Study Guide

Objectives (course unit)

The course aims to provide an insight and focus on the customers and their needs to make business more profitable and sustainable.

After completing the course, the student will be able to:
• understand the importance and principles of communication.
• understand customer management in a successful business.
• make and use calculations to achieve results.

Content (course unit)

The contents include the followings:
• What is the role of customer and crisis communication in business?
• Why is customer-centric marketing needed in the digital world?
• How do you use economic mathematics in business?

Prerequisites (course unit)

None.

Further information (course unit)

Implementation plan.

Assessment criteria, satisfactory (1-2) (course unit)

Student recognizes the importance and practices of customer management. He understands the elements of customer orientation in communication. He is able to perform the basic mathematical calculations. He participates in doing work in a business learning environment.

Assessment criteria, good (3-4) (course unit)

The student will articulate the process and methods of customer relationship management. They implement customer-oriented marketing and communication by selecting appropriate channels and content. They solve mathematical problems. The student will be active in the learning environment chosen for the implementation.

Assessment criteria, excellent (5) (course unit)

The student will be able to analyze different approaches to customer relationship management. They will be able to anticipate, plan, and implement customer-oriented communication and marketing. They can relate mathematical calculations to a professional context. The student will take committed responsibility for the work in the learning environment chosen for implementation.

Location and time

BUSINESS MATHEMATICS
- Teaching in the 2nd period
- Final exam in December

Exam schedules

BUSINESS MATHEMATICS
- Final exam in December (specifics will be notified in Moodle)
- Retake exams in January 2025 if needed

Assessment scale

0-5

Teaching methods

BUSINESS MATHEMATICS
- Lectures
- Practicing mathematical calculations
- Independent studying

Learning materials

BUSINESS MATHEMATICS
- Materials provided in class and in Moodle

Student workload

BUSINESS MATHEMATICS:
- Contact learning and exam: 15 h
- Independent studying: 39 h

Content scheduling

BUSINESS MATHEMATICS:
- To be notified in the course

Completion alternatives

BUSINESS MATHEMATICS
- In special cases to be agreed separately with the teacher

Practical training and working life cooperation

BUSINESS MATHEMATICS
- The studied mathematical concepts are topics relevant in the business environment