Study Guide

Description

Tampere University of Applied Sciences, in collaboration with the event industry network, is organizing supplementary training for individuals with work experience in the event industry. The training is organized within the framework of the "TAOTAO - Developing event expertise through learning at events project." The supplementary training is free of charge for students and is funded by the Continuous Learning and Employment Service Center (JOTPA) between 2022 and 2024.

As a result of the restrictions imposed on the event industry during the coronavirus pandemic, 6,500 professionals have recently left the field. Due to the uncertain employment situation, it has been difficult to entice them to return to the industry, although event industry operations have gradually normalized.

The training consists of the following study modules:

Event Safety, 3 ECTS
Management and Implementation of Production Process Components, 5 ECTS
Responsibility, 3 ECTS
Customer Experience and Commercialization, 3 ECTS
AV Production Basics, 3 ECTS
Practical Training 1, 5 ECTS
Practical Training 2, 3 ECTS

Objectives

Objective

The central goal of the TAOTAO project is to broaden the expertise of event industry workers by training them in job tasks closely related to their core competencies and thus improving their opportunities for year-round employment. In this way, the retention power of the event industry is strengthened, and the number of skilled workers in the field is increased.

Prerequisites

The main target group for the TAOTAO project's supplementary training are professionals and "semi-professionals" who have previously worked in the event industry, as well as those currently working part-time or full-time in the field who want to enhance their skills. The training is open to everyone, but applicants are required to have suitable backgrounds and prior knowledge for the training. Unemployed jobseekers may also be accepted into the training. The goal is to train a total of 60 people during the project.

Optionality

Choose ects: 25 cr

Optionality information

The total scope of the education is 25 ECTS credits, and students can choose the courses that suit them best. To receive a certificate from the education, a student must complete at least 10 ECTS credits. "Practical Training 1" is a mandatory part of the training.

Further Information

For more detailed information on the event industry supplementary training implemented during the TAOTAO project, visit the project's website at https://sites.tuni.fi/taotao/

Curriculum development and working life cooperation

In TAMK's Developing Event Expertise through Learning at Events (TAOTAO) project, a targeted continuous learning study program is planned and implemented, an event-based learning and guidance model is created, as well as a development circle modeling the event industry network in the Pirkanmaa region and its operating model.

The project utilizes co-development by involving event professionals and using a user-centered co-design process to ensure impact. The project increases the availability of skilled labor, supports recruitment, and improves the industry's retention and attractiveness from the perspective of employees and those considering entering the field year-round. Central to the operation is the construction of career paths and the support of networked activities. Learning at events and the use of continuous learning provide necessary new perspectives on the structural development of event industry education.

The TAOTAO project and its trainings are carried out in cooperation with numerous different event industry companies and organizations. Below are the various event industry stakeholders involved in the development of the curriculum. These also form the central network of actors for the project and the training program.

Akun tehdas / Eppu Normaali Oy

Finland Festivals ry

G Livelab Tampere

Ilves Edustus Oy

LiveFIN ry

Nem Agency Oy

Pirkanmaan festivaalit ry

Tampereen kaupungin tapahtumatoimisto

Tampereen kulttuurikamari Oy

Tampereen Messut Oy

Tampereen musiikkijuhlat

Tampere-talo Oy

Tampereen Pyrintö ry