Persona, Branding and Social SellingLaajuus (5 cr)
Code: 3H00FV84
Credits
5 op
Objectives
After completing the course, the students will be able to:
Use personal branding theories in job hunting or in boosting their own company
Know how to communicate their personal brand to other professionals on digital channels with varying content
Plan and implement goal oriented online communications
Use different agile content and publishing platforms
Build their professional network online
Content
What is digital personal branding?
What is social sales?
How can digital platforms and social media channels be professionally exploited?
How to build your own network in a goal-oriented and effective way through communication?
Assessment criteria, satisfactory (1-2)
The student knows different theories and techniques of personal branding as well as ways to implement social sales. The student is able to use the finished materials to highlight his/her own professional competence. The student knows how to build their own professional network and how to use digital platforms for personal branding and social sales.
Assessment criteria, good (3-4)
The students are able to apply different personal branding theories and techniques to their professional personal brand and ways of implementing social sales. The student is able to implement content that describes his/her professional competence and distribute them according to the plan he has drawn up. The student is able to build his/her own professional network in digital channels. The student knows different digital platforms and social media channels in personal branding.
Assessment criteria, excellent (5)
The students are able to apply different theories and techniques of personal branding to their own professional personal brand, as well as ways to implement social sales, and are able to build them into their own distinctive personal brand. The student is able to implement versatile and technically skilled content that describes his/her professional skills extensively. The students are able to share content insightfully in different channels of the versions and lyrize the choices they make. The student is able to build his/her own professional network in several different digital channels in a systematic and goal-oriented manner. The student is able to utilise various digital platforms and social media channels in a way that suits their own personal brand.
Assessment criteria, pass/fail
The student has not demonstrated his/her competence in the manner indicated by the objectives of the course.
Enrolment period
02.12.2024 - 31.12.2024
Timing
01.01.2025 - 31.07.2025
Credits
5 op
Mode of delivery
Contact teaching
Unit
Business Administration
Campus
TAMK Main Campus
Teaching languages
- Finnish
Degree programmes
- Degree Programme in Business Administration
Teachers
- Pietro Albanese
Groups
-
22ALITAV
Objectives (course unit)
After completing the course, the students will be able to:
Use personal branding theories in job hunting or in boosting their own company
Know how to communicate their personal brand to other professionals on digital channels with varying content
Plan and implement goal oriented online communications
Use different agile content and publishing platforms
Build their professional network online
Content (course unit)
What is digital personal branding?
What is social sales?
How can digital platforms and social media channels be professionally exploited?
How to build your own network in a goal-oriented and effective way through communication?
Assessment criteria, satisfactory (1-2) (course unit)
The student knows different theories and techniques of personal branding as well as ways to implement social sales. The student is able to use the finished materials to highlight his/her own professional competence. The student knows how to build their own professional network and how to use digital platforms for personal branding and social sales.
Assessment criteria, good (3-4) (course unit)
The students are able to apply different personal branding theories and techniques to their professional personal brand and ways of implementing social sales. The student is able to implement content that describes his/her professional competence and distribute them according to the plan he has drawn up. The student is able to build his/her own professional network in digital channels. The student knows different digital platforms and social media channels in personal branding.
Assessment criteria, excellent (5) (course unit)
The students are able to apply different theories and techniques of personal branding to their own professional personal brand, as well as ways to implement social sales, and are able to build them into their own distinctive personal brand. The student is able to implement versatile and technically skilled content that describes his/her professional skills extensively. The students are able to share content insightfully in different channels of the versions and lyrize the choices they make. The student is able to build his/her own professional network in several different digital channels in a systematic and goal-oriented manner. The student is able to utilise various digital platforms and social media channels in a way that suits their own personal brand.
Assessment criteria, pass/fail (course unit)
The student has not demonstrated his/her competence in the manner indicated by the objectives of the course.
Assessment scale
0-5