Tuloksellinen asiakkuus (5 op)

Osaamistavoitteet (Opintojakso)

The course aims to provide an insight and focus on the customers and their needs to make business more profitable and sustainable.

After completing the course, the student will be able to:
• understand the importance and principles of communication.
• understand customer management in a successful business.
• make and use calculations to achieve results.

Sisältö (Opintojakso)

The contents include the followings:
• What is the role of customer and crisis communication in business?
• Why is customer-centric marketing needed in the digital world?
• How do you use economic mathematics in business?

Esitietovaatimukset (Opintojakso)

None.

Arviointikriteerit, tyydyttävä (1-2) (Opintojakso)

The student will recognise the importance of customer relationship management and its practices. They will understand the elements of customer orientation in communication. THe student will be able to perform the most important mathematical calculations. They participate in the work in the learning environment chosen for the implementation.

Arviointikriteerit, hyvä (3-4) (Opintojakso)

The student will articulate the process and methods of customer relationship management. They implement customer-oriented marketing and communication by selecting appropriate channels and content. They solve mathematical problems. The student will be active in the learning environment chosen for the implementation.

Arviointikriteerit, kiitettävä (5) (Opintojakso)

The student will be able to analyze different approaches to customer relationship management. They will be able to anticipate, plan, and implement customer-oriented communication and marketing. They can relate mathematical calculations to a professional context. The student will take committed responsibility for the work in the learning environment chosen for implementation.

Aika ja paikka

Meeting times are as scheduled in Pakki.

Tenttien ja uusintatenttien ajankohdat

Details given in the first meeting.

Arviointimenetelmät ja arvioinnin perusteet

Digital Marketing and Customer Communication (3 cr)
• Completion of tasks during the course (Pass/Fail)
• Individual exam
• Group work: marketing plan



Business Mathematics (2 cr)
• Completion of tasks during the course (Pass/Fail)
• Individual exam

Arviointiasteikko

0-5

Opiskelumuodot ja opetusmenetelmät

Blended studies approach for the course.
- Lectures
- Flipped classroom sessions
- Inquiry-based learning
- Collaborative learning
- Independent study and research

Oppimateriaalit

- Presentation material
- Assigned books
- Articles and case studies
- Videos
- Other materials provided by the teachers

Opiskelijan ajankäyttö ja kuormitus

Digital Marketing and Customer Communication (3cr)
Total hours: 3 cr x 27 h = 81 h including:
• contact lessons 18 hours (6 x 3 h)
• independent study and research up to 63 hours


Business Mathematics (2 cr)
Total hours: 2 cr x 27 h = 54 h including:
• contact lessons 15 hours (5 x 3 h)
• independent study, up to 39 hours

Sisällön jaksotus

Digital Marketing and Customer Communication (3 cr)
• Understand the importance customer communication and principles of marketing mix
• Understand customer management in a successful business
• What is the role of customer and crisis communication in business?
• Why is customer-centric marketing needed in the digital world?


Business Mathematics (2 cr)
• Make and use calculations to achieve results
• Use economic mathematics in business
• Calculate percentages, margins, exchange and interest rates
• Explain the use and meaning of the above calculations

Toteutuksen valinnaiset suoritustavat

N/A

Kansainvälisyys

International case studies,

Lisätietoja opiskelijoille

Digital Marketing and Customer Communication (3 cr)
• Obligatory attendance
• Successful completion of individual exam
• Active participation in and successful completion of group work

Business Mathematics (2 cr)
• Obligatory attendance
• Successful completion of individual exam