Study Guide

Objectives (course unit)

This course deals with academic communication in sufficient depth and detail to enable students to present research work and write reports in academic style, as may be required for other courses in this degree programm. Most of the topics covered will also be relevant to writing a final thesis, so this course can be considered as a basic introduction to that process.

After completing the course, the students will be able to:

- Demonstrate familiarity with the principles of academic communication.
- Access and critically evaluate relevant source materials.
- Get familiar with the concept of plagiarism and know how to avoid it in their own work.
- Incorporate in-text references to source materials and compile a list of sources, following TAMK requirements.
- Produce academic texts which meet set criteria: clear, accurate and formal English, coherent structure.
- Present constructive and well-justified verbal arguments and feedback in formal, face-to-face academic settings, such as seminars and public lectures.
- Utilize resources and learning strategies to develop their own communication skills independently.

Content (course unit)

What are the key features of academic communication and how does it differ from organizational communication?
What are the roles of verbal and written communication in the academic context?
What norms and standards must academic writing meet?
What stages must a a writer process to produce an academic text?

Assessment criteria, satisfactory (1-2) (course unit)

The student communicates in comprehensible English overall and shows some awareness of the norms for different types of text. References to source materials are included where appropriate.

Assessment criteria, good (3-4) (course unit)

The student's English is mainly clear and appropriate. Written work meets the norms for different types of text, including scientific reporting. Oral communication is professional. Requirements regarding participation, meeting deadlines etc. are mainly fulfilled.

Assessment criteria, excellent (5) (course unit)

The student's written English is formal and accurate and displays appropriate variation in style, reports meet the norms for different types of text. He/she shows ability to access and select appropriate information. References to source materials are incorporated accurately and in a variety of ways, source materials are expertly paraphrased. Oral expression is fluent and professional.

Assessment scale

0-5

Objectives (course unit)

This course deals with academic communication in sufficient depth and detail to enable students to present research work and write reports in academic style, as may be required for other courses in this degree programm. Most of the topics covered will also be relevant to writing a final thesis, so this course can be considered as a basic introduction to that process.

After completing the course, the students will be able to:

- Demonstrate familiarity with the principles of academic communication.
- Access and critically evaluate relevant source materials.
- Get familiar with the concept of plagiarism and know how to avoid it in their own work.
- Incorporate in-text references to source materials and compile a list of sources, following TAMK requirements.
- Produce academic texts which meet set criteria: clear, accurate and formal English, coherent structure.
- Present constructive and well-justified verbal arguments and feedback in formal, face-to-face academic settings, such as seminars and public lectures.
- Utilize resources and learning strategies to develop their own communication skills independently.

Content (course unit)

What are the key features of academic communication and how does it differ from organizational communication?
What are the roles of verbal and written communication in the academic context?
What norms and standards must academic writing meet?
What stages must a a writer process to produce an academic text?

Assessment criteria, satisfactory (1-2) (course unit)

The student communicates in comprehensible English overall and shows some awareness of the norms for different types of text. References to source materials are included where appropriate.

Assessment criteria, good (3-4) (course unit)

The student's English is mainly clear and appropriate. Written work meets the norms for different types of text, including scientific reporting. Oral communication is professional. Requirements regarding participation, meeting deadlines etc. are mainly fulfilled.

Assessment criteria, excellent (5) (course unit)

The student's written English is formal and accurate and displays appropriate variation in style, reports meet the norms for different types of text. He/she shows ability to access and select appropriate information. References to source materials are incorporated accurately and in a variety of ways, source materials are expertly paraphrased. Oral expression is fluent and professional.

Assessment scale

0-5

Objectives (course unit)

The course completes the students’ accounting and finance module studies and consists of two parts.

Firstly, the students study and learn about the working capital management concept and theory. Studying this part is linked to understanding of typical corporate life from start-up to growth company – and further on to the mature business phase.

Secondly, a selection of advanced industry-specific and other themes and topics are assigned to the students, enabling them to link their accounting and finance studies to their own favorite industries or some most motivating current themes and topics of today’s business life.

After completing the course, students will be able to:

Apply their finance and managerial accounting skills to industry-specific business cases.
See and analyze the big picture of working capital case-specifically, react immediately when necessary - and initiate business development actions based on the analysis.
Control the working capital professionally, using performance measures such as current ratio, turnover of inventory, turnovers of accounts receivable and payable, as well as gearing %.
Calculate the profitability of working capital investment using the net present value (NPV) method.
Identify the need for using advanced methods such as just-in-time (JIT) management, lean accounting and environmental accounting when necessary.
Create basic-level cash plans and cash flow forecasts.

Content (course unit)

What is the working capital concept, and what is the strategic importance of it?
What is the working capital cycle, and how can working capital be managed successfully?
How can cash and inventory processes and balances be improved?
How can the management of trade receivables and payables as well as cash flows be enhanced?
What is gearing %, and how can it be used in practice?
Which industries, current trends and phenomena are potential ones for advanced accounting and finance efforts and applications?
When is it time for environmental or lean accounting, or e.g. for applying the just-in-time (JIT) method?

Assessment criteria, satisfactory (1-2) (course unit)

The student is able to determine and use the concepts and methods of cash management and working capital management, as well as some cash flow and digital finance related industry or case specific applications. He/she can take responsibility for his individual duties in routine cash and working capital management as well as related measurement and reporting activities, and is able to make some contribution in a group.

Assessment criteria, good (3-4) (course unit)

The student has the competence of applying and explaining the concepts and methods of cash and working capital management as well as performing cash flow and digital finance in related industry or case specific analyses in controllable situations. He/she works actively and cooperates responsibly and constructively both individually and in a group. He/she can solve cash and working capital management problems as well as work on cash flow and digital finance related measurement, reporting and development activities. His/her courses of action are well justified.

Assessment criteria, excellent (5) (course unit)

The student can analyse complex situations and produce alternative solution proposals to various cash and working capital management problems. He/she can produce cash flow and digital finance related industry or case specific analyses. He/she can apply his extensive knowledge and skills of the subject matter excellently in problem solving, experiments, and when working on cash flow and digital finance related analysis, reporting and business development activities. His/her courses of action are very well justified, and he can work individually, making remarkable contribution to group work, cooperating responsibly, constructively and flexibly with excellent commitment.

Assessment criteria, pass/fail (course unit)

The student does not perform in the course exam acceptably, or he/she does not complete the compulsory exercises, assignments and/or other compulsory items on the course agendas acceptably.

Location and time

From January 21 to April 10, 2025.

The first class will be there at TAMK Kuntokatu main campus on Jan 21, 2025.
The last class will be there at TAMK main campus Apr 10, 2025.

Exam schedules

No written exam.

Assessment methods and criteria

Student’s overall course grade is based on
1. the evaluation criteria of this course
2. active individual participation in the classes
3. performing the assigned exercises acceptably
4. his/her group assignment performance, including both contribution in the group's own report and action in an opposing team.

Assessment scale

0-5

Teaching methods

Learning discussions, group assignments, exercises, case studies, literature, lecturing.

Learning materials

Bhimani, A., Datar, S., Horngren, C.T. & Rajan, M. 2018. Management and Cost Accounting. 7th ed. Harlow, United Kingdom: Pearson Education.
Especially chapters 13-14.
ISBN: 9781292232669. EISBN: 9781292232676.
https://andor.tuni.fi/permalink/358FIN_TAMPO/176jdvt/cdi_askewsholts_vlebooks_9781292232676

Other books and learning material will be informed to the course participants during the course implementation.

In addition, students and the groups of them perform task-specific data collection, as part of their exercises and group assignments.

Student workload

Max. 160 hours as workload; approx. 20 hours of that as contact teaching.

Content scheduling

Studying cash, investment and working capital management forms the first key part of the course, studying digital and sustainable finance the second/last part.

The study process 2025:
1. Introduction - incl. rehearsal of the liquidity and solidity measures
2. Cash Budget
3. Capital Budgeting - incl. especially the Discounted Cash Flow (DCF) methods (NPV, IRR, Payback)
4. The Cash Flow Statement (both the Indirect and Direct method)
5. Participation in the TAMK Intl Week 2025 (or a better applicable live or online event/webinar)
6. Working Capital Management - incl. also e.g. the Gearing-% measurement
7. Digital and Sustainable Finance - as Group assignment.

Completion alternatives

No, there are not.

Practical training and working life cooperation

A company visit, or a guest speaker making a visit to us might be possible during the course implementation.

International connections

Participation in, at least, one lecture on either TAMK Intl Week 2025, or on a more applicable live or online event/webinar in winter 2025 is required.

In addition, this truly international student group studies keenly together both during the classes at TAMK, and virtually.

Further information

Pasi Kuusijärvi, M.Sc. (Econ. & Bus. Adm.), AmO, HHJ PJ
Senior Lecturer, Accounting and Financial Management

Tampere University of Applied Sciences (TAMK)
Tampere, Finland

pasi.kuusijarvi@tuni.fi
Tel. +358 40 846 3052
www.tuni.fi

Objectives (course unit)

The course aims to provide an understanding to interpret a company's financial situation and risks taking into account changes affecting the business environment.

After completing the course, the student will be able to:
• assess the financial situation of a business.
• identify risk factors and future needs for change.

Content (course unit)

The contents include the followings:
• How to analyze financial statements and use ratios?
• What are business risks and how are they assessed?
• What are the drivers of change in the business environment and how should they be taken into account in management?

Prerequisites (course unit)

None.

Further information (course unit)

Implementation plan.

Assessment criteria, satisfactory (1-2) (course unit)

The student will identify changing trends in the business environment and understand business risks. They know the basics of financial reporting and the key performance indicators. The student participates in the calculation and reporting process.

Assessment criteria, good (3-4) (course unit)

The student will analyze the risks and needs for change in the business environment. They will apply the general accounting principles. The student will be an active member of a team and will be able to report professionally on their work.

Assessment criteria, excellent (5) (course unit)

The student will be able to analyze risk factors and future change needs from a business management perspective. They will use key performance indicators to assess business performance. They assess future prospects and change trends. The student is highly motivated and committed to taking responsibility for their own and their team's performance and reporting.

Location and time

First class: March 5, 2025 at 2 p.m. at TAMK Kuntokatu main campus, classroom B5-26.

Final class: April 30, 2025 at 2 p.m. at TAMK Kuntokatu main campus, classroom C4-04b.

Assessment scale

0-5

Teaching methods

THIS IS A PRELIMINARY DRAFT OF THE SPRING 2025 COURSE IMPLEMENTATION, OF THIS NEW COURSE.

THERE'LL STILL BE NEW UPDATES AND ADDITIONS TO THIS IMPLEMENTATION PLAN DURING JANUARY AND FEBRUARY 2025, CONCERNING BOTH CONTENTS AND PEDAGOGY.

Student workload

Student's max. workload is 135 hours.

Completion alternatives

No alternative ways.

Further information

Kai Hintsanen
kai.hintsanen@tuni.fi

Pasi Kuusijärvi
pasi.kuusijarvi@tuni.fi

Objectives (course unit)

This course aims to give the student an insight into the phenomena and laws that influence the business environment.

After completing the course, the student will be able to:
• know the basics of business planning and starting a business.
• identify the main theories and concepts of economics.
• be familiar with business forms and the principles of profitable business planning.

Content (course unit)

The contents include the followings:
• What elements make up the business environment and how are economic phenomena reflected in companies' activities?
• How do different types of businesses differ?
• What is contract law?
• What does accounting involve?

Prerequisites (course unit)

None.

Further information (course unit)

Implementation plan.

Assessment criteria, satisfactory (1-2) (course unit)

The student will identify the principles that guide the economy. They understand the basic conditions of entrepreneurship. The student will participate in practical work based on theory in the learning environment chosen for the implementation.

Assessment criteria, good (3-4) (course unit)

The student will analyze the elements of the national economy and choose activities related to starting a business, taking into account legal aspects. Understand the role of the economy in business. The student will actively participate in the learning environment chosen for the implementation.

Assessment criteria, excellent (5) (course unit)

The student will be able to analyse the requirements of the business environment when setting up a company and recommend appropriate working methods and procedures. They will be able to assess the conditions for starting a business and support others if necessary. The student will take committed responsibility for working in the learning environment chosen for implementation.

Location and time

The course Business Environment consists of 3 parts, which are marked in the study calendars. The parts are:

1. Basic Business Studies by Elena Grigorova
2. Financial Accounting by Petteri Vilen
3. Legal Aspects by Sirkka Saarinen

All the lectures are to be held in Tamk kuntokatu premises.

Exam schedules

The exam procedures are confirmed during the first lecture, by the teacher of each part:

1. Basic Business Studies:
- Exam in TUNI Exam

2. Financial Accounting:
- Exam 8th October 2024, at 2PM in A3-27

3. Legal aspects:
- To be defined

Assessment methods and criteria

During the first lecture, each teacher will introduce the grounds for his course part evaluation.

Assessment scale

0-5

Teaching methods

- Contact teaching (default)
- Independent studies
- Team working
- Exercises and assigments

During the course, there can be also other related ad hoc teaching methods in use, as instructed by the teacher.

Learning materials

The detailed teaching materials are to be informed by the teacher of each part:

1. Basic Business Studies:
- Materials in Moodle

2. Financial Accounting:
- Course slides, the core of the course
- Exercises by using Excel
- As supportive book: Accounting and Finance, an Introduction (McLaney-Atrill)

3. Legal Aspects
- To be defined

Student workload

The course total is 5 credits distributed as follows:

1. Basic Business Studies 1cr
2. Financial Accounting 3cr
3. Legal Aspects 1cr

The default time and effort is 27h per 1cr, which totals all the related work done.

Content scheduling

This course consists of independent parts, which are:

1. Basic Business Studies, teacher Elena Grigorova
2. Financial Accounting, teacher Petteri Vilen
3. Legal Aspects, teacher Sirkka Saarinen

International connections

The Business Environment course is all in English, as part international business studies

Further information

Be noted!
In calendars the Business Environment course parts can be identified according the teacher.

Objectives (course unit)

This course aims to give the student an insight into the phenomena and laws that influence the business environment.

After completing the course, the student will be able to:
• know the basics of business planning and starting a business.
• identify the main theories and concepts of economics.
• be familiar with business forms and the principles of profitable business planning.

Content (course unit)

The contents include the followings:
• What elements make up the business environment and how are economic phenomena reflected in companies' activities?
• How do different types of businesses differ?
• What is contract law?
• What does accounting involve?

Prerequisites (course unit)

None.

Further information (course unit)

Implementation plan.

Assessment criteria, satisfactory (1-2) (course unit)

The student will identify the principles that guide the economy. They understand the basic conditions of entrepreneurship. The student will participate in practical work based on theory in the learning environment chosen for the implementation.

Assessment criteria, good (3-4) (course unit)

The student will analyze the elements of the national economy and choose activities related to starting a business, taking into account legal aspects. Understand the role of the economy in business. The student will actively participate in the learning environment chosen for the implementation.

Assessment criteria, excellent (5) (course unit)

The student will be able to analyse the requirements of the business environment when setting up a company and recommend appropriate working methods and procedures. They will be able to assess the conditions for starting a business and support others if necessary. The student will take committed responsibility for working in the learning environment chosen for implementation.

Location and time

The course Business Environment consists of 3 parts, which are marked in the study calendars. The parts are:

1. Basic Business Studies by Elena Grigorova
2. Financial Accounting by Petteri Vilen
3. Legal Aspects by Sirkka Saarinen

All the lectures are to be held in Tamk kuntokatu premises.

Exam schedules

The exam procedures are confirmed during the first lecture, by the teacher of each part:

1. Basic Business Studies:
- Exam in TUNI Exam

2. Financial Accounting:
- Exam 8th October 2024, at 2PM in A3-27

3. Legal aspects:
- To be defined

Assessment methods and criteria

During the first lecture, each teacher will introduce the grounds for his course part evaluation.

Assessment scale

0-5

Teaching methods

- Contact teaching (default)
- Independent studies
- Team working
- Exercises and assigments

During the course, there can be also other related ad hoc teaching methods in use, as instructed by the teacher.

Learning materials

The detailed teaching materials are to be informed by the teacher of each part:

1. Basic Business Studies:
- Materials in Moodle

2. Financial Accounting:
- Course slides, the core of the course
- Exercises by using Excel
- As supportive book: Accounting and Finance, an Introduction (McLaney-Atrill)

3. Legal Aspects
- To be defined

Student workload

The course total is 5 credits distributed as follows:

1. Basic Business Studies 1cr
2. Financial Accounting 3cr
3. Legal Aspects 1cr

The default time and effort is 27h per 1cr, which totals all the related work done.

Content scheduling

This course consists of independent parts, which are:

1. Basic Business Studies, teacher Elena Grigorova
2. Financial Accounting, teacher Petteri Vilen
3. Legal Aspects, teacher Sirkka Saarinen

International connections

The Business Environment course is all in English, as part international business studies

Further information

Be noted!
In calendars the Business Environment course parts can be identified according the teacher.

Objectives (course unit)

In this course students operate as a management team of a global company. Management teams come up with a company strategy and make decisions to maximize the profits and company value. Company operations are carried out in a business simulation game in a competitive team environment.

After completing the course, the students will be able to:

Utilize the role of strategy as a key success factor.
Explain the interdependence between the different company operations.
Demonstrate knowledge and skills in financial review, company analysis, and strategy formulation.
Utilize tools for entrepreneurial thinking.

Content (course unit)

What is a role of a strategy to manage a company?
How does product portfolio, pricing, marketing and product features impact the demand of the product?
How to analyze company's financial performance and how to impact it?
How to work as a successful team utilizing each team players' strengths?

Further information (course unit)

There will be two implementations of the course, one in the autumn semester and another in the spring.

Assessment criteria, satisfactory (1-2) (course unit)

The student participates in the team work but is able to read the market and company information and utilise that data in decision making if assisted. The student struggles to see the link between the decisions in different company functions and the financial outcome.

Assessment criteria, good (3-4) (course unit)

The student actively participates in the teamwork and completes all the required tasks with good quality. The student is able to analyse the market and company information in order to form a company strategy. The student participates actively in decision making enabling the improvement of the company status. The student understands the link between the various company functions. The student is able to give a presentation about the company's strategy and value, and answer questions related to these topics.

Assessment criteria, excellent (5) (course unit)

The student actively participates in the teamwork and demonstrates a problem-solving attitude. The student successfully analyses the market and company information in order to form a rational company strategy and is able to make decisions aligned with the chosen strategy. The student understands the link between the various company functions. The student is able to give a clear and justified presentation about the company's strategy and the company's value. The student is able to answer various questions about the market situation and the company's value proposal.

Location and time

Sessions on campus according to the schedule in Pakki.

Exam schedules

No exam, grade mainly based on the game performance

Assessment methods and criteria

Main criterion: performance / ranking in the game.
Also given assignments, activity and final presentation affect the grade.

Assessment scale

0-5

Teaching methods

Game simulation (group work), lectures, coaching, individual study and reflection

Learning materials

Materials available in Moodle

Student workload

4 credit points (27 hours per credit point)

Content scheduling

Two practice rounds in the first session. Several actual rounds in the game after that. The schedule of the rounds will be presented during the first lecture. The course will end with the final presentation.

Completion alternatives

N/A

Practical training and working life cooperation

Game simulation relates to a real world business case (no real company involved)

International connections

Game simulation is based on global business

Further information

N/A

Objectives (course unit)

In this course students operate as a management team of a global company. Management teams come up with a company strategy and make decisions to maximize the profits and company value. Company operations are carried out in a business simulation game in a competitive team environment.

After completing the course, the students will be able to:

Utilize the role of strategy as a key success factor.
Explain the interdependence between the different company operations.
Demonstrate knowledge and skills in financial review, company analysis, and strategy formulation.
Utilize tools for entrepreneurial thinking.

Content (course unit)

What is a role of a strategy to manage a company?
How does product portfolio, pricing, marketing and product features impact the demand of the product?
How to analyze company's financial performance and how to impact it?
How to work as a successful team utilizing each team players' strengths?

Further information (course unit)

There will be two implementations of the course, one in the autumn semester and another in the spring.

Assessment criteria, satisfactory (1-2) (course unit)

The student participates in the team work but is able to read the market and company information and utilise that data in decision making if assisted. The student struggles to see the link between the decisions in different company functions and the financial outcome.

Assessment criteria, good (3-4) (course unit)

The student actively participates in the teamwork and completes all the required tasks with good quality. The student is able to analyse the market and company information in order to form a company strategy. The student participates actively in decision making enabling the improvement of the company status. The student understands the link between the various company functions. The student is able to give a presentation about the company's strategy and value, and answer questions related to these topics.

Assessment criteria, excellent (5) (course unit)

The student actively participates in the teamwork and demonstrates a problem-solving attitude. The student successfully analyses the market and company information in order to form a rational company strategy and is able to make decisions aligned with the chosen strategy. The student understands the link between the various company functions. The student is able to give a clear and justified presentation about the company's strategy and the company's value. The student is able to answer various questions about the market situation and the company's value proposal.

Location and time

Sessions on campus according to the schedule in Pakki.

Exam schedules

No exam, grade mainly based on the game performance

Assessment methods and criteria

Main criterion: performance / ranking in the game.
Also given assignments, activity and final presentation affect the grade.

Assessment scale

0-5

Teaching methods

Game simulation (group work), lectures, coaching, individual study and reflection

Learning materials

Materials available in Moodle

Student workload

4 credit points (27 hours per credit point)

Content scheduling

Two practice rounds in the first session. Several actual rounds in the game after that. The schedule of the rounds will be presented during the first lecture. The course will end with the final presentation.

