Social Media Marketing (5 op)

Osaamistavoitteet (Opintojakso)

Students learn to know how to use social media for the marketing and selling purposes in the companies
Students learn how to implement and plan content in digital marketing channels
Students learn how to communicate in multicultural environment using online-tools

Sisältö (Opintojakso)

Online communication tools, social media and content planning for companies and using video for online purposes

Aika ja paikka

Lectures in Zoom. Materials in Moodle.

Tenttien ja uusintatenttien ajankohdat

No exams during the course.

Arviointimenetelmät ja arvioinnin perusteet

Social media project 40%
Lectures & excercices (workshops) 20%
Social media essay 20%
Hubspot certificate 20%

Evaluation 0-5

Arviointiasteikko

0-5

Opiskelumuodot ja opetusmenetelmät

Lectures, co-operative learning, independent study, learning by doing, coaching.

Oppimateriaalit

Material is given in the lectures. Can be found from Moodle.

Opiskelijan ajankäyttö ja kuormitus

Social media project 40%
Lectures & excercices (workshops) 20%
Social media essay 20%
Hubspot certificate 20%

Sisällön jaksotus

Brand in social media
Planning social media
Content marketing strategy
A paid media strategy
Communication in multicultural environment

Toteutuksen valinnaiset suoritustavat

Evaluation is based on practical exercices given in lectures, independent social media project and independent essay.

Harjoittelu- ja työelämäyhteistyö

During the course can be done social media project which is done to real-life company. Student can choose level to the project and cooperation depends on the project level.