankäyttö ja kuormitus

5 ECTS equals 135 hours of student work. The work load is divided between teacher driven sessions as well as team and individual work , individual reading tasks and material search.

The student selects a case as a small group to be analyzed/developed applying experience Pyramid model in practice.

Sisällön jaksotus

See Moodle course (published in August)

Toteutuksen valinnaiset suoritustavat

No alternative means of completion.

Harjoittelu- ja työelämäyhteistyö

Teams are recommended to contact their possible project commissioners

Kansainvälisyys

International student teams and project commissioners possible

Lisätietoja opiskelijoille

Passing the course requires active team working and submitting tasks in time. NOTE: team outcome, presentation, is to be assessed. Team members receive the same grade.

Arviointikriteerit - hylätty (0) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)

No participating in team working, tasks are not submitted or are submitted very late in Moodle, task description is not followed, no applying academic literature.

Arviointikriteerit - tyydyttävä (1-2) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)

Participating team working is poor/superficial. Student is able to produce text, but there are hardly any academic references. Experience Economy is not understood/identified completely. Lack/mistakes in applying and justifying (tourist segment and profile, business environment, trends/values/society etc.) Experience Pyramid (elements and levels) in case X. No original or innovative ideas presented. Lack in presentation contents (essential contents) in logic order.

Arviointikriteerit - hyvä (3-4) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)

Participating team working is active. Student is able to produce text with several academic references. Experience Economy is understood/identified. Applying and justifying (tourist segment and profile, business environment, trends/values/society etc.) Experience Pyramid (elements and levels) in case X is mostly covered. Original or innovative ideas presented. Presentation contents (essential contents) in logic order is on a good level.

Arviointikriteerit - kiitettävä (5) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)

Participating team working is very active. Student is able to produce text with variety of academic references. Experience Economy is understood/identified analytically. Applying and justifying (tourist segment and profile, business environment, trends/values/society etc.) Experience Pyramid (elements and levels) in case X is applied on a professional way. Highly original, innovative and unique ideas are presented and justified. Presentation contents (essential contents) in logic order is on an excellent level. Company co-operation is clearly active.

Tavoitteet (OJ)

In this course you will study basics of Finnish language. Estimated level is A1.3.

Objectives
After completing the course, the students will be able to:
• pronounce Finnish quite correctly
• understand and use short and simply structured expressions that concern basic situations related to everyday life
• learn to build up their vocabulary
• learn to use the basic grammatical structures of Finnish
• know, use and understand simple spoken and written expressions connected to everyday life.

Sisältö (OJ)

Study book Suomen mestari 1, chapters 1–4, 8:
• alphabet and numbers
• introducing oneself
• telling about one’s family and background
• simple description of things and people
• telling about the weather
• shopping and food
• grammatical structures: basic sentences and questions, verb conjugation (positive and negative verbs), partitive, genitive, KPT-change, I have -structure

Arviointikriteerit, tyydyttävä (1-2) (OJ)

Students have been able to complete all the assignments acceptably. They can exchange greetings/farewells, introduce oneself and name a few objects. It is hard for them to attend a simple conversation or create a short text. Their pronunciation causes difficulties to understand meanings of produced speech.

Arviointikriteerit, hyvä (3-4) (OJ)

Students have been able to complete all the assignments. Students have an active attitude towards studying Finnish language showing that by completing tasks according to the schedule. They are able to cope in the most common simple everyday situations. Students can use typical grammatical structures e.g. basic verb conjugation, possessive structure and partitive in simple sentences. They can write brief texts and pronounce Finnish quite clearly.

Arviointikriteerit, kiitettävä (5) (OJ)

Students have been able to complete all the assignments acceptably. They have a positive and active attitude towards learning language. They can pronounce Finnish distinctively and are able to use suitable and varied expressions in everyday situations using grammar almost correctly. Students can participate in a conversation asking and responding to questions about topics studied in the course. They can write simple texts and recombine words and phrases into new sentences.

Arviointiasteikko

0-5

Tavoitteet (OJ)

Kurssilla opit lisää suomen kieltä. Kurssin tavoitetaso on A2.1+.

Kurssin suoritettuaan opiskelijat:
• osaavat ääntää suomea melko hyvin.
• osaavat käyttää suomea varmemmin arkielämän tilanteissa luokkahuoneen ulkopuolella.
• pystyvät ymmärtämään omaan elämäänsä liittyvien arkipäivän tilanteiden (esim. matkustaminen, terveys, vapaa-aika) tyypillistä sanastoa.
• ymmärtävät pääajatuksen lyhyistä, selkeistä ja yksinkertaisista viesteistä, ilmoituksista ja keskusteluista.
• osaavat käyttää monipuolisemmin, varmemmin ja spontaanimmin arkipäivän sanastoa ja fraaseja
• pystyvät lukemaan ja ymmärtämään lyhyitä arkipäivän tekstityyppejä.
• osaavat löytää rajattua, ennakoitavissa olevaa tietoa yksinkertaisista arkipäivän materiaaleista kuten mainoksista, esitteistä, ruokalistoista ja aikatauluista, sekä ymmärtävät lyhyitä, yksinkertaisia henkilökohtaisia viestejä ja sähköposteja.
• osaavat kommunikoida yksinkertaisissa ja rutiininomaisissa tilanteissa, joissa viestitään tutuista ja usein toistuvista asioista
• osaavat kuvata taustaansa, lähiympäristöään ja välittömästi arkeensa liittyviä tarpeitaan
• hallitsevat fraaseja, joita tarvitsevat kuvatessaan perhettään ja muita ihmisiä, asumisolosuhteitaan, koulutustaustaansa ja nykyistä tai viimeisintä työtään.
• osaavat kirjoittaa lyhyitä, yksinkertaisia tekstejä arkipäivän aiheista.

Sisältö (OJ)

• Matkustaminen, matkan suunnittelu
• Lääkärissä käynti
• Luonto
• Menneisyydestä kertominen
• Objekti
• “-maan”, “-massa”, “-masta” (3. infinitiivi)

Esitietovaatimukset (OJ)

Kurssille osallistuminen edellyttää Finnish 1 (5 op) ja Finnish 2 (5 op) -kurssien aiempaa suorittamista tai vastaavaa tietämystä.

Arviointikriteerit, tyydyttävä (1-2) (OJ)

Opiskelijat osaavat kertoa jotain opiskelluista kurssisisällöistä, mutta heidän ilmaisunsa on rajallista: sekä puhuttu että kirjoitettu kieli on osittain vaikeasti ymmärrettävää. Heille voi olla vaikeaa osallistua yksinkertaiseen keskusteluun, ja puutteellinen ääntäminen voi vaikeuttaa puheen ymmärtämistä.

Arviointikriteerit, hyvä (3-4) (OJ)

Opiskelijoilla on aktiivinen asenne suomen kielen opiskeluun, mikä näkyy kurssitehtävien suorittamisessa aikataulun mukaisesti. He pärjäävät kurssilla opiskeltuihin aiheisiin liittyvissä arkipäivän keskusteluissa. Opiskelijat osaavat kirjoittaa lyhyitä tekstejä matkustamisesta, terveysasioista tai vapaa-ajasta. He osaavat lausua suomea riittävän selkeästi. Opiskelijat käyttävät tyypillisiä kieliopillisia rakenteita, kuten paikallissijoja ja menneitä aikamuotoja yksinkertaisissa lauseissa.

Arviointikriteerit, kiitettävä (5) (OJ)

Opiskelijoilla on myönteinen ja aktiivinen asenne kielen oppimiseen. He osaavat lausua suomea selkeästi ja tarkasti. He pärjäävät varsin hyvin kurssilla opiskeltuihin aiheisiin liittyvissä arkipäivän keskusteluissa. Puhutussa ja kirjoitetussa viestinnässä käytetyt ilmaisut ovat tilanteeseen sopivia ja monipuolisia, ja kielioppi on lähes virheetöntä.

Arviointiasteikko

0-5

Tavoitteet (OJ)

Kurssilla opit lisää suomen kieltä. Kurssin tavoitetaso on A2.1+.

Kurssin suoritettuaan opiskelijat:
• osaavat ääntää suomea melko hyvin.
• osaavat käyttää suomea varmemmin arkielämän tilanteissa luokkahuoneen ulkopuolella.
• pystyvät ymmärtämään omaan elämäänsä liittyvien arkipäivän tilanteiden (esim. matkustaminen, terveys, vapaa-aika) tyypillistä sanastoa.
• ymmärtävät pääajatuksen lyhyistä, selkeistä ja yksinkertaisista viesteistä, ilmoituksista ja keskusteluista.
• osaavat käyttää monipuolisemmin, varmemmin ja spontaanimmin arkipäivän sanastoa ja fraaseja
• pystyvät lukemaan ja ymmärtämään lyhyitä arkipäivän tekstityyppejä.
• osaavat löytää rajattua, ennakoitavissa olevaa tietoa yksinkertaisista arkipäivän materiaaleista kuten mainoksista, esitteistä, ruokalistoista ja aikatauluista, sekä ymmärtävät lyhyitä, yksinkertaisia henkilökohtaisia viestejä ja sähköposteja.
• osaavat kommunikoida yksinkertaisissa ja rutiininomaisissa tilanteissa, joissa viestitään tutuista ja usein toistuvista asioista
• osaavat kuvata taustaansa, lähiympäristöään ja välittömästi arkeensa liittyviä tarpeitaan
• hallitsevat fraaseja, joita tarvitsevat kuvatessaan perhettään ja muita ihmisiä, asumisolosuhteitaan, koulutustaustaansa ja nykyistä tai viimeisintä työtään.
• osaavat kirjoittaa lyhyitä, yksinkertaisia tekstejä arkipäivän aiheista.

Sisältö (OJ)

• Matkustaminen, matkan suunnittelu
• Lääkärissä käynti
• Luonto
• Menneisyydestä kertominen
• Objekti
• “-maan”, “-massa”, “-masta” (3. infinitiivi)

Esitietovaatimukset (OJ)

Kurssille osallistuminen edellyttää Finnish 1 (5 op) ja Finnish 2 (5 op) -kurssien aiempaa suorittamista tai vastaavaa tietämystä.

Arviointikriteerit, tyydyttävä (1-2) (OJ)

Opiskelijat osaavat kertoa jotain opiskelluista kurssisisällöistä, mutta heidän ilmaisunsa on rajallista: sekä puhuttu että kirjoitettu kieli on osittain vaikeasti ymmärrettävää. Heille voi olla vaikeaa osallistua yksinkertaiseen keskusteluun, ja puutteellinen ääntäminen voi vaikeuttaa puheen ymmärtämistä.

Arviointikriteerit, hyvä (3-4) (OJ)

Opiskelijoilla on aktiivinen asenne suomen kielen opiskeluun, mikä näkyy kurssitehtävien suorittamisessa aikataulun mukaisesti. He pärjäävät kurssilla opiskeltuihin aiheisiin liittyvissä arkipäivän keskusteluissa. Opiskelijat osaavat kirjoittaa lyhyitä tekstejä matkustamisesta, terveysasioista tai vapaa-ajasta. He osaavat lausua suomea riittävän selkeästi. Opiskelijat käyttävät tyypillisiä kieliopillisia rakenteita, kuten paikallissijoja ja menneitä aikamuotoja yksinkertaisissa lauseissa.

Arviointikriteerit, kiitettävä (5) (OJ)

Opiskelijoilla on myönteinen ja aktiivinen asenne kielen oppimiseen. He osaavat lausua suomea selkeästi ja tarkasti. He pärjäävät varsin hyvin kurssilla opiskeltuihin aiheisiin liittyvissä arkipäivän keskusteluissa. Puhutussa ja kirjoitetussa viestinnässä käytetyt ilmaisut ovat tilanteeseen sopivia ja monipuolisia, ja kielioppi on lähes virheetöntä.

Arviointiasteikko

0-5

Tavoitteet (OJ)

Learning outcomes of the course:
The course provides a theoretical overview and the tools for creating innovations for profitable business. Using service creation as a tool, it provides insights of product and services development process and the positioning of innovation into right marketplace. Also, creating a reasonable business model and basics of ensuring the intellectual property rights (IPR’s) are discussed.
After completing the course, students will be able to:
• Understand the different aspects of innovation, and its role in developing a business
• Recognize, assess and suggests solutions for supporting organizations innovation performance
• Apply innovation theories and practices in a variety of business settings
• Evaluate the business feasibility of innovations, products and services
• Understand the product and service design process phases
• Identify the critical phases of product and service design projects

Sisältö (OJ)

How to foster innovations?
How to develop products and services from innovations?
What are intellectual property rights and how to ensure them?
How to evaluate project business feasibility?

Esitietovaatimukset (OJ)

-

Lisätiedot (OJ)

-

Arviointikriteerit, tyydyttävä (1-2) (OJ)

The student can name different aspects of innovation, and their role in developing a business. He/she can recognise solutions for supporting an organisation’s innovation performance. The student is able to apply innovation theories and practices in a variety of business settings. He/she can evaluate the business feasibility of innovations, products and services. The student recognises the different phases in the product and service design process.

Arviointikriteerit, hyvä (3-4) (OJ)

The student is familiar with the different aspects of innovation, and their role in developing and growing a business. He/she can recognise and assess solutions for supporting an organisation’s innovation performance. The student understands the strategies most effective for exploiting innovations. The student is able to apply innovation theories and practices in a variety of business settings. He/she can evaluate the business feasibility of innovations, products and services. The student can plan, implement and assess the different phases of the product and service design process. He/she can identify critical phases of product and service design projects.

Arviointikriteerit, kiitettävä (5) (OJ)

The student has in-depth understanding of the different aspects of innovation, and their role in developing and growing a business. He/she can recognise, assess and advocate the most suitable solutions for improving an organisation's innovation performance. The student can develop and implement the most effective strategies for exploiting innovations. The student is able to implement innovation theories into practice in a variety of business settings. He/she can boost the business feasibility of innovations, products and services. The student can plan, implement and assess the different phases of the product and service design process. He/she can tackle critical phases of product and service design projects.

Aika ja paikka

There are six teaching sessions altogether taking place once a week.

Arviointimenetelmät ja arvioinnin perusteet

Will be presented on the first lecture.

Arviointiasteikko

0-5

Opiskelumuodot ja opetusmenetelmät

Lectures, exercises, individual and group assignments

Oppimateriaalit

Materials available in Moodle
Lecture slides

Opiskelijan ajankäyttö ja kuormitus

The course is worth 5 credits, which means a total workload of 135 hours.

Sisällön jaksotus

The course is part of the Innovation Management and Business Development study module. Consultation Projects: Entrepreneurship focus / Business Development focus courses will run parallel with this course. It is the practical part of the study module where the learnings of this course will be implemented.

Tavoitteet (OJ)

Learning outcomes of the course:
The course provides a theoretical overview and the tools for creating innovations for profitable business. Using service creation as a tool, it provides insights of product and services development process and the positioning of innovation into right marketplace. Also, creating a reasonable business model and basics of ensuring the intellectual property rights (IPR’s) are discussed.
After completing the course, students will be able to:
• Understand the different aspects of innovation, and its role in developing a business
• Recognize, assess and suggests solutions for supporting organizations innovation performance
• Apply innovation theories and practices in a variety of business settings
• Evaluate the business feasibility of innovations, products and services
• Understand the product and service design process phases
• Identify the critical phases of product and service design projects

Sisältö (OJ)

How to foster innovations?
How to develop products and services from innovations?
What are intellectual property rights and how to ensure them?
How to evaluate project business feasibility?

Esitietovaatimukset (OJ)

-

Lisätiedot (OJ)

-

Arviointikriteerit, tyydyttävä (1-2) (OJ)

The student can name different aspects of innovation, and their role in developing a business. He/she can recognise solutions for supporting an organisation’s innovation performance. The student is able to apply innovation theories and practices in a variety of business settings. He/she can evaluate the business feasibility of innovations, products and services. The student recognises the different phases in the product and service design process.

Arviointikriteerit, hyvä (3-4) (OJ)

The student is familiar with the different aspects of innovation, and their role in developing and growing a business. He/she can recognise and assess solutions for supporting an organisation’s innovation performance. The student understands the strategies most effective for exploiting innovations. The student is able to apply innovation theories and practices in a variety of business settings. He/she can evaluate the business feasibility of innovations, products and services. The student can plan, implement and assess the different phases of the product and service design process. He/she can identify critical phases of product and service design projects.

Arviointikriteerit, kiitettävä (5) (OJ)

The student has in-depth understanding of the different aspects of innovation, and their role in developing and growing a business. He/she can recognise, assess and advocate the most suitable solutions for improving an organisation's innovation performance. The student can develop and implement the most effective strategies for exploiting innovations. The student is able to implement innovation theories into practice in a variety of business settings. He/she can boost the business feasibility of innovations, products and services. The student can plan, implement and assess the different phases of the product and service design process. He/she can tackle critical phases of product and service design projects.

Aika ja paikka

There are six teaching sessions altogether taking place once a week.

Arviointimenetelmät ja arvioinnin perusteet

Will be presented on the first lecture.

Arviointiasteikko

0-5

Opiskelumuodot ja opetusmenetelmät

Lectures, exercises, individual and group assignments

Oppimateriaalit

Materials available in Moodle
Lecture slides

Opiskelijan ajankäyttö ja kuormitus

The course is worth 5 credits, which means a total workload of 135 hours.

Sisällön jaksotus

The course is part of the Innovation Management and Business Development study module. Consultation Projects: Entrepreneurship focus / Business Development focus courses will run parallel with this course. It is the practical part of the study module where the learnings of this course will be implemented.

Sisältö (OJ)

Studies consist of first year studies of the degree programme.

You will study full time in the degree programme´s student group. Open UAS students are reserved two (2) study places in the group.

The enrollment will start on 1 August at 9 am and end on 2 August at 11.59 pm. If there are still study places left after the enrollment period ends, the period may be continued. Places are filled on a first-come-first-serve basis and registration is done in our online store.

The fee for the open path studies is 300 euros. You pay the fee when enrolling.

Path studies in English require good oral and written English language skills.


The fee for the first year is the same for all students. If you apply to become a degree student and are not an EU/EEA student, you will have a tuition fee like all the other non-EU/EEA –students.

Degree application and student selection
You can apply for admission to the degree programme based on your Open UAS studies. If you start path studies in the autumn 2024, you will be able to apply to become a degree student in the application on the basis of Open UAS studies in studyinfo.fi in May 2025.
Student selection is made considering your completed amount of credit points and study success. Study success means the GPA of the studies completed during your Open UAS Path Studies. If necessary, students are placed in order by their GPA (highest to lowest).
Required amount of credit points (Bachelor in International Business 50 cr) has to be completed by 31 July 2025.
Student Benefits
Open UAS students do not receive Kela’s financial aid for students or any other student benefits. If you are a customer of TE Services, you should check your study right with them before signing up for Open UAS studies.

Arviointiasteikko

0-5

Tavoitteet (OJ)

This course covers the basics of change management with consideration of international context.
Students will acquire an understanding of the fundamental concepts and principles of change
management. In addition, they will be introduced to primary and supporting processes that can drive change in a multicultural, international setting.
After completing the course, the participants will be able to:
• Understand the fundamental concepts and principles of change management
• Analyze the need for changes in business processes
• Conceptualize the relationship between management and operational employees that allow for the change process
• Classify factors that may hinder or excel change, while being able to ideate solutions accordingly
• Understand the process of change in the business environment
• Describe an organization’s functions and identify appropriate change models
• Communicate value of change while navigating a multicultural setting

Sisältö (OJ)

Contents:
• Cultural aspects (organization context)
• Introduction to change management
• Organizational metaphors, past and present
• Change management concepts, historical and contemporary approach
• Supporting processes to drive change
• Crisis/conflict as sources of change
• Managers role in change

Esitietovaatimukset (OJ)

None.

Lisätiedot (OJ)

Free-choice studies.
Online sessions taught by lecturers. The aim is to offer students the opportunity to receive insights on selected themes from a combination of pedagogical approaches while working in international teams from different countries.
This course will include both theoretical and practical knowledge in the context of working on
case studies in international teams. This approach will enable the development of
international collaboration skills and enhance theoretical and practical experience in an ever-changing corporate environment. Students will be required to actively participate in online
lectures, collaborate on assigned case studies and meet all requirements in accordance with
set assessment criteria.

Teaching methods:
• Online lectures and discussion
• Flipped class sessions
• Inquiry-based learning
• Collaborative learning

Teaching material:
• Presentation material
• Articles
• Case studies
• Videos
• Assigned books
• Other materials provided by the instructors

Arviointikriteerit, tyydyttävä (1-2) (OJ)

The student achieves the course objectives.
He/she understands some of the fundamental
concepts and principles of change management,
as well as the primary and supporting functions
that drive change. The student can identify
potential risks of the change process. The
student can communicate value in change and
applies course themes to assignments.

