Siirry suoraan sisältöön

Successful Customership (5 op)

Toteutuksen tunnus: 3B00GP30-3002

Toteutuksen perustiedot


Ilmoittautumisaika

02.07.2024 - 31.10.2024

Ajoitus

24.10.2024 - 12.12.2024

Laajuus

5 op

Toteutustapa

Lähiopetus

Yksikkö

International Business

Toimipiste

TAMK Pääkampus

Opetuskielet

  • Englanti

Koulutus

  • Bachelor's Degree Programme in International Business

Opettaja

  • Anu Vänskä
  • Salla Nieminen
  • Salman Saleem

Vastuuhenkilö

Salman Saleem

Ryhmät

  • 24IB5
    International Business, syksy 2024, 5-ryhmä
  • 24IB6
    International Business, syksy 2024, 6-ryhmä
  • 24IB7
    International Business, syksy 2024, 7-ryhmä
  • 24IB8
    International Business, syksy 2024, 8-ryhmä

Tavoitteet (OJ)

The course aims to provide an insight and focus on the customers and their needs to make business more profitable and sustainable.

After completing the course, the student will be able to:
• understand the importance and principles of communication.
• understand customer management in a successful business.
• make and use calculations to achieve results.

Sisältö (OJ)

The contents include the followings:
• What is the role of customer and crisis communication in business?
• Why is customer-centric marketing needed in the digital world?
• How do you use economic mathematics in business?

Esitietovaatimukset (OJ)

None.

Lisätiedot (OJ)

Implementation plan.

Arviointikriteerit, tyydyttävä (1-2) (OJ)

The student will recognise the importance of customer relationship management and its practices. They will understand the elements of customer orientation in communication. THe student will be able to perform the most important mathematical calculations. They participate in the work in the learning environment chosen for the implementation.

Arviointikriteerit, hyvä (3-4) (OJ)

The student will articulate the process and methods of customer relationship management. They implement customer-oriented marketing and communication by selecting appropriate channels and content. They solve mathematical problems. The student will be active in the learning environment chosen for the implementation.

Arviointikriteerit, kiitettävä (5) (OJ)

The student will be able to analyze different approaches to customer relationship management. They will be able to anticipate, plan, and implement customer-oriented communication and marketing. They can relate mathematical calculations to a professional context. The student will take committed responsibility for the work in the learning environment chosen for implementation.

Arviointiasteikko

0-5