Event management and marketing (5 op)

Osaamistavoitteet (Opintojakso)

Students know how to produce events, happenings and festivals.

Sisältö (Opintojakso)

- Marketing;

- market segmentation,

- market research,

- consumer needs, behaviour, attitudes and motivation
- media planning
- Event Management
- Project planning
- location and venue
- media relations
- risk assessment
- health and safety
- hospitality and catering
- merchandising
- technical facilities
- staging and decoration
- ticket office

Arviointiasteikko

0-5

Opiskelumuodot ja opetusmenetelmät

lectures, small groups tasks, assignment

Oppimateriaalit

SHONE/PARRY Successful Event Management

Arviointikriteerit - tyydyttävä (1-2) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)

Student hands in the assignments. Assignments shows descent skills. Student attend at least 70% of classes. Student shows descents participation in classes.

Arviointikriteerit - hyvä (3-4) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)

Student hands most of the assignments in time. Assignments shows good skills. Student attend at least 80% of classes. Student shows active participation in classes.

Arviointikriteerit - kiitettävä (5) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)

Student hands all assignments in time. All the assignments shows exceptional skills. Student attend at least 90% of classes. Students shows very active participation in classes.