Completion alternatives

N/A

Practical training and working life cooperation

Game simulation relates to a real world business case (no real company involved)

International connections

Game simulation is based on global business

Further information

N/A

Objectives (course unit)

In this course students operate as a management team of a global company. Management teams come up with a company strategy and make decisions to maximize the profits and company value. Company operations are carried out in a business simulation game in a competitive team environment.

After completing the course, the students will be able to:

Utilize the role of strategy as a key success factor.
Explain the interdependence between the different company operations.
Demonstrate knowledge and skills in financial review, company analysis, and strategy formulation.
Utilize tools for entrepreneurial thinking.

Content (course unit)

What is a role of a strategy to manage a company?
How does product portfolio, pricing, marketing and product features impact the demand of the product?
How to analyze company's financial performance and how to impact it?
How to work as a successful team utilizing each team players' strengths?

Further information (course unit)

There will be two implementations of the course, one in the autumn semester and another in the spring.

Assessment criteria, satisfactory (1-2) (course unit)

The student participates in the team work but is able to read the market and company information and utilise that data in decision making if assisted. The student struggles to see the link between the decisions in different company functions and the financial outcome.

Assessment criteria, good (3-4) (course unit)

The student actively participates in the teamwork and completes all the required tasks with good quality. The student is able to analyse the market and company information in order to form a company strategy. The student participates actively in decision making enabling the improvement of the company status. The student understands the link between the various company functions. The student is able to give a presentation about the company's strategy and value, and answer questions related to these topics.

Assessment criteria, excellent (5) (course unit)

The student actively participates in the teamwork and demonstrates a problem-solving attitude. The student successfully analyses the market and company information in order to form a rational company strategy and is able to make decisions aligned with the chosen strategy. The student understands the link between the various company functions. The student is able to give a clear and justified presentation about the company's strategy and the company's value. The student is able to answer various questions about the market situation and the company's value proposal.

Location and time

Sessions on campus according to the schedule in Pakki.

Exam schedules

No exam, grade mainly based on the game performance

Assessment methods and criteria

Main criterion: performance / ranking in the game.
Also given assignments, activity and final presentation affect the grade.

Assessment scale

0-5

Teaching methods

Game simulation (group work), lectures, coaching, individual study and reflection

Learning materials

Materials available in Moodle

Student workload

4 credit points (27 hours per credit point)

Content scheduling

Two practice rounds in the first session. Several actual rounds in the game after that. The schedule of the rounds will be presented during the first lecture. The course will end with the final presentation.

Completion alternatives

N/A

Practical training and working life cooperation

Game simulation relates to a real world business case (no real company involved)

International connections

Game simulation is based on global business

Further information

Enroll on time to get access to the materials before the first lecture. First session is very important to learn the game characteristics before the actual game.

Objectives (course unit)

The course aims to comprehend what elements make up a business and to put theory into practice.

After completing the course, the student will be able to:
• understand the principles and areas of business and how they relate to each other.
• apply theory in a practical learning environment.
• work in a team and actively practice different work-life skills.

Content (course unit)

The contents include the followings:
• What are the different aspects of business management?
• How is business theory applied in practical situations?
• What kind of work-life skills are needed to do business?

Prerequisites (course unit)

None

Further information (course unit)

Implementation Plan.

Assessment criteria, satisfactory (1-2) (course unit)

The student will identify the basic principles and areas of business. They understand the basics of operational business. The student will participate in the production and reporting of work in the learning environment chosen for implementation.

Assessment criteria, good (3-4) (course unit)

The student will articulate the basic principles and areas of business and follow the principles of the laws of business. They select the appropriate policies and methods for business operations. The student will be proactive and able to report well on the implementation of work in the chosen learning environment.

Assessment criteria, excellent (5) (course unit)

The student will be able to analyze different business principles and aspects and recommend appropriate working methods and techniques. They will be able to anticipate risks and support others. The student is committed to taking responsibility for the progress of work and the quality of reporting, taking into account the learning environment chosen for implementation.

Location and time

Business Operations sessions on Mondays from 11 am to 2 pm, plus an additional team session according to the timetable.

Exam schedules

No exam. Further information on assessment is available under Methods and Grounds for Evaluation.

Assessment methods and criteria

Grading scale is 0-5.
The grading is based on student activity, attendance, punctuality, team peer evaluation and coach evaluation.

Assessment scale

0-5

Teaching methods

Tutorial coaching and teaching, team working, exercises, individual working, independent study.

Learning materials

Materials in Moodle.

Student workload

The course runs over four periods.

Content scheduling

The Business Operations course content and themes are aligned with subject studies.

Completion alternatives

None.

Practical training and working life cooperation

Students create virtual firms in teams while developing skills that are applicable in working life. In Period 4 students work on a real company case.

International connections

Business Operations studies are an internationally integrated course, with students from various regions.

Further information

Attending Business Operations sessions (both common and in teams) is mandatory.

Coaches:
Elena Grigorova (24IB1, 24IB2): elena.grigorova@tuni.fi
Salman Saleem (24IB3, 24IB4): salman.saleem@tuni.fi
Sean Morga (24IB5, 24IB6): sean.morga@tuni.fi
Jarmo Tuominiemi (24IB7, 24IB8): jarmo.tuominiemi@tuni.fi

Objectives (course unit)

The course aims to help students learn how to plan and implement a business in general.

After completing the course, the student will be able to:
• make a business plan and start implementing it.
• understand the importance of project team leadership and project management.
• plan and implement a project.

Content (course unit)

After completing the course, the student will be able to:
• make a business plan and start implementing it.
• understand the importance of project team leadership and project management.
• plan and implement a project.

Prerequisites (course unit)

None.

Further information (course unit)

Implementation plan.

Assessment criteria, satisfactory (1-2) (course unit)

The student will identify the purpose, principle, and content of a business plan. They understand the importance of project management. The student will participate in the work and reporting in the learning environment chosen for the implementation.

Assessment criteria, good (3-4) (course unit)

The student will articulate the purpose, principle, and content of a business plan. They understand the importance of project management. The student will actively participate in the work and reporting in the learning environment chosen for the implementation.

Assessment criteria, excellent (5) (course unit)

The student will be able to analyze different approaches to business planning and project management and recommend appropriate working methods and methodologies. They will be able to anticipate risks and support others when necessary. The student will take committed responsibility for the progress, quality, and reporting of work in the learning environment chosen for the implementation.

Location and time

The course Business Planning consists of 3 parts, which are marked in the study calendars. The parts are:

1. Business Planning Theory and Process by Jarmo Tuominiemi
2. Project Management by Katri Koli
3. Management Accounting by Petteri Vilen

All the lectures are to be held in Tamk kuntokatu premises.

Exam schedules

The exam procedures are confirmed during the first lecture, by the teacher of each part:

1. Business Planning Theory and Process:
2. Project Management:
- No exam
3. Management Accounting:
- Exam 27th November 2024, at 2PM in A3-27

Assessment methods and criteria

During the first lecture, each teacher will introduce the grounds for his/her course part evaluation.

Assessment scale

0-5

Teaching methods

- Contact teaching (default)
- Independent studies
- Team working
- Exercises and assigments

During the course, there can be also other related ad hoc teaching methods in use, as instructed by the teacher.

Learning materials

The detailed teaching materials are to be informed by the teacher of each part:

1. Business Planning Theory and Process:
2. Project Management:
- Lecture slides
- Additional materials available in Moodle
3. Management Accounting:
- Course slides, the core of the course
- Exercises by using Excel
- As supportive book: Accounting and Finance, an Introduction (McLaney-Atrill)

Student workload

The course total is 5 credits distributed as follows:

1. Business Planning Theory and Process 2cr
2. Project Management 1cr
3. Management Accounting 2cr

The defaulted time and effort is 27h per 1cr, which totals all the related work done.

Content scheduling

This course consists of independent parts, which are:

1. Business Planning Theory and Process, teacher Jarmo Tuominiemi
2. Project Planning, teacher Katri Koli
3. Management Accounting, teacher Petteri Vilen

International connections

The Business Planning course is all in English, as part international business studies

Further information

Be noted!
In calendars the Business Planning course parts can be identified according the teacher.

Objectives (course unit)

The course aims to help students learn how to plan and implement a business in general.

After completing the course, the student will be able to:
• make a business plan and start implementing it.
• understand the importance of project team leadership and project management.
• plan and implement a project.

Content (course unit)

After completing the course, the student will be able to:
• make a business plan and start implementing it.
• understand the importance of project team leadership and project management.
• plan and implement a project.

Prerequisites (course unit)

None.

Further information (course unit)

Implementation plan.

Assessment criteria, satisfactory (1-2) (course unit)

The student will identify the purpose, principle, and content of a business plan. They understand the importance of project management. The student will participate in the work and reporting in the learning environment chosen for the implementation.

Assessment criteria, good (3-4) (course unit)

The student will articulate the purpose, principle, and content of a business plan. They understand the importance of project management. The student will actively participate in the work and reporting in the learning environment chosen for the implementation.

Assessment criteria, excellent (5) (course unit)

The student will be able to analyze different approaches to business planning and project management and recommend appropriate working methods and methodologies. They will be able to anticipate risks and support others when necessary. The student will take committed responsibility for the progress, quality, and reporting of work in the learning environment chosen for the implementation.

Location and time

The course Business Planning consists of 3 parts, which are marked in the study calendars. The parts are:

1. Business Planning Theory and Process by Jarmo Tuominiemi
2. Project Management by Katri Koli
3. Management Accounting by Petteri Vilen

All the lectures are to be held in Tamk kuntokatu premises.

Exam schedules

The exam procedures are confirmed during the first lecture, by the teacher of each part:

1. Business Planning Theory and Process:
2. Project Management:
- No exam
3. Management Accounting:
- Exam 27th November 2024, at 2PM in A3-27

Assessment methods and criteria

During the first lecture, each teacher will introduce the grounds for his/her course part evaluation.

Assessment scale

0-5

Teaching methods

- Contact teaching (default)
- Independent studies
- Team working
- Exercises and assigments

During the course, there can be also other related ad hoc teaching methods in use, as instructed by the teacher.

Learning materials

The detailed teaching materials are to be informed by the teacher of each part:

1. Business Planning Theory and Process:
2. Project Management:
- Lecture slides
- Additional materials available in Moodle
3. Management Accounting:
- Course slides, the core of the course
- Exercises by using Excel
- As supportive book: Accounting and Finance, an Introduction (McLaney-Atrill)

Student workload

The course total is 5 credits distributed as follows:

1. Business Planning Theory and Process 2cr
2. Project Management 1cr
3. Management Accounting 2cr

The defaulted time and effort is 27h per 1cr, which totals all the related work done.

Content scheduling

This course consists of independent parts, which are:

1. Business Planning Theory and Process, teacher Jarmo Tuominiemi
2. Project Planning, teacher Katri Koli
3. Management Accounting, teacher Petteri Vilen

International connections

The Business Planning course is all in English, as part international business studies

Further information

Be noted!
In calendars the Business Planning course parts can be identified according the teacher. Each course part is not visible according the part name.

Objectives (course unit)

The course aims at improving the students’ understanding of conflict management, resolution and communication, in a company or organizational environment. Furthermore, crisis communication is among the essential topics of this course. There is an increasing need for settling disputes between individuals and groups of individuals, as a result of internationalization of business and a variety of financial restraints that cause tension among management and personnel of a company (internal conflict management). External conflict management deals with measures a company must take in order to control its brand, image, customer and stakeholder relations, in circumstances of uncertainties and even open conflicts. It is suitable for students who are interested in developing one’s conflict and crisis management abilities, especially in terms of communication.

After completing the course, the student will be able to:
• understand basics of conflict management and resolution in a company.
• understand crisis communication in organizational environment.

Content (course unit)

The contents include the followings:
• demonstrations, examples, creation of conflict and crisis resolution strategy/plans.
• communication rehearsals and analyses.

Prerequisites (course unit)

None.

Further information (course unit)

Implementation plan.

Assessment criteria, satisfactory (1-2) (course unit)

The student can name basic concepts of conflict management, change and crisis communication and the ways of influencing (lobbying). He/she is able to recognise situations where these communication skills are needed. He/she knows the significance of these in terms of advocating welfare of the organisation he/she represents. He/she is able to apply the tools and best practices in simple cases.

Assessment criteria, good (3-4) (course unit)

The student can explain why conflict management, change and crisis communication, and influencing are important for any organisation. He/she has, to some extent, the ability to apply theories on them in conjunction with real life cases. He/she is able to participate in producing credible and implementable plans for situations where these are needed. The student is able to act in a sustainable way ethically in delicate conflict and crisis situations.

Assessment criteria, excellent (5) (course unit)

The student is able to take initiative in complex conflict and crisis situations, as well as in lobbying for his/her organisation. He/she is able to co-lead a group responsibly for prompt action that is often required, in terms of preventing the organisation from finding itself in a further predicament. He/she can be entrusted with the role of a spokesperson and mediator even in demanding conflict and crisis cases. He/she understands the significance of trustworthy appearance while addressing demanding cases on behalf of his/her organisation.

Assessment scale

0-5

Objectives (course unit)

The course aims at improving the students’ understanding of conflict management, resolution and communication, in a company or organizational environment. Furthermore, crisis communication is among the essential topics of this course. There is an increasing need for settling disputes between individuals and groups of individuals, as a result of internationalization of business and a variety of financial restraints that cause tension among management and personnel of a company (internal conflict management). External conflict management deals with measures a company must take in order to control its brand, image, customer and stakeholder relations, in circumstances of uncertainties and even open conflicts. It is suitable for students who are interested in developing one’s conflict and crisis management abilities, especially in terms of communication.

After completing the course, the student will be able to:
• understand basics of conflict management and resolution in a company.
• understand crisis communication in organizational environment.

Content (course unit)

The contents include the followings:
• demonstrations, examples, creation of conflict and crisis resolution strategy/plans.
• communication rehearsals and analyses.

Prerequisites (course unit)

None.

Further information (course unit)

Implementation plan.

Assessment criteria, satisfactory (1-2) (course unit)

The student can name basic concepts of conflict management, change and crisis communication and the ways of influencing (lobbying). He/she is able to recognise situations where these communication skills are needed. He/she knows the significance of these in terms of advocating welfare of the organisation he/she represents. He/she is able to apply the tools and best practices in simple cases.

Assessment criteria, good (3-4) (course unit)

The student can explain why conflict management, change and crisis communication, and influencing are important for any organisation. He/she has, to some extent, the ability to apply theories on them in conjunction with real life cases. He/she is able to participate in producing credible and implementable plans for situations where these are needed. The student is able to act in a sustainable way ethically in delicate conflict and crisis situations.

Assessment criteria, excellent (5) (course unit)

The student is able to take initiative in complex conflict and crisis situations, as well as in lobbying for his/her organisation. He/she is able to co-lead a group responsibly for prompt action that is often required, in terms of preventing the organisation from finding itself in a further predicament. He/she can be entrusted with the role of a spokesperson and mediator even in demanding conflict and crisis cases. He/she understands the significance of trustworthy appearance while addressing demanding cases on behalf of his/her organisation.

Assessment scale

0-5

Objectives (course unit)

This course goes through the different steps of product or service design process in practice. It gives a good understanding of how the idea is developed into a ready product or service. The course approach is practical: teams of 3-4 students pick up project from a commissioning company/organization or start project of their own.

After completing the course, students will be able to:
• Apply the concepts and theories of product and service design into practice
• Carry out consultation projects in product and service design area
• Accomplish the project, analyze and report the results to customer
• Plan and implement a project independently and as member of a team.

Content (course unit)

How to implement product design project in practice?
How to implement service design project in practice?
How to manage the customer interface in consultation projects?

Prerequisites (course unit)

-

Further information (course unit)

-

Assessment criteria, satisfactory (1-2) (course unit)

The student can apply the concepts and theories of product and service design into practice. He/she can carry out simple consultation projects in product and service design area. Under supervision and with the support of a mentor, the student is able to accomplish the project and report the results to the customer. He/she can support a consultation project as member of a team.

Assessment criteria, good (3-4) (course unit)

The student is familiar with the concepts and theories of product and service design and can utilise these concepts in a practical business case consultation project. He/she can independently and as a member of a group carry out consultation projects in the product and service design area. The student is able to plan, implement, and evaluate consultation projects and is able to report the project results to the customer. He/she can contribute to the outcomes of a consultation project as member of a team.

Assessment criteria, excellent (5) (course unit)

The student has in-depth understanding of the concepts and theories of product and service design and can utilise these concepts in a practical business case consultation project. He/she can independently and as a member of a group carry out consultation projects in the product and service design area, plus he/she is able to reflect on his/her own service design work progress. The student is able to plan, implement, and evaluate consultation projects and is able to report the project results to the customer. He/she can contribute and enhance the outcomes of a consultation project as member of a team. The student actively facilitates the outcome of the consultation project.

Location and time

see lukkarit

Exam schedules

No exam

Assessment methods and criteria

Evaluation methods and grounds presented in the first workshop

Assessment scale

0-5

Teaching methods

Workshops, Group work, Individual work, Problem-based learning

Learning materials

Project work is based on materials from Innovations and Business Management course. Additional material provided in Moodle as needed.

Student workload

Student workload 10x 27h = 270h

Workshops with teacher 12x 3h = 36h
Workshops with group (on Wednesdays) 11x 3h = 33h
Other group work and individual work 201h

Completion alternatives

-

Practical training and working life cooperation

Consultation projects are based on real-world design challenges provided by actual companies. Students are encouraged to find suitable company and challenge themselves.

International connections

Possible to collaborate with international companies

Objectives (course unit)

Learning outcomes of the course unit
This course will cover how innovation supports entrepreneurs through the creation of new businesses opportunities, capturing of new markets and improved organizational effectiveness. The course will focus on the role of innovation in the entrepreneurial process and how innovation can be transformed into ongoing new ventures. Innovation and entrepreneurship theories and concepts will be applied in real life business cases. The course approach is practical: teams of 3-4 students pick up a project from a commissioning company/organization or start project of their own.

After completing the course, students will be able to:
• Understand the role of innovation in the context of entrepreneurship
• Carry out consultation projects with a focus on entrepreneurship
• Accomplish the project, analyze and report the results to customer
• Plan and implement a project independently and as member of a team.

Content (course unit)

• How to utilize innovation in the context of entrepreneurship
• How to convert ideas to innovation?
• How to commercialize innovations?
• How to implement innovation management in start-up companies
• How to consult entrepreneurs on innovation

Further information (course unit)

This course will be taught in conjunction with the course “INNOVATIONS AND BUSINESS MANAGEMENT (5 credits)”

Assessment criteria, satisfactory (1-2) (course unit)

The student is able to apply the concepts and theories of innovation into practice by carrying out simple consultation projects for startups or SME:s. Under supervision and with the support of a mentor, the student is able to accomplish the project and report the results to the customer. He/she can support a consultation project as member of a team.

Assessment criteria, good (3-4) (course unit)

The student is familiar with the concepts and theories of innovation and can utilize them in a practical small business case consultation project. He/she can independently and as a member of a group carry out consultation project for startups or SMEs. The student is able to plan, implement, and evaluate consultation projects and report the project results to the customer. He/she can contribute to the outcomes of a consultation project as a member of a team.

Assessment criteria, excellent (5) (course unit)

The student has in-depth understanding of the concepts and theories of innovation and he/she can utilise these concepts in a practical small business case consultation project. He/she can independently, or in a leading role in a team, carry out consultation projects for startups and SMEs. The student is able to plan, implement, and report the project to the customer. The student is able to reflect on his/hers own as well as team work process. He/she can facilitate, contribute and enhance the outcomes of a consultation project as a leading member of a team.

Location and time

Mondays 14-17 workshops with teacher
Most time reserved for the group project work (to be agreed by each group separately)
First workshop on Monday 16th September
Last workshop on Monday 9th December (presenting the results)

Exam schedules

No Exam

Assessment methods and criteria

Evaluation methods and grounds presented in the first workshop

Assessment scale

0-5

Teaching methods

Workshops, Group work, Individual work, Problem-based learning

Learning materials

Project work is based on materials from Innovations and Business Management course and additional material provided in Moodle.

Student workload

Student workload 10x 27h = 270h

Workshops with teacher 12x 3h = 36h

Practical training and working life cooperation

Consultation projects are based on real-world design challenges provided by actual companies. Students are encouraged to find suitable company and challenge themselves.

International connections

Possible to collaborate with international companies

Objectives (course unit)

The course covers the basic aspects of corporate finance, the structure and functions of financial markets and elements of decision making on financial questions.
After completing the course, students will be able to:

- Compare the investment opportunities of a company and define their profitability by using alternative investment decision criteria
- Compare the alternative sources of corporate financing
- Calculate the cost of capital
- Define how risk relates to return
- Describe the structure and functions of financial markets

Content (course unit)

- How do companies compare different investment opportunities?
- What are the alternative sources of corporate financing?
- How are risk and return related?
- How is the cost of capital defined?
- What is the structure and what are the functions of financial markets?

Prerequisites (course unit)

-

Further information (course unit)

-

Assessment criteria, satisfactory (1-2) (course unit)

The student is able to explain the fundamentals of corporate finance. The student recognises and is able to determine and to a certain extent use the fundamental concepts and models of corporate finance.

Assessment criteria, good (3-4) (course unit)

The student is able to determine and apply the fundamental concepts and models of corporate finance. He/she can use different methods to evaluate investment opportunities and understands how risk and return are related.

Assessment criteria, excellent (5) (course unit)

The student masters the fundamental concepts and models of corporate finance in an excellent manner. He/she is able to conduct fluent and reasoned analysis and has good capabilities to apply the learned understanding of the framework of financial markets.

Location and time

TAMK kuntokatu facilities.

Exam schedules

The exam date is to be informed during the first lecture, retakes to be scheduled accordingly.

