Social Media Marketing (5 cr)
Code: 3H00CT24-3007
General information
- Enrolment period
- 02.12.2020 - 10.01.2021
- Registration for the implementation has ended.
- Timing
- 01.01.2021 - 30.04.2021
- Implementation has ended.
- Credits
- 5 cr
- Local portion
- 0 cr
- Virtual portion
- 5 cr
- RDI portion
- 1 cr
- Mode of delivery
- Online learning
- Unit
- Business Administration
- Campus
- TAMK Main Campus
- Teaching languages
- English
- Degree programmes
- Degree Programme in Business Administration
Objectives (course unit)
Students learn to know how to use social media for the marketing and selling purposes in the companies
Students learn how to implement and plan content in digital marketing channels
Students learn how to communicate in multicultural environment using online-tools
Content (course unit)
Online communication tools, social media and content planning for companies and using video for online purposes
Location and time
Lectures in Zoom. Materials in Moodle.
Exam schedules
No exams during the course.
Evaluation methods and criteria
Social media project 40%
Lectures & excercices (workshops) 20%
Social media essay 20%
Hubspot certificate 20%
Evaluation 0-5
Assessment scale
0-5
Teaching methods
Lectures, co-operative learning, independent study, learning by doing, coaching.
Learning materials
Material is given in the lectures. Can be found from Moodle.
Student workload
Social media project 40%
Lectures & excercices (workshops) 20%
Social media essay 20%
Hubspot certificate 20%
Content scheduling
Brand in social media
Planning social media
Content marketing strategy
A paid media strategy
Communication in multicultural environment
Completion alternatives
Evaluation is based on practical exercices given in lectures, independent social media project and independent essay.
Practical training and working life cooperation
During the course can be done social media project which is done to real-life company. Student can choose level to the project and cooperation depends on the project level.