Arviointikriteerit, hyvä (3-4) (OJ)

The student achieves the course objectives well.
He/she understands the fundamental concepts
and principles of change management, as well
as the primary and supporting functions that
drive change. The student is able to identify
potential risks of the change process, as well as
ideate appropriate responses. The student can
communicate value in change and applies
course themes to assignments. The individual’s
contribution in the class and team are consistent.

Arviointikriteerit, kiitettävä (5) (OJ)

The student achieves the course objectives
excellently. He/she masters the fundamental
concepts and principles of change management,
as well as the primary and supporting functions
that drive change. The student is able to identify
potential risks of the change process, as well as
ideate appropriate responses. The student can
communicate value in change in various ways
and applies course themes to assignments in an
exemplary manner. The individual’s contribution
in the class and team are consistent and of
quality.

Arviointiasteikko

0-5

Tavoitteet (OJ)

This online course introduces the practical issues involved in the final thesis process. The course concentrates on giving the students necessary information and competences to begin the final thesis process. This free-choice course should be completed before the student starts the writing process under the guidance of an assigned supervisor.


After completing the course, the student will be able to:
Describe the different forms of final thesis as well as the principles of thesis assessment in TAMK.
Use the guides and instructions helping and regulating the final thesis process.
Apply the basic research approaches applicable in BBA theses.
Write a topic analysis with an appropriate form of thesis, literature review and frame of reference.
Manage his/her final thesis process.

Sisältö (OJ)

What does the concept of applied research mean?
What are the main research methods for applied research?
How does the final thesis process go in practice?

Arviointikriteerit, hyväksytty/hylätty (OJ)

Pass:
The student can explain the concept of applied research, understands the objectivity of a research and is able to justify the basic principles of a good research. He/she can apply a suitable quantitative or qualitative approach, including a variation of data collection methods, in his/her own thesis process. The student can give constructive feedback.

Fail:
The student fails to recognize the principles of an applied research and cannot define any valid research question nor research objectives on his/her own field. He/she cannot manage the assigned tasks even under supervision and his/her interaction skills are not satisfactory.

Aika ja paikka

Enrolling December 2024 - Spring and Autumn semester 2025.

Tenttien ja uusintatenttien ajankohdat

No exam

Arviointimenetelmät ja arvioinnin perusteet

Essay writing
Assessment is passed/failed

Arviointiasteikko

Hyväksytty/hylätty

Opiskelumuodot ja opetusmenetelmät

Online course with essay tasks (3 essays)

Oppimateriaalit

See Moodle course

Opiskelijan ajankäyttö ja kuormitus

Spring semester 2025 and Autumn 2025 (Check tasks in Moodle course!) Student is able to proceed with tasks in his/her own pace within a year. Check dead lines for submitting tasks in Moodle course!

Sisällön jaksotus

Spring semester 2025 and Autumn 2025 (Check tasks in Moodle course!) Student is able to proceed with tasks in his/her own pace within a year. Check dead lines for submitting tasks in Moodle course!

Toteutuksen valinnaiset suoritustavat

None

Harjoittelu- ja työelämäyhteistyö

-

Kansainvälisyys

-

Lisätietoja opiskelijoille

This course must be conducted before starting the thesis process.
Assessment is passed/failed
Student is able to proceed with tasks in his/her own pace within a year. Check dead lines for submitting tasks in Moodle course!

Arviointikriteerit - hyväksytty/hylätty (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)

Approved essays according to task descriptions applying academic writing with references. See Tamk report Guide for writing.

Tavoitteet (OJ)

Culture is an integral part of everyday organizational life. Understanding culture facilitates organizational success in national- as well as international market. The course is designed to deal with culture and its impact in managing/leading organization made up of people from diverse cultural background.


After completing of the course, students will be able to:

Know culture from different points of view prioritizing the field of management and organization.

Lead multicultural workforce

Build work team/group with people from different cultural background

Deal with cultural differences effectively

Identify culture lenient motivational strategy

Manage cultural tension by engaging empathetic approach

Negotiate globally

Sisältö (OJ)

What is culture?

What is family-, national-, organizational- and business culture?

What are the roots of culture?

How culture influences management and the functioning of an organization?

How to deal with cultural challenges in forming group/team and leading people with diverse cultural background?

What are the crucial issues to remember while negotiating internationally?

Esitietovaatimukset (OJ)

First year BBA studies or equivalent studies for the exchange students

Arviointikriteerit, tyydyttävä (1-2) (OJ)

The student can define culture and recognises cultural differences. He/she is aware of the course load and able to do routine tasks. The student can give and receive feedback and can do project work in a group. He/she considers and assesses things from his/her viewpoints. The student can work in a group. He/she judges things mainly from his/her own perspective.

Arviointikriteerit, hyvä (3-4) (OJ)

The student compares culture and explains its impact upon different social entities. He/she helps to apply cultural approach in leading a multicultural workforce. The student as a resource person assists in solving problems in leading a multicultural workforce or building a multicultural team. He/she helps making plan for dealing with cultural differences effectively. He/she considers and assesses issues from multicultural perspectives and can engage in negotiation with counterparts from another culture. The student becomes responsible member of a diverse group.

Arviointikriteerit, kiitettävä (5) (OJ)

The student understands culture from multiple perspectives and analyses its impact on different social entities including business organisations. The student as a resource person acts independently or as part of a group in leading a multicultural workforce or building a multicultural team. He/she assists in finding solutions to team in dealing with cultural differences effectively. He/she actively engages himself/herself in the work group in finding solutions to problems at hand or adopting policy regarding a culture lenient motivational plan. Moreover, the student can play a flexible role in multicultural negotiation context.

Aika ja paikka

Three online lessons in January 2025 and four face-to-face lessons in February 2025.

Tenttien ja uusintatenttien ajankohdat

No test but project, individual task & presentation

Arviointimenetelmät ja arvioinnin perusteet

Group project: 30%
Group project presentation: 10%
Presentation participation diary (Individual task): 10%
5 short individual task: 50%

Arviointiasteikko

0-5

Opiskelumuodot ja opetusmenetelmät

Online & face to face teaching|study conversation|individual task|project|presentation

Oppimateriaalit

Cultures and organizations : software of the mind : intercultural cooperation and its importance for survival, Hofstede, Geert, 2010 (suggested chapters)

When Cultures Collide, Richard D. Lewis, 2018 (suggested chapters)

The Culture Map: Decoding how people think, lead, and get things done across cultures. Erin Meyer (suggested chapters)
+
Lecture handouts & suggested reading

Opiskelijan ajankäyttö ja kuormitus

Total time: 27x5 = 135 hours
Contact & online lesson 7 x 3: 21 hours
Project: 25 hours
Reading: 29 hours
5-6 short individual task: 30 hours
Pre-assignment & online activity: 30 hours

Toteutuksen valinnaiset suoritustavat

Talk to the course teacher

Harjoittelu- ja työelämäyhteistyö

Possible & welcome

Kansainvälisyys

Open

Lisätietoja opiskelijoille

Return course tasks on time. Late submission will have negative impact to the course final grade.

Tavoitteet (OJ)

The course aims to provide an insight and focus on target group thinking and to familiarize students with the marketing and communication tools.

After completing the course, the student will be able to:
• know the basic concepts of marketing and communication.
• know how communication and marketing are carried out and measured.
• communicate appropriately in different business situations.

Sisältö (OJ)

The contents include the followings:
• What is the role of marketing and what are its key activities in business?
• Why is communication important in organizations?
• How to present and communicate professionally in different situations?

Esitietovaatimukset (OJ)

None.

Lisätiedot (OJ)

Implementation plan.

Arviointikriteerit, tyydyttävä (1-2) (OJ)

The student will recognize the basic principles of marketing and communication. They can cope with the most important professional writing and presentation situations. The student will participate in the production of work in the learning environment chosen for its implementation.

Arviointikriteerit, hyvä (3-4) (OJ)

The student will articulate the basic principles of marketing and communication. They will understand them in the context of the company's competitive environment. They will be able to cope with the most important professional writing and presentation situations. The student will be active in the learning environment chosen for the implementation.

Arviointikriteerit, kiitettävä (5) (OJ)

The student will be able to analyze different ways of implementing marketing and communication. They will be able to plan and implement professional communication and marketing activities according to the target audience. The student will be committed to taking responsibility for the work in the learning environment chosen for the implementation.

Aika ja paikka

On campus according to the timetable.

Tenttien ja uusintatenttien ajankohdat

Marketing:
The final exam will be given at the last class meeting.

Organisational Communication:
• Please see Methods and Grounds for Evaluation

Presentation Skills:
• Please see Methods and Grounds for Evaluation

Arviointimenetelmät ja arvioinnin perusteet

Marketing:
According to TAMK evaluation criterias (0,1-5)
- Knowing
- Doing
- Being

Organisational Communication:
• Exam in TUNI Exam
• Group presentation

Presentation Skills:
• Group presentation

Arviointiasteikko

0-5

Opiskelumuodot ja opetusmenetelmät

Lectures, discussions, group and individual work, independent study.
Some tasks are linked to activities in the Business Operations course (virtual firms).
Marketing
Required Textbook
Kotler, P., Armstrong, G., Harris, L. C., & He, H. (2020). Principles of marketing: 8th European edition.
Additional course material, such as blogs, videos, blogs, and short articles, will be provided in Moodle Workspace.

Oppimateriaalit

Marketing:
- Lectures
- Flipped classroom sessions
- Inquiry-based learning
- Collaborative learning
- Independent study and research

Organisational Communication:
• Materials in Moodle

Presentation Skills:
• Materials in Moodle

Opiskelijan ajankäyttö ja kuormitus

Total hours: 5 cr x 27 h = 135 h
• Contact teaching: 42 h
• Independent study: 93 h
Marketing
According to the TAMK schedule, ECT credits, and Moodle timing instructions.
Students are expected to:
- Attend sessions
- Participate in group discussions and activities
- Study materials given to them on their own time

Sisällön jaksotus

The course consists of independent part that are:
• Marketing (2 cr), Teacher: Salman Saleem
• Organisational Communication (2 cr), Teacher: Elena Grigorova
• Presentation Skills (1 cr), Teacher: Elena Grigorova

Toteutuksen valinnaiset suoritustavat

If a student has completed corresponding studies at another university or university of applied sciences, the student may apply for credit transfer through HyväHot / CreTa system.

Students who have acquired relevant skills and competencies through extensive work experience may complete the course through demonstration of competencies.

Such cases have to be discussed with the course teacher at the beginning of the course, and students may be required to complete additional assignments to demonstrate their knowledge and skills.

Harjoittelu- ja työelämäyhteistyö

The course is supportive of the virtual firm development the students are undertaking and is based on real life experiences from business.
Marketing
Project work / case studies

Kansainvälisyys

Marketing
Cases and discussion, global operational business environment, international collaborative projects

Lisätietoja opiskelijoille

Marketing:
• Mandatory attendance requirement: 80%
• No hybrid option (some students on campus, some students online)

Organisational Communication:
• Mandatory attendance requirement: 80%
• No hybrid option (some students on campus, some students online)

Presentation Skills:
• Mandatory attendance requirement: 80%
• No hybrid option (some students on campus, some students online)

Tavoitteet (OJ)

The course aims to provide an insight and focus on target group thinking and to familiarize students with the marketing and communication tools.

After completing the course, the student will be able to:
• know the basic concepts of marketing and communication.
• know how communication and marketing are carried out and measured.
• communicate appropriately in different business situations.

Sisältö (OJ)

The contents include the followings:
• What is the role of marketing and what are its key activities in business?
• Why is communication important in organizations?
• How to present and communicate professionally in different situations?

Esitietovaatimukset (OJ)

None.

Lisätiedot (OJ)

Implementation plan.

Arviointikriteerit, tyydyttävä (1-2) (OJ)

The student will recognize the basic principles of marketing and communication. They can cope with the most important professional writing and presentation situations. The student will participate in the production of work in the learning environment chosen for its implementation.

Arviointikriteerit, hyvä (3-4) (OJ)

The student will articulate the basic principles of marketing and communication. They will understand them in the context of the company's competitive environment. They will be able to cope with the most important professional writing and presentation situations. The student will be active in the learning environment chosen for the implementation.

Arviointikriteerit, kiitettävä (5) (OJ)

The student will be able to analyze different ways of implementing marketing and communication. They will be able to plan and implement professional communication and marketing activities according to the target audience. The student will be committed to taking responsibility for the work in the learning environment chosen for the implementation.

Aika ja paikka

On campus according to the timetable.

Tenttien ja uusintatenttien ajankohdat

Marketing:
The final exam will be given at the last class meeting.

Organisational Communication:
• Please see Methods and Grounds for Evaluation

Presentation Skills:
• Please see Methods and Grounds for Evaluation

Arviointimenetelmät ja arvioinnin perusteet

Marketing:
According to TAMK evaluation criterias (0,1-5)
- Knowing
- Doing
- Being

Organisational Communication:
• Exam in TUNI Exam
• Group presentation

Presentation Skills:
• Group presentation

Arviointiasteikko

0-5

Opiskelumuodot ja opetusmenetelmät

Lectures, discussions, group and individual work, independent study.
Some tasks are linked to activities in the Business Operations course (virtual firms).
Marketing
Required Textbook
Kotler, P., Armstrong, G., Harris, L. C., & He, H. (2020). Principles of marketing: 8th European edition.
Additional course material, such as blogs, videos, blogs, and short articles, will be provided in Moodle Workspace.

Oppimateriaalit

Marketing:
- Lectures
- Flipped classroom sessions
- Inquiry-based learning
- Collaborative learning
- Independent study and research

Organisational Communication:
• Materials in Moodle

Presentation Skills:
• Materials in Moodle

Opiskelijan ajankäyttö ja kuormitus

Total hours: 5 cr x 27 h = 135 h
• Contact teaching: 42 h
• Independent study: 93 h
Marketing
According to the TAMK schedule, ECT credits, and Moodle timing instructions.
Students are expected to:
- Attend sessions
- Participate in group discussions and activities
- Study materials given to them on their own time

Sisällön jaksotus

The course consists of independent part that are:
• Marketing (2 cr), Teacher: Salman Saleem
• Organisational Communication (2 cr), Teacher: Elena Grigorova
• Presentation Skills (1 cr), Teacher: Elena Grigorova

Toteutuksen valinnaiset suoritustavat

If a student has completed corresponding studies at another university or university of applied sciences, the student may apply for credit transfer through HyväHot / CreTa system.

Students who have acquired relevant skills and competencies through extensive work experience may complete the course through demonstration of competencies.

Such cases have to be discussed with the course teacher at the beginning of the course, and students may be required to complete additional assignments to demonstrate their knowledge and skills.

Harjoittelu- ja työelämäyhteistyö

The course is supportive of the virtual firm development the students are undertaking and is based on real life experiences from business.
Marketing
Project work / case studies

Kansainvälisyys

Marketing
Cases and discussion, global operational business environment, international collaborative projects

Lisätietoja opiskelijoille

Marketing:
• Mandatory attendance requirement: 80%
• No hybrid option (some students on campus, some students online)

Organisational Communication:
• Mandatory attendance requirement: 80%
• No hybrid option (some students on campus, some students online)

Presentation Skills:
• Mandatory attendance requirement: 80%
• No hybrid option (some students on campus, some students online)

Tavoitteet (OJ)

Operations Management (OM) is a discipline that applies to restaurants, cafe as well as to factories like Ford and Whirlpool. The techniques of OM apply throughout the world to virtualyy all productive enterprise. It doesn't matter if the application is in an office, a hospital, a restaurant, a department store, or a factory- the production of goods and services requires operations management. The course covers the basic aspects of OM including operations in services and production.

After completing the course, students will be able to:
- Manage the operations and processes in services and production

- Calculate the productivity and labour-productivity

- know how to design a service and product in order to minimize the inventory cost and design an optimal Supply Chain (Sustainable design )

- Know the forecasting methods

- Know the techniques of Material Requirement Planning

Sisältö (OJ)

Operations and Productivity

- Forecasting

- Design of goods and services

- Aggregate Planning and MRP

- JIT, SCORE Model and Lean Operations

Esitietovaatimukset (OJ)

-

Lisätiedot (OJ)

There will be two implementations of the course, one in the autumn semester and another in the spring.

Arviointikriteerit, tyydyttävä (1-2) (OJ)

The student is able to recognise and analyse the organisation's processes and understand the basic principles of how they work together. The student understands the basic methodology of how to improve the processes' efficiency and their added value to both internal and external stakeholders. The student understands the importance of various, relevant stakeholders and the way how the information they each represent needs to be connected in order for the entire organisation to operate soundly. The student has a limited ability to plan and steer the organisation's processes.

Arviointikriteerit, hyvä (3-4) (OJ)

The student is able to map entire organisation's processes and the way how they connect and interact as well with each other, as both internal and external stakeholders. The student knows several relevant tools which he/she can independently apply in various operations management situations. The student knows how and from where to acquire the necessary systemic information in order to analyse, improve and manage organisation's processes. The student is capable of adapting to changed requirements depending on which of the life-cycle stages the concerned processes are currently in. The student also understands how the processes are linked to the management supporting ERP-systems.

Arviointikriteerit, kiitettävä (5) (OJ)

The student is able to plan, erect and manage any of the organisation's processes and to apply relevant tools where necessary. The student also knows how to manage the entity of organisation's processes and operations effectively. The student can question any of organisation's operation and focus his/hers attention on relevant attributes in order to improve their overall performance. The student also understands the meaning of channel separation and can apply this both when summoning information and capitalising on the collected information on practical level. The student can also benchmark an organisation and its processes, detecting pertinent bottlenecks or improvement areas. The student possesses also basic managerial strategic knowledge regarding execution of operations and processes.

Aika ja paikka

Sessions on campus according to the schedule in Pakki.

Tenttien ja uusintatenttien ajankohdat

No exam

Arviointimenetelmät ja arvioinnin perusteet

Evaluation details presented in the first lecture

Arviointiasteikko

0-5

Opiskelumuodot ja opetusmenetelmät

Lectures, flipped learning, group work, individual study and reflection

Oppimateriaalit

Lecture slides and additional materials available in Moodle
Course book: Operations Management by Slack et al. (multiple versions available)

Opiskelijan ajankäyttö ja kuormitus

4 x 27 hours consisting of
- attending lectures and workshops (6x 3h)
- active participation in group work
- individual study and reflection

Sisällön jaksotus

Initial plan (subject to change):
- Introduction
- Strategy & performance
- Process design and layouts
- Planning and control
- Lean
- Case study presentations

Toteutuksen valinnaiset suoritustavat

N/A

Harjoittelu- ja työelämäyhteistyö

Project case study can relate to an existing company

Kansainvälisyys

Cases and discussion, global operational business environment

Lisätietoja opiskelijoille

N/A

Tavoitteet (OJ)

Operations Management (OM) is a discipline that applies to restaurants, cafe as well as to factories like Ford and Whirlpool. The techniques of OM apply throughout the world to virtualyy all productive enterprise. It doesn't matter if the application is in an office, a hospital, a restaurant, a department store, or a factory- the production of goods and services requires operations management. The course covers the basic aspects of OM including operations in services and production.

After completing the course, students will be able to:
- Manage the operations and processes in services and production

- Calculate the productivity and labour-productivity

- know how to design a service and product in order to minimize the inventory cost and design an optimal Supply Chain (Sustainable design )

- Know the forecasting methods

- Know the techniques of Material Requirement Planning

Sisältö (OJ)

Operations and Productivity

- Forecasting

- Design of goods and services

- Aggregate Planning and MRP

- JIT, SCORE Model and Lean Operations

Esitietovaatimukset (OJ)

-

Lisätiedot (OJ)

There will be two implementations of the course, one in the autumn semester and another in the spring.

Arviointikriteerit, tyydyttävä (1-2) (OJ)

The student is able to recognise and analyse the organisation's processes and understand the basic principles of how they work together. The student understands the basic methodology of how to improve the processes' efficiency and their added value to both internal and external stakeholders. The student understands the importance of various, relevant stakeholders and the way how the information they each represent needs to be connected in order for the entire organisation to operate soundly. The student has a limited ability to plan and steer the organisation's processes.

Arviointikriteerit, hyvä (3-4) (OJ)

The student is able to map entire organisation's processes and the way how they connect and interact as well with each other, as both internal and external stakeholders. The student knows several relevant tools which he/she can independently apply in various operations management situations. The student knows how and from where to acquire the necessary systemic information in order to analyse, improve and manage organisation's processes. The student is capable of adapting to changed requirements depending on which of the life-cycle stages the concerned processes are currently in. The student also understands how the processes are linked to the management supporting ERP-systems.

