Study Guide

Objectives (course unit)

The starting point for planning a successful event is the event visitor's point of view. During the course, students learn how to plan, implement and evaluate the organisation of an event, taking responsibility into account.

The student is able to
- describe an event process as a whole
- explain the building blocks of a successful event
- analyze tasks and characteristics of an event production
- plan an event in a user-oriented, sustainable and ecological way
- evaluate the impact(s) and outcome(s) of an event
- enhance one’s skills in the field of event production
- enforce employee’s experience by encouraging a team and by giving constructive feedback

Content (course unit)

WHAT are event production, organizing of an event and event marketing about?
HOW can sustainability and user-centricism from the persepctive of different stakeholders be taken into account in events?
WHY is it important to assess the impact of events?
HOW event industry and expertise construct one’s competence identity?

Assessment criteria, satisfactory (1-2) (course unit)

The student can identify and define the key phenomena and concepts related to event production. S/he is aware of different ways of action in organizing of events and event marketing.

The student works as a member of an event production/planning team and is able to complete the given tasks when supported.

The student is able to observe and assess the actions taken from one’s own perspective and take responsibility on one’s own jobs to be done. He gives and receives feedback.

Assessment criteria, good (3-4) (course unit)

The student can analytically describe event production as a whole. S/he can plan and/or implement an event in a professional and sustainable way as a team and evaluate the process and the end-result.

The student is able to reason and select the most suitable methods from alternative means of procedure.

S/he is able to cooperate in a sustainable way and to commit oneself to a team’s actions and objectives. The student shows one’s social interaction skills and receives and gives feedback in an active and constructive way.

The student is aware of the principles and significance of equality and parity, and is capable of considering diversity and accessibility in one’s action.

Assessment criteria, excellent (5) (course unit)

The student can explain holistic event-related entities and suggest solutions in a professional context.

The student is able to acquire and critically reflect different operations models and methods and plan and execute a sustainable event. S/he shows creativity in solving problems and seizing opportunities.

The students works in a responsible and sustainable way with high degree of commitment and is able to evaluate stakeholders’ shared value. S/he critically reflects on the event process and the outcome, including self- and peer reflection. S/he is able to benefit from feedback in a systematic tool for one’s own and for a community’s professional growth.

The student promotes and enhances equality and parity, and takes determinedly diversity and accessibility into account in one’s actions.

Assessment scale

0-5