Assessment scale

0-5

Teaching methods

Contact teaching with exercises, individual studies and team working with assignments dedicated. The use of MyFinanceLab by Pearson is having an important role during the course.

Learning materials

Based on course materials and the book (as e-book):
Fundamentals of Corporate Finance, 4th or 5th ed.
J.Berk, P.DeMarzo and J. Harford. Pearson

In addition, MyFinanceLab by Pearson is to be used during the course. That includes an extensive set of practical guidance, exercises, tutorials and the e-book.

Student workload

This is a 4 cr course (4*27h), which is based on participation in lectures and assignments dedicated.

Content scheduling

There are 5 lectures and the exam, the detailed schedule is to be informed during the first class.

Completion alternatives

N/A

International connections

This is and international business finance course, a second year course as part finance module.

Objectives (course unit)

The course covers the basic aspects of corporate finance, the structure and functions of financial markets and elements of decision making on financial questions.
After completing the course, students will be able to:

- Compare the investment opportunities of a company and define their profitability by using alternative investment decision criteria
- Compare the alternative sources of corporate financing
- Calculate the cost of capital
- Define how risk relates to return
- Describe the structure and functions of financial markets

Content (course unit)

- How do companies compare different investment opportunities?
- What are the alternative sources of corporate financing?
- How are risk and return related?
- How is the cost of capital defined?
- What is the structure and what are the functions of financial markets?

Prerequisites (course unit)

-

Further information (course unit)

-

Assessment criteria, satisfactory (1-2) (course unit)

The student is able to explain the fundamentals of corporate finance. The student recognises and is able to determine and to a certain extent use the fundamental concepts and models of corporate finance.

Assessment criteria, good (3-4) (course unit)

The student is able to determine and apply the fundamental concepts and models of corporate finance. He/she can use different methods to evaluate investment opportunities and understands how risk and return are related.

Assessment criteria, excellent (5) (course unit)

The student masters the fundamental concepts and models of corporate finance in an excellent manner. He/she is able to conduct fluent and reasoned analysis and has good capabilities to apply the learned understanding of the framework of financial markets.

Location and time

TAMK kuntokatu facilities.

Exam schedules

The exam date is to be informed during the first lecture, retakes to be scheduled accordingly.

Assessment scale

0-5

Teaching methods

Contact teaching with exercises, individual studies and team working with assignments dedicated. The use of MyFinanceLab by Pearson is having an important role during the course.

Learning materials

Based on course materials and the book (as e-book):
Fundamentals of Corporate Finance, 4th or 5th ed.
J.Berk, P.DeMarzo and J. Harford. Pearson

In addition, MyFinanceLab by Pearson is to be used during the course. That includes an extensive set of practical guidance, exercises, tutorials and the e-book.

Student workload

This is a 4 cr course (4*27h), which is based on participation in lectures and assignments dedicated.

Content scheduling

There are 5 lectures and the exam, the detailed schedule is to be informed during the first class.

Completion alternatives

N/A

International connections

This is and international business finance course, a second year course as part finance module.

Objectives (course unit)

The course is designed to provide students with hands-on experience in international collaboration, innovation, and cultural exchange. Through a blend of workshops, cultural activities, and real-world problem-solving, students will learn to navigate cross-cultural team dynamics, generate innovative collaboration concepts, and build sustainable partnerships between academic institutions and industries in different cultural contexts.
By the end of this course, students will be able to:
• Understand Cross-Cultural Collaboration: Demonstrate an understanding of cross-cultural dynamics and effective communication.
• Analyze Institutional Ecosystems: Analyze and map out areas for collaboration and development.
• Generate Innovative Collaboration Concepts: Apply creative ideation and concept development techniques
• Validate and Refine Concepts Based on Feedback: Use critical feedbacky to refine and validate innovation concepts, assessing their feasibility and potential for real-world implementation.

Content (course unit)

Content:
Study Visit to Ningbo University
Monday 28.10.
• Orientation to Student Mobility Week and tour of campus (with NBU teachers)
• getting to know each other and creating student teams for the project

Tuesday 29.10.
• Visit to Ningbo Industrial Park and e-Commerce facilities
• Workshop 1 – Identifying future opportunities

Wednesday 30.10.
• Workshop 2: Creating concepts

Thursday 31.10.
• Workshop 3: Validating the concepts, Receiving feedback from NBU teachers

Friday 01.11.
• Cultural Day and award to participation certificates

Prerequisites (course unit)

Participation in the student exchange.

Further information (course unit)

None.

Assessment scale

0-5

Objectives (course unit)

This course is an independent continuation to the course Marketing in the Digital World. Contemporary digital marketing analytics tools are introduced in order to give the students basic skills in measuring the effectiveness of marketing actions. The students will also learn how to efficiently use information about customer needs and use experiences to develop customer relationships. It investigates the concepts of customer journey and value creation in the context of developing integrated marketing and enhancing customer experience.

After completing this course the students will be able to
• describe and use the concept of customer journey in analyzing
customer experience
• use some of the digital marketing analytics tools
• use the information to develop customer relationships and
marketing effectiveness

Content (course unit)

What is customer journey and how is it exploited in marketing planning?
What are the contents and meaning of value creation and customer experience in the context of customer relationships?
What kind of marketing analytics tools are available to measure and analyze marketing effectiveness?

Prerequisites (course unit)

Introduction to Marketing or equivalent and Marketing in the Digital World or equivalent.

Further information (course unit)

-

Assessment criteria, satisfactory (1-2) (course unit)

The student knows the basics of customer journey and needs. The student can use the basic terms and can define customer experience. Student recognises and defines the importance of customer experience in marketing. The student can perform the given tasks with routine performance. Student has been partly active in participating in the teamwork.

Assessment criteria, good (3-4) (course unit)

The student applies customer journey mapping methods and analytical tools accordingly. The student is able to link structures between marketing and customer experience. He/she cooperates responsibly and has participated in the team work and classes actively contributing to the final outcome with his/her knowledge and ideas according to the peer evaluations.

Assessment criteria, excellent (5) (course unit)

The student masters the concepts and models of customer experience, journey and analytics. He/she is able to conduct fluent and reasoned customer journey analysis and has good capabilities to apply the learning. The individual contribution in the class and team has been especially active.

Assessment scale

0-5

Objectives (course unit)

The students will learn about strategic planning in e-commerce business model. During this course the students will learn about different kinds of strategic actions and tools that can be used in e-commerce. The student will study different strategy options and make a strategic growth plan for an e-commerce business.

After completing the course student will be able to
- make a strategic growth plan for e-commerce
- understand e-commerce risks and management
- define scalability possibilities and obstacles

Content (course unit)

• How to create an e-commerce strategy?
• What does a company need for a growth strategy?
• Why strategic thinking is important?
• Core concepts of strategic management in e-commerce
• Prerequisite: Business planning 1 & 2, E-commerce and platform economy, or equivalent

Prerequisites (course unit)

Prerequisite: Business Planning 1 and 2, E-commerce and Platform Economy, or equivalent (Knowledge about digital platforms)

Assessment criteria, satisfactory (1-2) (course unit)

The student is able to identify principles of the business strategy and strategic planning. He/she recognizes and is able to determine elements of growth strategy. The student is able to participate in a team project performing the given tasks in according to instructions.

Assessment criteria, good (3-4) (course unit)

The student is able to determine and apply the concept and tools of the business strategy and strategic planning. He/she is able to conduct some analysis and suggest development actions suitable for the business strategy. The student actively contributes to a team project being able to receive and give constructive feedback.

Assessment criteria, excellent (5) (course unit)

The student masters the concepts and different models of strategic planning and is able to connect business strategy to e-commerce strategy. He/she is able to conduct well-structured analysis and is able to create, evaluate and combine different solutions to a given e-commerce problem. The student acts in a flexible and constructive way in team projects developing the team’s interaction.

Location and time

Blended learning appropach. Sessions will be held according to the schedule in Pakki. The first session will be held on campus.

Exam schedules

Details given in the first class session

Assessment methods and criteria

Pair task. Evaluation based on the criteria.

According to TAMK evaluation criteria (0,1-5)
- Knowing
- Doing
- Being

Assessment scale

0-5

Teaching methods

- Lectures
- Flipped classroom sessions
- Inquiry-based learning
- Collaborative learning
- Independent study and research
- On-campus and online sessions

Learning materials

- Presentations
- Case studies
- Videos
- Additional resources will be shared in the first session

Student workload

According to TAMK schedule, ECT credits and Moodle timing instructions.
Students are expected to:
- Attend sessions
- Participate in group discussions and activities
- Complete the final report and exam
- Study materials given to them on their own time

Content scheduling

Details given in the fiirst class session.

Completion alternatives

None

Practical training and working life cooperation

Potential cooperation with external businesses

International connections

Case studies

Assessment criteria - fail (0) (Not in use, Look at the Assessment criteria above)

Not returning the given tasks on time.

Assessment criteria - satisfactory (1-2) (Not in use, Look at the Assessment criteria above)

Grade 1-2
The student is able to identify principles of the business strategy and strategic planning. He/she recognizes and is able to determine elements of growth strategy. The student is able to participate in a team project performing the given tasks in according to instructions.

Assessment criteria - good (3-4) (Not in use, Look at the Assessment criteria above)

Grade 3-4
The student is able to determine and apply the concept and tools of the business strategy and strategic planning. He/she is able to conduct some analysis and suggest development actions suitable for the business strategy. The student actively contributes to a team project being able to receive and give constructive feedback

Assessment criteria - excellent (5) (Not in use, Look at the Assessment criteria above)

Grade 5
The student masters the concepts and different models of strategic planning and is able to connect business strategy to e-commerce strategy. He/she is able to conduct well-structured analysis and is able to create, evaluate and combine different solutions to a given e-commerce problem. The student acts in a flexible and constructive way in team projects developing the team’s interaction.

Objectives (course unit)

This course covers the basics of e-commerce and platform economy. The students are introduced to the theories of platform economy through variety of case studies and business examples. E-commerce ecosystems are studied and network theories applied to e-commerce ecosystems.
After completing the course student will be able to
- describe the theories of platform economy
- understand the different revenue logics in e-commerce
- define different networks, actors and interactions in ecosystem
- build a platform economy based business model

Content (course unit)

• Network effects
• Digital platforms
• Knowing, understanding and applying digital technologies
• Building e-commerce
• Business Model Canvas
• Prerequisite: Business planning 1 and 2 or equivalent

Prerequisites (course unit)

Prerequisite: Business Planning 1 and 2 or equivalent

Assessment criteria, satisfactory (1-2) (course unit)

The student knows the basics of e-commerce and platform economy. He/she can use the basic terms and can define e-commerce. The student recognises and defines different theories in ecosystems and e-commerce business models. The student can perform the given tasks with routine performance. He/she has been partly active in participating the teamwork according to the peer evaluation.

Assessment criteria, good (3-4) (course unit)

The student has achieved the course objectives well, but needs further development. He/she can apply theories accordingly. The student is able to structure between business models and earning logic. The student cooperates responsibly and has participated in the team work and classes actively contributing the final outcome with his/her knowledge and ideas according to the peer evaluations.

Assessment criteria, excellent (5) (course unit)

The student has achieved the course objectives excellently. He/she masters the concepts and models of platform economy, business models and revenue models. The student is able to conduct fluent and reasoned e-commerce business model and has good capabilities to apply the learning. The individual contribution in the class and team have been especially active.

Location and time

Blended learning. Meeting times are as scheduled in Pakki. The first class meeting will take place on campus.

Exam schedules

Details given in the first meeting

Assessment methods and criteria

According to TAMK evaluation criteria (0,1-5)
- Knowing
- Doing
- Being

Assessment scale

0-5

Teaching methods

Blended studies approach for the course.
Tasks: mini exams, learning diary and an essay.

- Lectures
- Flipped classroom sessions
- Inquiry-based learning
- Collaborative learning
- Independent study and research

Learning materials

- Presentation material
- Assigned books
- Articles and case studies
- Video

Student workload

5 credits = 135 hours

Content scheduling

5 content modules that unlock weekly. Details discussed in the first meeting

Completion alternatives

N/A

International connections

International case studies

Assessment criteria - satisfactory (1-2) (Not in use, Look at the Assessment criteria above)

The student knows the basics of e-commerce and platform economy. He/she can use the basic terms and can define e-commerce. The student recognises and defines different theories in ecosystems and e-commerce business models. The student can perform the given tasks with routine performance. He/she has been partly active in participating the teamwork according to the peer evaluation.

Assessment criteria - good (3-4) (Not in use, Look at the Assessment criteria above)

The student has achieved the course objectives well, but needs further development. He/she can apply theories accordingly. The student is able to structure between business models and earning logic. The student cooperates responsibly and has participated in the teamwork and classes actively, while contributing to the final outcome with his/her knowledge and ideas according to the peer evaluations.

Assessment criteria - excellent (5) (Not in use, Look at the Assessment criteria above)

The student has achieved the course objectives excellently. He/she masters the concepts and models of platform economy, business models and revenue models. The student is able to conduct fluent and reasoned e-commerce business model and has good capabilities to apply the learning. The individual contribution in the class and team have been especially active.

Objectives (course unit)

This course covers the primary ideas of Enterprise Resource Planning systems (ERP). The course focuses on SAP-system (integrated modules) from logistics point of view. It explores integration between the Transportation Management Systems (TMS) and Warehouse Management Systems (WMS). More information is available at www.logivo.fi.

After completing the course, students will be able to:

Define the business process model and ERP selection criterias.
Describe what enterprise resource planning (ERP) means.
Support ERP project implementations.
Navigate in SAP R/3 and Business One environment.
Work in details with the SAP AIO module (sales and distribution, Material Management,).
Act as a SAP user: Master data, material data.
Plan the first phases in SAP customizing.

Content (course unit)

Introduction to ERP systems
Navigation in SAP AIO
SAP AIO without WMS
SAP AIO with WMS in partnership with guest lecturer from Belgium
ERP implementation project as a cmpany based assignment
SAP customizing.

Prerequisites (course unit)

-The Basics of logistics is a prerequisite to this course

Further information (course unit)

-

Assessment criteria, satisfactory (1-2) (course unit)

The student knows what ERPs are, what they are used for and why. He/she recognises all the relevant organisational resources, their nature and requirements. The student is able to define the main ERP (SAP R/3 / Business One) modules and the ERP’s functional structure and how each module acquires information / contributes to other modules. The student recognises the architecture of an ERP (SAP) from user perspective regarding master and material data and is able to conduct routine operations with them. The student has also a basic understanding about organisational requirements and lifecycle stages of an ERP project.

Assessment criteria, good (3-4) (course unit)

The student is able to explain an organisation’s business processes, especially on sales, distribution and material management with great clarity. The student has good understanding of the organisation’s value chain from raw materials to finished products and he/she is capable of applying this data within ERP. He/she has good oversight over stakeholder contacts and is able to manage the organisation’s ERP master data and, with some effort, manage stakeholder contacts and all data regarding materials, the organisation procures, produces, or keeps in stock. The student also knows which stakeholders and offerings are connected with which business processes in a given situation and he/she is capable of managing this business information with the support of ERP in daily business.

Assessment criteria, excellent (5) (course unit)

The student can benchmark various ERPs from the organisation’s perspective and recognise beneficiary and disadvantageous elements for the organisation. He/she can recommend the best ERP for the organisation. The student has excellent understanding over the various resource types and he/she is able to use ERP system in automating and managing the variety of back and front office functions and their sub-stages. The student can recognise possible bottlenecks in the ERP environment and is able to customise the ERP user interface and improve its usage efficiency, especially regarding the sales and distribution (SD) module. The student has fair understanding over the functionality of other ERP modules such as financials and controlling (FICO), human resources (HR), materials management (MM) and production planning (PP).

Location and time

On campus and according to the timetable in Pakki.

Exam schedules

N/A

Assessment methods and criteria

The course will consist of two separate parts: ERP general and SAP specic parts. In order to pass the course, both parts have to be accepted.
1. ERP generic part will be evaluated on scale 0-5 by the teacher of that part
2. SAP part will be evaluated by teacher of that part as pass / fail

Assessment scale

0-5

Teaching methods

- Lectures
- Flipped class sessions
- Inquiry-based learning
- Collaborative learning
- Remote and/or on-campus lab workshops
- Project-based learning

Learning materials

- Presentation material
- Assigned books
- Articles and case studies
- Video

Student workload

Students are expected to:
- Attend sessions
- Participate in group discussions and activities
- Complete the final report and SAP exercises
- Study materials given to them on their own time

Content scheduling

Themes will be reviewed in the first lesson

Completion alternatives

N/A

Practical training and working life cooperation

Hands-on approach with SAP and chosen tool in the class project

International connections

N/A

Assessment criteria - fail (0) (Not in use, Look at the Assessment criteria above)

If either part of the course is evaluated as FAIL, the whole course will fail.

Assessment criteria - satisfactory (1-2) (Not in use, Look at the Assessment criteria above)

The student knows what ERPs are, what they are used for and why. He/she recognises all the relevant organisational resources, their nature and requirements. The student is able to define the main ERP (SAP R/3 / Business One) modules and the ERP’s functional structure and how each module acquires information / contributes to other modules. The student recognises the architecture of an ERP (SAP) from user perspective regarding master and material data and is able to conduct routine operations with them. The student has also a basic understanding about organisational requirements and lifecycle stages of an ERP project.

Assessment criteria - good (3-4) (Not in use, Look at the Assessment criteria above)

The student is able to explain an organisation’s business processes, especially on sales, distribution and material management with great clarity. The student has good understanding of the organisation’s value chain from raw materials to finished products and he/she is capable of applying this data within ERP. He/she has good oversight over stakeholder contacts and is able to manage the organisation’s ERP master data and, with some effort, manage stakeholder contacts and all data regarding materials, the organisation procures, produces, or keeps in stock. The student also knows which stakeholders and offerings are connected with which business processes in a given situation and he/she is capable of managing this business information with the support of ERP in daily business.

Assessment criteria - excellent (5) (Not in use, Look at the Assessment criteria above)

The student can benchmark various ERPs from the organisation’s perspective and recognise beneficiary and disadvantageous elements for the organisation. He/she can recommend the best ERP for the organisation. The student has excellent understanding over the various resource types and he/she is able to use ERP system in automating and managing the variety of back and front office functions and their sub-stages. The student can recognise possible bottlenecks in the ERP environment and is able to customise the ERP user interface and improve its usage efficiency, especially regarding the sales and distribution (SD) module. The student has fair understanding over the functionality of other ERP modules such as financials and controlling (FICO), human resources (HR), materials management (MM) and production planning (PP).

Objectives (course unit)

Experience Economy and Product Development course is introducing the nature of experience economy and it is focused on practical designing and analyzing experience products in tourism business. Students learn the special characteristics of products and services within tourism industry. Product design model for practical product development is studied.

After completing the course students are able to:

Understand the nature of product development in tourism business
Apply the experience product design tools in product development process
Analyze the existing products and to improve the quality of experience products

Content (course unit)

Which are the characteristics of tourism products and services?

How to apply experience design tools in tourism product development in practice?
How to analyze the existing experience products and how to improve them?

Prerequisites (course unit)

-

Further information (course unit)

-

Assessment criteria, satisfactory (1-2) (course unit)

The student recognises the specific nature of product development in experience / tourism business. He/she is able to explain the process of tourism product development using design tools. The student is able to participate in analysing and improving tasks of existing experience products in a team, taking responsibility of his/her own performance.

Assessment criteria, good (3-4) (course unit)

The student can clearly explain various aspects of the nature of product development in experience / tourism business. The student is able to do basic product analysis and apply a product design tool in the context of the experience / tourism business. The student participates actively and responsibly in the teamwork taking responsibility of team performance. The student is capable of receiving and giving feedback actively and constructively.

Assessment criteria, excellent (5) (course unit)

The student is able to analyse thoroughly an existing experience product and to find and evaluate different tools appropriate for the problem at hand. He/she is able to apply the design tools in product development taking into account the specific business needs and develop highly original or innovative ideas. The student takes a leading role in a team, working in a responsible, flexible and constructive way developing the group's interaction.

Location and time

See Moodle course (published in August)

Exam schedules

No exam, team presentation to be assessed

Assessment methods and criteria

Team presentation as an otcome of the course. See assessment criteria.

Assessment scale

0-5

Teaching methods

The course is an advanced course about experience economy, as it continues the 1st year's Introduction to Experience Economy. The focus is in practical application of the lessons learned - experience economy thinking & doing - in authentic product development work. The students learn about the characteristics of experiential products and services, relevant practical experience design tool, and they get to both analyze existing / possible experience products and services - and learn to improve them in practice.
The course includes a practical product development project to be completed in small teams. Also, the course is based on teacher driven f2f and online sessions, individual reading and material search, and team work for discussions and the main assignment, presenting a project task outcome.

Learning materials

See Moodle page (published in August) for the most relevant material on experience economy. Also additional inspirational material will be given. It is recommended that the student also acquires own suitable material for one's own learning and the task at hand.

Student workload

5 ECTS equals 135 hours of student work. The work load is divided between teacher driven sessions as well as team and individual work , individual reading tasks and material search.

The student selects a case as a small group to be analyzed/developed applying experience Pyramid model in practice.

Content scheduling

See Moodle course (published in August)

Completion alternatives

No alternative means of completion.

Practical training and working life cooperation

Teams are recommended to contact their possible project commissioners

International connections

International student teams and project commissioners possible

Further information

Passing the course requires active team working and submitting tasks in time. NOTE: team outcome, presentation, is to be assessed. Team members receive the same grade.

Assessment criteria - fail (0) (Not in use, Look at the Assessment criteria above)

No participating in team working, tasks are not submitted or are submitted very late in Moodle, task description is not followed, no applying academic literature.