Arviointikriteerit, kiitettävä (5) (OJ)

The student is able to plan, erect and manage any of the organisation's processes and to apply relevant tools where necessary. The student also knows how to manage the entity of organisation's processes and operations effectively. The student can question any of organisation's operation and focus his/hers attention on relevant attributes in order to improve their overall performance. The student also understands the meaning of channel separation and can apply this both when summoning information and capitalising on the collected information on practical level. The student can also benchmark an organisation and its processes, detecting pertinent bottlenecks or improvement areas. The student possesses also basic managerial strategic knowledge regarding execution of operations and processes.

Aika ja paikka

Sessions on campus according to the schedule in Pakki.

Tenttien ja uusintatenttien ajankohdat

No exam

Arviointimenetelmät ja arvioinnin perusteet

Evaluation details presented in the first lecture

Arviointiasteikko

0-5

Opiskelumuodot ja opetusmenetelmät

Lectures, flipped learning, group work, individual study and reflection

Oppimateriaalit

Lecture slides and additional materials available in Moodle
Course book: Operations Management by Slack et al. (multiple versions available)

Opiskelijan ajankäyttö ja kuormitus

4 x 27 hours consisting of
- attending lectures and workshops (6x 3h)
- active participation in group work
- individual study and reflection

Sisällön jaksotus

Initial plan (subject to change):
- Introduction
- Strategy & performance
- Process design and layouts
- Planning and control
- Lean
- Case study presentations

Toteutuksen valinnaiset suoritustavat

N/A

Harjoittelu- ja työelämäyhteistyö

Project case study can relate to an existing company

Kansainvälisyys

Cases and discussion, global operational business environment

Lisätietoja opiskelijoille

N/A

Tavoitteet (OJ)

During the course students will learn different techniques and skills for improving their professional sales skills. The student will study different approaches for sales situations and negotiations as well as gain their understanding of sales process.

After completing the course, the students will be able to

• Communicate and negotiate in a demanding business environment.
• Manage a sales process both in b-to-c and b-to-b sales situations.
• Understand the role and usage of digital tools in a sales process.
• Know how to prepare and handle sales situations across cultures.

Sisältö (OJ)

• What are professional sales skills and techniques?
• How to sell successfully in b-to-c and b-to-b settings?
• What kind of digital tools are used in selling?
• How to sell and negotiate in other, selected countries?

Esitietovaatimukset (OJ)

-

Lisätiedot (OJ)

There will be two implementations of the course, one in the autumn semester and another in the spring.

Arviointikriteerit, tyydyttävä (1-2) (OJ)

The student is able to conduct sales negotiations in different target markets. The student knows basic techniques for understanding customer needs. He/she is somewhat familiar with persuasion techniques used in professional selling. The student can give simple sales presentations. He/she knows how to close sales in some situations. The student is aware of digital tools used in the sales process.

Arviointikriteerit, hyvä (3-4) (OJ)

The student is able to conduct sales negotiations in both B2B and B2C settings in different target markets. The student can ask questions to understand customer needs. He/she is familiar with persuasion techniques used in professional selling. The student can identify sales prospects. The student can make professional sales presentations and is familiar with the methods of overcoming sales resistance. He/she knows how to close sales, resulting in enduring buyer-seller relationships. The student is familiar with digital tools in the sales process.

Arviointikriteerit, kiitettävä (5) (OJ)

The student is able to conduct complex sales negotiations in both, B2B and B2C settings in domestic and international target markets. The student can ask the right questions to fully understand customer needs. He/she is familiar with different persuasion techniques used in professional selling. The student understands the role of social influence in sales settings and he/she can identify sales prospects. The student can make professional sales presentations and is familiar with various methods of overcoming sales resistance. He/she knows how to close sales, resulting in long-lasting and mutual beneficial buyer-seller relationships. The student is familiar and able to use diverse digital tools in the sales process.

Arviointikriteerit, hyväksytty/hylätty (OJ)

Not approved 
The student has poor skills of conducting sales negotiations. The student is unaware of basic techniques for understanding customer needs. He/she is unfamiliar with persuasion techniques used in professional selling. The student is unable to give sales presentations. He/she does not know how to close sales. The student is unaware of digital tools used in the sales process. 

Tenttien ja uusintatenttien ajankohdat

Weekly exams in different forms (assignments, games, reports, or other) will be announced in class.

Arviointimenetelmät ja arvioinnin perusteet

Weekly exams in different forms (assignments, games, reports, or other) will be announced in class.

Arviointiasteikko

0-5

Opiskelumuodot ja opetusmenetelmät

- Lectures in the real classroom
- Independent studies based on provided materials
- Sales process simulation assignments and practice individually and with partners

Oppimateriaalit

Materials will be uploaded to the course Moodle page weekly.

Shared learning material in Moodle Presentations Articles Videos
Library for data collection (methods and links)
Models for process planning, implementation and evaluation.
Your own notes and remarks

Opiskelijan ajankäyttö ja kuormitus

One study credit= 27 hours
4 credit class = 108 hours
21 hours of contact teaching
87 hours of individual work and group exerises

Sisällön jaksotus

Planned content
• What are professional sales skills and techniques?
• How to sell successfully in a b2c and/or b2b setting?
• What kind of digital tools are used in selling?
• How to sell and negotiate in other countries?

Harjoittelu- ja työelämäyhteistyö

The guest speakers might be visiting during class time.
Sales process simulation assignments and practice individually and with partners

Kansainvälisyys

A view of the assessment of European sales competition (ESC)

Lisätietoja opiskelijoille

You will be guided through learning process by Juha Tuominen and Jarmo Tuominiemi. During the course students will learn different techniques and skills for improving their professional sales skills. The student will study different approaches for sales situations and negotiations as well as gain their understanding of sales process. Subject theory runs parallel with the implementation of practical training.

After completing the course, the student will be able to:
- Communicate and negotiate in a demanding business environment
- Manage a sales process both in b2c and b2b sales situations
- Understand the role and usage of digital tools in a sales process
- Know how to prepare and handle sales situations across cultures
- Understand the importance of necessary preparation work before contacting prospects
- Fit the offering into the needs of targeted markets and clients
- Evaluate, choose and use correct sales and negotiation techniques in various sales situations
- Measure, analyze and improve personal sales skills

Arviointikriteerit - hylätty (0) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)

The student has poor skills of conducting sales negotiations. The student is unaware of basic techniques for understanding customer needs. He/she is unfamiliar with persuasion techniques used in professional selling. The student is unable to give sales presentations. He/she does not know how to close sales. The student is unaware of digital tools used in the sales process.

Arviointikriteerit - tyydyttävä (1-2) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)

The student is able to conduct sales negotiations in different target markets. The student knows basic techniques for understanding customer needs. He/she is somewhat familiar with persuasion techniques used in professional selling. The student can give simple sales presentations. He/she knows how to close sales in some situations. The student is aware of digital tools used in the sales process.

Arviointikriteerit - hyvä (3-4) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)

The student is able to conduct sales negotiations in both B2B and B2C settings in different target markets. The student can ask questions to understand customer needs. He/she is familiar with persuasion techniques used in professional selling. The student can identify sales prospects. The student can make professional sales presentations and is familiar with the methods of overcoming sales resistance. He/she knows how to close sales, resulting in enduring buyer-seller relationships. The student is familiar with digital tools in the sales process.

Arviointikriteerit - kiitettävä (5) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)

The student is able to conduct complex sales negotiations in both B2B and B2C settings in domestic and international target markets. The student can ask the right questions to fully understand customer needs. He/she is familiar with different persuasion techniques used in professional selling. The student understands the role of social influence in sales settings and he/she can identify sales prospects. The student can make professional sales presentations and is familiar with various methods of overcoming sales resistance. He/she knows how to close sales, resulting in long-lasting and mutual beneficial buyer-seller relationships. The student is familiar and able to use diverse digital tools in the sales process.

Tavoitteet (OJ)

During the course students will learn different techniques and skills for improving their professional sales skills. The student will study different approaches for sales situations and negotiations as well as gain their understanding of sales process.

After completing the course, the students will be able to

• Communicate and negotiate in a demanding business environment.
• Manage a sales process both in b-to-c and b-to-b sales situations.
• Understand the role and usage of digital tools in a sales process.
• Know how to prepare and handle sales situations across cultures.

Sisältö (OJ)

• What are professional sales skills and techniques?
• How to sell successfully in b-to-c and b-to-b settings?
• What kind of digital tools are used in selling?
• How to sell and negotiate in other, selected countries?

Esitietovaatimukset (OJ)

-

Lisätiedot (OJ)

There will be two implementations of the course, one in the autumn semester and another in the spring.

Arviointikriteerit, tyydyttävä (1-2) (OJ)

The student is able to conduct sales negotiations in different target markets. The student knows basic techniques for understanding customer needs. He/she is somewhat familiar with persuasion techniques used in professional selling. The student can give simple sales presentations. He/she knows how to close sales in some situations. The student is aware of digital tools used in the sales process.

Arviointikriteerit, hyvä (3-4) (OJ)

The student is able to conduct sales negotiations in both B2B and B2C settings in different target markets. The student can ask questions to understand customer needs. He/she is familiar with persuasion techniques used in professional selling. The student can identify sales prospects. The student can make professional sales presentations and is familiar with the methods of overcoming sales resistance. He/she knows how to close sales, resulting in enduring buyer-seller relationships. The student is familiar with digital tools in the sales process.

Arviointikriteerit, kiitettävä (5) (OJ)

The student is able to conduct complex sales negotiations in both, B2B and B2C settings in domestic and international target markets. The student can ask the right questions to fully understand customer needs. He/she is familiar with different persuasion techniques used in professional selling. The student understands the role of social influence in sales settings and he/she can identify sales prospects. The student can make professional sales presentations and is familiar with various methods of overcoming sales resistance. He/she knows how to close sales, resulting in long-lasting and mutual beneficial buyer-seller relationships. The student is familiar and able to use diverse digital tools in the sales process.

Arviointikriteerit, hyväksytty/hylätty (OJ)

Not approved 
The student has poor skills of conducting sales negotiations. The student is unaware of basic techniques for understanding customer needs. He/she is unfamiliar with persuasion techniques used in professional selling. The student is unable to give sales presentations. He/she does not know how to close sales. The student is unaware of digital tools used in the sales process. 

Tenttien ja uusintatenttien ajankohdat

Weekly exams in different forms (assignments, games, reports, or other) will be announced in class.

Arviointimenetelmät ja arvioinnin perusteet

Weekly exams in different forms (assignments, games, reports, or other) will be announced in class.

Arviointiasteikko

0-5

Opiskelumuodot ja opetusmenetelmät

- Lectures in the real classroom
- Independent studies based on provided materials
- Sales process simulation assignments and practice individually and with partners

Oppimateriaalit

Materials will be uploaded to the course Moodle page weekly.

Shared learning material in Moodle Presentations Articles Videos
Library for data collection (methods and links)
Models for process planning, implementation and evaluation.
Your own notes and remarks

Opiskelijan ajankäyttö ja kuormitus

One study credit= 27 hours
4 credit class = 108 hours
21 hours of contact teaching
87 hours of individual work and group exerises

Sisällön jaksotus

Planned content
• What are professional sales skills and techniques?
• How to sell successfully in a b2c and/or b2b setting?
• What kind of digital tools are used in selling?
• How to sell and negotiate in other countries?

Harjoittelu- ja työelämäyhteistyö

The guest speakers might be visiting during class time.
Sales process simulation assignments and practice individually and with partners

Kansainvälisyys

A view of the assessment of European sales competition (ESC)

Lisätietoja opiskelijoille

You will be guided through learning process by Juha Tuominen and Jarmo Tuominiemi. During the course students will learn different techniques and skills for improving their professional sales skills. The student will study different approaches for sales situations and negotiations as well as gain their understanding of sales process. Subject theory runs parallel with the implementation of practical training.

After completing the course, the student will be able to:
- Communicate and negotiate in a demanding business environment
- Manage a sales process both in b2c and b2b sales situations
- Understand the role and usage of digital tools in a sales process
- Know how to prepare and handle sales situations across cultures
- Understand the importance of necessary preparation work before contacting prospects
- Fit the offering into the needs of targeted markets and clients
- Evaluate, choose and use correct sales and negotiation techniques in various sales situations
- Measure, analyze and improve personal sales skills

Arviointikriteerit - hylätty (0) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)

The student has poor skills of conducting sales negotiations. The student is unaware of basic techniques for understanding customer needs. He/she is unfamiliar with persuasion techniques used in professional selling. The student is unable to give sales presentations. He/she does not know how to close sales. The student is unaware of digital tools used in the sales process.

Arviointikriteerit - tyydyttävä (1-2) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)

The student is able to conduct sales negotiations in different target markets. The student knows basic techniques for understanding customer needs. He/she is somewhat familiar with persuasion techniques used in professional selling. The student can give simple sales presentations. He/she knows how to close sales in some situations. The student is aware of digital tools used in the sales process.

Arviointikriteerit - hyvä (3-4) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)

The student is able to conduct sales negotiations in both B2B and B2C settings in different target markets. The student can ask questions to understand customer needs. He/she is familiar with persuasion techniques used in professional selling. The student can identify sales prospects. The student can make professional sales presentations and is familiar with the methods of overcoming sales resistance. He/she knows how to close sales, resulting in enduring buyer-seller relationships. The student is familiar with digital tools in the sales process.

Arviointikriteerit - kiitettävä (5) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)

The student is able to conduct complex sales negotiations in both B2B and B2C settings in domestic and international target markets. The student can ask the right questions to fully understand customer needs. He/she is familiar with different persuasion techniques used in professional selling. The student understands the role of social influence in sales settings and he/she can identify sales prospects. The student can make professional sales presentations and is familiar with various methods of overcoming sales resistance. He/she knows how to close sales, resulting in long-lasting and mutual beneficial buyer-seller relationships. The student is familiar and able to use diverse digital tools in the sales process.

Tavoitteet (OJ)

During the course students will learn different techniques and skills for improving their professional sales skills. The student will study different approaches for sales situations and negotiations as well as gain their understanding of sales process.

After completing the course, the students will be able to

• Communicate and negotiate in a demanding business environment.
• Manage a sales process both in b-to-c and b-to-b sales situations.
• Understand the role and usage of digital tools in a sales process.
• Know how to prepare and handle sales situations across cultures.

Sisältö (OJ)

• What are professional sales skills and techniques?
• How to sell successfully in b-to-c and b-to-b settings?
• What kind of digital tools are used in selling?
• How to sell and negotiate in other, selected countries?

Esitietovaatimukset (OJ)

-

Lisätiedot (OJ)

There will be two implementations of the course, one in the autumn semester and another in the spring.

Arviointikriteerit, tyydyttävä (1-2) (OJ)

The student is able to conduct sales negotiations in different target markets. The student knows basic techniques for understanding customer needs. He/she is somewhat familiar with persuasion techniques used in professional selling. The student can give simple sales presentations. He/she knows how to close sales in some situations. The student is aware of digital tools used in the sales process.

Arviointikriteerit, hyvä (3-4) (OJ)

The student is able to conduct sales negotiations in both B2B and B2C settings in different target markets. The student can ask questions to understand customer needs. He/she is familiar with persuasion techniques used in professional selling. The student can identify sales prospects. The student can make professional sales presentations and is familiar with the methods of overcoming sales resistance. He/she knows how to close sales, resulting in enduring buyer-seller relationships. The student is familiar with digital tools in the sales process.

Arviointikriteerit, kiitettävä (5) (OJ)

The student is able to conduct complex sales negotiations in both, B2B and B2C settings in domestic and international target markets. The student can ask the right questions to fully understand customer needs. He/she is familiar with different persuasion techniques used in professional selling. The student understands the role of social influence in sales settings and he/she can identify sales prospects. The student can make professional sales presentations and is familiar with various methods of overcoming sales resistance. He/she knows how to close sales, resulting in long-lasting and mutual beneficial buyer-seller relationships. The student is familiar and able to use diverse digital tools in the sales process.

Arviointikriteerit, hyväksytty/hylätty (OJ)

Not approved 
The student has poor skills of conducting sales negotiations. The student is unaware of basic techniques for understanding customer needs. He/she is unfamiliar with persuasion techniques used in professional selling. The student is unable to give sales presentations. He/she does not know how to close sales. The student is unaware of digital tools used in the sales process. 

Tenttien ja uusintatenttien ajankohdat

Weekly exams in different forms (assignments, games, reports, or other) will be announced in class.

Arviointimenetelmät ja arvioinnin perusteet

Weekly exams in different forms (assignments, games, reports, or other) will be announced in class.

Arviointiasteikko

0-5

Opiskelumuodot ja opetusmenetelmät

- Lectures in the real classroom
- Independent studies based on provided materials
- Sales process simulation assignments and practice individually and with partners

Oppimateriaalit

Materials will be uploaded to the course Moodle page weekly.

Shared learning material in Moodle Presentations Articles Videos
Library for data collection (methods and links)
Models for process planning, implementation and evaluation.
Your own notes and remarks

Opiskelijan ajankäyttö ja kuormitus

One study credit= 27 hours
4 credit class = 108 hours
21 hours of contact teaching
87 hours of individual work and group exerises

Sisällön jaksotus

Planned content
• What are professional sales skills and techniques?
• How to sell successfully in a b2c and/or b2b setting?
• What kind of digital tools are used in selling?
• How to sell and negotiate in other countries?

Harjoittelu- ja työelämäyhteistyö

The guest speakers might be visiting during class time.
Sales process simulation assignments and practice individually and with partners

Kansainvälisyys

A view of the assessment of European sales competition (ESC)

Lisätietoja opiskelijoille

You will be guided through learning process by Juha Tuominen and Jarmo Tuominiemi. During the course students will learn different techniques and skills for improving their professional sales skills. The student will study different approaches for sales situations and negotiations as well as gain their understanding of sales process. Subject theory runs parallel with the implementation of practical training.

After completing the course, the student will be able to:
- Communicate and negotiate in a demanding business environment
- Manage a sales process both in b2c and b2b sales situations
- Understand the role and usage of digital tools in a sales process
- Know how to prepare and handle sales situations across cultures
- Understand the importance of necessary preparation work before contacting prospects
- Fit the offering into the needs of targeted markets and clients
- Evaluate, choose and use correct sales and negotiation techniques in various sales situations
- Measure, analyze and improve personal sales skills

Arviointikriteerit - hylätty (0) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)

The student has poor skills of conducting sales negotiations. The student is unaware of basic techniques for understanding customer needs. He/she is unfamiliar with persuasion techniques used in professional selling. The student is unable to give sales presentations. He/she does not know how to close sales. The student is unaware of digital tools used in the sales process.

Arviointikriteerit - tyydyttävä (1-2) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)

The student is able to conduct sales negotiations in different target markets. The student knows basic techniques for understanding customer needs. He/she is somewhat familiar with persuasion techniques used in professional selling. The student can give simple sales presentations. He/she knows how to close sales in some situations. The student is aware of digital tools used in the sales process.

Arviointikriteerit - hyvä (3-4) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)

The student is able to conduct sales negotiations in both B2B and B2C settings in different target markets. The student can ask questions to understand customer needs. He/she is familiar with persuasion techniques used in professional selling. The student can identify sales prospects. The student can make professional sales presentations and is familiar with the methods of overcoming sales resistance. He/she knows how to close sales, resulting in enduring buyer-seller relationships. The student is familiar with digital tools in the sales process.

Arviointikriteerit - kiitettävä (5) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)

The student is able to conduct complex sales negotiations in both B2B and B2C settings in domestic and international target markets. The student can ask the right questions to fully understand customer needs. He/she is familiar with different persuasion techniques used in professional selling. The student understands the role of social influence in sales settings and he/she can identify sales prospects. The student can make professional sales presentations and is familiar with various methods of overcoming sales resistance. He/she knows how to close sales, resulting in long-lasting and mutual beneficial buyer-seller relationships. The student is familiar and able to use diverse digital tools in the sales process.

Tavoitteet (OJ)

Ruotsin suullisella opintojaksolla perehdytään ammatilliseen kielenkäyttöön liike-elämän vuorovaikutustilanteissa. Eurooppalainen viitekehys: taitotaso B1.

Opiskelija
- osaa suullisesti kertoa itsestään, koulutuksestaan, työkokemuksestaan ja- tehtävistään sekä käyttää alansa erikoisterminologiaa
- osaa viestiä asiakaslähtöisesti erilaisissa suhdeverkostoissa ja asiakaskontakteissa
- pystyy seuraamaan oman alansa kehitystä ja osallistumaan siihen eri kanavien kautta (media, konferenssit, kirjallisuus).

Sisältö (OJ)

Mitä opiskelija osaa suullisesti viestiä osaamisestaan ja työympäristöstään kohdekielellä?
Mitä opiskelija tarvitsee onnistuakseen monikulttuurisessa asiakaslähtöisessä vuorovaikutuksessa kohdekielellä?
Miten opiskelija kehittää osaamistaan ja hankkii tietoa omalta alaltaan kohdekielellä?

