Building Customer Value in Corporate Ecosystems (5cr)
Code: 8U00DR20-3002
General information
- Enrolment period
- 10.06.2019 - 06.09.2019
- Registration for the implementation has ended.
- Timing
- 07.09.2019 - 09.11.2019
- Implementation has ended.
- Credits
- 5 cr
- Virtual portion
- 1 cr
- Mode of delivery
- Blended learning
- Unit
- Hospitality Management
- Campus
- TAMK Main Campus
- Teaching languages
- Finnish
- Seats
- 30 - 35
- Degree programmes
- Master's Degree Programme in Hospitality Management
Objectives (course unit)
Students are able
- to understand the crucial value creation processes of service business
- to value b-to-b customer relations’ influence on the user’s customer experience in companies’ ecosystems
- to analyze customers’ needs and expectations
Content (course unit)
Course contents
- business models for creating new policies
- customer value and value proposition
- the b-to-b activity between the customer and the companies and its impact on the customer experience
- service design as a method of research, development and innovation as well as strategy
Assessment criteria, satisfactory (1-2) (course unit)
Student
- be able to define the impact of b-to-b interbusiness activity on the customer experience of the service user
- knows different business models
- takes responsibility for its own performance
Assessment criteria, good (3-4) (course unit)
Student
- Structuring the impact of interbusiness b-to-b operability on the customer experience of the service user
- understand the possibility of different business models to create new policies
- identify and comply with relevant policies in corporate ecosystems and customer relations
Assessment criteria, excellent (5) (course unit)
Student
- comprehend broadly the impact of the business-to-b operability on the customer experience of the service user
- know how to look for different business models to create new policies
- know how to operate in corporate ecosystems and customer relationships responsibly, flexibly and constructively
Location and time
7.9.2019 lauantai klo 8.30-14.30
5.10.2019 lauantai klo 8.30-14.30
8.11.2019 perjantai klo 8.00-16.00
9.11.2019 lauantai klo 8.30-14.30
Assessment methods and criteria
Tiimitehtävä arvioinnin perustana (100%)
Assessment scale
0-5
Teaching methods
luennot
tiimityö
esitykset
keskustelut
Learning materials
This is Service Design Doing by Marc Stickdorn, Markus Hormess, Adam Lawrence, Jakob Schneider. 2018. Published by O`Reilly Media.
Palvelujen yhteiskunta. Yhteistyölähtöinen arvonluominen ja palveluperusteinen toimintalogiikka. Petri Virtanen. 2018. Tietosanoma.
Student workload
5 op = 5 x 27h = 135h opiskelijan työtä
kontaktiopetusta 22h
itsenäistä työskentelyä (osin tiimityötä) 113h