Assessment criteria - satisfactory (1-2) (Not in use, Look at the Assessment criteria above)

Participating team working is poor/superficial. Student is able to produce text, but there are hardly any academic references. Experience Economy is not understood/identified completely. Lack/mistakes in applying and justifying (tourist segment and profile, business environment, trends/values/society etc.) Experience Pyramid (elements and levels) in case X. No original or innovative ideas presented. Lack in presentation contents (essential contents) in logic order.

Assessment criteria - good (3-4) (Not in use, Look at the Assessment criteria above)

Participating team working is active. Student is able to produce text with several academic references. Experience Economy is understood/identified. Applying and justifying (tourist segment and profile, business environment, trends/values/society etc.) Experience Pyramid (elements and levels) in case X is mostly covered. Original or innovative ideas presented. Presentation contents (essential contents) in logic order is on a good level.

Assessment criteria - excellent (5) (Not in use, Look at the Assessment criteria above)

Participating team working is very active. Student is able to produce text with variety of academic references. Experience Economy is understood/identified analytically. Applying and justifying (tourist segment and profile, business environment, trends/values/society etc.) Experience Pyramid (elements and levels) in case X is applied on a professional way. Highly original, innovative and unique ideas are presented and justified. Presentation contents (essential contents) in logic order is on an excellent level. Company co-operation is clearly active.

Objectives (course unit)

The course aims to provide basic understanding of sourcing and logistics processes and strategy in an international business context.

After completing the course, the student will be able to:
• understand the basic concepts of sourcing and logistics.
• recognize the importance of sourcing from sustainable suppliers.
• define supplier relationship management (SRM).

Content (course unit)

The contents include the followings:
• Sourcing and logistics concepts and strategy
• Identification of needs (internal and external)
• Supplier vetting and SRM
• Procurement process, contract requirements

Prerequisites (course unit)

None.

Further information (course unit)

Implementation plan.

Assessment criteria, satisfactory (1-2) (course unit)

Student recognizes the importance of sourcing for businesses. The student knows sourcing and procurement processes and can define supplier relationship management.

Assessment criteria, good (3-4) (course unit)

Student understands the importance of sourcing for businesses and how it relates to logistics functions within the supply chain. The student knows sourcing and procurement processes and can define conventional supplier relationship management processes.

Assessment criteria, excellent (5) (course unit)

Student understands the importance of sourcing for businesses and how it relates to logistics functions within the supply chain. The student can classify sourcing and procurement functions and can explain conventional supplier relationship management processes. Student is able to classify needs as they pertain to a business’s internal and external processes.

Exam schedules

Final exam will be given on the last class meeting.

Assessment scale

0-5

Teaching methods

- Lectures
- Flipped class sessions
- Inquiry-based learning
- Collaborative learning
- Project- based learning
- Case-based learning

Learning materials

- Presentation material
- Assigned books
- Articles
- Case studies
- Video

Student workload

Students are expected to:
- Attend sessions
- Participate in group discussions and activities
- Complete the final report and exam
- Study materials given to them on their own time

Content scheduling

Course themes will be given in the first session.

Completion alternatives

N/A

Practical training and working life cooperation

Knowledge gained from the course can be applied to various roles along the supply chain's functions.

International connections

Multiple global case studies will be used in the course

Objectives (course unit)

The course aims to provide basic understanding of sourcing and logistics processes and strategy in an international business context.

After completing the course, the student will be able to:
• understand the basic concepts of sourcing and logistics.
• recognize the importance of sourcing from sustainable suppliers.
• define supplier relationship management (SRM).

Content (course unit)

The contents include the followings:
• Sourcing and logistics concepts and strategy
• Identification of needs (internal and external)
• Supplier vetting and SRM
• Procurement process, contract requirements

Prerequisites (course unit)

None.

Further information (course unit)

Implementation plan.

Assessment criteria, satisfactory (1-2) (course unit)

Student recognizes the importance of sourcing for businesses. The student knows sourcing and procurement processes and can define supplier relationship management.

Assessment criteria, good (3-4) (course unit)

Student understands the importance of sourcing for businesses and how it relates to logistics functions within the supply chain. The student knows sourcing and procurement processes and can define conventional supplier relationship management processes.

Assessment criteria, excellent (5) (course unit)

Student understands the importance of sourcing for businesses and how it relates to logistics functions within the supply chain. The student can classify sourcing and procurement functions and can explain conventional supplier relationship management processes. Student is able to classify needs as they pertain to a business’s internal and external processes.

Exam schedules

Final exam will be given on the last class meeting.

Assessment scale

0-5

Teaching methods

- Lectures
- Flipped class sessions
- Inquiry-based learning
- Collaborative learning
- Project- based learning
- Case-based learning

Learning materials

- Presentation material
- Assigned books
- Articles
- Case studies
- Video

Student workload

Students are expected to:
- Attend sessions
- Participate in group discussions and activities
- Complete the final report and exam
- Study materials given to them on their own time

Content scheduling

Course themes will be given in the first session.

Completion alternatives

N/A

Practical training and working life cooperation

Knowledge gained from the course can be applied to various roles along the supply chain's functions.

International connections

Multiple global case studies will be used in the course

Objectives (course unit)

The course aims to provide knowledge and deals with theories, models and techniques for recruitment, management, maintenance and development of competence based human resources for contemporary multi-skilled- virtual-, and network-based organizations.

After completing the course, the student will be able to:
• perform basic functions of HRM (staffing, training, development, motivation and maintenance).
• define long term HR needs for a company.
• develop company-wide HR policy.
• maintain contact with labor union concerning different company issues.
• deal with multi-skilled workforce.
• integrate effectively ICT to HRM.

Content (course unit)

The contents include the followings:
• How the contemporary workplace is changing and how the change process is affecting the HRM?
• Why strategic HR planning is necessary for an organization?
• What are the different steps in strategic HR planning?
• How to effectively perform basic functions of HRM?
• How the digitalization process is affecting HR performance?
• What are the basic issues to remember in international HRM?

Prerequisites (course unit)

First year BBA studies or equivalent studies for the exchange students.

Further information (course unit)

Implementation plan.

Assessment criteria, satisfactory (1-2) (course unit)

The student can recognise basic concepts of employee staffing, training, development, motivation and maintenance. He/she has a basic understanding of the long-term HR needs for a company and can participate in developing a company-wide HR policy. He/she can work in a group and take responsibility for his/her own work. The student can give and receive feedback but considers and assesses things from his/her own viewpoints. The student has the skills to be part of the group dealing with the labour union.

Assessment criteria, good (3-4) (course unit)

The student can explain the good practices of employee staffing, training, development, motivation and maintenance. He/she can explain diverse alternatives for the various HR activities and in addition, can be part of creating a new HR policy for a firm. He/she can help to select good actions for solving HR related problems. The student understands future applications of technology to HR management. He/she can cooperate responsibly and is ready to develop his/her interaction skills further. The student can help to deal with the labour union.

Assessment criteria, excellent (5) (course unit)

The student understands the good practices of and the relationships between employee staffing, training, development, motivation and maintenance. The student is able to assist in defining the long-term HR needs for a company. He/she can assess diverse alternatives for the various HR activities, can help to create a new HR policy for a firm and solve HR related problems. The student understands future applications of technology to HR management. He/she can cooperate responsibly, constructively and flexibly with a diverse group of colleagues in solving practical problems. In case of need, the student can deal with the labour union.

Exam schedules

There is no exam but project, presentation and individual task.

Assessment scale

0-5

Teaching methods

Contact lesson
Study conversation
Individual task
Group project
Presentation

Learning materials

Human Resource Management (9th edition or the newer publication), Gary Dessler, Prentice Hall

&

Suggested reading materials (given during the implementation)

Student workload

- Total resource hurs= 27x5 = 135
- Contact meeting 7 (7 x 3): 21 hours
- Project: 30 hours
- Individual task: 30 hours
- Reading: 47 hours

Completion alternatives

Contact to the course teacher

Practical training and working life cooperation

Real world company based course project. The course project will be done in pairs or in small groups and it will be based on an interview with a human resource manager of a company.

International connections

Open

Further information

This is a contact lesson based course

Objectives (course unit)

Learning outcomes of the course:
The course provides a theoretical overview and the tools for creating innovations for profitable business. Using service creation as a tool, it provides insights of product and services development process and the positioning of innovation into right marketplace. Also, creating a reasonable business model and basics of ensuring the intellectual property rights (IPR’s) are discussed.

After completing the course, students will be able to:
• Understand the different aspects of innovation, and its role in developing a business
• Recognize, assess and suggests solutions for supporting organizations innovation performance
• Apply innovation theories and practices in a variety of business settings
• Evaluate the business feasibility of innovations, products and services
• Understand the product and service design process phases
• Identify the critical phases of product and service design projects

Content (course unit)

How to foster innovations?
How to develop products and services from innovations?
What are intellectual property rights and how to ensure them?
How to evaluate project business feasibility?

Prerequisites (course unit)

-

Further information (course unit)

-

Assessment criteria, satisfactory (1-2) (course unit)

The student can name different aspects of innovation, and their role in developing a business. He/she can recognise solutions for supporting an organisation’s innovation performance. The student is able to apply innovation theories and practices in a variety of business settings. He/she can evaluate the business feasibility of innovations, products and services. The student recognises the different phases in the product and service design process.

Assessment criteria, good (3-4) (course unit)

The student is familiar with the different aspects of innovation, and their role in developing and growing a business. He/she can recognise and assess solutions for supporting an organisation’s innovation performance. The student understands the strategies most effective for exploiting innovations. The student is able to apply innovation theories and practices in a variety of business settings. He/she can evaluate the business feasibility of innovations, products and services. The student can plan, implement and assess the different phases of the product and service design process. He/she can identify critical phases of product and service design projects.

Assessment criteria, excellent (5) (course unit)

The student has in-depth understanding of the different aspects of innovation, and their role in developing and growing a business. He/she can recognise, assess and advocate the most suitable solutions for improving an organisation's innovation performance. The student can develop and implement the most effective strategies for exploiting innovations. The student is able to implement innovation theories into practice in a variety of business settings. He/she can boost the business feasibility of innovations, products and services. The student can plan, implement and assess the different phases of the product and service design process. He/she can tackle critical phases of product and service design projects.

Location and time

There are six teaching sessions altogether taking place once a week.

Assessment methods and criteria

Will be presented on the first lecture.

Assessment scale

0-5

Teaching methods

Lectures, exercises, individual and group assignments

Learning materials

Materials available in Moodle
Lecture slides

Student workload

The course is worth 5 credits, which means a total workload of 135 hours.

Content scheduling

The course is part of the Innovation Management and Business Development study module. Consultation Projects: Entrepreneurship focus / Business Development focus courses will run parallel with this course. It is the practical part of the study module where the learnings of this course will be implemented.

Objectives (course unit)

Learning outcomes of the course:
The course provides a theoretical overview and the tools for creating innovations for profitable business. Using service creation as a tool, it provides insights of product and services development process and the positioning of innovation into right marketplace. Also, creating a reasonable business model and basics of ensuring the intellectual property rights (IPR’s) are discussed.

After completing the course, students will be able to:
• Understand the different aspects of innovation, and its role in developing a business
• Recognize, assess and suggests solutions for supporting organizations innovation performance
• Apply innovation theories and practices in a variety of business settings
• Evaluate the business feasibility of innovations, products and services
• Understand the product and service design process phases
• Identify the critical phases of product and service design projects

Content (course unit)

How to foster innovations?
How to develop products and services from innovations?
What are intellectual property rights and how to ensure them?
How to evaluate project business feasibility?

Prerequisites (course unit)

-

Further information (course unit)

-

Assessment criteria, satisfactory (1-2) (course unit)

The student can name different aspects of innovation, and their role in developing a business. He/she can recognise solutions for supporting an organisation’s innovation performance. The student is able to apply innovation theories and practices in a variety of business settings. He/she can evaluate the business feasibility of innovations, products and services. The student recognises the different phases in the product and service design process.

Assessment criteria, good (3-4) (course unit)

The student is familiar with the different aspects of innovation, and their role in developing and growing a business. He/she can recognise and assess solutions for supporting an organisation’s innovation performance. The student understands the strategies most effective for exploiting innovations. The student is able to apply innovation theories and practices in a variety of business settings. He/she can evaluate the business feasibility of innovations, products and services. The student can plan, implement and assess the different phases of the product and service design process. He/she can identify critical phases of product and service design projects.

Assessment criteria, excellent (5) (course unit)

The student has in-depth understanding of the different aspects of innovation, and their role in developing and growing a business. He/she can recognise, assess and advocate the most suitable solutions for improving an organisation's innovation performance. The student can develop and implement the most effective strategies for exploiting innovations. The student is able to implement innovation theories into practice in a variety of business settings. He/she can boost the business feasibility of innovations, products and services. The student can plan, implement and assess the different phases of the product and service design process. He/she can tackle critical phases of product and service design projects.

Location and time

There are six teaching sessions altogether taking place once a week.

Assessment methods and criteria

Will be presented on the first lecture.

Assessment scale

0-5

Teaching methods

Lectures, exercises, individual and group assignments

Learning materials

Materials available in Moodle
Lecture slides

Student workload

The course is worth 5 credits, which means a total workload of 135 hours.

Content scheduling

The course is part of the Innovation Management and Business Development study module. Consultation Projects: Entrepreneurship focus / Business Development focus courses will run parallel with this course. It is the practical part of the study module where the learnings of this course will be implemented.

Objectives (course unit)

The course aims to provide students with necessary knowledge related to an international project. This course is executed in co-operation with TAMK international partner universities. The students work with a branding project in teams consisting of members from several universities, using virtual communication tools: social media, video meetings and cloud services. In the project the students will learn how to analyze and develop a brand in an international context but quite as importantly how to deal with cultural differences in an international project.

After completing the course, the student will be able to:
• describe and apply a theoretical framework for developing a brand.
• analyze and evaluate strengths and development areas of a brand.
• create or develop a brand strategy for a product, service or a company.
• work in an international project using virtual communication tools.

Content (course unit)

After completing the course, the student will be able to:
• describe and apply a theoretical framework for developing a brand.
• analyze and evaluate strengths and development areas of a brand.
• create or develop a brand strategy for a product, service or a company.
• work in an international project using virtual communication tools.

Prerequisites (course unit)

Basic knowledge of Marketing.

Further information (course unit)

Implementation Plan.

Assessment criteria, satisfactory (1-2) (course unit)

The student is able to recognise the basic concepts of branding. He/she is able to conduct his/her part and participate in the brand strategy development assignment, with assistance, following instructions. The student participates in the international teamwork and is able to recognise his/her contribution to the task.

Assessment criteria, good (3-4) (course unit)

The student is able to explain the structure of brand strategy and brand identity as tools of brand management. He/she is able to research the business environment of a brand for developing a brand strategy. The student is able to develop a brand strategy plan. The student acts as an active member of an international project team, takes responsibility of his/her own work and is able to co-operate in a multinational team also by using virtual communication tools.

Assessment criteria, excellent (5) (course unit)

The student is able to analyse the theoretical concepts of branding and apply them in the branding assignment in an excellent manner. He/she is able to develop different solutions for the brand challenge based on the research and assess different alternatives. The student is able to creatively apply the theoretical tools to develop a well reasoned brand strategy. The student takes a leading role in the international teamwork or part of it, can co-operate flexibly and constructively taking into account the cultural differences of the participants and thereby develop the group’s interaction.

Location and time

All classes will be held according to schedule at Pakki. We will discuss the course details in the first session.

These are the first three in-person sessions that will take place at the TAMK campus.
23.01.2025: 15–17.00 (B3-27)
30.01.2025: 15-17.00 (B3-27)
06.02.2025: 15–17.00 (B3-27)
The course will kick off virtually on Thursday, February 13, 2025, and attendance is required.
13.02.2025 14.30 - 17.00 Online
The student will work with their respective national teams online during below dates.
20.02.2025 14.30 - 17.00: Online
06.03.2025 14.30 - 17.00: Online
Presentations: national teams' market research
13.03.2025 14.30 - 17.00: Online
Later in the course, the international teams will work online on the following dates:
20.03.2025 14.30 - 17.00: Online
27.03.2025 14.30 - 17.00: Online
The course includes an international intensive week in TAMK during week 14 (31.3.2025 to 04.04.2025), which participants are expected to attend also outside regular class hours.

31.03.2025 08.00 - 18.00
01.04.2025 08.00 - 18.00
02.04.2025 08.00 - 18.00
03.04.2025 08.00 - 18.00
04.04.2025 08.00 - 14.00

Exam schedules

The course does not include an exam. This is a project course and the assessment is based on the final outputs of the project team and teamwork performance.

Assessment scale

0-5

Teaching methods

Studying is mainly based on students’ team work around a business case, coached by the lecturers from TAMK and the international partner universities. The students work first in national teams and later on in international teams with members from the partner universities. Regular virtual meetings and conferences are an essential part of the course.

Content scheduling

We will provide a more detailed course timetable and structure at the beginning of the course.

Practical training and working life cooperation

The course includes a real international business brand case.

International connections

This course is executed in cooperation with TAMK International Business in Finland, Brno University of Technology in the Czech Republic, Windesheim University of Applied Sciences in the Netherlands, and Karel de Grote University of Applied Sciences and Arts in Antwerp, Belgium.

Further information

The maximum amount of students is 30. Students studying the marketing module receive priority. The course is not open for exchange or open university students.

Assessment criteria - satisfactory (1-2) (Not in use, Look at the Assessment criteria above)

The student is able to recognise the basic concepts of branding. He/she is able to conduct his/her part and participate in the brand strategy development assignment, with assistance, following instructions. The student participates in the international teamwork and is able to recognise his/her contribution to the task.

Assessment criteria - good (3-4) (Not in use, Look at the Assessment criteria above)

The student is able to explain the structure of brand strategy and brand identity as tools of brand management. He/she is able to research the business environment of a brand for developing a brand strategy. The student is able to develop a brand strategy plan. The student acts as an active member of an international project team, takes responsibility of his/her own work and is able to co-operate in a multinational team also by using virtual communication tools.

Assessment criteria - excellent (5) (Not in use, Look at the Assessment criteria above)

The student is able to analyse the theoretical concepts of branding and apply them in the branding assignment in an excellent manner. He/she is able to develop different solutions for the brand challenge based on the research and assess different alternatives. The student is able to creatively apply the theoretical tools to develop a well reasoned brand strategy. The student takes a leading role in the international teamwork or part of it, can co-operate flexibly and constructively taking into account the cultural differences of the participants and thereby develop the group’s interaction.

Content (course unit)

Studies consist of first year studies of the degree programme.

You will study full time in the degree programme´s student group. Open UAS students are reserved two (2) study places in the group.

The enrollment will start on 1 August at 9 am and end on 2 August at 11.59 pm. If there are still study places left after the enrollment period ends, the period may be continued. Places are filled on a first-come-first-serve basis and registration is done in our online store.

The fee for the open path studies is 300 euros. You pay the fee when enrolling.

Path studies in English require good oral and written English language skills.


The fee for the first year is the same for all students. If you apply to become a degree student and are not an EU/EEA student, you will have a tuition fee like all the other non-EU/EEA –students.

Degree application and student selection
You can apply for admission to the degree programme based on your Open UAS studies. If you start path studies in the autumn 2024, you will be able to apply to become a degree student in the application on the basis of Open UAS studies in studyinfo.fi in May 2025.
Student selection is made considering your completed amount of credit points and study success. Study success means the GPA of the studies completed during your Open UAS Path Studies. If necessary, students are placed in order by their GPA (highest to lowest).
Required amount of credit points (Bachelor in International Business 50 cr) has to be completed by 31 July 2025.
Student Benefits
Open UAS students do not receive Kela’s financial aid for students or any other student benefits. If you are a customer of TE Services, you should check your study right with them before signing up for Open UAS studies.

Assessment scale

0-5

Objectives (course unit)

This course covers the basics of change management with consideration of international context.
Students will acquire an understanding of the fundamental concepts and principles of change
management. In addition, they will be introduced to primary and supporting processes that can drive change in a multicultural, international setting.
After completing the course, the participants will be able to:
• Understand the fundamental concepts and principles of change management
• Analyze the need for changes in business processes
• Conceptualize the relationship between management and operational employees that allow for the change process
• Classify factors that may hinder or excel change, while being able to ideate solutions accordingly
• Understand the process of change in the business environment
• Describe an organization’s functions and identify appropriate change models
• Communicate value of change while navigating a multicultural setting

Content (course unit)

Contents:
• Cultural aspects (organization context)
• Introduction to change management
• Organizational metaphors, past and present
• Change management concepts, historical and contemporary approach
• Supporting processes to drive change
• Crisis/conflict as sources of change
• Managers role in change

Prerequisites (course unit)

None.

Further information (course unit)

Free-choice studies.
Online sessions taught by lecturers. The aim is to offer students the opportunity to receive insights on selected themes from a combination of pedagogical approaches while working in international teams from different countries.
This course will include both theoretical and practical knowledge in the context of working on
case studies in international teams. This approach will enable the development of
international collaboration skills and enhance theoretical and practical experience in an ever-changing corporate environment. Students will be required to actively participate in online
lectures, collaborate on assigned case studies and meet all requirements in accordance with
set assessment criteria.

Teaching methods:
• Online lectures and discussion
• Flipped class sessions
• Inquiry-based learning
• Collaborative learning

Teaching material:
• Presentation material
• Articles
• Case studies
• Videos
• Assigned books
• Other materials provided by the instructors

Assessment criteria, satisfactory (1-2) (course unit)

The student achieves the course objectives.
He/she understands some of the fundamental
concepts and principles of change management,
as well as the primary and supporting functions
that drive change. The student can identify
potential risks of the change process. The
student can communicate value in change and
applies course themes to assignments.