Esitietovaatimukset (OJ)

-

Lisätiedot (OJ)

-

Arviointikriteerit, tyydyttävä (1-2) (OJ)

The student is able to tell about themselves (education, work experience, skills) briefly and introduce the basic information about a company, product and services. He/she communicates in expected oral work life situations but requires help. The student interprets and produces the most common business life communication situations (e.g. phone) and recognises the characteristics of Nordic operational environment. The student interprets the main points of publications of his/her field of study.

Arviointikriteerit, hyvä (3-4) (OJ)

The student is able to tell about themselves (education, work experience, skills) and introduce a company, product and services fairly effortlessly. He/she communicates fairly fluently and actively in expected oral work life situations. The student takes into account the characteristics of Nordic operational environment and utilises the publications of their field of study.

Arviointikriteerit, kiitettävä (5) (OJ)

The student is able to fluently introduce themselves (education, work experience, skills) as well as company, its products and services and to analyse key figures. He/she communicates naturally and fluently in various, even challenging, oral work life situations (e.g. creating and maintaining customers). The student can work successfully in the Nordic operational environment and utilise, apply and analyse publications of their field of study.

Aika ja paikka

Lähiopetus
1. periodi: katso TAMKin lukkarikone
2. periodi: katso TAMKin lukkarikone

Tenttien ja uusintatenttien ajankohdat

Suullisen kielitaidon osoittaminen videolla. Palautus viimeistään xx.xx.2024

Arviointimenetelmät ja arvioinnin perusteet

Jatkuva näyttö sekä video. Opintojaksopalaute on pakollinen osasuoritus ja se annetaan opintojaksopalautejärjestelmän kautta. Läsnäolo 75 %.

Arviointiasteikko

0-5

Opiskelumuodot ja opetusmenetelmät

Lähiopetus, argumentointi, esitelmät, yhteistoiminnallinen oppiminen, harjoitukset, suullinen näyttö.

Oppimateriaalit

Kirja: Hanska Sari, Keränen Marit, Lehtoviita Kirsi, Pirttilä Mia: Gå med vinst! Affärssvenska för högskolor. HUOM! Vain 4. uudistettu painos 2022 (Edita), ja opettajan materiaali Moodlessa.

Kirjaa on saatavana myös digitaalisessa muodossa: https://shop.edita.fi/tuote/ga-med-vinst-affarssvenska-for-hogskolor-2022

Opiskelijan ajankäyttö ja kuormitus

Koko ruotsin kielen 5 opintopisteen opintojakso suoritetaan samanaikaisesti (Professionell svenska i handelsbranschen, muntlig 2 op ja Professionell svenska i handelsbranschen, skriftlig 3 op). Lähiopetus 60 h ja opiskelijan itsenäinen työskentely 60 h (sis. virtuaaliosuuden).

Sisällön jaksotus

Opetusta 1. ja 2. periodilla syyslukukaudella 2024.

Toteutuksen valinnaiset suoritustavat

-

Harjoittelu- ja työelämäyhteistyö

-

Kansainvälisyys

-

Lisätietoja opiskelijoille

Esitiedot: lukion ruotsi tai vastaavat tiedot.

Arviointikriteerit - hylätty (0) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)

Opintojakso on hylätty, mikäli opiskelija ei saavuta arviointikriteerien taitotasoa 1.

Tavoitteet (OJ)

Ruotsin suullisella opintojaksolla perehdytään ammatilliseen kielenkäyttöön liike-elämän vuorovaikutustilanteissa. Eurooppalainen viitekehys: taitotaso B1.

Opiskelija
- osaa suullisesti kertoa itsestään, koulutuksestaan, työkokemuksestaan ja- tehtävistään sekä käyttää alansa erikoisterminologiaa
- osaa viestiä asiakaslähtöisesti erilaisissa suhdeverkostoissa ja asiakaskontakteissa
- pystyy seuraamaan oman alansa kehitystä ja osallistumaan siihen eri kanavien kautta (media, konferenssit, kirjallisuus).

Sisältö (OJ)

Mitä opiskelija osaa suullisesti viestiä osaamisestaan ja työympäristöstään kohdekielellä?
Mitä opiskelija tarvitsee onnistuakseen monikulttuurisessa asiakaslähtöisessä vuorovaikutuksessa kohdekielellä?
Miten opiskelija kehittää osaamistaan ja hankkii tietoa omalta alaltaan kohdekielellä?

Esitietovaatimukset (OJ)

-

Lisätiedot (OJ)

-

Arviointikriteerit, tyydyttävä (1-2) (OJ)

The student is able to tell about themselves (education, work experience, skills) briefly and introduce the basic information about a company, product and services. He/she communicates in expected oral work life situations but requires help. The student interprets and produces the most common business life communication situations (e.g. phone) and recognises the characteristics of Nordic operational environment. The student interprets the main points of publications of his/her field of study.

Arviointikriteerit, hyvä (3-4) (OJ)

The student is able to tell about themselves (education, work experience, skills) and introduce a company, product and services fairly effortlessly. He/she communicates fairly fluently and actively in expected oral work life situations. The student takes into account the characteristics of Nordic operational environment and utilises the publications of their field of study.

Arviointikriteerit, kiitettävä (5) (OJ)

The student is able to fluently introduce themselves (education, work experience, skills) as well as company, its products and services and to analyse key figures. He/she communicates naturally and fluently in various, even challenging, oral work life situations (e.g. creating and maintaining customers). The student can work successfully in the Nordic operational environment and utilise, apply and analyse publications of their field of study.

Aika ja paikka

Lähiopetus
3. periodi: 9.1. - 20.2.2025 luokkatila B5-20
4. periodi: 5.3. - 17.4.2025 luokkatila B5-20 (Huom! 12.3. luokka B6-25)
Ei lähiopetusta vko 6 ja vko 15.

Tenttien ja uusintatenttien ajankohdat

Suullisen kielitaidon osoittaminen videolla. Palautus Moodleen viimeistään su 11.5.2025.

Arviointimenetelmät ja arvioinnin perusteet

Arviointiasteikko 0-5. Jatkuva näyttö sekä video. Opintojaksopalaute on pakollinen osasuoritus ja se annetaan opintojaksopalautejärjestelmän kautta.

Arviointiasteikko

0-5

Opiskelumuodot ja opetusmenetelmät

Lähiopetus, argumentointi, esitelmät, yhteistoiminnallinen oppiminen, harjoitukset, suullinen näyttö.

Oppimateriaalit

Kirja: Hanska Sari, Keränen Marit, Lehtoviita Kirsi, Pirttilä Mia: Gå med vinst! Affärssvenska för högskolor. HUOM! Vain 4. uudistettu painos 2022 (Edita), ja opettajan materiaali Moodlessa.

Kirjaa on saatavana myös digitaalisessa muodossa (maksullinen): https://shop.edita.fi/tuote/ga-med-vinst-affarssvenska-for-hogskolor-2022

Opiskelijan ajankäyttö ja kuormitus

Koko ruotsin kielen 5 opintopisteen opintojakso suoritetaan samanaikaisesti (Professionell svenska i handelsbranschen, muntlig 2 op ja Professionell svenska i handelsbranschen, skriftlig 3 op). Lähiopetus 60 h ja opiskelijan itsenäinen työskentely 60 h (sis. virtuaaliosuuden).

Sisällön jaksotus

Opetusta 3. ja 4. periodilla kevätlukukaudella 2025.

Toteutuksen valinnaiset suoritustavat

-

Harjoittelu- ja työelämäyhteistyö

-

Kansainvälisyys

-

Lisätietoja opiskelijoille

Esitiedot: lukion ruotsi tai vastaavat tiedot.

Tavoitteet (OJ)

Ruotsin kirjallisella opintojaksolla perehdytään ammatilliseen kielenkäyttöön liike-elämän vuorovaikutustilanteissa. Eurooppalainen viitekehys: taitotaso B1.

Opiskelija
- osaa kirjallisesti kertoa itsestään, koulutuksestaan, työkokemuksestaan ja- tehtävistään sekä käyttää alansa erikoisterminologiaa
- osaa viestiä asiakaslähtöisesti erilaisissa suhdeverkostoissa ja asiakaskontakteissa
- pystyy seuraamaan oman alansa kehitystä ja osallistumaan siihen eri kanavien kautta (media, konferenssit, kirjallisuus).

Sisältö (OJ)

Mitä opiskelija osaa kirjallisesti viestiä osaamisestaan ja työympäristöstään kohdekielellä?
Mitä opiskelija tarvitsee onnistuakseen monikulttuurisessa asiakaslähtöisessä vuorovaikutuksessa kohdekielellä?
Miten opiskelija kehittää osaamistaan ja hankkii tietoa omalta alaltaan kohdekielellä?

Esitietovaatimukset (OJ)

-

Lisätiedot (OJ)

-

Arviointikriteerit, tyydyttävä (1-2) (OJ)

The student is able to tell about themselves (education, work experience, skills) briefly and introduce the basic information about a company, product and services. He/she communicates in expected written work life situations but requires help. The student interprets and produces the most common business life communication situations (e.g. e-mail), recognises the characteristics of Nordic operational environment and interprets the main points of publications of their field of study.

Arviointikriteerit, hyvä (3-4) (OJ)

The student is able to tell about themselves (education, work experience, skills) and introduce a company, product and services fairly effortlessly. He/she communicates fairly fluently and actively in expected written work life situations. He/she is able to interpret and create common business documents (e.g. memo) and take into account the characteristics of Nordic operational environment. The student utilises the publications of their field of study.

Arviointikriteerit, kiitettävä (5) (OJ)

The student is able to fluently introduce themselves (education, work experience, skills) as well as company, its products and services and to analyse key figures. He/she communicates naturally and fluently in various, even challenging, written work life situations (e.g. creating and maintaining customers).

Aika ja paikka

1. periodi: katso TAMK lukkarikone
2. periodi: katso TAMK lukkarikone

Tenttien ja uusintatenttien ajankohdat

Kirjallinen tentti 1: lokakuussa, luokka
Kirjallinen tentti 2: joulu-tammikuussa Examissa
Palautettavat ja arvioitavat harjoitukset:
- palautus 1 xx.xx.2024 mennessä ja
- palautus 2 xx.xx.2024 mennessä
Tenttien uusinnat ilmoitetaan myöhemmin.

Arviointimenetelmät ja arvioinnin perusteet

Kirjallisesessa kielitaidossa on kaksi tenttiä (40 % + 40 % arvosanasta) sekä palautettavia kirjallisia harjoituksia (20 % arvosanasta).
Opintojaksopalaute on pakollinen osasuoritus ja se annetaan opintojaksopalautejärjestelmän kautta.
Läsnäolo 75 %.

Arviointiasteikko

0-5

Opiskelumuodot ja opetusmenetelmät

Lähiopetus, argumentointi, opetussimulaatiot, yhteistoiminnallinen oppiminen, harjoitukset, aktivoivat kirjoitustehtävät, referaatti/essee, itsenäinen verkko-opiskelu sekä kirjalliset tentit.

Oppimateriaalit

Kirja: Hanska Sari, Keränen Marit, Lehtoviita Kirsi, Pirttilä Mia: Gå med vinst! Affärssvenska för högskolor (Edita). HUOM! 4. uudistettu painos 2022 ja opettajan materiaali Moodlessa.

Kirjaa on saatavana myös digitaalisessa muodossa: https://shop.edita.fi/tuote/ga-med-vinst-affarssvenska-for-hogskolor-2022

Opiskelijan ajankäyttö ja kuormitus

Koko ruotsin kielen 5 opintopisteen opintojakso suoritetaan samanaikaisesti (Professionell svenska i handelsbranschen, muntlig 2 op ja Professionell svenska i handelsbranschen, skriftlig 3 op). Lähiopetus 60 h ja opiskelijan itsenäinen työskentely 60 h (sis. virtuaaliosuuden).

Sisällön jaksotus

Opetusta 1. ja 2. periodilla syyslukukaudella 2024.

Toteutuksen valinnaiset suoritustavat

-

Harjoittelu- ja työelämäyhteistyö

-

Kansainvälisyys

-

Lisätietoja opiskelijoille

Esitiedot: lukion ruotsi tai vastaavat tiedot.

Tavoitteet (OJ)

Ruotsin kirjallisella opintojaksolla perehdytään ammatilliseen kielenkäyttöön liike-elämän vuorovaikutustilanteissa. Eurooppalainen viitekehys: taitotaso B1.

Opiskelija
- osaa kirjallisesti kertoa itsestään, koulutuksestaan, työkokemuksestaan ja- tehtävistään sekä käyttää alansa erikoisterminologiaa
- osaa viestiä asiakaslähtöisesti erilaisissa suhdeverkostoissa ja asiakaskontakteissa
- pystyy seuraamaan oman alansa kehitystä ja osallistumaan siihen eri kanavien kautta (media, konferenssit, kirjallisuus).

Sisältö (OJ)

Mitä opiskelija osaa kirjallisesti viestiä osaamisestaan ja työympäristöstään kohdekielellä?
Mitä opiskelija tarvitsee onnistuakseen monikulttuurisessa asiakaslähtöisessä vuorovaikutuksessa kohdekielellä?
Miten opiskelija kehittää osaamistaan ja hankkii tietoa omalta alaltaan kohdekielellä?

Esitietovaatimukset (OJ)

-

Lisätiedot (OJ)

-

Arviointikriteerit, tyydyttävä (1-2) (OJ)

The student is able to tell about themselves (education, work experience, skills) briefly and introduce the basic information about a company, product and services. He/she communicates in expected written work life situations but requires help. The student interprets and produces the most common business life communication situations (e.g. e-mail), recognises the characteristics of Nordic operational environment and interprets the main points of publications of their field of study.

Arviointikriteerit, hyvä (3-4) (OJ)

The student is able to tell about themselves (education, work experience, skills) and introduce a company, product and services fairly effortlessly. He/she communicates fairly fluently and actively in expected written work life situations. He/she is able to interpret and create common business documents (e.g. memo) and take into account the characteristics of Nordic operational environment. The student utilises the publications of their field of study.

Arviointikriteerit, kiitettävä (5) (OJ)

The student is able to fluently introduce themselves (education, work experience, skills) as well as company, its products and services and to analyse key figures. He/she communicates naturally and fluently in various, even challenging, written work life situations (e.g. creating and maintaining customers).

Aika ja paikka

3. periodi: 9.1. - 20.2.2025 luokkatila B5-20
4. periodi: 5.3. - 17.4.2025 luokkatila B5-20 (Huom! 12.3. luokka B6-25)
Ei lähiopetusta vko 6 ja vko 15.

Tenttien ja uusintatenttien ajankohdat

Kirjallinen tentti 1: klo 11.15 - 12.45 torstaina 20.2.2025 luokka B5-20
Kirjallinen tentti 2: 22.4. - 31.5.2025 Examissa
Palautettavat ja arvioitavat tehtävät: Palautuspäivät ilmoitetaan Moodlessa
Tenttien uusinnat ilmoitetaan myöhemmin.

Arviointimenetelmät ja arvioinnin perusteet

Kirjallisesessa kielitaidossa on kaksi tenttiä (40 % + 40 % arvosanasta) sekä palautettavia kirjallisia harjoituksia (20 % arvosanasta).
Opintojaksopalaute on pakollinen osasuoritus ja se annetaan opintojaksopalautejärjestelmän kautta.
Arviointiasteikko 0-5.

Arviointiasteikko

0-5

Opiskelumuodot ja opetusmenetelmät

Lähiopetus, argumentointi, opetussimulaatiot, yhteistoiminnallinen oppiminen, harjoitukset, aktivoivat kirjoitustehtävät, referaatti/essee, itsenäinen verkko-opiskelu sekä kirjalliset tentit.

Oppimateriaalit

Kirja: Hanska Sari, Keränen Marit, Lehtoviita Kirsi, Pirttilä Mia: Gå med vinst! Affärssvenska för högskolor (Edita). HUOM! 4. uudistettu painos 2022 ja opettajan materiaali Moodlessa.

Kirjaa on saatavana myös digitaalisessa muodossa: https://shop.edita.fi/tuote/ga-med-vinst-affarssvenska-for-hogskolor-2022

Opiskelijan ajankäyttö ja kuormitus

Koko ruotsin kielen 5 opintopisteen opintojakso suoritetaan samanaikaisesti (Professionell svenska i handelsbranschen, muntlig 2 op ja Professionell svenska i handelsbranschen, skriftlig 3 op). Lähiopetus 60 h ja opiskelijan itsenäinen työskentely 60 h (sis. virtuaaliosuuden).

Sisällön jaksotus

Opetusta 3. ja 4. periodilla kevätlukukaudella 2025.

Toteutuksen valinnaiset suoritustavat

-

Harjoittelu- ja työelämäyhteistyö

-

Kansainvälisyys

-

Lisätietoja opiskelijoille

Esitiedot: lukion ruotsi tai vastaavat tiedot.

Tavoitteet (OJ)

The aims of this course are threefold. It provides the students understanding in customer intelligence: how to collect and analyze customer information in a reliable and useful way. It also gives the students basic knowledge of the necessary research approaches for their research project. In addition the course includes a project management module to develop skills in managing a multicultural business project.

After completing the course the student will be able to plan and execute a customer oriented research and development project in a scientifically reliable way.

Sisältö (OJ)

Key questions:
- What are the principles of valid and reliable research for business (or academic world)
- Which tools and methods can be used in increasing the understanding of
customer needs to co-create customer value?
- How to refine research data to customer intelligence?
- How to communicate the results in an interesting way?
- How to manage a research and development project successfully?

Esitietovaatimukset (OJ)

None

Lisätiedot (OJ)

The course consists of lectures, exercises and the planning and execution of a customer related r&d project for a company or organization.

Research and Development Project:
Student teams find themselves a customer organization with an information and development need, execute data collection and analysis and give development suggestions based on their analysis. The outcomes will be presented in a public seminar, which is planned and managed by the students themselves. Teachers will provide coaching for the project teams.

There will be two implementations of the course, one in the autumn semester and another in the spring.

Arviointikriteerit, tyydyttävä (1-2) (OJ)

The student has rudimentary knowledge of quantitative and qualitative research methods, including data collection methods such as surveys, interviews and observations. He/she is capable of collecting and analysing basic customer data. The student has elementary skills in planning and implementing a research project in the context of customer intelligence.

Arviointikriteerit, hyvä (3-4) (OJ)

The student has advanced knowledge of quantitative, qualitative and mixed research methods, including diverse data collection methods such as surveys, interviews and observations. The student knows the difference between primary and secondary data. He/she is able to select suitable data collection methods for a variety of situations and provide reasons for the selection. The student knows how to collect and analyse customer data. He/she is able to utilise the gained insights to improve business processes. The student is skilled in planning and implementing a research project in the context of customer intelligence.

Arviointikriteerit, kiitettävä (5) (OJ)

The student has excellent knowledge of quantitative, qualitative and mixed research methods, including diverse data collection methods such as surveys, interviews, observations, document analysis and others. The student knows the difference between primary and secondary data. He/she is able to select accurate data collection methods for a variety of situations and justify reasons for the selection. The student knows how to collect and analyse customer data. He/she is able to utilise the gained insights to improve business processes. The student has profound skills in planning and implementing a research project in the context of customer intelligence. The student thoroughly understands how data, analytics, and insights work together.

Aika ja paikka

Study period 1-2, 2024

Tenttien ja uusintatenttien ajankohdat

No exam

Arviointimenetelmät ja arvioinnin perusteet

Introduction to research, qualitative methods and project management, 50%
Quantitative research 50%

Arviointiasteikko

0-5

Opiskelumuodot ja opetusmenetelmät

Contact and online teaching
exercises
practical work / research project (COMPULSORY)

Oppimateriaalit

Lecture slides and other material presented in Moodle.

Opiskelijan ajankäyttö ja kuormitus

The total of the course is 6 credits meaning about 162 hours of student work altogether. It should be noticed that a great part of the course work is done outside the class hours both independently and in team meetings, and the students are required to commit to the teamwork.
The detailed course plan will be introduced on the first class.
As deliverables students will produce the following:
- team agreement
- contract with the customer
- project- and research plan
- course topic tasks
- final research report, team self reflection and peer review included

Sisällön jaksotus

Study period 1-2, 2024, see schedule in Moodle
Introduction to academic research and project management (S Matala)
Quantitative methods in academic business research (P Albanese)
Qualitative methods in academic business research (S Matala)
R&D Project, coaching (S Matala, P Albanese)
Final report

Toteutuksen valinnaiset suoritustavat

None

Harjoittelu- ja työelämäyhteistyö

Student teams will find themselves a business company or other organization to be their customer in the practical research project and work in close cooperation with it throughout the whole course.

