Event Management and Marketing (5 cr)
Code: IM00BS03-3001
General information
- Enrolment period
- 04.12.2014 - 30.01.2015
- Registration for the implementation has ended.
- Timing
- 12.01.2015 - 19.05.2015
- Implementation has ended.
- Credits
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- Contact learning
- Unit
- Media and Arts
- Campus
- TAMK Mediapolis
- Teaching languages
- English
- Seats
- 5 - 25
- Degree programmes
- Degree Programme in Media, students who began in 2013 or earlier
- Bachelor's Degree Programme in Media and Arts
- Teachers
- Media-and-Arts Virtuaalihenkilö
- Harri Karvinen
- Sohvi Sirkesalo
- Person in charge
- Harri Karvinen
- Course
- IM00BS03
Objectives (course unit)
Students know how to produce events, happenings and festivals.
Content (course unit)
- Marketing;
- market segmentation,
- market research,
- consumer needs, behaviour, attitudes and motivation
- media planning
- Event Management
- Project planning
- location and venue
- media relations
- risk assessment
- health and safety
- hospitality and catering
- merchandising
- technical facilities
- staging and decoration
- ticket office
Assessment scale
0-5
Assessment criteria - satisfactory (1-2) (Not in use, Look at the Assessment criteria above)
Student hands in the assignments. Assignments shows descent skills. Student attend at least 40% of classes. Student shows descents participation in classes.
Assessment criteria - good (3-4) (Not in use, Look at the Assessment criteria above)
Student hands most of the assignments in time. Assignments shows good skills. Student attend at least 60% of classes. Student shows active participation in classes.
Assessment criteria - excellent (5) (Not in use, Look at the Assessment criteria above)
Student hands all assignments in time. All the assignments shows exceptional skills. Student attend at least 80% of classes. Students shows very active participation in classes.