The Intelligent Interplay of Marketing and SalesLaajuus (3 cr)
Code: 3H00GA66
Credits
3 op
Objectives
During the course the student will carry out an assignment-based sales and marketing project.
The student will be able to
- plan and execute a sales and marketing project
- set goals and performance indicators to the project
- act as a project team member
- use a digital sales and marketing software supporting project work
- document the project and present its results
Content
How to plan and execute a successful sales and marketing project?
How to act as a member of a well-functioning team?
How to apply a sales and marketing software in a project?
How to measure the results of a project?
How to present the results of a project?
Assessment criteria, satisfactory (1-2)
The student can identify project phases and knows some project indicators. The student recognizes the basic principles of teamwork. The student can use the marketing and sales software with guidance.
Assessment criteria, good (3-4)
The student can classify different project phases and is able to set versatile indicators and targets to the project. The student can act as part of the team. The student is able to estimate the basic principles of teamwork. The student is able to use the sales and marketing software independently with the help of pre-instructions.
Assessment criteria, excellent (5)
The student comprehends different project stages as a whole and can offer solid argumentation for the chosen project indicators and targets. The student can act as a constructive team member and understands the meaning of successful teamwork. The student can apply the marketing and sales software in an optimal way supporting the project.
Enrolment period
22.11.2023 - 31.01.2024
Timing
13.02.2024 - 23.04.2024
Credits
3 op
RDI portion
2 op
Mode of delivery
Contact teaching
Unit
Business Administration
Campus
TAMK Main Campus
Teaching languages
- Finnish
Seats
0 - 40
Degree programmes
- Degree Programme in Business Administration
Teachers
- Mika Jokinen
- Sini Jokiniemi
Person in charge
Sini Jokiniemi
Groups
-
21LIKOM
Objectives (course unit)
During the course the student will carry out an assignment-based sales and marketing project.
The student will be able to
- plan and execute a sales and marketing project
- set goals and performance indicators to the project
- act as a project team member
- use a digital sales and marketing software supporting project work
- document the project and present its results
Content (course unit)
How to plan and execute a successful sales and marketing project?
How to act as a member of a well-functioning team?
How to apply a sales and marketing software in a project?
How to measure the results of a project?
How to present the results of a project?
Assessment criteria, satisfactory (1-2) (course unit)
The student can identify project phases and knows some project indicators. The student recognizes the basic principles of teamwork. The student can use the marketing and sales software with guidance.
Assessment criteria, good (3-4) (course unit)
The student can classify different project phases and is able to set versatile indicators and targets to the project. The student can act as part of the team. The student is able to estimate the basic principles of teamwork. The student is able to use the sales and marketing software independently with the help of pre-instructions.
Assessment criteria, excellent (5) (course unit)
The student comprehends different project stages as a whole and can offer solid argumentation for the chosen project indicators and targets. The student can act as a constructive team member and understands the meaning of successful teamwork. The student can apply the marketing and sales software in an optimal way supporting the project.
Assessment scale
0-5
Enrolment period
02.12.2022 - 13.02.2023
Timing
07.02.2023 - 25.04.2023
Credits
3 op
RDI portion
2 op
Mode of delivery
Contact teaching
Unit
Business Administration
Campus
TAMK Main Campus
Teaching languages
- Finnish
Seats
15 - 40
Degree programmes
- Degree Programme in Business Administration
Teachers
- Mika Jokinen
- Sini Jokiniemi
Person in charge
Sini Jokiniemi
Groups
-
20LIKOM
Objectives (course unit)
During the course the student will carry out an assignment-based sales and marketing project.
The student will be able to
- plan and execute a sales and marketing project
- set goals and performance indicators to the project
- act as a project team member
- use a digital sales and marketing software supporting project work
- document the project and present its results
Content (course unit)
How to plan and execute a successful sales and marketing project?
How to act as a member of a well-functioning team?
How to apply a sales and marketing software in a project?
How to measure the results of a project?
How to present the results of a project?
Assessment criteria, satisfactory (1-2) (course unit)
The student can identify project phases and knows some project indicators. The student recognizes the basic principles of teamwork. The student can use the marketing and sales software with guidance.
Assessment criteria, good (3-4) (course unit)
The student can classify different project phases and is able to set versatile indicators and targets to the project. The student can act as part of the team. The student is able to estimate the basic principles of teamwork. The student is able to use the sales and marketing software independently with the help of pre-instructions.
Assessment criteria, excellent (5) (course unit)
The student comprehends different project stages as a whole and can offer solid argumentation for the chosen project indicators and targets. The student can act as a constructive team member and understands the meaning of successful teamwork. The student can apply the marketing and sales software in an optimal way supporting the project.
Assessment scale
0-5