Kansainvälisyys

International student teams and project commissioners

Lisätietoja opiskelijoille

NOTE: course grade is collective, based on team work outcomes. Each team member receives the same grade.

Arviointikriteerit - hylätty (0) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)

Student has not participated team working and team project according to course implementation plan. Student shows no understanding the premises and principles of academic business research, quantitative and qualitative research methods and project management.

Arviointikriteerit - tyydyttävä (1-2) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)

Student has achieved the objectives of the course sufficiently. Student understands the premises and principles of academic research, quantitative and qualitative research methods and project management partly.

Arviointikriteerit - hyvä (3-4) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)

Student has achieved the objectives of the course well although the skills and competences are somewhat in need of further development. Student understands the premises and principles of academic research, quantitative and qualitative research methods and project management mainly and is able to conduct justified analysis.

Arviointikriteerit - kiitettävä (5) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)

Student has achieved the objectives of the course excellently. The student masters the principles of academic research, quantitative and qualitative research methods and project management in excellent manner and is able to conduct fluent and justified analysis.

Tavoitteet (OJ)

The aims of this course are threefold. It provides the students understanding in customer intelligence: how to collect and analyze customer information in a reliable and useful way. It also gives the students basic knowledge of the necessary research approaches for their research project. In addition the course includes a project management module to develop skills in managing a multicultural business project.

After completing the course the student will be able to plan and execute a customer oriented research and development project in a scientifically reliable way.

Sisältö (OJ)

Key questions:
- What are the principles of valid and reliable research for business (or academic world)
- Which tools and methods can be used in increasing the understanding of
customer needs to co-create customer value?
- How to refine research data to customer intelligence?
- How to communicate the results in an interesting way?
- How to manage a research and development project successfully?

Esitietovaatimukset (OJ)

None

Lisätiedot (OJ)

The course consists of lectures, exercises and the planning and execution of a customer related r&d project for a company or organization.

Research and Development Project:
Student teams find themselves a customer organization with an information and development need, execute data collection and analysis and give development suggestions based on their analysis. The outcomes will be presented in a public seminar, which is planned and managed by the students themselves. Teachers will provide coaching for the project teams.

There will be two implementations of the course, one in the autumn semester and another in the spring.

Arviointikriteerit, tyydyttävä (1-2) (OJ)

The student has rudimentary knowledge of quantitative and qualitative research methods, including data collection methods such as surveys, interviews and observations. He/she is capable of collecting and analysing basic customer data. The student has elementary skills in planning and implementing a research project in the context of customer intelligence.

Arviointikriteerit, hyvä (3-4) (OJ)

The student has advanced knowledge of quantitative, qualitative and mixed research methods, including diverse data collection methods such as surveys, interviews and observations. The student knows the difference between primary and secondary data. He/she is able to select suitable data collection methods for a variety of situations and provide reasons for the selection. The student knows how to collect and analyse customer data. He/she is able to utilise the gained insights to improve business processes. The student is skilled in planning and implementing a research project in the context of customer intelligence.

Arviointikriteerit, kiitettävä (5) (OJ)

The student has excellent knowledge of quantitative, qualitative and mixed research methods, including diverse data collection methods such as surveys, interviews, observations, document analysis and others. The student knows the difference between primary and secondary data. He/she is able to select accurate data collection methods for a variety of situations and justify reasons for the selection. The student knows how to collect and analyse customer data. He/she is able to utilise the gained insights to improve business processes. The student has profound skills in planning and implementing a research project in the context of customer intelligence. The student thoroughly understands how data, analytics, and insights work together.

Aika ja paikka

Study period 1-2, 2024

Tenttien ja uusintatenttien ajankohdat

No exam

Arviointimenetelmät ja arvioinnin perusteet

Introduction to research, qualitative methods and project management, 50%
Quantitative research 50%

Arviointiasteikko

0-5

Opiskelumuodot ja opetusmenetelmät

Contact and online teaching
exercises
practical work / research project (COMPULSORY)

Oppimateriaalit

Lecture slides and other material presented in Moodle.

Opiskelijan ajankäyttö ja kuormitus

The total of the course is 6 credits meaning about 162 hours of student work altogether. It should be noticed that a great part of the course work is done outside the class hours both independently and in team meetings, and the students are required to commit to the teamwork.
The detailed course plan will be introduced on the first class.
As deliverables students will produce the following:
- team agreement
- contract with the customer
- project- and research plan
- course topic tasks
- final research report, team self reflection and peer review included

Sisällön jaksotus

Study period 1-2, 2024, see schedule in Moodle
Introduction to academic research and project management (S Matala)
Quantitative methods in academic business research (P Albanese)
Qualitative methods in academic business research (S Matala)
R&D Project, coaching (S Matala, P Albanese)
Final report

Toteutuksen valinnaiset suoritustavat

None

Harjoittelu- ja työelämäyhteistyö

Student teams will find themselves a business company or other organization to be their customer in the practical research project and work in close cooperation with it throughout the whole course.

Kansainvälisyys

International student teams and project commissioners

Lisätietoja opiskelijoille

NOTE: course grade is collective, based on team work outcomes. Each team member receives the same grade.

Arviointikriteerit - hylätty (0) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)

Student has not participated team working and team project according to course implementation plan. Student shows no understanding the premises and principles of academic business research, quantitative and qualitative research methods and project management.

Arviointikriteerit - tyydyttävä (1-2) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)

Student has achieved the objectives of the course sufficiently. Student understands the premises and principles of academic research, quantitative and qualitative research methods and project management partly.

Arviointikriteerit - hyvä (3-4) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)

Student has achieved the objectives of the course well although the skills and competences are somewhat in need of further development. Student understands the premises and principles of academic research, quantitative and qualitative research methods and project management mainly and is able to conduct justified analysis.

Arviointikriteerit - kiitettävä (5) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)

Student has achieved the objectives of the course excellently. The student masters the principles of academic research, quantitative and qualitative research methods and project management in excellent manner and is able to conduct fluent and justified analysis.

Tavoitteet (OJ)

The aims of this course are threefold. It provides the students understanding in customer intelligence: how to collect and analyze customer information in a reliable and useful way. It also gives the students basic knowledge of the necessary research approaches for their research project. In addition the course includes a project management module to develop skills in managing a multicultural business project.

After completing the course the student will be able to plan and execute a customer oriented research and development project in a scientifically reliable way.

Sisältö (OJ)

Key questions:
- What are the principles of valid and reliable research for business (or academic world)
- Which tools and methods can be used in increasing the understanding of
customer needs to co-create customer value?
- How to refine research data to customer intelligence?
- How to communicate the results in an interesting way?
- How to manage a research and development project successfully?

Esitietovaatimukset (OJ)

None

Lisätiedot (OJ)

The course consists of lectures, exercises and the planning and execution of a customer related r&d project for a company or organization.

Research and Development Project:
Student teams find themselves a customer organization with an information and development need, execute data collection and analysis and give development suggestions based on their analysis. The outcomes will be presented in a public seminar, which is planned and managed by the students themselves. Teachers will provide coaching for the project teams.

There will be two implementations of the course, one in the autumn semester and another in the spring.

Arviointikriteerit, tyydyttävä (1-2) (OJ)

The student has rudimentary knowledge of quantitative and qualitative research methods, including data collection methods such as surveys, interviews and observations. He/she is capable of collecting and analysing basic customer data. The student has elementary skills in planning and implementing a research project in the context of customer intelligence.

Arviointikriteerit, hyvä (3-4) (OJ)

The student has advanced knowledge of quantitative, qualitative and mixed research methods, including diverse data collection methods such as surveys, interviews and observations. The student knows the difference between primary and secondary data. He/she is able to select suitable data collection methods for a variety of situations and provide reasons for the selection. The student knows how to collect and analyse customer data. He/she is able to utilise the gained insights to improve business processes. The student is skilled in planning and implementing a research project in the context of customer intelligence.

Arviointikriteerit, kiitettävä (5) (OJ)

The student has excellent knowledge of quantitative, qualitative and mixed research methods, including diverse data collection methods such as surveys, interviews, observations, document analysis and others. The student knows the difference between primary and secondary data. He/she is able to select accurate data collection methods for a variety of situations and justify reasons for the selection. The student knows how to collect and analyse customer data. He/she is able to utilise the gained insights to improve business processes. The student has profound skills in planning and implementing a research project in the context of customer intelligence. The student thoroughly understands how data, analytics, and insights work together.

Aika ja paikka

Study period 3-4, 2025

Tenttien ja uusintatenttien ajankohdat

No exam

Arviointimenetelmät ja arvioinnin perusteet

Introduction to research, qualitative methods and project management, 50%
Quantitative research 50%

Arviointiasteikko

0-5

Opiskelumuodot ja opetusmenetelmät

Contact and online teaching
exercises
practical work / research project (COMPULSORY)

Oppimateriaalit

Lecture slides and other material presented in Moodle.

Opiskelijan ajankäyttö ja kuormitus

The total of the course is 6 credits meaning about 162 hours of student work altogether. It should be noticed that a great part of the course work is done outside the class hours both independently and in team meetings, and the students are required to commit to the teamwork.
The detailed course plan will be introduced on the first class.
As deliverables students will produce the following:
- team agreement
- contract with the customer
- project- and research plan
- course topic tasks
- final research report, team self reflection and peer review included

Sisällön jaksotus

Study period 3-4, 2025, see schedule in Moodle
Introduction to academic research and project management (S Matala)
Quantitative methods in academic business research (P Albanese)
Qualitative methods in academic business research (S Matala)
R&D Project, coaching (S Matala, P Albanese)
Final report

Toteutuksen valinnaiset suoritustavat

None

Harjoittelu- ja työelämäyhteistyö

Student teams will find themselves a business company or other organization to be their customer in the practical research project and work in close cooperation with it throughout the whole course.

Kansainvälisyys

International student teams and project commissioners

Lisätietoja opiskelijoille

NOTE: course grade is collective, based on team work outcomes. Each team member receives the same grade.

Arviointikriteerit - hylätty (0) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)

Student has not participated team working and team project according to course implementation plan. Student shows no understanding the premises and principles of academic business research, quantitative and qualitative research methods and project management.

Arviointikriteerit - tyydyttävä (1-2) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)

Student has achieved the objectives of the course sufficiently. Student understands the premises and principles of academic research, quantitative and qualitative research methods and project management partly.

Arviointikriteerit - hyvä (3-4) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)

Student has achieved the objectives of the course well although the skills and competences are somewhat in need of further development. Student understands the premises and principles of academic research, quantitative and qualitative research methods and project management mainly and is able to conduct justified analysis.

Arviointikriteerit - kiitettävä (5) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)

Student has achieved the objectives of the course excellently. The student masters the principles of academic research, quantitative and qualitative research methods and project management in excellent manner and is able to conduct fluent and justified analysis.

Tavoitteet (OJ)

In this course students will learn service design thinking in a digital business environment. The student will study how service design thinking is applied to customer centric business development and how the customer centric value chains are formed. Students will use service design tools and methods to design a business development plan for an e-commerce company.

After completing the course, the students will be able to:
- develop innovative business development plan by using different kind of tools, like Storytelling, Design Scenarios, Service Blueprints, Empathy Map etc.
- search different kind of relevant customer information using design thinking tools
- describe the value chain in e-commerce

Sisältö (OJ)

• Service Design as an inter-disciplinary approach
• Fields of Service Design
• Service Design Thinking tools

Esitietovaatimukset (OJ)

-

Arviointikriteerit, tyydyttävä (1-2) (OJ)

The student has rudimentary knowledge of service design thinking, including data collection methods such as surveys, interviews and observations. He/she is capable of using basic design thinking tools such as Empathy Map. The student has elementary skills in planning and implementing a research project in the context of service design thinking.

Arviointikriteerit, hyvä (3-4) (OJ)

The student has advanced knowledge of Service Design Thinking methods, including such as Value Proposition Canvas and Lean Canvas. The student knows the difference between customer centric and customer based. He/she is able to select suitable Service Design methods for a variety of situations and provide reasons for the selection. The student knows how to build a value chain. He/she is able to utilize the gained insights to improve business processes. The student is skilled in planning and implementing a service design project in the context of e-commerce.

Arviointikriteerit, kiitettävä (5) (OJ)

The student has excellent knowledge of service design methods, including interviews, observations, document analysis and others. He/she is able to select accurate service design methods for a variety of situations and justify reasons for the selection. The student knows how to build a value chain. He/she is able to utilize the gained insights to improve business processes. The student has profound skills in planning and implementing a service design project in the context of e-commerce. The student thoroughly understands how service design, value chain and customer-centricity work together.

Aika ja paikka

Sessions will be held according to the schedule in Pakki. Contact days will be announced in the first meeting.

Tenttien ja uusintatenttien ajankohdat

N/A

Arviointimenetelmät ja arvioinnin perusteet

According to TAMK evaluation criterias (0,1-5)
- Knowing
- Doing
- Being

The evaluation is based on the team's service design project outcome and individual learning diary.

Arviointiasteikko

0-5

Opiskelumuodot ja opetusmenetelmät

- Lectures and workshops
- Flipped classroom sessions
- Inquiry-based learning
- Collaborative learning
- Independent study and research

Oppimateriaalit

- Presentation material
- Articles
- Case studies
- Videos
- Assigned E-books

Opiskelijan ajankäyttö ja kuormitus

According to TAMK schedule, ECT credits and Moodle timing instructions. Students are expected to:
- Attend sessions
- Participate in group discussions and workshops
- Complete the course project
- Study materials given to them on their own time

Sisällön jaksotus

Details given in the first lesson

Toteutuksen valinnaiset suoritustavat

N/A

Harjoittelu- ja työelämäyhteistyö

Knowledge gained from the course can be applied to various projects in which service design/ design thinking is applicable.

Kansainvälisyys

Multiple global case studies will be used in the course

Lisätietoja opiskelijoille

N/A

Arviointikriteerit - tyydyttävä (1-2) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)

The student has rudimentary knowledge of service design thinking, including data collection methods such as surveys, interviews and observations. The student is capable of using basic design thinking tools such as empathy maps. The student has elementary skills in planning and implementing a research project in the context of service design thinking.

Arviointikriteerit - hyvä (3-4) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)

The student has advanced knowledge of service design thinking methods, such as value proposition canvas and lean canvas. The student knows the differences between customer-centric and customer-based. The student is able to select suitable service design methods for a variety of situations and provide reasons for the selection. The student knows how to build a value chain. The student is able to utilize gained insights to improve business processes. The student is skilled in planning and implementing a service design project in the context of e-commerce.

Arviointikriteerit - kiitettävä (5) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)

The student has excellent knowledge of service design methods, including interviews, observations, document analysis and others. The student is able to select accurate service design methods for a variety of situations and justify reasons for the selection. The student knows how to build a value chain. He/she is able to utilize the gained insights to improve business processes. The student has profound skills in planning and implementing a service design project in the context of e-commerce. The student thoroughly understands how service design, value chain and customer-centricity work together.

Tavoitteet (OJ)

Tällä opintojaksolla opit opiskelun käytäntöjä ja pääset osaksi opiskeluyhteisöä.

Opintojakson suoritettuaan opiskelija
• kokee kuuluvansa osaksi korkeakoulua, tutkinto-ohjelmaa ja opiskelijaryhmää
• saa ohjausta opintoihinsa ja osaa suunnitella opintonsa
• tuntee TAMKin käytänteet ja palvelut
• tuntee TAMKin oppimista- ja hyvinvointia tukevat palvelut
• tuntee keskeisten sidosryhmien oppimista ja hyvinvointia tukevat palvelut

Sisältö (OJ)

• Kiinnittyminen korkeakouluopintoihin
• Orientaatio TAMKiin ja tutkinto-ohjelmaan
• Tutkinto-ohjelman opetussuunnitelma ja HOPSin laatiminen
• Opintotarjonta ja ristiinopiskelu
• Harjoittelu osana ammattikorkeakoulututkintoa
• TAMKin tarjoamat palvelut
• Opintojen edistymisen seuranta
• Orientoituminen seuraavaan lukuvuoteen

Arviointikriteerit, hyväksytty/hylätty (OJ)

Opintojakso on hyväksytty, kun opiskelija
- todentaa osaavansa suunnitella opintojaan TAMKissa ja tuntevansa tutkinto-ohjelmansa opetussuunnitelman
- tietää, mitä tukea opintoihin on saatavissa
- ymmärtää ryhmän merkityksen osana opiskeluympäristöä.

Opintojakso on hylätty, jos opiskelijalla ei ole näyttöä opintojakson tavoitteisiin pääsemisestä.

Arviointiasteikko

0-5

Tavoitteet (OJ)

Tällä opintojaksolla opit opiskelun käytäntöjä ja pääset osaksi opiskeluyhteisöä.

Opintojakson suoritettuaan opiskelija
• kokee kuuluvansa osaksi korkeakoulua, tutkinto-ohjelmaa ja opiskelijaryhmää
• saa ohjausta opintoihinsa ja osaa suunnitella opintonsa
• tuntee TAMKin käytänteet ja palvelut
• tuntee TAMKin oppimista- ja hyvinvointia tukevat palvelut
• tuntee keskeisten sidosryhmien oppimista ja hyvinvointia tukevat palvelut

Sisältö (OJ)

• Kiinnittyminen korkeakouluopintoihin
• Orientaatio TAMKiin ja tutkinto-ohjelmaan
• Tutkinto-ohjelman opetussuunnitelma ja HOPSin laatiminen
• Opintotarjonta ja ristiinopiskelu
• Harjoittelu osana ammattikorkeakoulututkintoa
• TAMKin tarjoamat palvelut
• Opintojen edistymisen seuranta
• Orientoituminen seuraavaan lukuvuoteen

Arviointikriteerit, hyväksytty/hylätty (OJ)

Opintojakso on hyväksytty, kun opiskelija
- todentaa osaavansa suunnitella opintojaan TAMKissa ja tuntevansa tutkinto-ohjelmansa opetussuunnitelman
- tietää, mitä tukea opintoihin on saatavissa
- ymmärtää ryhmän merkityksen osana opiskeluympäristöä.

Opintojakso on hylätty, jos opiskelijalla ei ole näyttöä opintojakson tavoitteisiin pääsemisestä.

Arviointiasteikko

0-5

Tavoitteet (OJ)

Tällä opintojaksolla opit opiskelun käytäntöjä ja pääset osaksi opiskeluyhteisöä.

Opintojakson suoritettuaan opiskelija
• kokee kuuluvansa osaksi korkeakoulua, tutkinto-ohjelmaa ja opiskelijaryhmää
• saa ohjausta opintoihinsa ja osaa suunnitella opintonsa
• tuntee TAMKin käytänteet ja palvelut
• tuntee TAMKin oppimista- ja hyvinvointia tukevat palvelut
• tuntee keskeisten sidosryhmien oppimista ja hyvinvointia tukevat palvelut

Sisältö (OJ)

• Kiinnittyminen korkeakouluopintoihin
• Orientaatio TAMKiin ja tutkinto-ohjelmaan
• Tutkinto-ohjelman opetussuunnitelma ja HOPSin laatiminen
• Opintotarjonta ja ristiinopiskelu
• Harjoittelu osana ammattikorkeakoulututkintoa
• TAMKin tarjoamat palvelut
• Opintojen edistymisen seuranta
• Orientoituminen seuraavaan lukuvuoteen

Arviointikriteerit, hyväksytty/hylätty (OJ)

Opintojakso on hyväksytty, kun opiskelija
- todentaa osaavansa suunnitella opintojaan TAMKissa ja tuntevansa tutkinto-ohjelmansa opetussuunnitelman
- tietää, mitä tukea opintoihin on saatavissa
- ymmärtää ryhmän merkityksen osana opiskeluympäristöä.

Opintojakso on hylätty, jos opiskelijalla ei ole näyttöä opintojakson tavoitteisiin pääsemisestä.

Arviointiasteikko

0-5

Tavoitteet (OJ)

Tällä opintojaksolla opit opiskelun käytäntöjä ja pääset osaksi opiskeluyhteisöä.

Opintojakson suoritettuaan opiskelija
• kokee kuuluvansa osaksi korkeakoulua, tutkinto-ohjelmaa ja opiskelijaryhmää
• saa ohjausta opintoihinsa ja osaa suunnitella opintonsa
• tuntee TAMKin käytänteet ja palvelut
• tuntee TAMKin oppimista- ja hyvinvointia tukevat palvelut
• tuntee keskeisten sidosryhmien oppimista ja hyvinvointia tukevat palvelut

Sisältö (OJ)

• Kiinnittyminen korkeakouluopintoihin
• Orientaatio TAMKiin ja tutkinto-ohjelmaan
• Tutkinto-ohjelman opetussuunnitelma ja HOPSin laatiminen
• Opintotarjonta ja ristiinopiskelu
• Harjoittelu osana ammattikorkeakoulututkintoa
• TAMKin tarjoamat palvelut
• Opintojen edistymisen seuranta
• Orientoituminen seuraavaan lukuvuoteen

Arviointikriteerit, hyväksytty/hylätty (OJ)

Opintojakso on hyväksytty, kun opiskelija
- todentaa osaavansa suunnitella opintojaan TAMKissa ja tuntevansa tutkinto-ohjelmansa opetussuunnitelman
- tietää, mitä tukea opintoihin on saatavissa
- ymmärtää ryhmän merkityksen osana opiskeluympäristöä.

