Basics of International Business (3op)
Toteutuksen tunnus: 3B00CT42-3006
Toteutuksen perustiedot
- Ilmoittautumisaika
- 18.01.2019 - 09.03.2019
- Ilmoittautuminen toteutukselle on päättynyt.
- Ajoitus
- 04.03.2019 - 31.07.2019
- Toteutus on päättynyt.
- Laajuus
- 3 op
- Toteutustapa
- Lähiopetus
- Yksikkö
- International Business
- Toimipiste
- TAMK Pääkampus
- Opetuskielet
- englanti
- Koulutus
- Bachelor's Degree Programme in International Business
- Opettajat
- Marita Tuomala
- Sven Rassl
- Opintojakso
- 3B00CT42
Osaamistavoitteet (Opintojakso)
This course describes the first steps of the internationalization process of small and medium sized enterprises (SMEs). Students learn to make a basic market analysis of a new target market for a company. Students analyze international marketing environment (macro and micro) of the target country and help the company with their internationalization plan.
After completing the course, the students will be able to:
• Search for market information of a new target market
• Describe the contents of an international market analysis.
• Analyze international marketing environment of a target country
• Apply the knowledge of the market analysis to company’s internationalization plan.
• Work effectively in a multicultural team.
Sisältö (Opintojakso)
• How to find market information of a new target market?
• What is international market analysis?
• What are the special features of international marketing environment?
• What knowledge is needed when entering into a new target country?
• How to work effectively in a multicultural team?
Arviointiasteikko
0-5