Study Guide

Objectives

Service Design is user centered planning and development tool. Its ideology comes from product design. Service design combines creativity and business development. The core idea is to place customer in the middle of the process and make sure he/ she is part of the process.

This is an online course. The exercises done during this course can be linked to your current job if you so wish.

After the course student:
- understands and can apply service design philosophy, terminology and process
- can utilize service design tools to develop own job/ organizatio
- can define and scope the problem where he/ she can apply service design process
- understands basics of fasilitation, ideation and analyzing competencies

Content

This course is build on principle 'learning by doing'

The main themes are:

1. How to involve customers to the development process?

2. What are the different ways to collect customer understanding?

3. How to analyze and utilize the collected data?

Prerequisites

- curiosity
- willingness to learn and develop

Assessment criteria, good (3-4)

Student masteres the service design process and can use the most relevant tools.
Student masteres the process of analysing the results and turning them into practical solutions/ recommendations.

Assessment criteria, pass/fail

Approved when student can demonstrate via the compleated excercises and thought processes to understand what service design is. He/ she knows the key principles and design tools. He/ she can independently analyze results and make use of the conclusions.

Failed if student cannot demonstrate to master the course targets and/ or no active participation to the course (e.g. the excercises are missing).