Opintojakso on hylätty, jos opiskelijalla ei ole näyttöä opintojakson tavoitteisiin pääsemisestä.

Arviointiasteikko

0-5

Tavoitteet (OJ)

The course aims to provide an insight and focus on the customers and their needs to make business more profitable and sustainable.

After completing the course, the student will be able to:
• understand the importance and principles of communication.
• understand customer management in a successful business.
• make and use calculations to achieve results.

Sisältö (OJ)

The contents include the followings:
• What is the role of customer and crisis communication in business?
• Why is customer-centric marketing needed in the digital world?
• How do you use economic mathematics in business?

Esitietovaatimukset (OJ)

None.

Lisätiedot (OJ)

Implementation plan.

Arviointikriteerit, tyydyttävä (1-2) (OJ)

The student will recognise the importance of customer relationship management and its practices. They will understand the elements of customer orientation in communication. THe student will be able to perform the most important mathematical calculations. They participate in the work in the learning environment chosen for the implementation.

Arviointikriteerit, hyvä (3-4) (OJ)

The student will articulate the process and methods of customer relationship management. They implement customer-oriented marketing and communication by selecting appropriate channels and content. They solve mathematical problems. The student will be active in the learning environment chosen for the implementation.

Arviointikriteerit, kiitettävä (5) (OJ)

The student will be able to analyze different approaches to customer relationship management. They will be able to anticipate, plan, and implement customer-oriented communication and marketing. They can relate mathematical calculations to a professional context. The student will take committed responsibility for the work in the learning environment chosen for implementation.

Arviointiasteikko

0-5

Tavoitteet (OJ)

The course aims to provide an insight and focus on the customers and their needs to make business more profitable and sustainable.

After completing the course, the student will be able to:
• understand the importance and principles of communication.
• understand customer management in a successful business.
• make and use calculations to achieve results.

Sisältö (OJ)

The contents include the followings:
• What is the role of customer and crisis communication in business?
• Why is customer-centric marketing needed in the digital world?
• How do you use economic mathematics in business?

Esitietovaatimukset (OJ)

None.

Lisätiedot (OJ)

Implementation plan.

Arviointikriteerit, tyydyttävä (1-2) (OJ)

The student will recognise the importance of customer relationship management and its practices. They will understand the elements of customer orientation in communication. THe student will be able to perform the most important mathematical calculations. They participate in the work in the learning environment chosen for the implementation.

Arviointikriteerit, hyvä (3-4) (OJ)

The student will articulate the process and methods of customer relationship management. They implement customer-oriented marketing and communication by selecting appropriate channels and content. They solve mathematical problems. The student will be active in the learning environment chosen for the implementation.

Arviointikriteerit, kiitettävä (5) (OJ)

The student will be able to analyze different approaches to customer relationship management. They will be able to anticipate, plan, and implement customer-oriented communication and marketing. They can relate mathematical calculations to a professional context. The student will take committed responsibility for the work in the learning environment chosen for implementation.

Arviointiasteikko

0-5

Tavoitteet (OJ)

The course is focusing on nature, wellbeing and event tourism from the sustainability point of view.



Learning outcomes:

Course is introducing the aspects of sustainability in tourism business.

Important and profitable types of tourism are studied
Students are familiarized with cases concerning each type of tourism.



After completing the course, students are able to:

Consider principles of sustainability in tourism business

Identify motivational factors typical for human nature contact and to apply these factors in developing nature tourism
Understand wellbeing in tourism business and to be able to include aspects of it into developing tourism
Design, organize and manage different kinds of events

Sisältö (OJ)

Which are the principles of sustainability in tourism?
Which are the motivational factors typical for human nature contact and how to consider these in tourism?
Why is wellbeing an important aspect in every type of tourism and how to consider it in designing products?
What is event management and how to design, organize and manage different kinds of events successfully?

Arviointikriteerit, tyydyttävä (1-2) (OJ)

The student is able to identify and list principles of sustainability in tourism business as well as motivational factors for human-nature contact. The student recognises and is able to define the significance of well-being in tourism business and explain how it is included in tourism products. The student is able to participate actively in designing and organising an event.

Arviointikriteerit, hyvä (3-4) (OJ)

The student is able to consider and evaluate principles of sustainability in event tourism products as well as motivational factors for human-nature contact. The student is able to explain the relationship between well-being aspects and success in tourism business. The student is able to design and organise an event as an active member of a team.

Arviointikriteerit, kiitettävä (5) (OJ)

The student is able to profoundly understand the relationship of a human being and the sustainable use of nature in event tourism. He/she can include these elements to event tourism product development alongside with the well-being aspects. The student is able to design innovative events, organise and manage them in a leading role.

Aika ja paikka

Course takes place in period 1. See Moodle for detailled schedule (available in Autumn 2023)

Tenttien ja uusintatenttien ajankohdat

Exam in Moodle (available in Autumn 2023)

Arviointimenetelmät ja arvioinnin perusteet

Participating a team task. Individual exam is assessed for individual grade.

Arviointiasteikko

0-5

Opiskelumuodot ja opetusmenetelmät

Meetings, lectures, discussions, team task, individual working and individual exam

Oppimateriaalit

Literature and course material is presented in Moodle course (available in Autumn 2023)

Opiskelijan ajankäyttö ja kuormitus

5cr = 135h
Meetings and exam 9h
Individual studying and reflecting feedback 80h
Team working 46h

Sisällön jaksotus

See Moodle for detailled schedule (available in Autumn 2023)

Toteutuksen valinnaiset suoritustavat

Must be discussed with teacher beforehand

Harjoittelu- ja työelämäyhteistyö

-

Kansainvälisyys

International student teams

Lisätietoja opiskelijoille

This course is mainly individual and team working. You have a good opportunity and freedom to organize your working. Meetings and team working are highly important to attend in order to pass the course! Without participating team working, course is failled. NOTE: Individual exam is assessed for the total grade, though.

Arviointikriteerit - hylätty (0) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)

No participating in team task working, task instructions are not followed, lack in applying academic literature/course material.

Arviointikriteerit - tyydyttävä (1-2) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)

Participating team task working. Task description is partly followed, student is able to produce text, but there are only few academic references/course material applied and/or theories are not completely understood. Ideas are superficially constructed.

Arviointikriteerit - hyvä (3-4) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)

Participating team task working. Task description is followed, student is able to produce fluent text reflecting justified academic references/course material applied and/or theories are mostly understood. Text contains original or innovative ideas.

Arviointikriteerit - kiitettävä (5) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)

Participating team task working. Task description is followed carefully, student is able to produce fluent text reflecting justified and variety of academic references/course material and/or theories are fully understood with professional touch. Highly original or innovative ideas presented.

Tavoitteet (OJ)

Opintojakson tavoitteena on, että opiskelija syventää yrittäjyyteen ja yrityksen talouteen liittyvää ruotsin kielen suullista ja kirjallista viestintätaitoa.
Opintojakson suoritettuaan opiskelija
• osaa käyttää yrittäjyyteen ja yritystoimintaan liittyvää erikoissanastoa suullisesti ja kirjallisesti
• hallitsee yrityksen, tämän tuotteiden ja palveluiden esittelyn
• pystyy analysoimaan ja esittelemään yrityksen talouteen liittyviä avainlukuja
• kykenee perehtymään talousuutisiin ja muihin yritystoimintaa esitteleviin teksteihin.

Sisältö (OJ)

Opintojakson sisältö on seuraava:
• liikeidea, liiketoimintasuunnitelma, yrityksen perustaminen
• yritysesittely
• yrittäjänä toimiminen, SWOT
• yrityksen talous ja avainluvut (kirjanpito, tilinpäätös)
• myytävien tuotteiden ja palveluiden esittely
• talousuutisiin perehtyminen

Arviointikriteerit, tyydyttävä (1-2) (OJ)

Opiskelijalla on hankaluuksia osallistua suulliseen ja / tai kirjalliseen vuorovaikutukseen suppean perussanavarastonsa vuoksi. Opiskelija käyttää oman alansa terminologiaa epätarkasti, kieliopissa ja oikeinkirjoituksessa on epätarkkuutta. Opiskelija tarvitsee lisäohjausta ja tukea erilaisissa vuorovaikutustilanteissa. Opiskelija tekee oppimistehtävät hyväksytysti.

Arviointikriteerit, hyvä (3-4) (OJ)

Opiskelija on aktiivinen ja pystyy kommunikoimaan verrattain asianmukaisesti erilaisissa vuorovaikutustilanteissa, vaikka viestinnässä voi esiintyä joitakin yksittäisiä epäselvyyksiä. Opiskelija käyttää monipuolisesti alansa sanastoa, mutta kielenkäyttö sisältää jonkin verran kieliopillisia tai sanavalintoihin sekä oikeinkirjoitukseen liittyviä puutteita. Opiskelija tekee oppimistehtävät hyvin.

Arviointikriteerit, kiitettävä (5) (OJ)

Opiskelijan viestii tehokkaasti ja ammattimaisesti. Opiskelija osaa käyttää alansa erikoissanastoa oikein eri kielenkäyttötilanteissa, kielioppi ja oikeinkirjoitus ovat lähes virheettömät. Opiskelija tukee ja neuvoo muita ryhmänsä jäseniä oppimisessa. Opiskelija on motivoitunut ja suoriutuu oppimistehtävistä erinomaisesti.

Aika ja paikka

Opetusta 3. periodissa kevätlukukaudella 2025.

Tenttien ja uusintatenttien ajankohdat

Kirjallinen tentti Examissa XX.XX

Arviointiasteikko

0-5

Opiskelumuodot ja opetusmenetelmät

Lähiopetus, argumentointi, yhteistoiminnallinen oppiminen, harjoitukset, aktivoivat kirjoitustehtävät, itsenäinen verkko-opiskelu sekä kirjallinen tentti.

Oppimateriaalit

Kirja: Hanska Sari, Keränen Marit, Lehtoviita Kirsi, Pirttilä Mia: Gå med vinst! Affärssvenska för högskolor (Edita). HUOM! 4. uudistettu painos 2022 ja opettajan materiaali Moodlessa.

Kirjaa on saatavana myös digitaalisessa muodossa: https://shop.edita.fi/tuote/ga-med-vinst-affarssvenska-for-hogskolor-2022

Toteutuksen valinnaiset suoritustavat

-

Harjoittelu- ja työelämäyhteistyö

-

Kansainvälisyys

-

Tavoitteet (OJ)

Opintojakson tavoitteena on, että opiskelija saavuttaa kieliasetuksen (6.6.2003/424) mukaisen ja oman alansa työtehtävissä tarvittavan ruotsin kielen suullisen taidon. Eurooppalainen viitekehys: taitotasotavoite B1.
Opintojakson suoritettuaan opiskelija
• osaa suullisesti kertoa itsestään, koulutuksestaan, työkokemuksestaan ja työtehtävistään
• tietää, miten viestiä asiakaslähtöisesti pohjoismaisissa työ- ja liike-elämän toimintaympäristöissä
• osaa soveltaa alansa keskeistä terminologiaa käytäntöön
• pystyy seuraamaan oman alansa kehitystä ja osallistumaan siihen hyödyntämällä eri kanavia sekä digitalisaation ja teknologian tarjoamia viestintämahdollisuuksia.

Sisältö (OJ)

Opintojakson sisältö on seuraava:
• omasta koulutuksesta, osaamisesta ja työtehtävistä viestiminen suullisesti
• liiketalouden alan keskeisen terminologian hallinta
• ammatilliseen ja asiakaslähtöiseen kielenkäyttöön perehtyminen tavallisimmissa työelämän vuorovaikutustilanteissa
• kieli- ja viestintätaitojen kehittäminen pohjoismaisessa toimintaympäristössä
• itsearviointi.

Arviointikriteerit, tyydyttävä (1-2) (OJ)

Opiskelija kertoo lyhyesti itsestään (koulutus, työkokemus, osaaminen) ja esittelee perustiedot yrityksestä, tuotteista ja palveluista. Opiskelija kommunikoi ennakoitavissa suullisissa työelämän tilanteissa, mutta tarvitsee tukea. Opiskelija tunnistaa pohjoismaisen toimintaympäristön piirteitä, oma kommunikointi on vielä vähäistä. Opiskelija tekee oppimistehtävät hyväksytysti.

Arviointikriteerit, hyvä (3-4) (OJ)

Opiskelija kertoo suhteellisen vaivattomasti ja selkeästi sekä itsestään (koulutus, työkokemus, osaaminen) että yrityksestä, sen tuotteista ja palveluista. Opiskelija kommunikoi verrattain sujuvasti ja aktiivisesti erilaisissa ennakoitavissa suullisissa työelämän vuorovaikutustilanteissa. Opiskelija huomioi pohjoismaisen toimintaympäristön erityispiirteitä omassa kommunikoinnissaan. Opiskelija tekee oppimistehtävät hyvin.

Arviointikriteerit, kiitettävä (5) (OJ)

Opiskelija esittelee itsensä (koulutus, työkokemus, osaaminen) sekä yrityksen, sen tuotteet ja palvelut monipuolisesti ja sujuvasti. Opiskelija kommunikoi luontevasti erilaisissa haastavissakin suullisissa työelämän tilanteissa. Opiskelija analysoi, hyödyntää ja soveltaa oman alansa suullisia lähteitä. Opiskelija toimii menestyksekkäästi pohjoismaisessa toimintaympäristössä. Opiskelija tekee oppimistehtävät erinomaisesti.

Arviointiasteikko

0-5

Tavoitteet (OJ)

Opintojakson tavoitteena on, että opiskelija saavuttaa kieliasetuksen (6.6.2003/424) mukaisen ja oman alansa työtehtävissä tarvittavan ruotsin kielen kirjallisen taidon. Eurooppalainen viitekehys: taitotasotavoite B1.
Opintojakson suoritettuaan opiskelija
• osaa kirjallisesti kertoa itsestään, koulutuksestaan, työkokemuksestaan ja työtehtävistään
• tietää, miten viestiä asiakaslähtöisesti pohjoismaisissa työ- ja liike-elämän toimintaympäristöissä
• osaa soveltaa alansa keskeistä terminologiaa käytäntöön
• pystyy seuraamaan oman alansa kehitystä ja osallistumaan siihen hyödyntämällä eri kanavia sekä digitalisaation ja teknologian tarjoamia viestintämahdollisuuksia.

Sisältö (OJ)

Opintojakson sisältö on seuraava:
• omasta koulutuksesta, osaamisesta ja työtehtävistä viestiminen kirjallisesti
• liiketalouden alan keskeisen terminologian hallinta
• ammatilliseen ja asiakaslähtöiseen kirjalliseen kielenkäyttöön perehtyminen tavallisimmissa työelämän vuorovaikutustilanteissa (mm. ammattialan tekstit)
• kieli- ja viestintätaitojen kehittäminen pohjoismaisessa toimintaympäristössä
• itsearviointi.

Arviointikriteerit, tyydyttävä (1-2) (OJ)

Opiskelija kertoo lyhyesti itsestään (koulutus, työkokemus, osaaminen) ja esittelee perustiedot yrityksestä, tuotteista ja palveluista. Opiskelija kommunikoi ennakoitavissa kirjallisissa työelämän tilanteissa, mutta tarvitsee tukea. Opiskelija tunnistaa pohjoismaisen toimintaympäristön piirteitä, oma kommunikointi on vielä vähäistä. Opiskelija saa selvää oman alansa kirjallisten materiaalien pääsisällöstä. Opiskelija tekee oppimistehtävät hyväksytysti.

Arviointikriteerit, hyvä (3-4) (OJ)

Opiskelija kertoo suhteellisen vaivattomasti ja selkeästi sekä itsestään (koulutus, työkokemus, osaaminen) että yrityksestä, sen tuotteista ja palveluista. Opiskelija kommunikoi verrattain sujuvasti ja aktiivisesti erilaisissa ennakoitavissa kirjallisissa työelämän vuorovaikutustilanteissa. Opiskelija huomioi pohjoismaisen toimintaympäristön erityispiirteitä omassa kommunikoinnissaan ja hyödyntää oman alansa kirjallisia materiaaleja. Opiskelija tekee oppimistehtävät hyvin.

Arviointikriteerit, kiitettävä (5) (OJ)

Opiskelija esittelee itsensä (koulutus, työkokemus, osaaminen) sekä yrityksen, sen tuotteet ja palvelut monipuolisesti ja sujuvasti. Opiskelija kommunikoi luontevasti erilaisissa haastavissakin työelämän kirjallisissa tilanteissa. Opiskelija analysoi, hyödyntää ja soveltaa oman alansa kirjallisia lähteitä. Opiskelija toimii menestyksekkäästi pohjoismaisessa toimintaympäristössä. Opiskelija tekee oppimistehtävät erinomaisesti.

Arviointiasteikko

0-5

Tavoitteet (OJ)

Tourism marketing course focuses on customer-oriented marketing of tourism products and services. The aim is to learn skills needed for planning and implementing tourism marketing and for using a multitude of integrated marketing mix tools for various target groups, business environments and situations.

After completing the course, students will be able to:

• Understand the special features and tools of marketing tourism products and services.
• Analyze factors influencing tourism marketing and be familiar with planning, implementing and monitoring marketing in the field of tourism.
• Apply tourism marketing strategies, planning principles and integrated marketing mix tools for various target markets, business environments and situations.

Sisältö (OJ)

• What are customer needs and requirements for tourism products and services in consumer and business-to-business markets?
• What are the special features, elements, tools and processes of tourism marketing?
• What do the decisions of integrated tourism marketing mix and branding include, how is the value chain created and how is planning and implementation of tourism marketing done?
• What kind of media and technological solutions exist for interactive marketing of tourism products and services and what online business possibilities offer for tourism marketing?
• How to draw up a marketing plan for diverse tourism businesses?

Esitietovaatimukset (OJ)

-

Lisätiedot (OJ)

-

Arviointikriteerit, tyydyttävä (1-2) (OJ)

The student is able to define the basic concepts and specific features of tourism marketing. The student can explain the strategic marketing planning, implementing and monitoring process in tourism marketing. He/she participates in the given marketing task taking responsibility for his/her own performance.

Arviointikriteerit, hyvä (3-4) (OJ)

The student is able to apply marketing planning process for making a marketing plan for a tourist business. The student is able to work responsibly and engage in a group work contributing to the success.

Arviointikriteerit, kiitettävä (5) (OJ)

The student masters the concepts and principles of tourism marketing and their relationships. The student is able to develop a fluent and well reasoned marketing plan and has good capabilities to apply the learning in the tourism context with different types of products and services. The individual contribution in the class and team have been especially active, responsible and constructive.

Arviointiasteikko

0-5

Tavoitteet (OJ)

The aims of this course are threefold. It provides the students understanding in customer intelligence: how to collect and analyze customer information in a reliable and useful way. It also gives the students basic knowledge of the necessary research approaches for their research project. In addition the course includes a project management module to develop skills in managing a multicultural business project.

After completing the course the student will be able to plan and execute a customer oriented research and development project in a scientifically reliable way.

Sisältö (OJ)

Key questions:
- What are the principles of valid and reliable research for business (or academic world)
- Which tools and methods can be used in increasing the understanding of
customer needs to co-create customer value?
- How to refine research data to customer intelligence?
- How to communicate the results in an interesting way?
- How to manage a research and development project successfully?

Esitietovaatimukset (OJ)

None

Lisätiedot (OJ)

The course consists of lectures, exercises and the planning and execution of a customer related r&d project for a company or organization.

Research and Development Project:
Student teams find themselves a customer organization with an information and development need, execute data collection and analysis and give development suggestions based on their analysis. The outcomes will be presented in a public seminar, which is planned and managed by the students themselves. Teachers will provide coaching for the project teams.

There will be two implementations of the course, one in the autumn semester and another in the spring.

Arviointikriteerit, tyydyttävä (1-2) (OJ)

The student has rudimentary knowledge of quantitative and qualitative research methods, including data collection methods such as surveys, interviews and observations. He/she is capable of collecting and analysing basic customer data. The student has elementary skills in planning and implementing a research project in the context of customer intelligence.

Arviointikriteerit, hyvä (3-4) (OJ)

The student has advanced knowledge of quantitative, qualitative and mixed research methods, including diverse data collection methods such as surveys, interviews and observations. The student knows the difference between primary and secondary data. He/she is able to select suitable data collection methods for a variety of situations and provide reasons for the selection. The student knows how to collect and analyse customer data. He/she is able to utilise the gained insights to improve business processes. The student is skilled in planning and implementing a research project in the context of customer intelligence.

