Event management and marketingLaajuus (5 cr)

Objectives

Students know how to produce events, happenings and festivals.

Content

- Marketing;

- market segmentation,

- market research,

- consumer needs, behaviour, attitudes and motivation
- media planning
- Event Management
- Project planning
- location and venue
- media relations
- risk assessment
- health and safety
- hospitality and catering
- merchandising
- technical facilities
- staging and decoration
- ticket office