Study Guide

Objectives (course unit)

The aim of the course is to focus on the customer and their needs to make business more profitable and sustainable.

After completing the course, the student will
- understand the importance and principles of communication and customer management in a successful business.
- can make and use calculations to achieve results.

Content (course unit)

What is the role of customer and crisis communication in business?
Why is customer-centric marketing needed in the digital world?
How do you use economic mathematics in business?

Assessment criteria, satisfactory (1-2) (course unit)

The student will recognise the importance of customer relationship management and its practices. They will understand the elements of customer orientation in communication. THe student will be able to perform the most important mathematical calculations. They participate in the work in the learning environment chosen for the implementation.

Assessment criteria, good (3-4) (course unit)

The student will articulate the process and methods of customer relationship management. They implement customer-oriented marketing and communication by selecting appropriate channels and content. They solve mathematical problems. The student will be active in the learning environment chosen for the implementation.

Assessment criteria, excellent (5) (course unit)

The student will be able to analyze different approaches to customer relationship management. They will be able to anticipate, plan, and implement customer-oriented communication and marketing. They can relate mathematical calculations to a professional context. The student will take committed responsibility for the work in the learning environment chosen for implementation.

Assessment scale

0-5

Objectives (course unit)

The aim of the course is to focus on the customer and their needs to make business more profitable and sustainable.

After completing the course, the student will
- understand the importance and principles of communication and customer management in a successful business.
- can make and use calculations to achieve results.

Content (course unit)

What is the role of customer and crisis communication in business?
Why is customer-centric marketing needed in the digital world?
How do you use economic mathematics in business?

Assessment criteria, satisfactory (1-2) (course unit)

The student will recognise the importance of customer relationship management and its practices. They will understand the elements of customer orientation in communication. THe student will be able to perform the most important mathematical calculations. They participate in the work in the learning environment chosen for the implementation.

Assessment criteria, good (3-4) (course unit)

The student will articulate the process and methods of customer relationship management. They implement customer-oriented marketing and communication by selecting appropriate channels and content. They solve mathematical problems. The student will be active in the learning environment chosen for the implementation.

Assessment criteria, excellent (5) (course unit)

The student will be able to analyze different approaches to customer relationship management. They will be able to anticipate, plan, and implement customer-oriented communication and marketing. They can relate mathematical calculations to a professional context. The student will take committed responsibility for the work in the learning environment chosen for implementation.

Location and time

2. period = Sprint 2

Exam schedules

ref. Teams for deadlines and instructions

Assessment methods and criteria

portfolio 50 %
projecti 50 %

Assessment scale

0-5

Learning materials

List of books on Teams

Student workload

1 cr = 27 hours of students' work. Mark your hours in the timesheet.

Completion alternatives

to be agreed beforehand with the coaches

Practical training and working life cooperation

includes a worklife project

International connections

implementation together with 24tijo and 24entre

Further information

Course is integrated with other courses and cannot be taken alone or separately from other compulsory courses running at the same time.