Arviointikriteerit, kiitettävä (5) (OJ)

The student has excellent knowledge of quantitative, qualitative and mixed research methods, including diverse data collection methods such as surveys, interviews, observations, document analysis and others. The student knows the difference between primary and secondary data. He/she is able to select accurate data collection methods for a variety of situations and justify reasons for the selection. The student knows how to collect and analyse customer data. He/she is able to utilise the gained insights to improve business processes. The student has profound skills in planning and implementing a research project in the context of customer intelligence. The student thoroughly understands how data, analytics, and insights work together.

Aika ja paikka

Study period 3-4, 2025

Tenttien ja uusintatenttien ajankohdat

No exam

Arviointimenetelmät ja arvioinnin perusteet

Introduction to research, qualitative methods and project management, 50%
Quantitative research 50%

Arviointiasteikko

0-5

Opiskelumuodot ja opetusmenetelmät

Contact and online teaching
exercises
practical work / research project (COMPULSORY)

Oppimateriaalit

Lecture slides and other material presented in Moodle.

Opiskelijan ajankäyttö ja kuormitus

The total of the course is 6 credits meaning about 162 hours of student work altogether. It should be noticed that a great part of the course work is done outside the class hours both independently and in team meetings, and the students are required to commit to the teamwork.
The detailed course plan will be introduced on the first class.
As deliverables students will produce the following:
- team agreement
- contract with the customer
- project- and research plan
- course topic tasks
- final research report, team self reflection and peer review included

Sisällön jaksotus

Study period 3-4, 2025, see schedule in Moodle
Introduction to academic research and project management (S Matala)
Quantitative methods in academic business research (P Albanese)
Qualitative methods in academic business research (S Matala)
R&D Project, coaching (S Matala, P Albanese)
Final report

Toteutuksen valinnaiset suoritustavat

None

Harjoittelu- ja työelämäyhteistyö

Student teams will find themselves a business company or other organization to be their customer in the practical research project and work in close cooperation with it throughout the whole course.

Kansainvälisyys

International student teams and project commissioners

Lisätietoja opiskelijoille

NOTE: course grade is collective, based on team work outcomes. Each team member receives the same grade.

Arviointikriteerit - hylätty (0) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)

Student has not participated team working and team project according to course implementation plan. Student shows no understanding the premises and principles of academic business research, quantitative and qualitative research methods and project management.

Arviointikriteerit - tyydyttävä (1-2) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)

Student has achieved the objectives of the course sufficiently. Student understands the premises and principles of academic research, quantitative and qualitative research methods and project management partly.

Arviointikriteerit - hyvä (3-4) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)

Student has achieved the objectives of the course well although the skills and competences are somewhat in need of further development. Student understands the premises and principles of academic research, quantitative and qualitative research methods and project management mainly and is able to conduct justified analysis.

Arviointikriteerit - kiitettävä (5) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)

Student has achieved the objectives of the course excellently. The student masters the principles of academic research, quantitative and qualitative research methods and project management in excellent manner and is able to conduct fluent and justified analysis.

Tavoitteet (OJ)

Ruotsin suullisella opintojaksolla perehdytään ammatilliseen kielenkäyttöön liike-elämän vuorovaikutustilanteissa. Eurooppalainen viitekehys: taitotaso B1.

Opiskelija
- osaa suullisesti kertoa itsestään, koulutuksestaan, työkokemuksestaan ja- tehtävistään sekä käyttää alansa erikoisterminologiaa
- osaa viestiä asiakaslähtöisesti erilaisissa suhdeverkostoissa ja asiakaskontakteissa
- pystyy seuraamaan oman alansa kehitystä ja osallistumaan siihen eri kanavien kautta (media, konferenssit, kirjallisuus).

Sisältö (OJ)

Mitä opiskelija osaa suullisesti viestiä osaamisestaan ja työympäristöstään kohdekielellä?
Mitä opiskelija tarvitsee onnistuakseen monikulttuurisessa asiakaslähtöisessä vuorovaikutuksessa kohdekielellä?
Miten opiskelija kehittää osaamistaan ja hankkii tietoa omalta alaltaan kohdekielellä?

Esitietovaatimukset (OJ)

-

Lisätiedot (OJ)

-

Arviointikriteerit, tyydyttävä (1-2) (OJ)

The student is able to tell about themselves (education, work experience, skills) briefly and introduce the basic information about a company, product and services. He/she communicates in expected oral work life situations but requires help. The student interprets and produces the most common business life communication situations (e.g. phone) and recognises the characteristics of Nordic operational environment. The student interprets the main points of publications of his/her field of study.

Arviointikriteerit, hyvä (3-4) (OJ)

The student is able to tell about themselves (education, work experience, skills) and introduce a company, product and services fairly effortlessly. He/she communicates fairly fluently and actively in expected oral work life situations. The student takes into account the characteristics of Nordic operational environment and utilises the publications of their field of study.

Arviointikriteerit, kiitettävä (5) (OJ)

The student is able to fluently introduce themselves (education, work experience, skills) as well as company, its products and services and to analyse key figures. He/she communicates naturally and fluently in various, even challenging, oral work life situations (e.g. creating and maintaining customers). The student can work successfully in the Nordic operational environment and utilise, apply and analyse publications of their field of study.

Aika ja paikka

Lähiopetus
3. periodi: 9.1. - 20.2.2025 luokkatila B5-20
4. periodi: 5.3. - 17.4.2025 luokkatila B5-20 (Huom! 12.3. luokka B6-25)
Ei lähiopetusta vko 6 ja vko 15.

Tenttien ja uusintatenttien ajankohdat

Suullisen kielitaidon osoittaminen videolla. Palautus Moodleen viimeistään su 11.5.2025.

Arviointimenetelmät ja arvioinnin perusteet

Arviointiasteikko 0-5. Jatkuva näyttö sekä video. Opintojaksopalaute on pakollinen osasuoritus ja se annetaan opintojaksopalautejärjestelmän kautta.

Arviointiasteikko

0-5

Opiskelumuodot ja opetusmenetelmät

Lähiopetus, argumentointi, esitelmät, yhteistoiminnallinen oppiminen, harjoitukset, suullinen näyttö.

Oppimateriaalit

Kirja: Hanska Sari, Keränen Marit, Lehtoviita Kirsi, Pirttilä Mia: Gå med vinst! Affärssvenska för högskolor. HUOM! Vain 4. uudistettu painos 2022 (Edita), ja opettajan materiaali Moodlessa.

Kirjaa on saatavana myös digitaalisessa muodossa (maksullinen): https://shop.edita.fi/tuote/ga-med-vinst-affarssvenska-for-hogskolor-2022

Opiskelijan ajankäyttö ja kuormitus

Koko ruotsin kielen 5 opintopisteen opintojakso suoritetaan samanaikaisesti (Professionell svenska i handelsbranschen, muntlig 2 op ja Professionell svenska i handelsbranschen, skriftlig 3 op). Lähiopetus 60 h ja opiskelijan itsenäinen työskentely 60 h (sis. virtuaaliosuuden).

Sisällön jaksotus

Opetusta 3. ja 4. periodilla kevätlukukaudella 2025.

Toteutuksen valinnaiset suoritustavat

-

Harjoittelu- ja työelämäyhteistyö

-

Kansainvälisyys

-

Lisätietoja opiskelijoille

Esitiedot: lukion ruotsi tai vastaavat tiedot.

Tavoitteet (OJ)

Ruotsin kirjallisella opintojaksolla perehdytään ammatilliseen kielenkäyttöön liike-elämän vuorovaikutustilanteissa. Eurooppalainen viitekehys: taitotaso B1.

Opiskelija
- osaa kirjallisesti kertoa itsestään, koulutuksestaan, työkokemuksestaan ja- tehtävistään sekä käyttää alansa erikoisterminologiaa
- osaa viestiä asiakaslähtöisesti erilaisissa suhdeverkostoissa ja asiakaskontakteissa
- pystyy seuraamaan oman alansa kehitystä ja osallistumaan siihen eri kanavien kautta (media, konferenssit, kirjallisuus).

Sisältö (OJ)

Mitä opiskelija osaa kirjallisesti viestiä osaamisestaan ja työympäristöstään kohdekielellä?
Mitä opiskelija tarvitsee onnistuakseen monikulttuurisessa asiakaslähtöisessä vuorovaikutuksessa kohdekielellä?
Miten opiskelija kehittää osaamistaan ja hankkii tietoa omalta alaltaan kohdekielellä?

Esitietovaatimukset (OJ)

-

Lisätiedot (OJ)

-

Arviointikriteerit, tyydyttävä (1-2) (OJ)

The student is able to tell about themselves (education, work experience, skills) briefly and introduce the basic information about a company, product and services. He/she communicates in expected written work life situations but requires help. The student interprets and produces the most common business life communication situations (e.g. e-mail), recognises the characteristics of Nordic operational environment and interprets the main points of publications of their field of study.

Arviointikriteerit, hyvä (3-4) (OJ)

The student is able to tell about themselves (education, work experience, skills) and introduce a company, product and services fairly effortlessly. He/she communicates fairly fluently and actively in expected written work life situations. He/she is able to interpret and create common business documents (e.g. memo) and take into account the characteristics of Nordic operational environment. The student utilises the publications of their field of study.

Arviointikriteerit, kiitettävä (5) (OJ)

The student is able to fluently introduce themselves (education, work experience, skills) as well as company, its products and services and to analyse key figures. He/she communicates naturally and fluently in various, even challenging, written work life situations (e.g. creating and maintaining customers).

Aika ja paikka

3. periodi: 9.1. - 20.2.2025 luokkatila B5-20
4. periodi: 5.3. - 17.4.2025 luokkatila B5-20 (Huom! 12.3. luokka B6-25)
Ei lähiopetusta vko 6 ja vko 15.

Tenttien ja uusintatenttien ajankohdat

Kirjallinen tentti 1: klo 11.15 - 12.45 torstaina 20.2.2025 luokka B5-20
Kirjallinen tentti 2: 22.4. - 31.5.2025 Examissa
Palautettavat ja arvioitavat tehtävät: Palautuspäivät ilmoitetaan Moodlessa
Tenttien uusinnat ilmoitetaan myöhemmin.

Arviointimenetelmät ja arvioinnin perusteet

Kirjallisesessa kielitaidossa on kaksi tenttiä (40 % + 40 % arvosanasta) sekä palautettavia kirjallisia harjoituksia (20 % arvosanasta).
Opintojaksopalaute on pakollinen osasuoritus ja se annetaan opintojaksopalautejärjestelmän kautta.
Arviointiasteikko 0-5.

Arviointiasteikko

0-5

Opiskelumuodot ja opetusmenetelmät

Lähiopetus, argumentointi, opetussimulaatiot, yhteistoiminnallinen oppiminen, harjoitukset, aktivoivat kirjoitustehtävät, referaatti/essee, itsenäinen verkko-opiskelu sekä kirjalliset tentit.

Oppimateriaalit

Kirja: Hanska Sari, Keränen Marit, Lehtoviita Kirsi, Pirttilä Mia: Gå med vinst! Affärssvenska för högskolor (Edita). HUOM! 4. uudistettu painos 2022 ja opettajan materiaali Moodlessa.

Kirjaa on saatavana myös digitaalisessa muodossa: https://shop.edita.fi/tuote/ga-med-vinst-affarssvenska-for-hogskolor-2022

Opiskelijan ajankäyttö ja kuormitus

Koko ruotsin kielen 5 opintopisteen opintojakso suoritetaan samanaikaisesti (Professionell svenska i handelsbranschen, muntlig 2 op ja Professionell svenska i handelsbranschen, skriftlig 3 op). Lähiopetus 60 h ja opiskelijan itsenäinen työskentely 60 h (sis. virtuaaliosuuden).

Sisällön jaksotus

Opetusta 3. ja 4. periodilla kevätlukukaudella 2025.

Toteutuksen valinnaiset suoritustavat

-

Harjoittelu- ja työelämäyhteistyö

-

Kansainvälisyys

-

Lisätietoja opiskelijoille

Esitiedot: lukion ruotsi tai vastaavat tiedot.

Tavoitteet (OJ)

During the course students will learn different techniques and skills for improving their professional sales skills. The student will study different approaches for sales situations and negotiations as well as gain their understanding of sales process.

After completing the course, the students will be able to

• Communicate and negotiate in a demanding business environment.
• Manage a sales process both in b-to-c and b-to-b sales situations.
• Understand the role and usage of digital tools in a sales process.
• Know how to prepare and handle sales situations across cultures.

Sisältö (OJ)

• What are professional sales skills and techniques?
• How to sell successfully in b-to-c and b-to-b settings?
• What kind of digital tools are used in selling?
• How to sell and negotiate in other, selected countries?

Esitietovaatimukset (OJ)

-

Lisätiedot (OJ)

There will be two implementations of the course, one in the autumn semester and another in the spring.

Arviointikriteerit, tyydyttävä (1-2) (OJ)

The student is able to conduct sales negotiations in different target markets. The student knows basic techniques for understanding customer needs. He/she is somewhat familiar with persuasion techniques used in professional selling. The student can give simple sales presentations. He/she knows how to close sales in some situations. The student is aware of digital tools used in the sales process.

Arviointikriteerit, hyvä (3-4) (OJ)

The student is able to conduct sales negotiations in both B2B and B2C settings in different target markets. The student can ask questions to understand customer needs. He/she is familiar with persuasion techniques used in professional selling. The student can identify sales prospects. The student can make professional sales presentations and is familiar with the methods of overcoming sales resistance. He/she knows how to close sales, resulting in enduring buyer-seller relationships. The student is familiar with digital tools in the sales process.

Arviointikriteerit, kiitettävä (5) (OJ)

The student is able to conduct complex sales negotiations in both, B2B and B2C settings in domestic and international target markets. The student can ask the right questions to fully understand customer needs. He/she is familiar with different persuasion techniques used in professional selling. The student understands the role of social influence in sales settings and he/she can identify sales prospects. The student can make professional sales presentations and is familiar with various methods of overcoming sales resistance. He/she knows how to close sales, resulting in long-lasting and mutual beneficial buyer-seller relationships. The student is familiar and able to use diverse digital tools in the sales process.

Arviointikriteerit, hyväksytty/hylätty (OJ)

Not approved 
The student has poor skills of conducting sales negotiations. The student is unaware of basic techniques for understanding customer needs. He/she is unfamiliar with persuasion techniques used in professional selling. The student is unable to give sales presentations. He/she does not know how to close sales. The student is unaware of digital tools used in the sales process. 

Tenttien ja uusintatenttien ajankohdat

Weekly exams in different forms (assignments, games, reports, or other) will be announced in class.

Arviointimenetelmät ja arvioinnin perusteet

Weekly exams in different forms (assignments, games, reports, or other) will be announced in class.

Arviointiasteikko

0-5

Opiskelumuodot ja opetusmenetelmät

- Lectures in the real classroom
- Independent studies based on provided materials
- Sales process simulation assignments and practice individually and with partners

Oppimateriaalit

Materials will be uploaded to the course Moodle page weekly.

Shared learning material in Moodle Presentations Articles Videos
Library for data collection (methods and links)
Models for process planning, implementation and evaluation.
Your own notes and remarks

Opiskelijan ajankäyttö ja kuormitus

One study credit= 27 hours
4 credit class = 108 hours
21 hours of contact teaching
87 hours of individual work and group exerises

Sisällön jaksotus

Planned content
• What are professional sales skills and techniques?
• How to sell successfully in a b2c and/or b2b setting?
• What kind of digital tools are used in selling?
• How to sell and negotiate in other countries?

Harjoittelu- ja työelämäyhteistyö

The guest speakers might be visiting during class time.
Sales process simulation assignments and practice individually and with partners

Kansainvälisyys

A view of the assessment of European sales competition (ESC)

Lisätietoja opiskelijoille

You will be guided through learning process by Juha Tuominen and Jarmo Tuominiemi. During the course students will learn different techniques and skills for improving their professional sales skills. The student will study different approaches for sales situations and negotiations as well as gain their understanding of sales process. Subject theory runs parallel with the implementation of practical training.

After completing the course, the student will be able to:
- Communicate and negotiate in a demanding business environment
- Manage a sales process both in b2c and b2b sales situations
- Understand the role and usage of digital tools in a sales process
- Know how to prepare and handle sales situations across cultures
- Understand the importance of necessary preparation work before contacting prospects
- Fit the offering into the needs of targeted markets and clients
- Evaluate, choose and use correct sales and negotiation techniques in various sales situations
- Measure, analyze and improve personal sales skills

Arviointikriteerit - hylätty (0) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)

The student has poor skills of conducting sales negotiations. The student is unaware of basic techniques for understanding customer needs. He/she is unfamiliar with persuasion techniques used in professional selling. The student is unable to give sales presentations. He/she does not know how to close sales. The student is unaware of digital tools used in the sales process.

Arviointikriteerit - tyydyttävä (1-2) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)

The student is able to conduct sales negotiations in different target markets. The student knows basic techniques for understanding customer needs. He/she is somewhat familiar with persuasion techniques used in professional selling. The student can give simple sales presentations. He/she knows how to close sales in some situations. The student is aware of digital tools used in the sales process.

Arviointikriteerit - hyvä (3-4) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)

The student is able to conduct sales negotiations in both B2B and B2C settings in different target markets. The student can ask questions to understand customer needs. He/she is familiar with persuasion techniques used in professional selling. The student can identify sales prospects. The student can make professional sales presentations and is familiar with the methods of overcoming sales resistance. He/she knows how to close sales, resulting in enduring buyer-seller relationships. The student is familiar with digital tools in the sales process.

Arviointikriteerit - kiitettävä (5) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)

The student is able to conduct complex sales negotiations in both B2B and B2C settings in domestic and international target markets. The student can ask the right questions to fully understand customer needs. He/she is familiar with different persuasion techniques used in professional selling. The student understands the role of social influence in sales settings and he/she can identify sales prospects. The student can make professional sales presentations and is familiar with various methods of overcoming sales resistance. He/she knows how to close sales, resulting in long-lasting and mutual beneficial buyer-seller relationships. The student is familiar and able to use diverse digital tools in the sales process.

Tavoitteet (OJ)

Culture is an integral part of everyday organizational life. Understanding culture facilitates organizational success in national- as well as international market. The course is designed to deal with culture and its impact in managing/leading organization made up of people from diverse cultural background.


After completing of the course, students will be able to:

Know culture from different points of view prioritizing the field of management and organization.

Lead multicultural workforce

Build work team/group with people from different cultural background

Deal with cultural differences effectively

Identify culture lenient motivational strategy

Manage cultural tension by engaging empathetic approach

Negotiate globally

Sisältö (OJ)

What is culture?

What is family-, national-, organizational- and business culture?

What are the roots of culture?

How culture influences management and the functioning of an organization?

How to deal with cultural challenges in forming group/team and leading people with diverse cultural background?

What are the crucial issues to remember while negotiating internationally?

Esitietovaatimukset (OJ)

First year BBA studies or equivalent studies for the exchange students

Arviointikriteerit, tyydyttävä (1-2) (OJ)

The student can define culture and recognises cultural differences. He/she is aware of the course load and able to do routine tasks. The student can give and receive feedback and can do project work in a group. He/she considers and assesses things from his/her viewpoints. The student can work in a group. He/she judges things mainly from his/her own perspective.

Arviointikriteerit, hyvä (3-4) (OJ)

The student compares culture and explains its impact upon different social entities. He/she helps to apply cultural approach in leading a multicultural workforce. The student as a resource person assists in solving problems in leading a multicultural workforce or building a multicultural team. He/she helps making plan for dealing with cultural differences effectively. He/she considers and assesses issues from multicultural perspectives and can engage in negotiation with counterparts from another culture. The student becomes responsible member of a diverse group.

Arviointikriteerit, kiitettävä (5) (OJ)

The student understands culture from multiple perspectives and analyses its impact on different social entities including business organisations. The student as a resource person acts independently or as part of a group in leading a multicultural workforce or building a multicultural team. He/she assists in finding solutions to team in dealing with cultural differences effectively. He/she actively engages himself/herself in the work group in finding solutions to problems at hand or adopting policy regarding a culture lenient motivational plan. Moreover, the student can play a flexible role in multicultural negotiation context.

Aika ja paikka

Three online lessons in January 2025 and four face-to-face lessons in February 2025.

