Study Guide

Objectives

Students are able
- to understand the crucial value creation processes of service business
- to value b-to-b customer relations’ influence on the user’s customer experience in companies’ ecosystems
- to analyze customers’ needs and expectations

Content

Course contents
- business models for creating new policies
- customer value and value proposition
- the b-to-b activity between the customer and the companies and its impact on the customer experience
- service design as a method of research, development and innovation as well as strategy

Assessment criteria, satisfactory (1-2)

Student
- be able to define the impact of b-to-b interbusiness activity on the customer experience of the service user
- knows different business models
- takes responsibility for its own performance

Assessment criteria, good (3-4)

Student
- Structuring the impact of interbusiness b-to-b operability on the customer experience of the service user
- understand the possibility of different business models to create new policies
- identify and comply with relevant policies in corporate ecosystems and customer relations

Assessment criteria, excellent (5)

Student
- comprehend broadly the impact of the business-to-b operability on the customer experience of the service user
- know how to look for different business models to create new policies
- know how to operate in corporate ecosystems and customer relationships responsibly, flexibly and constructively