Customer Management in Forest Based Industry (3 cr)
Code: 5P00CW77-3004
General information
- Enrolment period
- 10.06.2021 - 10.09.2021
- Registration for the implementation has ended.
- Timing
- 30.08.2021 - 17.12.2021
- Implementation has ended.
- Credits
- 3 cr
- Local portion
- 2 cr
- Virtual portion
- 1 cr
- Mode of delivery
- Blended learning
- Unit
- Bioproduct Engineering
- Campus
- TAMK Main Campus
- Teaching languages
- English
- Degree programmes
- Degree Programme in Bioproduct and Process Engineering, students who began in 2014-2018
- Teachers
- Atte Rättyä
- Mari Stenvall
- Course
- 5P00CW77
Objectives (course unit)
The student knows
- the demand and offer of paper and paperboard products and other bioproducts like pulp in Europe and global
- the indicators effecting in demand of paper and paperboard products and other bioproducts
- the global trade channels of pulp, paper and paperboard
- the main documents of foreign trade
- the main risks of foreign trade
- the Incoterms clauses of terms of delivery
- the content of Business to Business marketing
- the content, targets and benefits of customer relationship marketing
- the marketing mix of paper business
- the role of green marketing in paper business
Content (course unit)
Aims and contents of B-to-B marketing
- Marketing strategies of paper industry
- Managing customer relationships and committing customers to a company
- International paper trade: risks, terms of payment, Incoterms, customs and currencies.
- Global Bioproduct industry: recycled fiber resources, pulp and paper production capacity in each continent
- Paper and paperboard demand predictions and indicators
Location and time
The course includes both contact - and distance learning activities. Course activities can be found from Pakki.
Exam schedules
The course does not include an exam. Both group work projects need to be completed and approved to complete the course.
Evaluation methods and criteria
Grading
Student activity and attendance during the learning activities 20%
Business Model Canvas (BMC) -project 50%
Business study project 30%
Assessment scale
0-5
Teaching methods
The course has two teachers. Mari Stenvall is responsible for the share of business economics and Atte Rättyä for the issues concerning paper and pulp industry.
The course involvs both independent - and group work. The course is designed to be student-centered and promote interaction.
Course involves learning by doing activities.
Learning materials
Course material will be available in Moodle.
Student workload
Learning activities: around 30 h. Independent work and group work: around 50 h.
Completion alternatives
Completed course with similar content can be accepted as a for of completing the course.
Practical training and working life cooperation
Both group works include studying the business of a company involved in bioproducts production. One group work also includes interviewing a representative of bioproduct company.
The main assignment of the course is a Business Model Canvas for a self-selected product in your field.
International connections
International study group.
Assessment criteria - fail (0) (Not in use, Look at the Assessment criteria above)
The student does not meet the requirements of the course. The group work projects are not done or the project results do not fulfill the requirements.
Assessment criteria - satisfactory (1-2) (Not in use, Look at the Assessment criteria above)
The student has passably achieved the objectives of the course. The student identifies, is able to define and use the concepts and models of the course topic.
Assessment criteria - good (3-4) (Not in use, Look at the Assessment criteria above)
The student has achieved the goals of the course well, although knowledge and skills still need to be developed further in some areas. The student is able to define the concepts and models of the course well and is able to make informed analyses. The student can apply learnings from the course in practical terms.
Assessment criteria - excellent (5) (Not in use, Look at the Assessment criteria above)
The student has achieved the goals of the course with high marks. The student has a comprehensive understanding of the concepts and models of the course topics. The student is able to carry out comprehensive analyzes. The student is well prepared to apply learnings from the course in practical terms.