Selling and Marketing in the Hospitality Industry 2Laajuus (5 cr)
Code: 8T00FW01
Credits
5 op
Objectives
Student:
- is able to design a marketing and sales clock in a multi-channel environment
- be able to evaluate the efficiency of sales and marketing in the service business at the overall level and as part of sustainable development
- identify opportunities for networking and co-offering and their implications for the planning of marketing and sales activities
- takes into account regional attractiveness and international customers as part of building the customer experience from the perspective of sustainable sales and marketing
Content
WHAT do networking and co-offering mean in terms of multi-channel sales and marketing in the service business?
WHAT does the marketing and sales year clock mean in the service business?
WHY should a student get excited about perceiving the overall picture of sales and marketing activities, evaluating effectiveness, and achieving sustainability goals?
HOW do sales and marketing activities support the utilization of regional appeal in the service sector and take into account the diverse service expectations of international customers in terms of building the customer experience?
Enrolment period
07.06.2024 - 18.10.2024
Timing
21.10.2024 - 14.12.2024
Credits
5 op
Mode of delivery
Contact teaching
Unit
Hospitality Management
Campus
TAMK Main Campus
Teaching languages
- Finnish
Seats
10 - 50
Degree programmes
- Degree Programme in Hospitality Management
Teachers
- Pietro Albanese
- Riitta Brännare
Person in charge
Leena Mäkelä
Groups
-
22RESTO
Objectives (course unit)
Student:
- is able to design a marketing and sales clock in a multi-channel environment
- be able to evaluate the efficiency of sales and marketing in the service business at the overall level and as part of sustainable development
- identify opportunities for networking and co-offering and their implications for the planning of marketing and sales activities
- takes into account regional attractiveness and international customers as part of building the customer experience from the perspective of sustainable sales and marketing
Content (course unit)
WHAT do networking and co-offering mean in terms of multi-channel sales and marketing in the service business?
WHAT does the marketing and sales year clock mean in the service business?
WHY should a student get excited about perceiving the overall picture of sales and marketing activities, evaluating effectiveness, and achieving sustainability goals?
HOW do sales and marketing activities support the utilization of regional appeal in the service sector and take into account the diverse service expectations of international customers in terms of building the customer experience?
Assessment scale
0-5