Tuloksellinen asiakkuusLaajuus (5 op)
Tunnus: 3B00GP30
Laajuus
5 op
Osaamistavoitteet
The course aims to provide an insight and focus on the customers and their needs to make business more profitable and sustainable.
After completing the course, the student will be able to:
• understand the importance and principles of communication.
• understand customer management in a successful business.
• make and use calculations to achieve results.
Sisältö
The contents include the followings:
• What is the role of customer and crisis communication in business?
• Why is customer-centric marketing needed in the digital world?
• How do you use economic mathematics in business?
Esitietovaatimukset
None.
Arviointikriteerit, tyydyttävä (1-2)
The student will recognise the importance of customer relationship management and its practices. They will understand the elements of customer orientation in communication. THe student will be able to perform the most important mathematical calculations. They participate in the work in the learning environment chosen for the implementation.
Arviointikriteerit, hyvä (3-4)
The student will articulate the process and methods of customer relationship management. They implement customer-oriented marketing and communication by selecting appropriate channels and content. They solve mathematical problems. The student will be active in the learning environment chosen for the implementation.
Arviointikriteerit, kiitettävä (5)
The student will be able to analyze different approaches to customer relationship management. They will be able to anticipate, plan, and implement customer-oriented communication and marketing. They can relate mathematical calculations to a professional context. The student will take committed responsibility for the work in the learning environment chosen for implementation.
Lisätiedot
Implementation plan.
Ilmoittautumisaika
02.07.2025 - 31.07.2025
Ajoitus
01.08.2025 - 31.12.2025
Laajuus
5 op
Toteutustapa
Lähiopetus
Yksikkö
International Business
Toimipiste
TAMK Pääkampus
Opetuskielet
- Englanti
Koulutus
- Bachelor's Degree Programme in International Business
Opettaja
- Anu Vänskä
- Mark Curcher
Vastuuhenkilö
Anu Vänskä
Ryhmät
-
25IB3International Business, syksy 2025, 3-ryhmä
-
25IB2International Business, syksy 2025, 2-ryhmä
-
25IB4International Business, syksy 2025, 4-ryhmä
-
25IB1International Business, syksy 2025, 1-ryhmä
Tavoitteet (OJ)
The course aims to provide an insight and focus on the customers and their needs to make business more profitable and sustainable.
After completing the course, the student will be able to:
• understand the importance and principles of communication.
• understand customer management in a successful business.
• make and use calculations to achieve results.
Sisältö (OJ)
The contents include the followings:
• What is the role of customer and crisis communication in business?
• Why is customer-centric marketing needed in the digital world?
• How do you use economic mathematics in business?
Esitietovaatimukset (OJ)
None.
Lisätiedot (OJ)
Implementation plan.
Arviointikriteerit, tyydyttävä (1-2) (OJ)
The student will recognise the importance of customer relationship management and its practices. They will understand the elements of customer orientation in communication. THe student will be able to perform the most important mathematical calculations. They participate in the work in the learning environment chosen for the implementation.
Arviointikriteerit, hyvä (3-4) (OJ)
The student will articulate the process and methods of customer relationship management. They implement customer-oriented marketing and communication by selecting appropriate channels and content. They solve mathematical problems. The student will be active in the learning environment chosen for the implementation.
Arviointikriteerit, kiitettävä (5) (OJ)
The student will be able to analyze different approaches to customer relationship management. They will be able to anticipate, plan, and implement customer-oriented communication and marketing. They can relate mathematical calculations to a professional context. The student will take committed responsibility for the work in the learning environment chosen for implementation.
Aika ja paikka
Meeting times are as scheduled in Pakki.
Tenttien ja uusintatenttien ajankohdat
Details given in the first meeting.
Arviointimenetelmät ja arvioinnin perusteet
Digital Marketing and Customer Communication (3 cr)
• Completion of tasks during the course (Pass/Fail)
• Individual exam
• Group work: marketing plan
Business Mathematics (2 cr)
• Completion of tasks during the course (Pass/Fail)
• Individual exam
Arviointiasteikko
0-5
Opiskelumuodot ja opetusmenetelmät
Blended studies approach for the course.
- Lectures
- Flipped classroom sessions
- Inquiry-based learning
- Collaborative learning
- Independent study and research
Oppimateriaalit
- Presentation material
- Assigned books
- Articles and case studies
- Videos
- Other materials provided by the teachers
Opiskelijan ajankäyttö ja kuormitus
Digital Marketing and Customer Communication (3cr)
Total hours: 3 cr x 27 h = 81 h including:
• contact lessons 18 hours (6 x 3 h)
• independent study and research up to 63 hours
Business Mathematics (2 cr)
Total hours: 2 cr x 27 h = 54 h including:
• contact lessons 15 hours (5 x 3 h)
• independent study, up to 39 hours
Sisällön jaksotus
Digital Marketing and Customer Communication (3 cr)
• Understand the importance customer communication and principles of marketing mix
• Understand customer management in a successful business
• What is the role of customer and crisis communication in business?
