Event management and marketing (5 cr)

Objectives (course unit)

Students know how to produce events, happenings and festivals.

Content (course unit)

- Marketing;

- market segmentation,

- market research,

- consumer needs, behaviour, attitudes and motivation
- media planning
- Event Management
- Project planning
- location and venue
- media relations
- risk assessment
- health and safety
- hospitality and catering
- merchandising
- technical facilities
- staging and decoration
- ticket office

Exam schedules

no

Assessment scale

0-5

Teaching methods

lectures, small groups tasks, final assignment

Learning materials

SHONE/PARRY Successful Event Management

Student workload

50 h lectures, 40 h self study / studio working, 45 h final assignment (event plan for festival + radio advert)

Content scheduling

1/5 clubs, 1/5 concerts, 1/5 event marketing, 2/5 festival production

Completion alternatives

no

Practical training and working life cooperation

no

Assessment criteria - fail (0) (Not in use, Look at the Assessment criteria above)

https://www.tuni.fi/studentsguide/handbook/tamk?search=tamk%20assessment%20criteria&page=2198

attending less than 70%, Student have not returned the final assignment.

Assessment criteria - satisfactory (1-2) (Not in use, Look at the Assessment criteria above)

https://www.tuni.fi/studentsguide/handbook/tamk?search=tamk%20assessment%20criteria&page=2198

Student hands in the assignments. Assignments shows descent skills. Student attend at least 70% of classes. Student shows descents participation in classes.

Assessment criteria - good (3-4) (Not in use, Look at the Assessment criteria above)

https://www.tuni.fi/studentsguide/handbook/tamk?search=tamk%20assessment%20criteria&page=2198

Student hands most of the assignments in time. Assignments shows good skills. Student attend at least 80% of classes. Student shows active participation in classes.

Assessment criteria - excellent (5) (Not in use, Look at the Assessment criteria above)

https://www.tuni.fi/studentsguide/handbook/tamk?search=tamk%20assessment%20criteria&page=2198

Student hands all assignments in time. All the assignments shows exceptional skills. Student attend at least 90% of classes. Students shows very active participation in classes.