Developing the Customer Experience (5cr)
Code: C-10065-LD00FS68-3003
General information
- Enrolment period
- 05.05.2025 - 10.08.2025
- Registration for the implementation has ended.
- Timing
- 25.08.2025 - 03.12.2025
- The implementation has not yet started.
- Credits
- 5 cr
- Institution
- Metropolia University of Applied Sciences, Leiritie 1
- Teaching languages
- Finnish
- Seats
- 0 - 2
- Course
- C-10065-LD00FS68
Objectives (course unit)
Upon completion of the course students will be able to understand the importance of customer experience in developing business oriented service solutions. The student will be able to understand the role of consumer behavior theories in improving customer experience and describe the existing customer journey from the user’s point of view. The student will be able to recognize development needs and create ideas for their solution and plan and describe service solutions that support set goals.
Content (course unit)
- Basics of consumer behaviour theory - Values in consumer behaviour - Methods for developing the customer service experience - Customer experience - The role of services in building well-being in the society
Prerequisites (course unit)
Marketing or equivalent competences
Location and time
According to the schedule
Exam schedules
-
Assessment methods and criteria
60% individual assignments 40%n group assignments
Assessment scale
0-5
Teaching methods
Interactive lecture Guided assignmets Group assignments Workshop
Learning materials
Consumer behaviour : an European perspective / Michael Solomon, Gary Bamossy, Søren Askegaard, Margaret K. Hogg. or similarKur Other course material
Student workload
Contact sessions 32 hours Learning assignments 61 hours Individual studying 42 hours
Content scheduling
-
Completion alternatives
Assignments independently
Practical training and working life cooperation
-
International connections
-
Further information
Prerequisite: Marketing studies 5 ECTS