Basics of Business Knowledge (5 cr)
Code: 3H00FP61-3001
General information
- Enrolment period
- 30.01.2021 - 14.03.2021
- Registration for the implementation has ended.
- Timing
- 12.04.2021 - 28.05.2021
- Implementation has ended.
- Credits
- 5 cr
- Virtual portion
- 5 cr
- Mode of delivery
- Online learning
- Campus
- TAMK Main Campus
- Teaching languages
- Finnish
- Seats
- 0 - 1000
- Degree programmes
- Degree Programme in Business Administration
- Teachers
- Jarmo Koivuniemi
- Jarmo Pösö
- Mika Jokinen
- Paula Lamminen
- Kati Kouhia-Kuusisto
- Course
- 3H00FP61
Objectives (course unit)
Student
-can solve different percentage calculation problems
-has an overview of marketing
-manages the competitive tools of marketing in a changing environment
-has an overview of corporate sales and the skills required in this area
-can describe the sales process in corporate sales
-Know the key concepts of internal accounting
-be able to assess profitability at different levels
-understand how profitability can be influenced
Translated with DeepL.com (free version)
Content (course unit)
How do I use the percentage calculation in different situations?
What are the basic marketing concepts?
What are the competitive tools of marketing?
What is salesmanship and what skills are required of the modern salesperson?
What is the modern sales process in corporate sales?
What are the basic concepts and definitions of economics?
How do you monitor the profitability of a business?
Assessment criteria, satisfactory (1-2) (course unit)
Students will know the basic concepts covered in the course, be able to use basic methods and solve simple applications similar to the problems discussed.
Assessment criteria, good (3-4) (course unit)
The student masters the basic concepts of the course topics, can apply the course topics to different situations and can justify the solutions.
Assessment criteria, excellent (5) (course unit)
Students will know the basic concepts covered in the topics and will have a comprehensive understanding of the course topics and their use in solving problems, as well as the ability to analyse and justify logically the solutions chosen.
Location and time
12.4. klo 8.00 -21.5.2021 klo 15.00, Moodle oppimisympäristö
Exam schedules
Matematiikka 26.4.2021, 75 minuuttia klo 8.00-23.59 välisenä aikana
Markkinointi 10.5.2021, 45 minuuttia klo 8.00-23.59 välisenä aikana
Yritysmyynti videon palautus 21.5.2021 klo 12.00 mennessä
Kannattavuus 17.5.2021, 90 minuuttua klo 8.00-23.59 välisenä aikana
Essee 20.-21.5.2021, 90 minuuttia to 20.5. klo 12.00 - pe 21.5. klo 12.00 välillä
Uusinnat viikolla 21 valintakurssin päätyttyä, videota ei voi palauttaa myöhemmin. Uusinnan tulos ei siirry yhteishaun pisteisiin.
Assessment scale
0-5
Teaching methods
Itsenäinen opiskelu verkkomateriaalin ja kirjallisuuden avulla.
Learning materials
Markkinointi: Seija Bergström & Arja Leppänen: Yrityksen asiakasmarkkinointi. Edita, 2015. (Saatavana myös e-kirjana TAMKin kirjaston kautta)
Myynti: Sirpa Hänti: Oivaltava myyntityö: asiakkaana organisaatio. Edita, 2016. (Saatavana myös e-kirjana TAMKin kirjaston kautta)
Kannattavuus: Raija Jormakka, Kaija Koivusalo, Jaana Lappalainen & Mervi Niskanen: Laskentatoimi. Edita, 2015 tai uudempi (Saatavana myös e-kirjana TAMKin kirjaston kautta)
Student workload
5 op = 135h opiskelua.
Content scheduling
Matematiikka 12.-26.4.2021
Markkinointi 12.4. - 10.5.2021 ja myynti 12.4.- 21.5.2021
Kannattavuus 27.4. - 17.5.2021
Essee 20.-21.5.2021
Työkokemus 12.4.-21.5.2021
Completion alternatives
Ei valinnaisia suoritustapoja.