• Why is customer-centric marketing needed in the digital world?
Business Mathematics (2 cr)
• Make and use calculations to achieve results
• Use economic mathematics in business
• Calculate percentages, margins, exchange and interest rates
• Explain the use and meaning of the above calculations
Toteutuksen valinnaiset suoritustavat
N/A
Kansainvälisyys
International case studies,
Lisätietoja opiskelijoille
Digital Marketing and Customer Communication (3 cr)
• Obligatory attendance
• Successful completion of individual exam
• Active participation in and successful completion of group work
Business Mathematics (2 cr)
• Obligatory attendance
• Successful completion of individual exam
Ilmoittautumisaika
02.07.2025 - 31.07.2025
Ajoitus
01.08.2025 - 31.12.2025
Laajuus
5 op
Toteutustapa
Lähiopetus
Yksikkö
International Business
Toimipiste
TAMK Pääkampus
Opetuskielet
- Englanti
Koulutus
- Bachelor's Degree Programme in International Business
Opettaja
- Anu Vänskä
- Mark Curcher
Vastuuhenkilö
Anu Vänskä
Ryhmät
-
25IB7International Business, syksy 2025, 7-ryhmä
-
25IB6International Business, syksy 2025, 6-ryhmä
-
25IB8International Business, syksy 2025, 8-ryhmä
-
25IB5International Business, syksy 2025, 5-ryhmä
Tavoitteet (OJ)
The course aims to provide an insight and focus on the customers and their needs to make business more profitable and sustainable.
After completing the course, the student will be able to:
• understand the importance and principles of communication.
• understand customer management in a successful business.
• make and use calculations to achieve results.
Sisältö (OJ)
The contents include the followings:
• What is the role of customer and crisis communication in business?
• Why is customer-centric marketing needed in the digital world?
• How do you use economic mathematics in business?
Esitietovaatimukset (OJ)
None.
Lisätiedot (OJ)
Implementation plan.
Arviointikriteerit, tyydyttävä (1-2) (OJ)
The student will recognise the importance of customer relationship management and its practices. They will understand the elements of customer orientation in communication. THe student will be able to perform the most important mathematical calculations. They participate in the work in the learning environment chosen for the implementation.
Arviointikriteerit, hyvä (3-4) (OJ)
The student will articulate the process and methods of customer relationship management. They implement customer-oriented marketing and communication by selecting appropriate channels and content. They solve mathematical problems. The student will be active in the learning environment chosen for the implementation.
Arviointikriteerit, kiitettävä (5) (OJ)
The student will be able to analyze different approaches to customer relationship management. They will be able to anticipate, plan, and implement customer-oriented communication and marketing. They can relate mathematical calculations to a professional context. The student will take committed responsibility for the work in the learning environment chosen for implementation.
Aika ja paikka
Meeting times are as scheduled in Pakki.
Tenttien ja uusintatenttien ajankohdat
Details given in the first meeting
Arviointimenetelmät ja arvioinnin perusteet
Digital Marketing and Customer Communication (3 cr)
• Completion of tasks during the course (Pass/Fail)
• Individual exam
• Group work: marketing plan
Business Mathematics (2 cr)
• Completion of tasks during the course (Pass/Fail)
• Individual exam
Arviointiasteikko
0-5
Opiskelumuodot ja opetusmenetelmät
Blended studies approach for the course.
- Lectures
- Flipped classroom sessions
- Inquiry-based learning
- Collaborative learning
- Independent study and research
Oppimateriaalit
- Presentation material
- Assigned books
- Articles and case studies
- Videos
- Other materials provided by the teachers
Opiskelijan ajankäyttö ja kuormitus
Digital Marketing and Customer Communication (3cr)
Total hours: 3 cr x 27 h = 81 h including:
• contact Digital Marketing and Customer Communication lessons 18 hours (6 x 3 h)
• independent study and research up to 63 hours
Business Mathematics (2 cr)
Total hours: 2 cr x 27 h = 54 h including:
• contact lessons 15 hours (5 x 3 h)
• independent study, up to 39 hours
Sisällön jaksotus
Digital Marketing and Customer Communication (3 cr)
• Understand the importance customer communication and principles of marketing mix
• Understand customer management in a successful business
• What is the role of customer and crisis communication in business?
• Why is customer-centric marketing needed in the digital world?
Business Mathematics (2 cr)
• Make and use calculations to achieve results
• Use economic mathematics in business
• Calculate percentages, margins, exchange and interest rates
• Explain the use and meaning of the above calculations
Toteutuksen valinnaiset suoritustavat
N/A
Kansainvälisyys
International case studies.