Tenttien ja uusintatenttien ajankohdat

No test but project, individual task & presentation

Arviointimenetelmät ja arvioinnin perusteet

Group project: 30%
Group project presentation: 10%
Presentation participation diary (Individual task): 10%
5 short individual task: 50%

Arviointiasteikko

0-5

Opiskelumuodot ja opetusmenetelmät

Online & face to face teaching|study conversation|individual task|project|presentation

Oppimateriaalit

Cultures and organizations : software of the mind : intercultural cooperation and its importance for survival, Hofstede, Geert, 2010 (suggested chapters)

When Cultures Collide, Richard D. Lewis, 2018 (suggested chapters)

The Culture Map: Decoding how people think, lead, and get things done across cultures. Erin Meyer (suggested chapters)
+
Lecture handouts & suggested reading

Opiskelijan ajankäyttö ja kuormitus

Total time: 27x5 = 135 hours
Contact & online lesson 7 x 3: 21 hours
Project: 25 hours
Reading: 29 hours
5-6 short individual task: 30 hours
Pre-assignment & online activity: 30 hours

Toteutuksen valinnaiset suoritustavat

Talk to the course teacher

Harjoittelu- ja työelämäyhteistyö

Possible & welcome

Kansainvälisyys

Open

Lisätietoja opiskelijoille

Return course tasks on time. Late submission will have negative impact to the course final grade.

Tavoitteet (OJ)

Opintojakson tavoitteena on, että opiskelija saavuttaa kieliasetuksen (6.6.2003/424) mukaisen ja oman alansa työtehtävissä tarvittavan ruotsin kielen suullisen taidon. Eurooppalainen viitekehys: taitotasotavoite B1.
Opintojakson suoritettuaan opiskelija
• osaa suullisesti kertoa itsestään, koulutuksestaan, työkokemuksestaan ja työtehtävistään
• tietää, miten viestiä asiakaslähtöisesti pohjoismaisissa työ- ja liike-elämän toimintaympäristöissä
• osaa soveltaa alansa keskeistä terminologiaa käytäntöön
• pystyy seuraamaan oman alansa kehitystä ja osallistumaan siihen hyödyntämällä eri kanavia sekä digitalisaation ja teknologian tarjoamia viestintämahdollisuuksia.

Sisältö (OJ)

Opintojakson sisältö on seuraava:
• omasta koulutuksesta, osaamisesta ja työtehtävistä viestiminen suullisesti
• liiketalouden alan keskeisen terminologian hallinta
• ammatilliseen ja asiakaslähtöiseen kielenkäyttöön perehtyminen tavallisimmissa työelämän vuorovaikutustilanteissa
• kieli- ja viestintätaitojen kehittäminen pohjoismaisessa toimintaympäristössä
• itsearviointi.

Arviointikriteerit, tyydyttävä (1-2) (OJ)

Opiskelija kertoo lyhyesti itsestään (koulutus, työkokemus, osaaminen) ja esittelee perustiedot yrityksestä, tuotteista ja palveluista. Opiskelija kommunikoi ennakoitavissa suullisissa työelämän tilanteissa, mutta tarvitsee tukea. Opiskelija tunnistaa pohjoismaisen toimintaympäristön piirteitä, oma kommunikointi on vielä vähäistä. Opiskelija tekee oppimistehtävät hyväksytysti.

Arviointikriteerit, hyvä (3-4) (OJ)

Opiskelija kertoo suhteellisen vaivattomasti ja selkeästi sekä itsestään (koulutus, työkokemus, osaaminen) että yrityksestä, sen tuotteista ja palveluista. Opiskelija kommunikoi verrattain sujuvasti ja aktiivisesti erilaisissa ennakoitavissa suullisissa työelämän vuorovaikutustilanteissa. Opiskelija huomioi pohjoismaisen toimintaympäristön erityispiirteitä omassa kommunikoinnissaan. Opiskelija tekee oppimistehtävät hyvin.

Arviointikriteerit, kiitettävä (5) (OJ)

Opiskelija esittelee itsensä (koulutus, työkokemus, osaaminen) sekä yrityksen, sen tuotteet ja palvelut monipuolisesti ja sujuvasti. Opiskelija kommunikoi luontevasti erilaisissa haastavissakin suullisissa työelämän tilanteissa. Opiskelija analysoi, hyödyntää ja soveltaa oman alansa suullisia lähteitä. Opiskelija toimii menestyksekkäästi pohjoismaisessa toimintaympäristössä. Opiskelija tekee oppimistehtävät erinomaisesti.

Arviointiasteikko

0-5

Tavoitteet (OJ)

Opintojakson tavoitteena on, että opiskelija saavuttaa kieliasetuksen (6.6.2003/424) mukaisen ja oman alansa työtehtävissä tarvittavan ruotsin kielen kirjallisen taidon. Eurooppalainen viitekehys: taitotasotavoite B1.
Opintojakson suoritettuaan opiskelija
• osaa kirjallisesti kertoa itsestään, koulutuksestaan, työkokemuksestaan ja työtehtävistään
• tietää, miten viestiä asiakaslähtöisesti pohjoismaisissa työ- ja liike-elämän toimintaympäristöissä
• osaa soveltaa alansa keskeistä terminologiaa käytäntöön
• pystyy seuraamaan oman alansa kehitystä ja osallistumaan siihen hyödyntämällä eri kanavia sekä digitalisaation ja teknologian tarjoamia viestintämahdollisuuksia.

Sisältö (OJ)

Opintojakson sisältö on seuraava:
• omasta koulutuksesta, osaamisesta ja työtehtävistä viestiminen kirjallisesti
• liiketalouden alan keskeisen terminologian hallinta
• ammatilliseen ja asiakaslähtöiseen kirjalliseen kielenkäyttöön perehtyminen tavallisimmissa työelämän vuorovaikutustilanteissa (mm. ammattialan tekstit)
• kieli- ja viestintätaitojen kehittäminen pohjoismaisessa toimintaympäristössä
• itsearviointi.

Arviointikriteerit, tyydyttävä (1-2) (OJ)

Opiskelija kertoo lyhyesti itsestään (koulutus, työkokemus, osaaminen) ja esittelee perustiedot yrityksestä, tuotteista ja palveluista. Opiskelija kommunikoi ennakoitavissa kirjallisissa työelämän tilanteissa, mutta tarvitsee tukea. Opiskelija tunnistaa pohjoismaisen toimintaympäristön piirteitä, oma kommunikointi on vielä vähäistä. Opiskelija saa selvää oman alansa kirjallisten materiaalien pääsisällöstä. Opiskelija tekee oppimistehtävät hyväksytysti.

Arviointikriteerit, hyvä (3-4) (OJ)

Opiskelija kertoo suhteellisen vaivattomasti ja selkeästi sekä itsestään (koulutus, työkokemus, osaaminen) että yrityksestä, sen tuotteista ja palveluista. Opiskelija kommunikoi verrattain sujuvasti ja aktiivisesti erilaisissa ennakoitavissa kirjallisissa työelämän vuorovaikutustilanteissa. Opiskelija huomioi pohjoismaisen toimintaympäristön erityispiirteitä omassa kommunikoinnissaan ja hyödyntää oman alansa kirjallisia materiaaleja. Opiskelija tekee oppimistehtävät hyvin.

Arviointikriteerit, kiitettävä (5) (OJ)

Opiskelija esittelee itsensä (koulutus, työkokemus, osaaminen) sekä yrityksen, sen tuotteet ja palvelut monipuolisesti ja sujuvasti. Opiskelija kommunikoi luontevasti erilaisissa haastavissakin työelämän kirjallisissa tilanteissa. Opiskelija analysoi, hyödyntää ja soveltaa oman alansa kirjallisia lähteitä. Opiskelija toimii menestyksekkäästi pohjoismaisessa toimintaympäristössä. Opiskelija tekee oppimistehtävät erinomaisesti.

Arviointiasteikko

0-5

Tavoitteet (OJ)

Opintojakson tavoitteena on, että opiskelija syventää yrittäjyyteen ja yrityksen talouteen liittyvää ruotsin kielen suullista ja kirjallista viestintätaitoa.
Opintojakson suoritettuaan opiskelija
• osaa käyttää yrittäjyyteen ja yritystoimintaan liittyvää erikoissanastoa suullisesti ja kirjallisesti
• hallitsee yrityksen, tämän tuotteiden ja palveluiden esittelyn
• pystyy analysoimaan ja esittelemään yrityksen talouteen liittyviä avainlukuja
• kykenee perehtymään talousuutisiin ja muihin yritystoimintaa esitteleviin teksteihin.

Sisältö (OJ)

Opintojakson sisältö on seuraava:
• liikeidea, liiketoimintasuunnitelma, yrityksen perustaminen
• yritysesittely
• yrittäjänä toimiminen, SWOT
• yrityksen talous ja avainluvut (kirjanpito, tilinpäätös)
• myytävien tuotteiden ja palveluiden esittely
• talousuutisiin perehtyminen

Arviointikriteerit, tyydyttävä (1-2) (OJ)

Opiskelijalla on hankaluuksia osallistua suulliseen ja / tai kirjalliseen vuorovaikutukseen suppean perussanavarastonsa vuoksi. Opiskelija käyttää oman alansa terminologiaa epätarkasti, kieliopissa ja oikeinkirjoituksessa on epätarkkuutta. Opiskelija tarvitsee lisäohjausta ja tukea erilaisissa vuorovaikutustilanteissa. Opiskelija tekee oppimistehtävät hyväksytysti.

Arviointikriteerit, hyvä (3-4) (OJ)

Opiskelija on aktiivinen ja pystyy kommunikoimaan verrattain asianmukaisesti erilaisissa vuorovaikutustilanteissa, vaikka viestinnässä voi esiintyä joitakin yksittäisiä epäselvyyksiä. Opiskelija käyttää monipuolisesti alansa sanastoa, mutta kielenkäyttö sisältää jonkin verran kieliopillisia tai sanavalintoihin sekä oikeinkirjoitukseen liittyviä puutteita. Opiskelija tekee oppimistehtävät hyvin.

Arviointikriteerit, kiitettävä (5) (OJ)

Opiskelijan viestii tehokkaasti ja ammattimaisesti. Opiskelija osaa käyttää alansa erikoissanastoa oikein eri kielenkäyttötilanteissa, kielioppi ja oikeinkirjoitus ovat lähes virheettömät. Opiskelija tukee ja neuvoo muita ryhmänsä jäseniä oppimisessa. Opiskelija on motivoitunut ja suoriutuu oppimistehtävistä erinomaisesti.

Aika ja paikka

Opetusta 3. periodissa kevätlukukaudella 2025.

Tenttien ja uusintatenttien ajankohdat

Kirjallinen tentti Examissa XX.XX

Arviointiasteikko

0-5

Opiskelumuodot ja opetusmenetelmät

Lähiopetus, argumentointi, yhteistoiminnallinen oppiminen, harjoitukset, aktivoivat kirjoitustehtävät, itsenäinen verkko-opiskelu sekä kirjallinen tentti.

Oppimateriaalit

Kirja: Hanska Sari, Keränen Marit, Lehtoviita Kirsi, Pirttilä Mia: Gå med vinst! Affärssvenska för högskolor (Edita). HUOM! 4. uudistettu painos 2022 ja opettajan materiaali Moodlessa.

Kirjaa on saatavana myös digitaalisessa muodossa: https://shop.edita.fi/tuote/ga-med-vinst-affarssvenska-for-hogskolor-2022

Toteutuksen valinnaiset suoritustavat

-

Harjoittelu- ja työelämäyhteistyö

-

Kansainvälisyys

-

Tavoitteet (OJ)

This course deals with academic communication in sufficient depth and detail to enable students to present research work and write reports in academic style, as may be required for other courses in this degree programm. Most of the topics covered will also be relevant to writing a final thesis, so this course can be considered as a basic introduction to that process.

After completing the course, the students will be able to:

- Demonstrate familiarity with the principles of academic communication.
- Access and critically evaluate relevant source materials.
- Get familiar with the concept of plagiarism and know how to avoid it in their own work.
- Incorporate in-text references to source materials and compile a list of sources, following TAMK requirements.
- Produce academic texts which meet set criteria: clear, accurate and formal English, coherent structure.
- Present constructive and well-justified verbal arguments and feedback in formal, face-to-face academic settings, such as seminars and public lectures.
- Utilize resources and learning strategies to develop their own communication skills independently.

Sisältö (OJ)

What are the key features of academic communication and how does it differ from organizational communication?
What are the roles of verbal and written communication in the academic context?
What norms and standards must academic writing meet?
What stages must a a writer process to produce an academic text?

Arviointikriteerit, tyydyttävä (1-2) (OJ)

The student communicates in comprehensible English overall and shows some awareness of the norms for different types of text. References to source materials are included where appropriate.

Arviointikriteerit, hyvä (3-4) (OJ)

The student's English is mainly clear and appropriate. Written work meets the norms for different types of text, including scientific reporting. Oral communication is professional. Requirements regarding participation, meeting deadlines etc. are mainly fulfilled.

Arviointikriteerit, kiitettävä (5) (OJ)

The student's written English is formal and accurate and displays appropriate variation in style, reports meet the norms for different types of text. He/she shows ability to access and select appropriate information. References to source materials are incorporated accurately and in a variety of ways, source materials are expertly paraphrased. Oral expression is fluent and professional.

Arviointiasteikko

0-5

Tavoitteet (OJ)

This online course introduces the practical issues involved in the final thesis process. The course concentrates on giving the students necessary information and competences to begin the final thesis process. This free-choice course should be completed before the student starts the writing process under the guidance of an assigned supervisor.


After completing the course, the student will be able to:
Describe the different forms of final thesis as well as the principles of thesis assessment in TAMK.
Use the guides and instructions helping and regulating the final thesis process.
Apply the basic research approaches applicable in BBA theses.
Write a topic analysis with an appropriate form of thesis, literature review and frame of reference.
Manage his/her final thesis process.

Sisältö (OJ)

What does the concept of applied research mean?
What are the main research methods for applied research?
How does the final thesis process go in practice?

Arviointikriteerit, hyväksytty/hylätty (OJ)

Pass:
The student can explain the concept of applied research, understands the objectivity of a research and is able to justify the basic principles of a good research. He/she can apply a suitable quantitative or qualitative approach, including a variation of data collection methods, in his/her own thesis process. The student can give constructive feedback.

Fail:
The student fails to recognize the principles of an applied research and cannot define any valid research question nor research objectives on his/her own field. He/she cannot manage the assigned tasks even under supervision and his/her interaction skills are not satisfactory.

Aika ja paikka

Enrolling December 2024 - Spring and Autumn semester 2025.

Tenttien ja uusintatenttien ajankohdat

No exam

Arviointimenetelmät ja arvioinnin perusteet

Essay writing
Assessment is passed/failed

Arviointiasteikko

Hyväksytty/hylätty

Opiskelumuodot ja opetusmenetelmät

Online course with essay tasks (3 essays)

Oppimateriaalit

See Moodle course

Opiskelijan ajankäyttö ja kuormitus

Spring semester 2025 and Autumn 2025 (Check tasks in Moodle course!) Student is able to proceed with tasks in his/her own pace within a year. Check dead lines for submitting tasks in Moodle course!

Sisällön jaksotus

Spring semester 2025 and Autumn 2025 (Check tasks in Moodle course!) Student is able to proceed with tasks in his/her own pace within a year. Check dead lines for submitting tasks in Moodle course!

Toteutuksen valinnaiset suoritustavat

None

Harjoittelu- ja työelämäyhteistyö

-

Kansainvälisyys

-

Lisätietoja opiskelijoille

This course must be conducted before starting the thesis process.
Assessment is passed/failed
Student is able to proceed with tasks in his/her own pace within a year. Check dead lines for submitting tasks in Moodle course!

Arviointikriteerit - hyväksytty/hylätty (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)

Approved essays according to task descriptions applying academic writing with references. See Tamk report Guide for writing.

Tavoitteet (OJ)

The students will learn about strategic planning in e-commerce business model. During this course the students will learn about different kinds of strategic actions and tools that can be used in e-commerce. The student will study different strategy options and make a strategic growth plan for an e-commerce business.

After completing the course student will be able to
- make a strategic growth plan for e-commerce
- understand e-commerce risks and management
- define scalability possibilities and obstacles

Sisältö (OJ)

• How to create an e-commerce strategy?
• What does a company need for a growth strategy?
• Why strategic thinking is important?
• Core concepts of strategic management in e-commerce
• Prerequisite: Business planning 1 & 2, E-commerce and platform economy, or equivalent

Esitietovaatimukset (OJ)

Prerequisite: Business Planning 1 and 2, E-commerce and Platform Economy, or equivalent (Knowledge about digital platforms)

Arviointikriteerit, tyydyttävä (1-2) (OJ)

The student is able to identify principles of the business strategy and strategic planning. He/she recognizes and is able to determine elements of growth strategy. The student is able to participate in a team project performing the given tasks in according to instructions.

Arviointikriteerit, hyvä (3-4) (OJ)

The student is able to determine and apply the concept and tools of the business strategy and strategic planning. He/she is able to conduct some analysis and suggest development actions suitable for the business strategy. The student actively contributes to a team project being able to receive and give constructive feedback.

Arviointikriteerit, kiitettävä (5) (OJ)

The student masters the concepts and different models of strategic planning and is able to connect business strategy to e-commerce strategy. He/she is able to conduct well-structured analysis and is able to create, evaluate and combine different solutions to a given e-commerce problem. The student acts in a flexible and constructive way in team projects developing the team’s interaction.

Aika ja paikka

Blended learning appropach. Sessions will be held according to the schedule in Pakki. The first session will be held on campus.

Tenttien ja uusintatenttien ajankohdat

Details given in the first class session

Arviointimenetelmät ja arvioinnin perusteet

Pair task. Evaluation based on the criteria.

According to TAMK evaluation criteria (0,1-5)
- Knowing
- Doing
- Being

Arviointiasteikko

0-5

Opiskelumuodot ja opetusmenetelmät

- Lectures
- Flipped classroom sessions
- Inquiry-based learning
- Collaborative learning
- Independent study and research
- On-campus and online sessions

Oppimateriaalit

- Presentations
- Case studies
- Videos
- Additional resources will be shared in the first session

Opiskelijan ajankäyttö ja kuormitus

According to TAMK schedule, ECT credits and Moodle timing instructions.
Students are expected to:
- Attend sessions
- Participate in group discussions and activities
- Complete the final report and exam
- Study materials given to them on their own time

Sisällön jaksotus

Details given in the fiirst class session.

Toteutuksen valinnaiset suoritustavat

None

Harjoittelu- ja työelämäyhteistyö

Potential cooperation with external businesses

Kansainvälisyys

Case studies

Arviointikriteerit - hylätty (0) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)

Not returning the given tasks on time.

Arviointikriteerit - tyydyttävä (1-2) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)

Grade 1-2
The student is able to identify principles of the business strategy and strategic planning. He/she recognizes and is able to determine elements of growth strategy. The student is able to participate in a team project performing the given tasks in according to instructions.

Arviointikriteerit - hyvä (3-4) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)

Grade 3-4
The student is able to determine and apply the concept and tools of the business strategy and strategic planning. He/she is able to conduct some analysis and suggest development actions suitable for the business strategy. The student actively contributes to a team project being able to receive and give constructive feedback

Arviointikriteerit - kiitettävä (5) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)

Grade 5
The student masters the concepts and different models of strategic planning and is able to connect business strategy to e-commerce strategy. He/she is able to conduct well-structured analysis and is able to create, evaluate and combine different solutions to a given e-commerce problem. The student acts in a flexible and constructive way in team projects developing the team’s interaction.

Tavoitteet (OJ)

The course is designed to provide students with hands-on experience in international collaboration, innovation, and cultural exchange. Through a blend of workshops, cultural activities, and real-world problem-solving, students will learn to navigate cross-cultural team dynamics, generate innovative collaboration concepts, and build sustainable partnerships between academic institutions and industries in different cultural contexts.
By the end of this course, students will be able to:
• Understand Cross-Cultural Collaboration: Demonstrate an understanding of cross-cultural dynamics and effective communication.
• Analyze Institutional Ecosystems: Analyze and map out areas for collaboration and development.
• Generate Innovative Collaboration Concepts: Apply creative ideation and concept development techniques
• Validate and Refine Concepts Based on Feedback: Use critical feedbacky to refine and validate innovation concepts, assessing their feasibility and potential for real-world implementation.

Sisältö (OJ)

Content:
Study Visit to Ningbo University
Monday 28.10.
• Orientation to Student Mobility Week and tour of campus (with NBU teachers)
• getting to know each other and creating student teams for the project

Tuesday 29.10.
• Visit to Ningbo Industrial Park and e-Commerce facilities
• Workshop 1 – Identifying future opportunities

Wednesday 30.10.
• Workshop 2: Creating concepts

Thursday 31.10.
• Workshop 3: Validating the concepts, Receiving feedback from NBU teachers

Friday 01.11.
• Cultural Day and award to participation certificates

Esitietovaatimukset (OJ)

Participation in the student exchange.

Lisätiedot (OJ)

None.

Arviointiasteikko

0-5