Study Guide

Objectives (course unit)

The course aims to provide an insight and focus on the customers and their needs to make business more profitable and sustainable.

After completing the course, the student will be able to:
• understand the importance and principles of communication.
• understand customer management in a successful business.
• make and use calculations to achieve results.

Content (course unit)

The contents include the followings:
• What is the role of customer and crisis communication in business?
• Why is customer-centric marketing needed in the digital world?
• How do you use economic mathematics in business?

Prerequisites (course unit)

None.

Further information (course unit)

Implementation plan.

Assessment criteria, satisfactory (1-2) (course unit)

Student recognizes the importance and practices of customer management. He understands the elements of customer orientation in communication. He is able to perform the basic mathematical calculations. He participates in doing work in a business learning environment.

Assessment criteria, good (3-4) (course unit)

The student will articulate the process and methods of customer relationship management. They implement customer-oriented marketing and communication by selecting appropriate channels and content. They solve mathematical problems. The student will be active in the learning environment chosen for the implementation.

Assessment criteria, excellent (5) (course unit)

The student will be able to analyze different approaches to customer relationship management. They will be able to anticipate, plan, and implement customer-oriented communication and marketing. They can relate mathematical calculations to a professional context. The student will take committed responsibility for the work in the learning environment chosen for implementation.

Location and time

Meeting times are as scheduled in Pakki.

Exam schedules

Details given in the first meeting

Assessment methods and criteria

Digital Marketing and Customer Communication (3 cr)
• Completion of tasks during the course (Pass/Fail)
• Individual exam
• Group work: marketing plan



Business Mathematics (2 cr)
• Completion of tasks during the course (Pass/Fail)
• Individual exam

Assessment scale

0-5

Teaching methods

Blended studies approach for the course.
- Lectures
- Flipped classroom sessions
- Inquiry-based learning
- Collaborative learning
- Independent study and research

Learning materials

- Presentation material
- Assigned books
- Articles and case studies
- Videos
- Other materials provided by the teachers.

Student workload

Digital Marketing and Customer Communication (3cr)
Total hours: 3 cr x 27 h = 81 h including:
• contact Digital Marketing and Customer Communication lessons 18 hours (6 x 3 h)
• independent study and research up to 63 hours


Business Mathematics (2 cr)
Total hours: 2 cr x 27 h = 54 h including:
• contact lessons 15 hours (5 x 3 h)
• independent study, up to 39 hours

Content scheduling

Digital Marketing and Customer Communication (3 cr)
• Understand the importance customer communication and principles of marketing mix
• Understand customer management in a successful business
• What is the role of customer and crisis communication in business?
• Why is customer-centric marketing needed in the digital world?


Business Mathematics (2 cr)
• Make and use calculations to achieve results
• Use economic mathematics in business
• Calculate percentages, margins, exchange and interest rates
• Explain the use and meaning of the above calculations

Completion alternatives

N/A

International connections

International case studies.

Further information

Digital Marketing and Customer Communication (3 cr)
• Obligatory attendance
• Successful completion of individual exam
• Active participation in and successful completion of group work

Business Mathematics (2 cr)
• Obligatory attendance
• Successful completion of individual exam