Assessment criteria, good (3-4) (course unit)

The student achieves the course objectives well.
He/she understands the fundamental concepts
and principles of change management, as well
as the primary and supporting functions that
drive change. The student is able to identify
potential risks of the change process, as well as
ideate appropriate responses. The student can
communicate value in change and applies
course themes to assignments. The individual’s
contribution in the class and team are consistent.

Assessment criteria, excellent (5) (course unit)

The student achieves the course objectives
excellently. He/she masters the fundamental
concepts and principles of change management,
as well as the primary and supporting functions
that drive change. The student is able to identify
potential risks of the change process, as well as
ideate appropriate responses. The student can
communicate value in change in various ways
and applies course themes to assignments in an
exemplary manner. The individual’s contribution
in the class and team are consistent and of
quality.

Assessment scale

0-5

Objectives (course unit)

This online course introduces the practical issues involved in the final thesis process. The course concentrates on giving the students necessary information and competences to begin the final thesis process. This free-choice course should be completed before the student starts the writing process under the guidance of an assigned supervisor.


After completing the course, the student will be able to:
Describe the different forms of final thesis as well as the principles of thesis assessment in TAMK.
Use the guides and instructions helping and regulating the final thesis process.
Apply the basic research approaches applicable in BBA theses.
Write a topic analysis with an appropriate form of thesis, literature review and frame of reference.
Manage his/her final thesis process.

Content (course unit)

What does the concept of applied research mean?
What are the main research methods for applied research?
How does the final thesis process go in practice?

Assessment criteria, pass/fail (course unit)

Pass:
The student can explain the concept of applied research, understands the objectivity of a research and is able to justify the basic principles of a good research. He/she can apply a suitable quantitative or qualitative approach, including a variation of data collection methods, in his/her own thesis process. The student can give constructive feedback.

Fail:
The student fails to recognize the principles of an applied research and cannot define any valid research question nor research objectives on his/her own field. He/she cannot manage the assigned tasks even under supervision and his/her interaction skills are not satisfactory.

Location and time

Enrolling December 2024 - Spring and Autumn semester 2025.

Exam schedules

No exam

Assessment methods and criteria

Essay writing
Assessment is passed/failed

Assessment scale

Pass/Fail

Teaching methods

Online course with essay tasks (3 essays)

Learning materials

See Moodle course

Student workload

Spring semester 2025 and Autumn 2025 (Check tasks in Moodle course!) Student is able to proceed with tasks in his/her own pace within a year. Check dead lines for submitting tasks in Moodle course!

Content scheduling

Spring semester 2025 and Autumn 2025 (Check tasks in Moodle course!) Student is able to proceed with tasks in his/her own pace within a year. Check dead lines for submitting tasks in Moodle course!

Completion alternatives

None

Practical training and working life cooperation

-

International connections

-

Further information

This course must be conducted before starting the thesis process.
Assessment is passed/failed
Student is able to proceed with tasks in his/her own pace within a year. Check dead lines for submitting tasks in Moodle course!

Assessment criteria - pass/fail (Not in use, Look at the Assessment criteria above)

Approved essays according to task descriptions applying academic writing with references. See Tamk report Guide for writing.

Objectives (course unit)

The course aims to provide basic knowledge and understanding of international trade and supply chain management in an international business context.

After completing the course, the student will be able to:
• describe the basic concepts and principles of supply chain management and logistics.
• define and use the terms of delivery and international payment methods.
• identify and use key documents, Intrastat- statistics and custom clearance.

Content (course unit)

The contents include the followings:
• SCM in services, industrial and humanitarian sectors
• Logistics optimization
• Value added services along the supply chain
• Export process (offers, invoices and key documents, delivery terms, Incoterms and international payment methods)
• Intrastat statistics and customs clearance
• Logistics process (sales orders, purchase orders, warehousing and transportation)

Prerequisites (course unit)

None.

Further information (course unit)

Implementation plan.

Assessment criteria, satisfactory (1-2) (course unit)

The student has a basic level of knowledge in supply chain management and the connection of logistics to an organization’s most common processes. The student can recognize, name and define basic concepts and terms in international trade and international contract law, and can apply some knowledge to relevant, working life situations. He/she can work in a group and take responsibility in individual and team assignments.

Assessment criteria, good (3-4) (course unit)

The student can determine main tasks and challenges along the supply chain and can identify similarities and differences of conventional and humanitarian logistic efforts. The student is able to explain, compare and apply the terms and concepts in international trade and international contract law. He/she can solve problems in case studies and assignments and justify their decision. The student is capable of applying the acquired knowledge to relevant working life SCM related situations and contributes appropriately to tasks and assignments during the course.

Assessment criteria, excellent (5) (course unit)

The student displays extensive knowledge regarding the challenges and different modes in the supply chain and has a professional level of knowledge on conventional and humanitarian logistics. He/she can apply the terms and concepts in international trade and international contract law extensively and is able to analyze and relate them to professional context. The student is exceptionally capable in applying all the acquired knowledge to relevant, working life situations and actively contributes to tasks and assignments during the course. He/she can assess diverse solution alternatives in case studies and assignments, and cooperates responsibly, flexibly and constructively in team tasks.

Exam schedules

Final exam will be given on the last class meeting

Assessment scale

0-5

Teaching methods

- Lectures
- Flipped class sessions
- Inquiry-based learning
- Collaborative learning
- Project- based learning
- Case-based learning

Learning materials

- Presentation material
- Assigned books
- Articles
- Case studies
- Video

Student workload

Students are expected to:
- Attend sessions
- Participate in group discussions and activities
- Complete the final report and exam
- Study materials given to them on their own time

Content scheduling

Course themes will be given in the first session.

Completion alternatives

N/A

Practical training and working life cooperation

Knowledge gained from the course can be applied to various roles along the supply chain's functions.

International connections

Multiple global case studies will be used in the course

Further information

Assigned tasks, report, exam, and participation will be evaluated.

Objectives (course unit)

The course aims to provide basic knowledge and understanding of international trade and supply chain management in an international business context.

After completing the course, the student will be able to:
• describe the basic concepts and principles of supply chain management and logistics.
• define and use the terms of delivery and international payment methods.
• identify and use key documents, Intrastat- statistics and custom clearance.

Content (course unit)

The contents include the followings:
• SCM in services, industrial and humanitarian sectors
• Logistics optimization
• Value added services along the supply chain
• Export process (offers, invoices and key documents, delivery terms, Incoterms and international payment methods)
• Intrastat statistics and customs clearance
• Logistics process (sales orders, purchase orders, warehousing and transportation)

Prerequisites (course unit)

None.

Further information (course unit)

Implementation plan.

Assessment criteria, satisfactory (1-2) (course unit)

The student has a basic level of knowledge in supply chain management and the connection of logistics to an organization’s most common processes. The student can recognize, name and define basic concepts and terms in international trade and international contract law, and can apply some knowledge to relevant, working life situations. He/she can work in a group and take responsibility in individual and team assignments.

Assessment criteria, good (3-4) (course unit)

The student can determine main tasks and challenges along the supply chain and can identify similarities and differences of conventional and humanitarian logistic efforts. The student is able to explain, compare and apply the terms and concepts in international trade and international contract law. He/she can solve problems in case studies and assignments and justify their decision. The student is capable of applying the acquired knowledge to relevant working life SCM related situations and contributes appropriately to tasks and assignments during the course.

Assessment criteria, excellent (5) (course unit)

The student displays extensive knowledge regarding the challenges and different modes in the supply chain and has a professional level of knowledge on conventional and humanitarian logistics. He/she can apply the terms and concepts in international trade and international contract law extensively and is able to analyze and relate them to professional context. The student is exceptionally capable in applying all the acquired knowledge to relevant, working life situations and actively contributes to tasks and assignments during the course. He/she can assess diverse solution alternatives in case studies and assignments, and cooperates responsibly, flexibly and constructively in team tasks.

Exam schedules

Final exam will be given on the last class meeting

Assessment scale

0-5

Teaching methods

- Lectures
- Flipped class sessions
- Inquiry-based learning
- Collaborative learning
- Project- based learning
- Case-based learning

Learning materials

- Presentation material
- Assigned books
- Articles
- Case studies
- Video

Student workload

Students are expected to:
- Attend sessions
- Participate in group discussions and activities
- Complete the final report and exam
- Study materials given to them on their own time

Content scheduling

Course themes will be given in the first session.

Completion alternatives

N/A

Practical training and working life cooperation

Knowledge gained from the course can be applied to various roles along the supply chain's functions.

International connections

Multiple global case studies will be used in the course

Further information

Assigned tasks, report, exam, and participation will be evaluated.

Objectives (course unit)

The course aims to provide basic knowledge and understanding of new target market entry project and importance of an effective multicultural team.

After completing the course, the student will be able to:
• search for and evaluate information on a new target market.
• analyze macro- and micro-environment in a target country.
• apply knowledge of the market analysis to help the case company with their internationalization plans.
• work effectively in a multicultural team.

Content (course unit)

The contents include the followings:
• Market analysis
• Market entry modes and approaches
• Company internationalization plan
• Basic research skills

Prerequisites (course unit)

None.

Further information (course unit)

Implementation plan.

Assessment criteria, satisfactory (1-2) (course unit)

Students can search for relevant information on a target market. They are familiar with principles of market analysis and main market entry modes. Students can work in a multicultural team.

Assessment criteria, good (3-4) (course unit)

Students can search for relevant information on a target market and evaluate its validity and credibility. They understand principles of market analysis and market entry modes and can apply them to the case company project. Students can work effectively in a multicultural team.

Assessment criteria, excellent (5) (course unit)

Students can search for relevant information on a target market and evaluate its validity and credibility. They thoroughly understand principles of market analysis and market entry modes. They can create viable recommendations for the case company’s internationalization plan. Students can work effectively in a multicultural team and foster team spirit and multicultural understanding.

Location and time

On campus according to the timetable

Exam schedules

See Methods and Grounds for Evaluation

Assessment methods and criteria

Market Entry Project (3 cr)
The assessment is based on successful completion of the following tasks and assignments:
• project for a commissioning company (report + presentation)
• written exam in TUNI Exam
• course participation.

Macroeconomics (2 cr)
• Attendance - (Pass/Fail)
• Completion of tasks during the course (Pass/Fail)
• Individual Online Exam

Assessment scale

0-5

Teaching methods

Lectures, group work, independent study, research, project work

Learning materials

Materials in Moodle

Student workload

Market Entry Project (3 cr)
Total hours: 3 cr x 27 h = 81 h including:
• contact lessons 21 hours (7 x 3 h)
• independent study and research 60 hours

Macroeconomics (2 cr)
Total hours: 2 cr x 27 h = 54 h including:
• contact lessons 18 hours (6 x 3 h)
• independent study, up to 36 hours

Content scheduling

Market Entry Project (3 cr)
• Sources of information for international market analysis
• Foreign market selection criteria
• External business environment (PESTEL analysis of a given market)
• Entry modes to a foreign market

Macroeconomics (2 cr)
• Introduction, context and brief history of macroeconomics
• Macroeconomic objectives and metrics
• Macroeconomic policies - Fiscal and Monetary
• Money and wealth

Completion alternatives

If a student has completed corresponding studies at another university or university of applied sciences, the student may apply for credit transfer through HyväHot / CreTa system.

Such cases have to be discussed with the course teacher at the beginning of the course, and students may be required to complete additional assignments to demonstrate their knowledge and skills.

Practical training and working life cooperation

The main project for Market Entry course is carried out in cooperation with a commissioner (Finnish company).
The Macroeconomics course ia an applied course and is grounded in real life, authentic examples.

Further information

Market Entry Project (3 cr)
• Mandatory attendance - 80%
• Active participation in group work
• Research skills

Macroeconomics (2 cr)
• Obligatory attendance - 80%
• Active participation and engagement with course materials

Objectives (course unit)

The course aims to provide basic knowledge and understanding of new target market entry project and importance of an effective multicultural team.

After completing the course, the student will be able to:
• search for and evaluate information on a new target market.
• analyze macro- and micro-environment in a target country.
• apply knowledge of the market analysis to help the case company with their internationalization plans.
• work effectively in a multicultural team.

Content (course unit)

The contents include the followings:
• Market analysis
• Market entry modes and approaches
• Company internationalization plan
• Basic research skills

Prerequisites (course unit)

None.

Further information (course unit)

Implementation plan.

Assessment criteria, satisfactory (1-2) (course unit)

Students can search for relevant information on a target market. They are familiar with principles of market analysis and main market entry modes. Students can work in a multicultural team.

Assessment criteria, good (3-4) (course unit)

Students can search for relevant information on a target market and evaluate its validity and credibility. They understand principles of market analysis and market entry modes and can apply them to the case company project. Students can work effectively in a multicultural team.

Assessment criteria, excellent (5) (course unit)

Students can search for relevant information on a target market and evaluate its validity and credibility. They thoroughly understand principles of market analysis and market entry modes. They can create viable recommendations for the case company’s internationalization plan. Students can work effectively in a multicultural team and foster team spirit and multicultural understanding.

Location and time

On campus according to the timetable

Exam schedules

See Methods and Grounds for Evaluation

Assessment methods and criteria

Market Entry Project (3 cr)
The assessment is based on successful completion of the following tasks and assignments:
• project for a commissioning company (report + presentation)
• written exam in TUNI Exam
• course participation.

Macroeconomics (2 cr)
• Attendance - (Pass/Fail)
• Completion of tasks during the course (Pass/Fail)
• Individual Online Exam

Assessment scale

0-5

Teaching methods

Lectures, group work, independent study, research, project work

Learning materials

Materials in Moodle

Student workload

Market Entry Project (3 cr)
Total hours: 3 cr x 27 h = 81 h including:
• contact lessons 21 hours (7 x 3 h)
• independent study and research 60 hours

Macroeconomics (2 cr)
Total hours: 2 cr x 27 h = 54 h including:
• contact lessons 18 hours (6 x 3 h)
• independent study, up to 36 hours

Content scheduling

Market Entry Project (3 cr)
• Sources of information for international market analysis
• Foreign market selection criteria
• External business environment (PESTEL analysis of a given market)
• Entry modes to a foreign market

Macroeconomics (2 cr)
• Introduction, context and brief history of macroeconomics
• Macroeconomic objectives and metrics
• Macroeconomic policies - Fiscal and Monetary
• Money and wealth

Completion alternatives

If a student has completed corresponding studies at another university or university of applied sciences, the student may apply for credit transfer through HyväHot / CreTa system.

Such cases have to be discussed with the course teacher at the beginning of the course, and students may be required to complete additional assignments to demonstrate their knowledge and skills.

Practical training and working life cooperation

The main project for Market Entry course is carried out in cooperation with a commissioner (Finnish company).
The Macroeconomics course ia an applied course and is grounded in real life, authentic examples.

Further information

Market Entry Project (3 cr)
• Mandatory attendance - 80%
• Active participation in group work
• Research skills

Macroeconomics (2 cr)
• Obligatory attendance - 80%
• Active participation and engagement with course materials

Objectives (course unit)

The course aims to provide an understanding to interpret a company's financial situation and risks taking into account changes affecting the business environment.

After completing the course, the student will be able to:
• assess the financial situation of a business.
• identify risk factors and future needs for change.

Content (course unit)

The contents include the followings:
• How to analyze financial statements and use ratios?
• What are business risks and how are they assessed?
• What are the drivers of change in the business environment and how should they be taken into account in management?

Prerequisites (course unit)

None.

Further information (course unit)

Implementation plan.

Assessment criteria, satisfactory (1-2) (course unit)

The student will identify changing trends in the business environment and understand business risks. They know the basics of financial reporting and the key performance indicators. The student participates in the calculation and reporting process.

Assessment criteria, good (3-4) (course unit)

The student will analyze the risks and needs for change in the business environment. They will apply the general accounting principles. The student will be an active member of a team and will be able to report professionally on their work.

Assessment criteria, excellent (5) (course unit)

The student will be able to analyze risk factors and future change needs from a business management perspective. They will use key performance indicators to assess business performance. They assess future prospects and change trends. The student is highly motivated and committed to taking responsibility for their own and their team's performance and reporting.

Location and time

First class: March 4, 2025 at 2 p.m. at TAMK Kuntokatu main campus, classroom B5-26.

Final class: April 29, 2025 at 2 p.m. at TAMK Kuntokatu main campus, classroom B5-26.

Assessment scale

0-5

Teaching methods

THIS IS A PRELIMINARY DRAFT OF THE SPRING 2025 COURSE IMPLEMENTATION, OF THIS NEW COURSE.

THERE'LL STILL BE NEW UPDATES AND ADDITIONS TO THIS IMPLEMENTATION PLAN DURING JANUARY AND FEBRUARY 2025, CONCERNING BOTH CONTENTS AND PEDAGOGY.

Student workload

Student's max. workload is 135 hours.

Completion alternatives

No alternative ways.

Further information

Kai Hintsanen
kai.hintsanen@tuni.fi

Pasi Kuusijärvi
pasi.kuusijarvi@tuni.fi

Objectives (course unit)

Kurssi on tarkoitettu IB:n suomenkielisille opiskelijoille. Kurssilla perehdytään asiatyylisen viestinnän periaatteisiin ja harjoitellaan kirjoittamaan työ- ja liike-elämän kirjallisia viestejä, kuten liikekirjeitä ja muistioita. Kurssilla kerrataan ja harjoitellaan myös suomen kielen oikeinkirjoitusta.

Kurssin suoritettuaan, opiskelija:

Osoittaa perehtyneisyyttä asiatyylisen viestinnän periaatteisiin.
Osaa käyttää ja soveltaa asiakirjastandardia alansa tyypillisissä kirjoitteissa.
Osaa viestiä asiatyylisesti ja vakuuttavasti ottaen huomioon vastaanottajan, tilanteen ja alan käytänteet.
Ymmärtää oikeakielisyyden merkityksen osana viestinnällistä ammattitaitoaan ja yrityksen imagoa.
Osaa arvioida ja kehittää viestintäosaamistaan.

Content (course unit)

Mitkä ovat asiatyylisen viestinnän periaatteet?
Millainen on asiakirjastandardin rakenne ja mitä hyötyä sen hallitsemisesta on?
Miten laaditaan työ- ja liike-elämän yleisimmät kirjoitteet?
Mikä on kielenhuollon merkitys työelämässä?

Prerequisites (course unit)

-

Further information (course unit)

-

Assessment criteria, satisfactory (1-2) (course unit)

The student can write business documents and messages according to given instructions and examples. He/she communicates understandably in different situations of his/her own field. The student is able to make good use of the means of communication.

Assessment criteria, good (3-4) (course unit)

The student communicates fluently, understandably and interestingly in different situations of business life. He/she takes the receiver and situation into account in his/her communication. The student can interpret receiver’s action and respond to it by building collaboration e.g. in customer service situations.

Assessment criteria, excellent (5) (course unit)

The student communicates in different situations of business life creatively and with great expertise. He/she is able to use the means of communication in many different ways and is able to influence by using language. The student can adjust his/her communication according to the receiver, situation, circumstances (e.g. online communication) and feedback. He/she takes his/her organisation’s values and visions into account in his/her communication.

Assessment scale

0-5

Objectives (course unit)

Kurssi on tarkoitettu IB:n suomenkielisille opiskelijoille. Kurssilla perehdytään asiatyylisen viestinnän periaatteisiin ja harjoitellaan kirjoittamaan työ- ja liike-elämän kirjallisia viestejä, kuten liikekirjeitä ja muistioita. Kurssilla kerrataan ja harjoitellaan myös suomen kielen oikeinkirjoitusta.

Kurssin suoritettuaan, opiskelija:

Osoittaa perehtyneisyyttä asiatyylisen viestinnän periaatteisiin.
Osaa käyttää ja soveltaa asiakirjastandardia alansa tyypillisissä kirjoitteissa.
Osaa viestiä asiatyylisesti ja vakuuttavasti ottaen huomioon vastaanottajan, tilanteen ja alan käytänteet.
Ymmärtää oikeakielisyyden merkityksen osana viestinnällistä ammattitaitoaan ja yrityksen imagoa.
Osaa arvioida ja kehittää viestintäosaamistaan.

Content (course unit)

Mitkä ovat asiatyylisen viestinnän periaatteet?
Millainen on asiakirjastandardin rakenne ja mitä hyötyä sen hallitsemisesta on?
Miten laaditaan työ- ja liike-elämän yleisimmät kirjoitteet?
Mikä on kielenhuollon merkitys työelämässä?

Prerequisites (course unit)

-

Further information (course unit)

-

Assessment criteria, satisfactory (1-2) (course unit)

The student can write business documents and messages according to given instructions and examples. He/she communicates understandably in different situations of his/her own field. The student is able to make good use of the means of communication.

Assessment criteria, good (3-4) (course unit)

The student communicates fluently, understandably and interestingly in different situations of business life. He/she takes the receiver and situation into account in his/her communication. The student can interpret receiver’s action and respond to it by building collaboration e.g. in customer service situations.

Assessment criteria, excellent (5) (course unit)

The student communicates in different situations of business life creatively and with great expertise. He/she is able to use the means of communication in many different ways and is able to influence by using language. The student can adjust his/her communication according to the receiver, situation, circumstances (e.g. online communication) and feedback. He/she takes his/her organisation’s values and visions into account in his/her communication.

Assessment scale

0-5

Objectives (course unit)

Culture is an integral part of everyday organizational life. Understanding culture facilitates organizational success in national- as well as international market. The course is designed to deal with culture and its impact in managing/leading organization made up of people from diverse cultural background.


