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Event management and marketing (5 cr)

Code: IM00BS03-3006

General information


Enrolment period
27.11.2019 - 23.01.2020
Registration for the implementation has ended.
Timing
07.01.2020 - 22.05.2020
Implementation has ended.
Credits
5 cr
Local portion
5 cr
Mode of delivery
Contact learning
Unit
Media and Arts
Campus
TAMK Mediapolis
Teaching languages
English
Seats
10 - 25
Degree programmes
Bachelor's Degree Programme in Media and Arts
Teachers
Harri Karvinen
Person in charge
Harri Karvinen
Course
IM00BS03

Objectives (course unit)

Students know how to produce events, happenings and festivals.

Content (course unit)

- Marketing;

- market segmentation,

- market research,

- consumer needs, behaviour, attitudes and motivation
- media planning
- Event Management
- Project planning
- location and venue
- media relations
- risk assessment
- health and safety
- hospitality and catering
- merchandising
- technical facilities
- staging and decoration
- ticket office

Assessment scale

0-5

Teaching methods

lectures, small groups tasks, assignment

Learning materials

SHONE/PARRY Successful Event Management

Assessment criteria - satisfactory (1-2) (Not in use, Look at the Assessment criteria above)

Student hands in the assignments. Assignments shows descent skills. Student attend at least 70% of classes. Student shows descents participation in classes.

Assessment criteria - good (3-4) (Not in use, Look at the Assessment criteria above)

Student hands most of the assignments in time. Assignments shows good skills. Student attend at least 80% of classes. Student shows active participation in classes.

Assessment criteria - excellent (5) (Not in use, Look at the Assessment criteria above)

Student hands all assignments in time. All the assignments shows exceptional skills. Student attend at least 90% of classes. Students shows very active participation in classes.

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