Study Guide

Objectives (course unit)

The student knows basics of pricing and sales & marketing strategies, as well as purchase processes and the importance of early-stage cooperation related to procurement. Also understanding and revenue from customer processes, standards and business, e.g. platform economy and its exploitation

Content (course unit)

Pricing and sales & marketing strategies, purchase agreements, processes, standards and business, e.g. platform economy and its exploitation.

Assessment criteria, satisfactory (1-2) (course unit)

The student is able to identify the most important basic concepts, functions and influencing quantities of technical sales and purchases in industrial company. The student is aware of the topics governing the subject and performs the given tasks, assisted if necessary.

Assessment criteria, good (3-4) (course unit)

The student knows the usages and practises of fields and functions in technical sales and purchases in industrial company. The student performs the given tasks independently.

Assessment criteria, excellent (5) (course unit)

The student has a very good understanding and skills of technical sales and purchases in industrial company and is able to apply his / her skills to various tasks in the field.

Assessment scale

0-5