After completing of the course, students will be able to:

Know culture from different points of view prioritizing the field of management and organization.

Lead multicultural workforce

Build work team/group with people from different cultural background

Deal with cultural differences effectively

Identify culture lenient motivational strategy

Manage cultural tension by engaging empathetic approach

Negotiate globally

Content (course unit)

What is culture?

What is family-, national-, organizational- and business culture?

What are the roots of culture?

How culture influences management and the functioning of an organization?

How to deal with cultural challenges in forming group/team and leading people with diverse cultural background?

What are the crucial issues to remember while negotiating internationally?

Prerequisites (course unit)

First year BBA studies or equivalent studies for the exchange students

Assessment criteria, satisfactory (1-2) (course unit)

The student can define culture and recognises cultural differences. He/she is aware of the course load and able to do routine tasks. The student can give and receive feedback and can do project work in a group. He/she considers and assesses things from his/her viewpoints. The student can work in a group. He/she judges things mainly from his/her own perspective.

Assessment criteria, good (3-4) (course unit)

The student compares culture and explains its impact on different social entities. He/she helps to apply cultural approach in leading a multicultural workforce. The student as a resource person assists in solving problems in leading a multicultural workforce or building a multicultural team. He/she helps making a plan for dealing with cultural differences effectively. He/she considers and assesses issues from multicultural perspectives and can engage in negotiation with counterparts from another culture. The student becomes a responsible member of a diverse group.

Assessment criteria, excellent (5) (course unit)

The student understands culture from multiple perspectives and analyses its impact on different social entities including business organisations. The student as a resource person acts independently or as part of a group in leading a multicultural workforce or building a multicultural team. He/she assists in finding solutions to team in dealing with cultural differences effectively. He/she actively engages himself/herself in the work group in finding solutions to problems at hand or adopting policy regarding a culture lenient motivational plan. Moreover, the student can play a flexible role in multicultural negotiation context.

Location and time

Three online lessons in January 2025 and four face-to-face lessons in February 2025.

Exam schedules

No test but project, individual task & presentation

Assessment methods and criteria

Group project: 30%
Group project presentation: 10%
Presentation participation diary (Individual task): 10%
5 short individual task: 50%

Assessment scale

0-5

Teaching methods

Online & face to face teaching|study conversation|individual task|project|presentation

Learning materials

Cultures and organizations : software of the mind : intercultural cooperation and its importance for survival, Hofstede, Geert, 2010 (suggested chapters)

When Cultures Collide, Richard D. Lewis, 2018 (suggested chapters)

The Culture Map: Decoding how people think, lead, and get things done across cultures. Erin Meyer (suggested chapters)
+
Lecture handouts & suggested reading

Student workload

Total time: 27x5 = 135 hours
Contact & online lesson 7 x 3: 21 hours
Project: 25 hours
Reading: 29 hours
5-6 short individual task: 30 hours
Pre-assignment & online activity: 30 hours

Completion alternatives

Talk to the course teacher

Practical training and working life cooperation

Possible & welcome

International connections

Open

Further information

Return course tasks on time. Late submission will have negative impact to the course final grade.

Objectives (course unit)

The course aims to provide an insight and focus on target group thinking and to familiarize students with the marketing and communication tools.

After completing the course, the student will be able to:
• know the basic concepts of marketing and communication.
• know how communication and marketing are carried out and measured.
• communicate appropriately in different business situations.

Content (course unit)

The contents include the followings:
• What is the role of marketing and what are its key activities in business?
• Why is communication important in organizations?
• How to present and communicate professionally in different situations?

Prerequisites (course unit)

None.

Further information (course unit)

Implementation plan.

Assessment criteria, satisfactory (1-2) (course unit)

The student will recognize the basic principles of marketing and communication. They can cope with the most important professional writing and presentation situations. The student will participate in the production of work in the learning environment chosen for its implementation.

Assessment criteria, good (3-4) (course unit)

The student will articulate the basic principles of marketing and communication. They will understand them in the context of the company's competitive environment. They will be able to cope with the most important professional writing and presentation situations. The student will be active in the learning environment chosen for the implementation.

Assessment criteria, excellent (5) (course unit)

The student will be able to analyze different ways of implementing marketing and communication. They will be able to plan and implement professional communication and marketing activities according to the target audience. The student will be committed to taking responsibility for the work in the learning environment chosen for the implementation.

Location and time

On campus according to the timetable.

Exam schedules

Marketing:
The final exam will be given at the last class meeting.

Organisational Communication:
• Please see Methods and Grounds for Evaluation

Presentation Skills:
• Please see Methods and Grounds for Evaluation

Assessment methods and criteria

Marketing:
According to TAMK evaluation criterias (0,1-5)
- Knowing
- Doing
- Being

Organisational Communication:
• Exam in TUNI Exam
• Group presentation

Presentation Skills:
• Group presentation

Assessment scale

0-5

Teaching methods

Lectures, discussions, group and individual work, independent study.
Some tasks are linked to activities in the Business Operations course (virtual firms).
Marketing
Required Textbook
Kotler, P., Armstrong, G., Harris, L. C., & He, H. (2020). Principles of marketing: 8th European edition.
Additional course material, such as blogs, videos, blogs, and short articles, will be provided in Moodle Workspace.

Learning materials

Marketing:
- Lectures
- Flipped classroom sessions
- Inquiry-based learning
- Collaborative learning
- Independent study and research

Organisational Communication:
• Materials in Moodle

Presentation Skills:
• Materials in Moodle

Student workload

Total hours: 5 cr x 27 h = 135 h
• Contact teaching: 42 h
• Independent study: 93 h
Marketing
According to the TAMK schedule, ECT credits, and Moodle timing instructions.
Students are expected to:
- Attend sessions
- Participate in group discussions and activities
- Study materials given to them on their own time

Content scheduling

The course consists of independent part that are:
• Marketing (2 cr), Teacher: Salman Saleem
• Organisational Communication (2 cr), Teacher: Elena Grigorova
• Presentation Skills (1 cr), Teacher: Elena Grigorova

Completion alternatives

If a student has completed corresponding studies at another university or university of applied sciences, the student may apply for credit transfer through HyväHot / CreTa system.

Students who have acquired relevant skills and competencies through extensive work experience may complete the course through demonstration of competencies.

Such cases have to be discussed with the course teacher at the beginning of the course, and students may be required to complete additional assignments to demonstrate their knowledge and skills.

Practical training and working life cooperation

The course is supportive of the virtual firm development the students are undertaking and is based on real life experiences from business.
Marketing
Project work / case studies

International connections

Marketing
Cases and discussion, global operational business environment, international collaborative projects

Further information

Marketing:
• Mandatory attendance requirement: 80%
• No hybrid option (some students on campus, some students online)

Organisational Communication:
• Mandatory attendance requirement: 80%
• No hybrid option (some students on campus, some students online)

Presentation Skills:
• Mandatory attendance requirement: 80%
• No hybrid option (some students on campus, some students online)

Objectives (course unit)

The course aims to provide an insight and focus on target group thinking and to familiarize students with the marketing and communication tools.

After completing the course, the student will be able to:
• know the basic concepts of marketing and communication.
• know how communication and marketing are carried out and measured.
• communicate appropriately in different business situations.

Content (course unit)

The contents include the followings:
• What is the role of marketing and what are its key activities in business?
• Why is communication important in organizations?
• How to present and communicate professionally in different situations?

Prerequisites (course unit)

None.

Further information (course unit)

Implementation plan.

Assessment criteria, satisfactory (1-2) (course unit)

The student will recognize the basic principles of marketing and communication. They can cope with the most important professional writing and presentation situations. The student will participate in the production of work in the learning environment chosen for its implementation.

Assessment criteria, good (3-4) (course unit)

The student will articulate the basic principles of marketing and communication. They will understand them in the context of the company's competitive environment. They will be able to cope with the most important professional writing and presentation situations. The student will be active in the learning environment chosen for the implementation.

Assessment criteria, excellent (5) (course unit)

The student will be able to analyze different ways of implementing marketing and communication. They will be able to plan and implement professional communication and marketing activities according to the target audience. The student will be committed to taking responsibility for the work in the learning environment chosen for the implementation.

Location and time

On campus according to the timetable.

Exam schedules

Marketing:
The final exam will be given at the last class meeting.

Organisational Communication:
• Please see Methods and Grounds for Evaluation

Presentation Skills:
• Please see Methods and Grounds for Evaluation

Assessment methods and criteria

Marketing:
According to TAMK evaluation criterias (0,1-5)
- Knowing
- Doing
- Being

Organisational Communication:
• Exam in TUNI Exam
• Group presentation

Presentation Skills:
• Group presentation

Assessment scale

0-5

Teaching methods

Lectures, discussions, group and individual work, independent study.
Some tasks are linked to activities in the Business Operations course (virtual firms).
Marketing
Required Textbook
Kotler, P., Armstrong, G., Harris, L. C., & He, H. (2020). Principles of marketing: 8th European edition.
Additional course material, such as blogs, videos, blogs, and short articles, will be provided in Moodle Workspace.

Learning materials

Marketing:
- Lectures
- Flipped classroom sessions
- Inquiry-based learning
- Collaborative learning
- Independent study and research

Organisational Communication:
• Materials in Moodle

Presentation Skills:
• Materials in Moodle

Student workload

Total hours: 5 cr x 27 h = 135 h
• Contact teaching: 42 h
• Independent study: 93 h
Marketing
According to the TAMK schedule, ECT credits, and Moodle timing instructions.
Students are expected to:
- Attend sessions
- Participate in group discussions and activities
- Study materials given to them on their own time

Content scheduling

The course consists of independent part that are:
• Marketing (2 cr), Teacher: Salman Saleem
• Organisational Communication (2 cr), Teacher: Elena Grigorova
• Presentation Skills (1 cr), Teacher: Elena Grigorova

Completion alternatives

If a student has completed corresponding studies at another university or university of applied sciences, the student may apply for credit transfer through HyväHot / CreTa system.

Students who have acquired relevant skills and competencies through extensive work experience may complete the course through demonstration of competencies.

Such cases have to be discussed with the course teacher at the beginning of the course, and students may be required to complete additional assignments to demonstrate their knowledge and skills.

Practical training and working life cooperation

The course is supportive of the virtual firm development the students are undertaking and is based on real life experiences from business.
Marketing
Project work / case studies

International connections

Marketing
Cases and discussion, global operational business environment, international collaborative projects

Further information

Marketing:
• Mandatory attendance requirement: 80%
• No hybrid option (some students on campus, some students online)

Organisational Communication:
• Mandatory attendance requirement: 80%
• No hybrid option (some students on campus, some students online)

Presentation Skills:
• Mandatory attendance requirement: 80%
• No hybrid option (some students on campus, some students online)

Objectives (course unit)

A minority of companies still rate their digital communications or customer communications at an advanced level. Instead they are still in the phase of transformation and development of their digital marketing capabilities. This course is not only about digital marketing – it is about marketing in a digital world. It will give the students skills in planning and executing digital marketing. The key question is: how can companies, both BtoC and BtoB, benefit from digitalizing their marketing operations.

The course consists of theory lectures and weekly exercises where some of the digital marketing tools are used in practice.

After completing the course the students will be able to
• describe and explain the various forms of digital marketing and
social media
• design a digital marketing roadmap for a company
• use the tools of social media in business to establish a social
media marketing campaing
• create basic web pages, a blog or an online shop

Content (course unit)

What is digital marketing?
What are the opportunities and threats of digital marketing?
What are the digital marketing media and tools?
How can a company enter the digital world in a structured and planned way?

Prerequisites (course unit)

Introduction to Marketing or equivalent

Further information (course unit)

-

Assessment criteria, satisfactory (1-2) (course unit)

The student has introductory knowledge of digital marketing practices but lacks an active role in creating and publishing content for the purpose. In a team his/her role is merely passive and he/she requires help from others to cope with his/her own tasks.

Assessment criteria, good (3-4) (course unit)

The student has basic knowledge of digital marketing and is able to independently take responsibility of his/her own learning as well as support other team members. He/she is an active contributor to the team, is able to understand and use social media channels for digital marketing and can provide good digital content to engage customers.

Assessment criteria, excellent (5) (course unit)

The student has advanced knowledge of digital marketing tools, is independent, takes full responsibility of his/her own learning and helps other team members to succeed. He/she understands well the dynamics of social media channels in marketing and is able to create attractive digital content to engage existing customers and attract new ones.

Location and time

Lessons according to the Pakki schedule

Exam schedules

N/A

Assessment methods and criteria

The course passing criteria consists of successful individual tasks and passed team work.

Assessment scale

0-5

Teaching methods

The course will consist of live lessons on campus, individual assignments, team work, team presentations and an internal Instagram project. Teams will work on practical cases provided by external businesses in the areas of social media marketing plans and strategies, website assistance, etc. Internal Instagram project will serve as a tool to practce lessons learned (content creation, understanding the platform from a marketing perspective etc.).

- Lectures
- Flipped classroom sessions
- Inquiry-based learning
- Collaborative learning
- Independent study and research

Learning materials

- Presentation material
- Articles
- Case studies
- Videos
- Assigned E-books

Student workload

The course will be intensive and carried out in one and half months calendar time. Students should be prepared for even load throughout the course.

Content scheduling

Contact days and internal project will discuss topical digital marketing areas. External customer project will run parallel.

Completion alternatives

N/A

Practical training and working life cooperation

Cooperation with external businesses

International connections

Some of the teams may have cases from abroad.

Further information

N/A

Assessment criteria - fail (0) (Not in use, Look at the Assessment criteria above)

The student fails to pass most of the individual assignments and participates in team more as a follower than as an active contributor.

Assessment criteria - satisfactory (1-2) (Not in use, Look at the Assessment criteria above)

The student has introductory knowledge of digital marketing practices, but lacks still active own role in creating and publishing content for the purpose. In a team his/her role is still merely passive and he/she requires help from others to cope with own tasks

Assessment criteria - good (3-4) (Not in use, Look at the Assessment criteria above)

The student has basic knowledge of digital marketing and is able to independently take responsibility of his/her own learning and even support other team members. He/she is an active contributor in team, is able to understand and use social media channels for digital marketing and can provide good digital content to engage customers.

Assessment criteria - excellent (5) (Not in use, Look at the Assessment criteria above)

The student has advanced knowledge of digital marketing tools, is independent, takes full responsibility of his/her own learning and helps other team members to succeed, too. He/she understands well the dynamics of social media channels in marketing and is able to create attractive digital content to engage customers and to get new customers.

Objectives (course unit)

The course is focused on contemporary leadership theories, practices and skills that are needed to lead oneself and others ethically and effectively in a fast changing business environment.

After completing of the course, students will be able to:
1) define the role and responsibilities of a manager and leader in different organisations
2) understand their individual life motives that impact their leadership behaviour
3) create strategies for motivating and leading others in different situations
4) apply some essential leadership theories and practices in a fast changing environment
5) help other succeed by using some coaching techniques

Content (course unit)

- Motivation theories and 16 life motives
- Leading yourself & stress management
- Modern leadership theories, practices and styles
- Change management
- Coaching skills

Prerequisites (course unit)

First year BBA studies

Further information (course unit)

Main learning methods are practical exercises and skills training with other students. Presence in lectures is required.

Assessment criteria, satisfactory (1-2) (course unit)

The student defines the role and the responsibilities of a manager and a leader. He/she has a vague knowledge of his/her own individual life motives and superficial understanding about motivating and leading others. With the help of others, he/she can solve simple people-related problems using some of the leadership theories and practices. The student is able to apply some very basic coaching skills to certain extent. He/she can give feedback but mainly considers and assesses things from his/her own point of view without being able to assess his/her own behaviour critically or showing strong empathy towards others.

Assessment criteria, good (3-4) (course unit)

The student explains the role and the responsibilities of a manager and a leader. He/she identifies some of his/her individual life motives and is able to draw conclusions to his/her actions based on the information. The student applies usual strategies for motivating and leading others. He/she can solve some people-related problems with the help of the most common leadership theories and practices. The student is able to apply some coaching skills but still needs a lot of practice to help others develop better. He/she can give feedback actively and constructively but is not very well able to assess his/her own leadership behaviour critically.

Assessment criteria, excellent (5) (course unit)

The student understands the role and the responsibilities of a manager and a leader. He/she analyses his/her own actions and behaviours with the help of his/her individual life motives. The student creates new strategies for motivating and leading others. He/she combines leadership theories and practices for solving challenging people-related cases. The student is able to apply some coaching skills in a professional manner. He/she uses feedback systematically to help others develop and is able to assess his/her own leadership behaviour critically.

Assessment methods and criteria

1) Open book group exam "Challenging leadership cases" - Grading: 0-5
The group exam consists of several realistic cases where the students can apply their knowledge about different aspects of leadership. The cases will be solved in small teams that are created in the beginning of the course.

2) Weekly assignments - Grading 0-5

Assessment scale

0-5

Teaching methods

Interactive lectures
Reading
Exercises
Group exam
Writing "My Leadership Handbook"

Learning materials

Kouzes and Posner - The Leadership Challenge
Cameron and Green - Making Sense of Change Management
Articles and other resources as given during the lectures

Student workload

135 hours, 5 cr, consisting of about 20 hours of face-to-face lectures and over 100 hours of individual and group work

Practical training and working life cooperation

This course will build on the students' current and previous practical leadership experiences.

International connections

International cases will be used.

Objectives (course unit)

The course aims to provide basic modern sales skills in an international business context.

After completing the course, the student will be able to:
• know sales processes.
• lead sales operations.
• negotiate appropriately in different sales situations.

Content (course unit)

The contents include the followings:
• What are the main sales processes?
• How to lead the sales operations?
• What are basic negotiation skills?

Prerequisites (course unit)

None

Further information (course unit)

Implemenation plan.

Assessment criteria, satisfactory (1-2) (course unit)

Satisfactory 1-2
The student recognizes sales processes and understands the importance of sales management in business. He knows the customer's needs and negotiation techniques. He participates in sales situations.

Assessment criteria, good (3-4) (course unit)

Good 3-4
The student structures sales processes and goals in the customer interface. He understands the importance of goal-oriented sales management. He uses negotiation skills in a customer-oriented manner. He works actively in sales situations and knows how to report the results professionally.

Assessment criteria, excellent (5) (course unit)

Exemplary 5
The student is able to analyze sales processes and goals from the perspective of sales management and performance. He utilizes negotiation skills in a goal-oriented manner. He evaluates sales performance and customer interaction in customer relations management. The student takes committed responsibility for his own and the group's skills in sales and reporting interfaces.

Location and time

As listed in Pakki

Exam schedules

N/A

Assessment scale

0-5

Teaching methods

- Lectures
- Flipped class sessions
- Inquiry-based learning
- Collaborative learning
- Roleplay exercises
- Practical exercises (off-campus)

Learning materials

- Presentation material
- Articles and case studies
- Videos
- Guest speaker presentation

Student workload

Students are expected to:
- Attend sessions
- Participate in group discussions and activities
- Prepare and participate in the assigned sales activities

Content scheduling

Themes will be discussed in the first lesson.

- What is a sales process and how to apply it in practice?
- Which factors affect successful sales negotiation?
- What are the differences between b-to-c and b-to-b sales?
- Understanding inbound customer relationships and promoting the value proposition as part of sales - sales promotion "technology industry".
- How to listen to the customer and ask good questions?
- How to show empathy and address difficult situations in a customer-oriented way?
- How to plan and organize a sales event?

Completion alternatives

N/A

Practical training and working life cooperation

- Practice in setting up and working in a trade fair
- Negotiations with other virtual firms

International connections

N/A

Further information

N/A

Objectives (course unit)

The course aims to provide basic modern sales skills in an international business context.

After completing the course, the student will be able to:
• know sales processes.
• lead sales operations.
• negotiate appropriately in different sales situations.

Content (course unit)

The contents include the followings:
• What are the main sales processes?
• How to lead the sales operations?
• What are basic negotiation skills?

Prerequisites (course unit)

None

Further information (course unit)

Implemenation plan.

Assessment criteria, satisfactory (1-2) (course unit)

Satisfactory 1-2
The student recognizes sales processes and understands the importance of sales management in business. He knows the customer's needs and negotiation techniques. He participates in sales situations.

Assessment criteria, good (3-4) (course unit)

Good 3-4
The student structures sales processes and goals in the customer interface. He understands the importance of goal-oriented sales management. He uses negotiation skills in a customer-oriented manner. He works actively in sales situations and knows how to report the results professionally.

Assessment criteria, excellent (5) (course unit)

Exemplary 5
The student is able to analyze sales processes and goals from the perspective of sales management and performance. He utilizes negotiation skills in a goal-oriented manner. He evaluates sales performance and customer interaction in customer relations management. The student takes committed responsibility for his own and the group's skills in sales and reporting interfaces.

Location and time

As listed in Pakki

Exam schedules

N/A

Assessment scale

0-5

Teaching methods

- Lectures
- Flipped class sessions
- Inquiry-based learning
- Collaborative learning
- Roleplay exercises
- Practical exercises (off-campus)

Learning materials

- Presentation material
- Articles and case studies
- Videos
- Guest speaker presentation

Student workload

Students are expected to:
- Attend sessions
- Participate in group discussions and activities
- Prepare and participate in the assigned sales activities

Content scheduling

Themes will be discussed in the first lesson.

- What is a sales process and how to apply it in practice?
- Which factors affect successful sales negotiation?
- What are the differences between b-to-c and b-to-b sales?
- Understanding inbound customer relationships and promoting the value proposition as part of sales - sales promotion "technology industry".
- How to listen to the customer and ask good questions?
- How to show empathy and address difficult situations in a customer-oriented way?
- How to plan and organize a sales event?

