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Developing the Customer Experience (5 cr)

Code: C-10065-LD00FS68-3003

General information


Enrolment period
05.05.2025 - 10.08.2025
Registration for the implementation has begun.
Timing
25.08.2025 - 12.12.2025
The implementation has not yet started.
Credits
5 cr
Institution
Metropolia University of Applied Sciences, Leiritie 1
Teaching languages
Finnish
Seats
0 - 2

Objectives (course unit)

Upon completion of the course students will be able to understand the importance of customer experience in developing business oriented service solutions. The student will be able to understand the role of consumer behavior theories in improving customer experience and describe the existing customer journey from the user’s point of view. The student will be able to recognize development needs and create ideas for their solution and plan and describe service solutions that support set goals.

Content (course unit)

- Basics of consumer behaviour theory - Values in consumer behaviour - Methods for developing the customer service experience - Customer experience - The role of services in building well-being in the society

Prerequisites (course unit)

Marketing or equivalent competences

Location and time

According to the schedule

Exam schedules

-

Assessment methods and criteria

60% individual assignments 40%n group assignments

Assessment scale

0-5

Teaching methods

Interactive lecture Guided assignmets Group assignments Workshop

Learning materials

Consumer behaviour : an European perspective / Michael Solomon, Gary Bamossy, Søren Askegaard, Margaret K. Hogg. or similarKur Other course material

Student workload

Contact sessions 32 hours Learning assignments 61 hours Individual studying 42 hours

Content scheduling

-

Completion alternatives

Assignments independently

Practical training and working life cooperation

-

International connections

-

Further information

Prerequisite: Marketing studies 5 ECTS

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