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Basics of Business Knowledge (5 cr)

Code: 3H00FP61-3002

General information


Enrolment period
02.11.2021 - 08.04.2022
Registration for the implementation has ended.
Timing
11.04.2022 - 20.05.2022
Implementation has ended.
Credits
5 cr
Virtual portion
5 cr
Mode of delivery
Online learning
Campus
TAMK Main Campus
Teaching languages
Finnish
Seats
0 - 1000
Degree programmes
Degree Programme in Business Administration
Teachers
Jarmo Pösö
Mika Jokinen
Kati Kouhia-Kuusisto
Satu Kylmälä
Person in charge
Kati Kouhia-Kuusisto
Course
3H00FP61

Objectives (course unit)

Student
-can solve different percentage calculation problems
-has an overview of marketing
-manages the competitive tools of marketing in a changing environment
-has an overview of corporate sales and the skills required in this area
-can describe the sales process in corporate sales
-Know the key concepts of internal accounting
-be able to assess profitability at different levels
-understand how profitability can be influenced

Translated with DeepL.com (free version)

Content (course unit)

How do I use the percentage calculation in different situations?
What are the basic marketing concepts?
What are the competitive tools of marketing?
What is salesmanship and what skills are required of the modern salesperson?
What is the modern sales process in corporate sales?
What are the basic concepts and definitions of economics?
How do you monitor the profitability of a business?

Assessment criteria, satisfactory (1-2) (course unit)

Students will know the basic concepts covered in the course, be able to use basic methods and solve simple applications similar to the problems discussed.

Assessment criteria, good (3-4) (course unit)

The student masters the basic concepts of the course topics, can apply the course topics to different situations and can justify the solutions.

Assessment criteria, excellent (5) (course unit)

Students will know the basic concepts covered in the topics and will have a comprehensive understanding of the course topics and their use in solving problems, as well as the ability to analyse and justify logically the solutions chosen.

Location and time

Valintakurssi järjestetään aikavälillä 11.4. klo 8.00 - 20.5. klo 15.00 ja toteutetaan Tampereen ammattikorkeakoulun Moodle verkko-oppimisympäristössä

Exam schedules

Matematiikka 25.4.2022, 75 minuuttia klo 8.00-23.59 välisenä aikana.
Markkinointi 9.5.2022,45 minuuttia klo 8.00-23.59 välisenä aikana
Yritysmyynti videon palautus 20.5.2022 klo 12.00 mennessä
Kannattavuus 16.5.20212 90 minuuttua klo 8.00-23.59 välisenä aikana
Essee 19.-20.5.2022, 90 minuuttia to 19.5. klo 12.00 - pe 20.5. klo 12.00 välillä

Uusinnat viikolla 21 valintakurssin päätyttyä, videota ei voi palauttaa myöhemmin. Uusinnan tulos ei siirry yhteishaun pisteisiin.

Assessment scale

0-5

Teaching methods

Itsenäinen opiskelu verkkomateriaalin ja kirjallisuuden avulla.

Learning materials

Markkinointi: Seija Bergström & Arja Leppänen: Yrityksen asiakasmarkkinointi. 2021. (Saatavana myös e-kirjana TAMKin kirjaston kautta)

Myynti: Sirpa Hänti: Oivaltava myyntityö: asiakkaana organisaatio. Edita, 2016. (Saatavana myös e-kirjana TAMKin kirjaston kautta)

Kannattavuus: Raija Jormakka, Kaija Koivusalo, Jaana Lappalainen & Mervi Niskanen: Laskentatoimi. Edita, 2015 tai uudempi (Saatavana myös e-kirjana TAMKin kirjaston kautta)

Student workload

5 op = 135h opiskelua.

Content scheduling

Matematiikka 11.-25.4.2022
Markkinointi 11.4. - 9.5.2022 ja myynti 11.4.-20.5.2022
Kannattavuus 26.4.-16.5.2022
Essee 19.-20.5.2022
Työkokemus 11.4.-20.5.2022

Completion alternatives

Ei valinnaisia suoritustapoja.

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