Study Guide

Objectives

After completing the course, the student is able to plan the following aspects of the internationalisation of the online store:

Student
- is able to define appropriate target groups for the online store;
- is able to identify differences in the definition of target groups in the consumer and business activities.
- is able to choose online payment systems in a customer-oriented manner, taking into account the provisions of the tax code of different countries, the accounting regulations for financial transaction costs and the compatibility of payment systems with ERP systems.
- understands the importance of language versions in the internationalisation of e-commerce and is able to choose the right language versions according to the growth strategy and market of the online store
- understands the basics of e-commerce logistics in the internationalisation of e-commerce and knows how to build appropriate distribution networks
- understands the differences in sales of physical products and services in the online business in an international operating environment and understands the importance of the service network in internationalisation;
- understands the importance of platform options in internationalisation and is able to assess the impact of different options on the growth of the online business from both an operational and an economic point of view.
- recognizes the cost impacts of logistics on the company's profitability and is able to compare different options from the customer's point of view and knows different options in payment systems.
- identify opportunities for building download and upgrade services.
- knows different distribution channel options. and also various other service offerings in the online store.

Content

How do language versions affect internationalisation?
How are platform solutions, logistics solutions and payment systems selected in an international e-commerce store?
How does internationalisation take into account physical product and intangible service?

Assessment criteria, satisfactory (1-2)

The students know the basic concepts related to the internationalisation of e-commerce.

He is able to apply what he has learned to practice at a basic level. There are shortcomings in the student's ability to justify the decisions they have made.

Assessment criteria, good (3-4)

The students know the basic concepts and key procedures related to the internationalisation of e-commerce. They know how to design an international online store. The student is able to solve practical problems related to the topic and justify his/her decision.

Assessment criteria, excellent (5)

The students are able to know the basic concepts and key procedures related to the internationalisation of e-commerce. The student is able to design and implement an international online business as a whole. He is able to solve and analyse practical problems related to the topic. The student is able to justify his/her decision comprehensively. If necessary, they can also search for information and plan solutions for challenging situations.

Assessment criteria, pass/fail

The student has not demonstrated his/her competence in the manner indicated by the objectives of the course.