Lisätietoja opiskelijoille
Digital Marketing and Customer Communication (3 cr)
• Obligatory attendance
• Successful completion of individual exam
• Active participation in and successful completion of group work
Business Mathematics (2 cr)
• Obligatory attendance
• Successful completion of individual exam
Ilmoittautumisaika
02.07.2024 - 31.10.2024
Ajoitus
24.10.2024 - 12.12.2024
Laajuus
5 op
Toteutustapa
Lähiopetus
Yksikkö
International Business
Toimipiste
TAMK Pääkampus
Opetuskielet
- Englanti
Koulutus
- Bachelor's Degree Programme in International Business
Opettaja
- Anu Vänskä
- Salla Nieminen
- Salman Saleem
Vastuuhenkilö
Salman Saleem
Ryhmät
-
24IB5International Business, syksy 2024, 5-ryhmä
-
24IB6International Business, syksy 2024, 6-ryhmä
-
24IB7International Business, syksy 2024, 7-ryhmä
-
24IB8International Business, syksy 2024, 8-ryhmä
Tavoitteet (OJ)
The course aims to provide an insight and focus on the customers and their needs to make business more profitable and sustainable.
After completing the course, the student will be able to:
• understand the importance and principles of communication.
• understand customer management in a successful business.
• make and use calculations to achieve results.
Sisältö (OJ)
The contents include the followings:
• What is the role of customer and crisis communication in business?
• Why is customer-centric marketing needed in the digital world?
• How do you use economic mathematics in business?
Esitietovaatimukset (OJ)
None.
Lisätiedot (OJ)
Implementation plan.
Arviointikriteerit, tyydyttävä (1-2) (OJ)
The student will recognise the importance of customer relationship management and its practices. They will understand the elements of customer orientation in communication. THe student will be able to perform the most important mathematical calculations. They participate in the work in the learning environment chosen for the implementation.
Arviointikriteerit, hyvä (3-4) (OJ)
The student will articulate the process and methods of customer relationship management. They implement customer-oriented marketing and communication by selecting appropriate channels and content. They solve mathematical problems. The student will be active in the learning environment chosen for the implementation.
Arviointikriteerit, kiitettävä (5) (OJ)
The student will be able to analyze different approaches to customer relationship management. They will be able to anticipate, plan, and implement customer-oriented communication and marketing. They can relate mathematical calculations to a professional context. The student will take committed responsibility for the work in the learning environment chosen for implementation.
Arviointiasteikko
0-5
Ilmoittautumisaika
02.07.2024 - 31.10.2024
Ajoitus
22.10.2024 - 13.12.2024
Laajuus
5 op
Toteutustapa
Lähiopetus
Yksikkö
International Business
Toimipiste
TAMK Pääkampus
Opetuskielet
- Englanti
Koulutus
- Bachelor's Degree Programme in International Business
Opettaja
- Anu Vänskä
- Salla Nieminen
- Salman Saleem
Vastuuhenkilö
Salman Saleem
Ryhmät
-
24IB1International Business, syksy 2024, 1-ryhmä
-
24IB2International Business, syksy 2024, 2-ryhmä
-
24IB3International Business, syksy 2024, 3-ryhmä
-
24IB4International Business, syksy 2024, 4-ryhmä
Tavoitteet (OJ)
The course aims to provide an insight and focus on the customers and their needs to make business more profitable and sustainable.
After completing the course, the student will be able to:
• understand the importance and principles of communication.
• understand customer management in a successful business.
• make and use calculations to achieve results.
Sisältö (OJ)
The contents include the followings:
• What is the role of customer and crisis communication in business?
• Why is customer-centric marketing needed in the digital world?
• How do you use economic mathematics in business?
Esitietovaatimukset (OJ)
None.
Lisätiedot (OJ)
Implementation plan.
Arviointikriteerit, tyydyttävä (1-2) (OJ)
The student will recognise the importance of customer relationship management and its practices. They will understand the elements of customer orientation in communication. THe student will be able to perform the most important mathematical calculations. They participate in the work in the learning environment chosen for the implementation.
Arviointikriteerit, hyvä (3-4) (OJ)
The student will articulate the process and methods of customer relationship management. They implement customer-oriented marketing and communication by selecting appropriate channels and content. They solve mathematical problems. The student will be active in the learning environment chosen for the implementation.
Arviointikriteerit, kiitettävä (5) (OJ)
The student will be able to analyze different approaches to customer relationship management. They will be able to anticipate, plan, and implement customer-oriented communication and marketing. They can relate mathematical calculations to a professional context. The student will take committed responsibility for the work in the learning environment chosen for implementation.
Arviointiasteikko
0-5