Completion alternatives

N/A

Practical training and working life cooperation

- Practice in setting up and working in a trade fair
- Negotiations with other virtual firms

International connections

N/A

Further information

N/A

Objectives (course unit)

Operations Management (OM) is a discipline that applies to restaurants, cafe as well as to factories like Ford and Whirlpool. The techniques of OM apply throughout the world to virtualyy all productive enterprise. It doesn't matter if the application is in an office, a hospital, a restaurant, a department store, or a factory- the production of goods and services requires operations management. The course covers the basic aspects of OM including operations in services and production.

After completing the course, students will be able to:
- Manage the operations and processes in services and production

- Calculate the productivity and labour-productivity

- know how to design a service and product in order to minimize the inventory cost and design an optimal Supply Chain (Sustainable design )

- Know the forecasting methods

- Know the techniques of Material Requirement Planning

Content (course unit)

Operations and Productivity

- Forecasting

- Design of goods and services

- Aggregate Planning and MRP

- JIT, SCORE Model and Lean Operations

Prerequisites (course unit)

-

Further information (course unit)

There will be two implementations of the course, one in the autumn semester and another in the spring.

Assessment criteria, satisfactory (1-2) (course unit)

The student is able to recognise and analyse the organisation's processes and understand the basic principles of how they work together. The student understands the basic methodology of how to improve the processes' efficiency and their added value to both internal and external stakeholders. The student understands the importance of various, relevant stakeholders and the way how the information they each represent needs to be connected in order for the entire organisation to operate soundly. The student has a limited ability to plan and steer the organisation's processes.

Assessment criteria, good (3-4) (course unit)

The student is able to map the entire organisation's processes and the way they connect and interact with each other, as both internal and external stakeholders. The student knows several relevant tools which he/she can independently apply in various operations management situations. The student knows how and from where to acquire the necessary systemic information in order to analyse, improve and manage the organisation's processes. The student is capable of adapting to changed requirements depending on which of the life-cycle stages the concerned processes are currently in. The student also understands how the processes are linked to the management supporting ERP-systems.

Assessment criteria, excellent (5) (course unit)

The student is able to plan, erect and manage any of the organisation's processes and to apply relevant tools where necessary. The student also knows how to manage the entity of organisation's processes and operations effectively. The student can question any of organisation's operation and focus his/hers attention on relevant attributes in order to improve their overall performance. The student also understands the meaning of channel separation and can apply this both when summoning information and capitalising on the collected information on practical level. The student can also benchmark an organisation and its processes, detecting pertinent bottlenecks or improvement areas. The student possesses also basic managerial strategic knowledge regarding execution of operations and processes.

Location and time

Sessions on campus according to the schedule in Pakki.

Exam schedules

No exam

Assessment methods and criteria

Evaluation details presented in the first lecture

Assessment scale

0-5

Teaching methods

Lectures, flipped learning, group work, individual study and reflection

Learning materials

Lecture slides and additional materials available in Moodle
Course book: Operations Management by Slack et al. (multiple versions available)

Student workload

4 x 27 hours consisting of
- attendance lectures and workshops (6x 3h)
- active participation in group work
- individual study and reflection

Content scheduling

Initial plan (subject to change):
- Introduction
- Strategy & performance
- Process design and layouts
- Planning and control
- Lean
- Case study presentations

Completion alternatives

N/A

Practical training and working life cooperation

Project case study can relate to an existing company

International connections

Cases and discussion, global operational business environment

Further information

N/A

Objectives (course unit)

Operations Management (OM) is a discipline that applies to restaurants, cafe as well as to factories like Ford and Whirlpool. The techniques of OM apply throughout the world to virtualyy all productive enterprise. It doesn't matter if the application is in an office, a hospital, a restaurant, a department store, or a factory- the production of goods and services requires operations management. The course covers the basic aspects of OM including operations in services and production.

After completing the course, students will be able to:
- Manage the operations and processes in services and production

- Calculate the productivity and labour-productivity

- know how to design a service and product in order to minimize the inventory cost and design an optimal Supply Chain (Sustainable design )

- Know the forecasting methods

- Know the techniques of Material Requirement Planning

Content (course unit)

Operations and Productivity

- Forecasting

- Design of goods and services

- Aggregate Planning and MRP

- JIT, SCORE Model and Lean Operations

Prerequisites (course unit)

-

Further information (course unit)

There will be two implementations of the course, one in the autumn semester and another in the spring.

Assessment criteria, satisfactory (1-2) (course unit)

The student is able to recognise and analyse the organisation's processes and understand the basic principles of how they work together. The student understands the basic methodology of how to improve the processes' efficiency and their added value to both internal and external stakeholders. The student understands the importance of various, relevant stakeholders and the way how the information they each represent needs to be connected in order for the entire organisation to operate soundly. The student has a limited ability to plan and steer the organisation's processes.

Assessment criteria, good (3-4) (course unit)

The student is able to map the entire organisation's processes and the way they connect and interact with each other, as both internal and external stakeholders. The student knows several relevant tools which he/she can independently apply in various operations management situations. The student knows how and from where to acquire the necessary systemic information in order to analyse, improve and manage the organisation's processes. The student is capable of adapting to changed requirements depending on which of the life-cycle stages the concerned processes are currently in. The student also understands how the processes are linked to the management supporting ERP-systems.

Assessment criteria, excellent (5) (course unit)

The student is able to plan, erect and manage any of the organisation's processes and to apply relevant tools where necessary. The student also knows how to manage the entity of organisation's processes and operations effectively. The student can question any of organisation's operation and focus his/hers attention on relevant attributes in order to improve their overall performance. The student also understands the meaning of channel separation and can apply this both when summoning information and capitalising on the collected information on practical level. The student can also benchmark an organisation and its processes, detecting pertinent bottlenecks or improvement areas. The student possesses also basic managerial strategic knowledge regarding execution of operations and processes.

Location and time

Sessions on campus according to the schedule in Pakki.

Exam schedules

No exam

Assessment methods and criteria

Evaluation details presented in the first lecture

Assessment scale

0-5

Teaching methods

Lectures, flipped learning, group work, individual study and reflection

Learning materials

Lecture slides and additional materials available in Moodle
Course book: Operations Management by Slack et al. (multiple versions available)

Student workload

4 x 27 hours consisting of
- attendance lectures and workshops (6x 3h)
- active participation in group work
- individual study and reflection

Content scheduling

Initial plan (subject to change):
- Introduction
- Strategy & performance
- Process design and layouts
- Planning and control
- Lean
- Case study presentations

Completion alternatives

N/A

Practical training and working life cooperation

Project case study can relate to an existing company

International connections

Cases and discussion, global operational business environment

Further information

N/A

Objectives (course unit)

Operations Management (OM) is a discipline that applies to restaurants, cafe as well as to factories like Ford and Whirlpool. The techniques of OM apply throughout the world to virtualyy all productive enterprise. It doesn't matter if the application is in an office, a hospital, a restaurant, a department store, or a factory- the production of goods and services requires operations management. The course covers the basic aspects of OM including operations in services and production.

After completing the course, students will be able to:
- Manage the operations and processes in services and production

- Calculate the productivity and labour-productivity

- know how to design a service and product in order to minimize the inventory cost and design an optimal Supply Chain (Sustainable design )

- Know the forecasting methods

- Know the techniques of Material Requirement Planning

Content (course unit)

Operations and Productivity

- Forecasting

- Design of goods and services

- Aggregate Planning and MRP

- JIT, SCORE Model and Lean Operations

Prerequisites (course unit)

-

Further information (course unit)

There will be two implementations of the course, one in the autumn semester and another in the spring.

Assessment criteria, satisfactory (1-2) (course unit)

The student is able to recognise and analyse the organisation's processes and understand the basic principles of how they work together. The student understands the basic methodology of how to improve the processes' efficiency and their added value to both internal and external stakeholders. The student understands the importance of various, relevant stakeholders and the way how the information they each represent needs to be connected in order for the entire organisation to operate soundly. The student has a limited ability to plan and steer the organisation's processes.

Assessment criteria, good (3-4) (course unit)

The student is able to map the entire organisation's processes and the way they connect and interact with each other, as both internal and external stakeholders. The student knows several relevant tools which he/she can independently apply in various operations management situations. The student knows how and from where to acquire the necessary systemic information in order to analyse, improve and manage the organisation's processes. The student is capable of adapting to changed requirements depending on which of the life-cycle stages the concerned processes are currently in. The student also understands how the processes are linked to the management supporting ERP-systems.

Assessment criteria, excellent (5) (course unit)

The student is able to plan, erect and manage any of the organisation's processes and to apply relevant tools where necessary. The student also knows how to manage the entity of organisation's processes and operations effectively. The student can question any of organisation's operation and focus his/hers attention on relevant attributes in order to improve their overall performance. The student also understands the meaning of channel separation and can apply this both when summoning information and capitalising on the collected information on practical level. The student can also benchmark an organisation and its processes, detecting pertinent bottlenecks or improvement areas. The student possesses also basic managerial strategic knowledge regarding execution of operations and processes.

Location and time

Sessions on campus according to the schedule in Pakki.

Exam schedules

No exam, grade based on given assignments

Assessment methods and criteria

Grading is based on
- Activity in lessons and group work
- Given assignments

Details given in the first lesson

Assessment scale

0-5

Teaching methods

- Lectures and workshops
- Flipped learning
- Collaborative learning (case project)
- Individual study and reflection

Learning materials

Course book: Operations Management by Slack et al. (multiple versions available)
Other materials available in Moodle

Student workload

4 credit points (27 hours per credit point)

Students are expected to:
- Attend class sessions
- Participate actively in group discussions and activities
- Complete given assignments
- Study materials given to them on their own time

Content scheduling

Initial plan:
- Introduction to Operations Management
- Operations strategy and performance
- Process design and layouts
- Planning and control
- Lean operations
- Final presentations about the case project

Details given in the first lesson

Completion alternatives

N/A

Practical training and working life cooperation

Project work / project case study

International connections

Cases and discussion relate to global operational business environment

Further information

N/A

Objectives (course unit)

During this course, you will learn study practices and become part of the study community.

After completing of the course, the student
• feels a sense of belonging to the university, degree program, and student community.
• receives guidance for their studies and can plan their coursework effectively.
• familiarizes themselves with TAMK's practices and services.
• recognizes TAMK's services that support learning and well-being.
• understands the services supporting learning and well-being provided by key stakeholders.

Content (course unit)

• Engagement in Higher Education Studies
• Orientation to Tampere University of Applied Sciences (TAMK) and Degree Program
• Curriculum of the Degree Program and Creating a Individual Study Plan (ISP)
• Course Offerings and Cross-Enrollment
• Internship as Part of a University of Applied Sciences Degree
• Services Offered by Tampere University of Applied Sciences (TAMK)
• Monitoring the Progress of Studies
• Orientation to the Next Study Year

Assessment criteria, pass/fail (course unit)

The course is approved when the student proves that they
- are able to plan their studies at TAMK and are familiar with the curriculum of their degree programme.
- know what kind of support is available for their studies.
- understand the importance of the group as part of the learning environment.

A course is failed if the student does not have evidence of achieving the objectives of the course.

Assessment scale

0-5

Objectives (course unit)

During this course, you will learn study practices and become part of the study community.

After completing of the course, the student
• feels a sense of belonging to the university, degree program, and student community.
• receives guidance for their studies and can plan their coursework effectively.
• familiarizes themselves with TAMK's practices and services.
• recognizes TAMK's services that support learning and well-being.
• understands the services supporting learning and well-being provided by key stakeholders.

Content (course unit)

• Engagement in Higher Education Studies
• Orientation to Tampere University of Applied Sciences (TAMK) and Degree Program
• Curriculum of the Degree Program and Creating a Individual Study Plan (ISP)
• Course Offerings and Cross-Enrollment
• Internship as Part of a University of Applied Sciences Degree
• Services Offered by Tampere University of Applied Sciences (TAMK)
• Monitoring the Progress of Studies
• Orientation to the Next Study Year

Assessment criteria, pass/fail (course unit)

The course is approved when the student proves that they
- are able to plan their studies at TAMK and are familiar with the curriculum of their degree programme.
- know what kind of support is available for their studies.
- understand the importance of the group as part of the learning environment.

A course is failed if the student does not have evidence of achieving the objectives of the course.

Assessment scale

0-5

Objectives (course unit)

During this course, you will learn study practices and become part of the study community.

After completing of the course, the student
• feels a sense of belonging to the university, degree program, and student community.
• receives guidance for their studies and can plan their coursework effectively.
• familiarizes themselves with TAMK's practices and services.
• recognizes TAMK's services that support learning and well-being.
• understands the services supporting learning and well-being provided by key stakeholders.

Content (course unit)

• Engagement in Higher Education Studies
• Orientation to Tampere University of Applied Sciences (TAMK) and Degree Program
• Curriculum of the Degree Program and Creating a Individual Study Plan (ISP)
• Course Offerings and Cross-Enrollment
• Internship as Part of a University of Applied Sciences Degree
• Services Offered by Tampere University of Applied Sciences (TAMK)
• Monitoring the Progress of Studies
• Orientation to the Next Study Year

Assessment criteria, pass/fail (course unit)

The course is approved when the student proves that they
- are able to plan their studies at TAMK and are familiar with the curriculum of their degree programme.
- know what kind of support is available for their studies.
- understand the importance of the group as part of the learning environment.

A course is failed if the student does not have evidence of achieving the objectives of the course.

Assessment scale

0-5

Objectives (course unit)

During this course, you will learn study practices and become part of the study community.

After completing of the course, the student
• feels a sense of belonging to the university, degree program, and student community.
• receives guidance for their studies and can plan their coursework effectively.
• familiarizes themselves with TAMK's practices and services.
• recognizes TAMK's services that support learning and well-being.
• understands the services supporting learning and well-being provided by key stakeholders.

Content (course unit)

• Engagement in Higher Education Studies
• Orientation to Tampere University of Applied Sciences (TAMK) and Degree Program
• Curriculum of the Degree Program and Creating a Individual Study Plan (ISP)
• Course Offerings and Cross-Enrollment
• Internship as Part of a University of Applied Sciences Degree
• Services Offered by Tampere University of Applied Sciences (TAMK)
• Monitoring the Progress of Studies
• Orientation to the Next Study Year

Assessment criteria, pass/fail (course unit)

The course is approved when the student proves that they
- are able to plan their studies at TAMK and are familiar with the curriculum of their degree programme.
- know what kind of support is available for their studies.
- understand the importance of the group as part of the learning environment.

A course is failed if the student does not have evidence of achieving the objectives of the course.

Assessment scale

0-5

Objectives (course unit)

This course offers the students a chance to enhance their knowledge and managerial skills of financial planning and control as well as performance measurement and evaluation to a professional level.

The course is based on modern management accounting methods, frameworks and practices, laying a solid foundation on which continuing business studies and a serious business career in the field of accounting and finance can be built later on. The contents and learning experiences of the course are planned to be useful and generally applicable for every business professional.

After completing the course, students will be able to:

Prepare the major budgets of a company and participate in creation of budgeting systems.
Analyze business performance and participate in decision-making and business planning using standard budget reports.
Create business forecasts for the future, based on budget reports and other relevant business information.
Calculate the value of economic value added (EVA®) measure and utilize the DuPont approach to the return on investment (ROI) measure.
Participate in planning and implementing tailor-made strategic performance management solutions for various business cases.
Consider and try to include the effects of latest technological innovations and human aspects in any of their later business development projects.

Content (course unit)

Which budgets does a modern budgeting system – “The Master Budget” – include, and how can a tailored version be constructed?
How can the planning and control processes of a decentralized organization be managed using budgets, reports and supporting IT tools?
What different approaches are there for strategic performance measurement and evaluation?
What are the roles of human considerations, e.g. gaming, intangible assets and management myopia, as part of system creation?
How are the values of advanced measures such as economic value added (EVA®) calculated, and how can business reporting become more lively through visualization?
How can technology help in planning and control; what kind of insights do e.g. ERP systems, business intelligence and the current strong development of digitalization, mobile services and Internet of Things (IoT) offer to companies?
How is a strategy-bound performance management framework built and used in practice?

Assessment criteria, satisfactory (1-2) (course unit)

The student is able to determine and use the concepts and methods of financial planning and control as well as the performance measurement and evaluation theme sufficiently. He/she can take responsibility for his individual financial planning and reporting duties in routine activities, and is able to make some contribution in a group.

Assessment criteria, good (3-4) (course unit)

The student achieves the competence of applying and explaining the concepts and methods of financial planning and control as well as the performance measurement and evaluation theme in controllable situations. He/she works actively and cooperates responsibly and constructively both individually and in a group. The student can solve financial planning and measurement problems, and his courses of action are well justified.

Assessment criteria, excellent (5) (course unit)

The student can analyse complex situations and produce alternative solution proposals to various financial planning and control as well as performance measurement and evaluation tasks and problems. He/she is able to apply his extensive knowledge and skills of the subject matter creatively in problem solving, solution tracing, new experiments, and when generalising his well-justified courses of action. The student can work strongly individually and make remarkable contribution to group work, cooperating responsibly, constructively and flexibly with excellent commitment.

Location and time

From Jan 8 to February 19, 2025.

The classes will be there at TAMK if not otherwise mentioned during the course.

Exam schedules

No written exam.

Assessment methods and criteria

Student’s overall course grade is based on
1. evaluation criteria of the course
2. active individual participation in the classes
3. performing all the assigned course exercises as instructed
4. his/her group assignment performance.

Assessment scale

0-5

Teaching methods

Learning discussions, group assignment(s), exercises, case studies, literature, lecturing.

Learning materials

Bhimani, A., Datar, S., Horngren, C.T. & Rajan, M. 2018. Management and Cost Accounting. 7th ed. Harlow, United Kingdom: Pearson Education. Chapters 14 and 18-21.
ISBN: 9781292232669. EISBN: 9781292232676.
https://andor.tuni.fi/permalink/358FIN_TAMPO/176jdvt/cdi_askewsholts_vlebooks_9781292232676

In addition, student groups also perform self-driven data collection, as part of their group assignment.

Student workload

Max. some 135 hours as workload; approx. 18-20 hours of that as contact teaching classes.

Content scheduling

1. THE MASTER BUDGET
- Case: A hypothetical business case
2. STRATEGIC PERFORMANCE MEASUREMENT AND EVALUATION
- EVA
- ROI DuPont
- Financial and non-financial KPIs
- The Balanced Scorecard (BSC)
3. GROUP ASSIGNMENT
- Objectives and Key Results (OKR) challenging The BSC.

Completion alternatives

No.

Practical training and working life cooperation

No, not in the winter 2025 implementation.

International connections

Neither guest lectures nor company visits or so in the winter 2025 implementation; a truly international group of students, anyway, studying together. There's also quite many double-degree and exchange students in the implementation group.

Further information

Pasi Kuusijärvi, M.Sc. (Econ. & Bus. Adm.), AmO, HHJ PJ
Senior Lecturer, Accounting and Financial Management

Tampere University of Applied Sciences (TAMK)
Tampere, Finland

pasi.kuusijarvi@tuni.fi
Tel. +358 40 846 3052
www.tuni.fi

Objectives (course unit)

During the course students will learn different techniques and skills for improving their professional sales skills. The student will study different approaches for sales situations and negotiations as well as gain their understanding of sales process.

After completing the course, the students will be able to

• Communicate and negotiate in a demanding business environment.
• Manage a sales process both in b-to-c and b-to-b sales situations.
• Understand the role and usage of digital tools in a sales process.
• Know how to prepare and handle sales situations across cultures.

Content (course unit)

• What are professional sales skills and techniques?
• How to sell successfully in b-to-c and b-to-b settings?
• What kind of digital tools are used in selling?
• How to sell and negotiate in other, selected countries?

Prerequisites (course unit)

-

Further information (course unit)

There will be two implementations of the course, one in the autumn semester and another in the spring.

Assessment criteria, satisfactory (1-2) (course unit)

The student is able to conduct sales negotiations in different target markets. The student knows basic techniques for understanding customer needs. He/she is somewhat familiar with persuasion techniques used in professional selling. The student can give simple sales presentations. He/she knows how to close sales in some situations. The student is aware of digital tools used in the sales process.

Assessment criteria, good (3-4) (course unit)

The student is able to conduct sales negotiations in both B2B and B2C settings in different target markets. The student can ask questions to understand customer needs. He/she is familiar with persuasion techniques used in professional selling. The student can identify sales prospects. The student can make professional sales presentations and is familiar with the methods of overcoming sales resistance. He/she knows how to close sales, resulting in enduring buyer-seller relationships. The student is familiar with digital tools in the sales process.

Assessment criteria, excellent (5) (course unit)

The student is able to conduct complex sales negotiations in both B2B and B2C settings in domestic and international target markets. The student can ask the right questions to fully understand customer needs. He/she is familiar with different persuasion techniques used in professional selling. The student understands the role of social influence in sales settings and he/she can identify sales prospects. The student can make professional sales presentations and is familiar with various methods of overcoming sales resistance. He/she knows how to close sales, resulting in long-lasting and mutual beneficial buyer-seller relationships. The student is familiar and able to use diverse digital tools in the sales process.

Assessment criteria, pass/fail (course unit)

Not approved 
The student has poor skills of conducting sales negotiations. The student is unaware of basic techniques for understanding customer needs. He/she is unfamiliar with persuasion techniques used in professional selling. The student is unable to give sales presentations. He/she does not know how to close sales. The student is unaware of digital tools used in the sales process. 

Exam schedules

Weekly exams in different forms (assignments, games, reports, or other) will be announced in class.

Assessment methods and criteria

Weekly exams in different forms (assignments, games, reports, or other) will be announced in class.

