Basics of International Business (3cr)
Code: 3B00CT42-3006
General information
- Enrolment period
- 18.01.2019 - 09.03.2019
- Registration for the implementation has ended.
- Timing
- 04.03.2019 - 31.07.2019
- Implementation has ended.
- Credits
- 3 cr
- Mode of delivery
- Contact learning
- Unit
- International Business
- Campus
- TAMK Main Campus
- Teaching languages
- English
- Degree programmes
- Bachelor's Degree Programme in International Business
- Teachers
- Marita Tuomala
- Sven Rassl
- Course
- 3B00CT42
Objectives (course unit)
This course describes the first steps of the internationalization process of small and medium sized enterprises (SMEs). Students learn to make a basic market analysis of a new target market for a company. Students analyze international marketing environment (macro and micro) of the target country and help the company with their internationalization plan.
After completing the course, the students will be able to:
• Search for market information of a new target market
• Describe the contents of an international market analysis.
• Analyze international marketing environment of a target country
• Apply the knowledge of the market analysis to company’s internationalization plan.
• Work effectively in a multicultural team.
Content (course unit)
• How to find market information of a new target market?
• What is international market analysis?
• What are the special features of international marketing environment?
• What knowledge is needed when entering into a new target country?
• How to work effectively in a multicultural team?
Assessment scale
0-5