Assessment scale

0-5

Teaching methods

- Lectures in the real classroom
- Independent studies based on provided materials
- Sales process simulation assignments and practice individually and with partners

Learning materials

Materials will be uploaded to the course Moodle page weekly.

Shared learning material in Moodle Presentations Articles Videos
Library for data collection (methods and links)
Models for process planning, implementation and evaluation.
Your own notes and remarks

Student workload

One study credit= 27 hours
4 credit class = 108 hours
21 hours of contact teaching
87 hours of individual work and group exerises

Content scheduling

Planned content
• What are professional sales skills and techniques?
• How to sell successfully in a b2c and/or b2b setting?
• What kind of digital tools are used in selling?
• How to sell and negotiate in other countries?

Practical training and working life cooperation

The guest speakers might be visiting during class time.
Sales process simulation assignments and practice individually and with partners

International connections

A view of the assessment of European sales competition (ESC)

Further information

You will be guided through learning process by Juha Tuominen and Jarmo Tuominiemi. During the course students will learn different techniques and skills for improving their professional sales skills. The student will study different approaches for sales situations and negotiations as well as gain their understanding of sales process. Subject theory runs parallel with the implementation of practical training.

After completing the course, the student will be able to:
- Communicate and negotiate in a demanding business environment
- Manage a sales process both in b2c and b2b sales situations
- Understand the role and usage of digital tools in a sales process
- Know how to prepare and handle sales situations across cultures
- Understand the importance of necessary preparation work before contacting prospects
- Fit the offering into the needs of targeted markets and clients
- Evaluate, choose and use correct sales and negotiation techniques in various sales situations
- Measure, analyze and improve personal sales skills

Assessment criteria - fail (0) (Not in use, Look at the Assessment criteria above)

The student has poor skills of conducting sales negotiations. The student is unaware of basic techniques for understanding customer needs. He/she is unfamiliar with persuasion techniques used in professional selling. The student is unable to give sales presentations. He/she does not know how to close sales. The student is unaware of digital tools used in the sales process.

Assessment criteria - satisfactory (1-2) (Not in use, Look at the Assessment criteria above)

The student is able to conduct sales negotiations in different target markets. The student knows basic techniques for understanding customer needs. He/she is somewhat familiar with persuasion techniques used in professional selling. The student can give simple sales presentations. He/she knows how to close sales in some situations. The student is aware of digital tools used in the sales process.

Assessment criteria - good (3-4) (Not in use, Look at the Assessment criteria above)

The student is able to conduct sales negotiations in both B2B and B2C settings in different target markets. The student can ask questions to understand customer needs. He/she is familiar with persuasion techniques used in professional selling. The student can identify sales prospects. The student can make professional sales presentations and is familiar with the methods of overcoming sales resistance. He/she knows how to close sales, resulting in enduring buyer-seller relationships. The student is familiar with digital tools in the sales process.

Assessment criteria - excellent (5) (Not in use, Look at the Assessment criteria above)

The student is able to conduct complex sales negotiations in both B2B and B2C settings in domestic and international target markets. The student can ask the right questions to fully understand customer needs. He/she is familiar with different persuasion techniques used in professional selling. The student understands the role of social influence in sales settings and he/she can identify sales prospects. The student can make professional sales presentations and is familiar with various methods of overcoming sales resistance. He/she knows how to close sales, resulting in long-lasting and mutual beneficial buyer-seller relationships. The student is familiar and able to use diverse digital tools in the sales process.

Objectives (course unit)

During the course students will learn different techniques and skills for improving their professional sales skills. The student will study different approaches for sales situations and negotiations as well as gain their understanding of sales process.

After completing the course, the students will be able to

• Communicate and negotiate in a demanding business environment.
• Manage a sales process both in b-to-c and b-to-b sales situations.
• Understand the role and usage of digital tools in a sales process.
• Know how to prepare and handle sales situations across cultures.

Content (course unit)

• What are professional sales skills and techniques?
• How to sell successfully in b-to-c and b-to-b settings?
• What kind of digital tools are used in selling?
• How to sell and negotiate in other, selected countries?

Prerequisites (course unit)

-

Further information (course unit)

There will be two implementations of the course, one in the autumn semester and another in the spring.

Assessment criteria, satisfactory (1-2) (course unit)

The student is able to conduct sales negotiations in different target markets. The student knows basic techniques for understanding customer needs. He/she is somewhat familiar with persuasion techniques used in professional selling. The student can give simple sales presentations. He/she knows how to close sales in some situations. The student is aware of digital tools used in the sales process.

Assessment criteria, good (3-4) (course unit)

The student is able to conduct sales negotiations in both B2B and B2C settings in different target markets. The student can ask questions to understand customer needs. He/she is familiar with persuasion techniques used in professional selling. The student can identify sales prospects. The student can make professional sales presentations and is familiar with the methods of overcoming sales resistance. He/she knows how to close sales, resulting in enduring buyer-seller relationships. The student is familiar with digital tools in the sales process.

Assessment criteria, excellent (5) (course unit)

The student is able to conduct complex sales negotiations in both B2B and B2C settings in domestic and international target markets. The student can ask the right questions to fully understand customer needs. He/she is familiar with different persuasion techniques used in professional selling. The student understands the role of social influence in sales settings and he/she can identify sales prospects. The student can make professional sales presentations and is familiar with various methods of overcoming sales resistance. He/she knows how to close sales, resulting in long-lasting and mutual beneficial buyer-seller relationships. The student is familiar and able to use diverse digital tools in the sales process.

Assessment criteria, pass/fail (course unit)

Not approved 
The student has poor skills of conducting sales negotiations. The student is unaware of basic techniques for understanding customer needs. He/she is unfamiliar with persuasion techniques used in professional selling. The student is unable to give sales presentations. He/she does not know how to close sales. The student is unaware of digital tools used in the sales process. 

Exam schedules

Weekly exams in different forms (assignments, games, reports, or other) will be announced in class.

Assessment methods and criteria

Weekly exams in different forms (assignments, games, reports, or other) will be announced in class.

Assessment scale

0-5

Teaching methods

- Lectures in the real classroom
- Independent studies based on provided materials
- Sales process simulation assignments and practice individually and with partners

Learning materials

Materials will be uploaded to the course Moodle page weekly.

Shared learning material in Moodle Presentations Articles Videos
Library for data collection (methods and links)
Models for process planning, implementation and evaluation.
Your own notes and remarks

Student workload

One study credit= 27 hours
4 credit class = 108 hours
21 hours of contact teaching
87 hours of individual work and group exerises

Content scheduling

Planned content
• What are professional sales skills and techniques?
• How to sell successfully in a b2c and/or b2b setting?
• What kind of digital tools are used in selling?
• How to sell and negotiate in other countries?

Practical training and working life cooperation

The guest speakers might be visiting during class time.
Sales process simulation assignments and practice individually and with partners

International connections

A view of the assessment of European sales competition (ESC)

Further information

You will be guided through learning process by Juha Tuominen and Jarmo Tuominiemi. During the course students will learn different techniques and skills for improving their professional sales skills. The student will study different approaches for sales situations and negotiations as well as gain their understanding of sales process. Subject theory runs parallel with the implementation of practical training.

After completing the course, the student will be able to:
- Communicate and negotiate in a demanding business environment
- Manage a sales process both in b2c and b2b sales situations
- Understand the role and usage of digital tools in a sales process
- Know how to prepare and handle sales situations across cultures
- Understand the importance of necessary preparation work before contacting prospects
- Fit the offering into the needs of targeted markets and clients
- Evaluate, choose and use correct sales and negotiation techniques in various sales situations
- Measure, analyze and improve personal sales skills

Assessment criteria - fail (0) (Not in use, Look at the Assessment criteria above)

The student has poor skills of conducting sales negotiations. The student is unaware of basic techniques for understanding customer needs. He/she is unfamiliar with persuasion techniques used in professional selling. The student is unable to give sales presentations. He/she does not know how to close sales. The student is unaware of digital tools used in the sales process.

Assessment criteria - satisfactory (1-2) (Not in use, Look at the Assessment criteria above)

The student is able to conduct sales negotiations in different target markets. The student knows basic techniques for understanding customer needs. He/she is somewhat familiar with persuasion techniques used in professional selling. The student can give simple sales presentations. He/she knows how to close sales in some situations. The student is aware of digital tools used in the sales process.

Assessment criteria - good (3-4) (Not in use, Look at the Assessment criteria above)

The student is able to conduct sales negotiations in both B2B and B2C settings in different target markets. The student can ask questions to understand customer needs. He/she is familiar with persuasion techniques used in professional selling. The student can identify sales prospects. The student can make professional sales presentations and is familiar with the methods of overcoming sales resistance. He/she knows how to close sales, resulting in enduring buyer-seller relationships. The student is familiar with digital tools in the sales process.

Assessment criteria - excellent (5) (Not in use, Look at the Assessment criteria above)

The student is able to conduct complex sales negotiations in both B2B and B2C settings in domestic and international target markets. The student can ask the right questions to fully understand customer needs. He/she is familiar with different persuasion techniques used in professional selling. The student understands the role of social influence in sales settings and he/she can identify sales prospects. The student can make professional sales presentations and is familiar with various methods of overcoming sales resistance. He/she knows how to close sales, resulting in long-lasting and mutual beneficial buyer-seller relationships. The student is familiar and able to use diverse digital tools in the sales process.

Objectives (course unit)

During the course students will learn different techniques and skills for improving their professional sales skills. The student will study different approaches for sales situations and negotiations as well as gain their understanding of sales process.

After completing the course, the students will be able to

• Communicate and negotiate in a demanding business environment.
• Manage a sales process both in b-to-c and b-to-b sales situations.
• Understand the role and usage of digital tools in a sales process.
• Know how to prepare and handle sales situations across cultures.

Content (course unit)

• What are professional sales skills and techniques?
• How to sell successfully in b-to-c and b-to-b settings?
• What kind of digital tools are used in selling?
• How to sell and negotiate in other, selected countries?

Prerequisites (course unit)

-

Further information (course unit)

There will be two implementations of the course, one in the autumn semester and another in the spring.

Assessment criteria, satisfactory (1-2) (course unit)

The student is able to conduct sales negotiations in different target markets. The student knows basic techniques for understanding customer needs. He/she is somewhat familiar with persuasion techniques used in professional selling. The student can give simple sales presentations. He/she knows how to close sales in some situations. The student is aware of digital tools used in the sales process.

Assessment criteria, good (3-4) (course unit)

The student is able to conduct sales negotiations in both B2B and B2C settings in different target markets. The student can ask questions to understand customer needs. He/she is familiar with persuasion techniques used in professional selling. The student can identify sales prospects. The student can make professional sales presentations and is familiar with the methods of overcoming sales resistance. He/she knows how to close sales, resulting in enduring buyer-seller relationships. The student is familiar with digital tools in the sales process.

Assessment criteria, excellent (5) (course unit)

The student is able to conduct complex sales negotiations in both B2B and B2C settings in domestic and international target markets. The student can ask the right questions to fully understand customer needs. He/she is familiar with different persuasion techniques used in professional selling. The student understands the role of social influence in sales settings and he/she can identify sales prospects. The student can make professional sales presentations and is familiar with various methods of overcoming sales resistance. He/she knows how to close sales, resulting in long-lasting and mutual beneficial buyer-seller relationships. The student is familiar and able to use diverse digital tools in the sales process.

Assessment criteria, pass/fail (course unit)

Not approved 
The student has poor skills of conducting sales negotiations. The student is unaware of basic techniques for understanding customer needs. He/she is unfamiliar with persuasion techniques used in professional selling. The student is unable to give sales presentations. He/she does not know how to close sales. The student is unaware of digital tools used in the sales process. 

Exam schedules

Weekly exams in different forms (assignments, games, reports, or other) will be announced in class.

Assessment methods and criteria

Weekly exams in different forms (assignments, games, reports, or other) will be announced in class.

Assessment scale

0-5

Teaching methods

- Lectures in the real classroom
- Independent studies based on provided materials
- Sales process simulation assignments and practice individually and with partners

Learning materials

Materials will be uploaded to the course Moodle page weekly.

Shared learning material in Moodle Presentations Articles Videos
Library for data collection (methods and links)
Models for process planning, implementation and evaluation.
Your own notes and remarks

Student workload

One study credit= 27 hours
4 credit class = 108 hours
21 hours of contact teaching
87 hours of individual work and group exerises

Content scheduling

Planned content
• What are professional sales skills and techniques?
• How to sell successfully in a b2c and/or b2b setting?
• What kind of digital tools are used in selling?
• How to sell and negotiate in other countries?

Practical training and working life cooperation

The guest speakers might be visiting during class time.
Sales process simulation assignments and practice individually and with partners

International connections

A view of the assessment of European sales competition (ESC)

Further information

You will be guided through learning process by Juha Tuominen and Jarmo Tuominiemi. During the course students will learn different techniques and skills for improving their professional sales skills. The student will study different approaches for sales situations and negotiations as well as gain their understanding of sales process. Subject theory runs parallel with the implementation of practical training.

After completing the course, the student will be able to:
- Communicate and negotiate in a demanding business environment
- Manage a sales process both in b2c and b2b sales situations
- Understand the role and usage of digital tools in a sales process
- Know how to prepare and handle sales situations across cultures
- Understand the importance of necessary preparation work before contacting prospects
- Fit the offering into the needs of targeted markets and clients
- Evaluate, choose and use correct sales and negotiation techniques in various sales situations
- Measure, analyze and improve personal sales skills

Assessment criteria - fail (0) (Not in use, Look at the Assessment criteria above)

The student has poor skills of conducting sales negotiations. The student is unaware of basic techniques for understanding customer needs. He/she is unfamiliar with persuasion techniques used in professional selling. The student is unable to give sales presentations. He/she does not know how to close sales. The student is unaware of digital tools used in the sales process.

Assessment criteria - satisfactory (1-2) (Not in use, Look at the Assessment criteria above)

The student is able to conduct sales negotiations in different target markets. The student knows basic techniques for understanding customer needs. He/she is somewhat familiar with persuasion techniques used in professional selling. The student can give simple sales presentations. He/she knows how to close sales in some situations. The student is aware of digital tools used in the sales process.

Assessment criteria - good (3-4) (Not in use, Look at the Assessment criteria above)

The student is able to conduct sales negotiations in both B2B and B2C settings in different target markets. The student can ask questions to understand customer needs. He/she is familiar with persuasion techniques used in professional selling. The student can identify sales prospects. The student can make professional sales presentations and is familiar with the methods of overcoming sales resistance. He/she knows how to close sales, resulting in enduring buyer-seller relationships. The student is familiar with digital tools in the sales process.

Assessment criteria - excellent (5) (Not in use, Look at the Assessment criteria above)

The student is able to conduct complex sales negotiations in both B2B and B2C settings in domestic and international target markets. The student can ask the right questions to fully understand customer needs. He/she is familiar with different persuasion techniques used in professional selling. The student understands the role of social influence in sales settings and he/she can identify sales prospects. The student can make professional sales presentations and is familiar with various methods of overcoming sales resistance. He/she knows how to close sales, resulting in long-lasting and mutual beneficial buyer-seller relationships. The student is familiar and able to use diverse digital tools in the sales process.

Objectives (course unit)

On this course students will learn about the professional business communication in working life environment. European Framework of Reference for Languages B1 level.

After completing the course students will be able to
- tell about their personality, education, work experience, tasks and duties at work by using professional Swedish
- meet customers’ needs when servicing the customer base and communicating with interest groups
- follow and participate in the development of their field by using different ways of communication (media, conferences, literature).

Content (course unit)

What can the student communicate on his/her competence and working life environment in the target language?
What kind of qualifications does the student need to succeed in multicultural customer-based interaction in the target language?
How can the student develop his/her competence and acquire business-related information in the target language?

Prerequisites (course unit)

-

Further information (course unit)

-

Assessment criteria, satisfactory (1-2) (course unit)

The student is able to tell about themselves (education, work experience, skills) briefly and introduce the basic information about a company, product and services. He/she communicates in expected oral work life situations but requires help. The student interprets and produces the most common business life communication situations (e.g. phone) and recognises the characteristics of Nordic operational environment. The student interprets the main points of publications of his/her field of study.

Assessment criteria, good (3-4) (course unit)

The student is able to tell about themselves (education, work experience, skills) and introduce a company, product and services fairly effortlessly. He/she communicates fairly fluently and actively in expected oral work life situations. The student takes into account the characteristics of Nordic operational environment and utilises the publications of their field of study.

Assessment criteria, excellent (5) (course unit)

The student is able to fluently introduce themselves (education, work experience, skills) as well as company, its products and services and to analyse key figures. He/she communicates naturally and fluently in various, even challenging, oral work life situations (e.g. creating and maintaining customers). The student can work successfully in the Nordic operational environment and utilise, apply and analyse publications of their field of study.

Assessment scale

0-5

Objectives (course unit)

On this course students will learn about the professional business communication in working life environment. European Framework of Reference for Languages B1 level.

After completing the course students will be able to
- tell about their personality, education, work experience, tasks and duties at work by using professional Swedish
- meet customers’ needs when servicing the customer base and communicating with interest groups
- follow and participate in the development of their field by using different ways of communication (media, conferences, literature).

Content (course unit)

What can the student communicate on his/her competence and working life environment in the target language?
What kind of qualifications does the student need to succeed in multicultural customer-based interaction in the target language?
How can the student develop his/her competence and acquire business-related information in the target language?

Prerequisites (course unit)

-

Further information (course unit)

-

Assessment criteria, satisfactory (1-2) (course unit)

The student is able to tell about themselves (education, work experience, skills) briefly and introduce the basic information about a company, product and services. He/she communicates in expected oral work life situations but requires help. The student interprets and produces the most common business life communication situations (e.g. phone) and recognises the characteristics of Nordic operational environment. The student interprets the main points of publications of his/her field of study.

Assessment criteria, good (3-4) (course unit)

The student is able to tell about themselves (education, work experience, skills) and introduce a company, product and services fairly effortlessly. He/she communicates fairly fluently and actively in expected oral work life situations. The student takes into account the characteristics of Nordic operational environment and utilises the publications of their field of study.

Assessment criteria, excellent (5) (course unit)

The student is able to fluently introduce themselves (education, work experience, skills) as well as company, its products and services and to analyse key figures. He/she communicates naturally and fluently in various, even challenging, oral work life situations (e.g. creating and maintaining customers). The student can work successfully in the Nordic operational environment and utilise, apply and analyse publications of their field of study.

Assessment scale

0-5

Objectives (course unit)

On this course students will learn about the professional business communication in working life environment. European Framework of Reference for Languages B1 level.

After completing the course students will be able to
- tell about their personality, education, work experience, tasks and duties at work by using professional Swedish
- meet customers’ needs when servicing the customer base and communicating with interest groups
- follow and participate in the development of their field by using different ways of communication (media, conferences, literature).

Content (course unit)

What can the student communicate on his/her competence and working life environment in the target language?
What kind of qualifications does the student need to succeed in multicultural customer-based interaction in the target language?
How can the student develop his/her competence and acquire business-related information in the target language?

Prerequisites (course unit)

-

Further information (course unit)

-

Assessment criteria, satisfactory (1-2) (course unit)

The student is able to tell about themselves (education, work experience, skills) briefly and introduce the basic information about a company, product and services. He/she communicates in expected written work life situations but requires help. The student interprets and produces the most common business life communication situations (e.g. e-mail), recognises the characteristics of Nordic operational environment and interprets the main points of publications of their field of study.

Assessment criteria, good (3-4) (course unit)

The student is able to tell about themselves (education, work experience, skills) and introduce a company, product and services fairly effortlessly. He/she communicates fairly fluently and actively in expected written work life situations. He/she is able to interpret and create common business documents (e.g. memo) and take into account the characteristics of Nordic operational environment. The student utilises the publications of their field of study.

Assessment criteria, excellent (5) (course unit)

The student is able to fluently introduce themselves (education, work experience, skills) as well as company, its products and services and to analyse key figures. He/she communicates naturally and fluently in various, even challenging, written work life situations (e.g. creating and maintaining customers).

Assessment scale

0-5

Objectives (course unit)

On this course students will learn about the professional business communication in working life environment. European Framework of Reference for Languages B1 level.

After completing the course students will be able to
- tell about their personality, education, work experience, tasks and duties at work by using professional Swedish
- meet customers’ needs when servicing the customer base and communicating with interest groups
- follow and participate in the development of their field by using different ways of communication (media, conferences, literature).

Content (course unit)

What can the student communicate on his/her competence and working life environment in the target language?
What kind of qualifications does the student need to succeed in multicultural customer-based interaction in the target language?
How can the student develop his/her competence and acquire business-related information in the target language?

Prerequisites (course unit)

-

Further information (course unit)

-

Assessment criteria, satisfactory (1-2) (course unit)

The student is able to tell about themselves (education, work experience, skills) briefly and introduce the basic information about a company, product and services. He/she communicates in expected written work life situations but requires help. The student interprets and produces the most common business life communication situations (e.g. e-mail), recognises the characteristics of Nordic operational environment and interprets the main points of publications of their field of study.

Assessment criteria, good (3-4) (course unit)

The student is able to tell about themselves (education, work experience, skills) and introduce a company, product and services fairly effortlessly. He/she communicates fairly fluently and actively in expected written work life situations. He/she is able to interpret and create common business documents (e.g. memo) and take into account the characteristics of Nordic operational environment. The student utilises the publications of their field of study.

Assessment criteria, excellent (5) (course unit)

The student is able to fluently introduce themselves (education, work experience, skills) as well as company, its products and services and to analyse key figures. He/she communicates naturally and fluently in various, even challenging, written work life situations (e.g. creating and maintaining customers).

Assessment scale

0-5