TEST Introduction to Marketing 2 - ÄLÄ ILMOITTAUDU (2op)
Toteutuksen tunnus: 3B00DN00-3001
Toteutuksen perustiedot
- Ilmoittautumisaika
- 07.05.2018 - 11.05.2018
- Ilmoittautuminen toteutukselle on päättynyt.
- Ajoitus
- 01.07.2018 - 30.12.2018
- Toteutus on päättynyt.
- Laajuus
- 2 op
- Toteutustapa
- Lähiopetus
- Yksikkö
- Liiketalous ja media
- Opetuskielet
- suomi
- Opettajat
- Lauri Stigell
- Pauliina Halme
- Virve Peltoniemi
- Pienryhmät
- Small group 1 (Koko: 20 . Avoin AMK : 0.)
- Small group 2 (Koko: 20 . Avoin AMK : 0.)
- Small group 3 (Koko: 20 . Avoin AMK : 0.)
- Small group 4 (Koko: 20 . Avoin AMK : 0.)
- Pienryhmät
- Small group 1
- Small group 2
- Small group 3
- Small group 4
- Opintojakso
- 3B00DN00
Osaamistavoitteet (Opintojakso)
This course is an introduction to modern business marketing. It introduces basic marketing concepts, theories and language with a focus of understanding the role and the needs of the customer in consumer business and business-to-business marketing.
After completing the course, the students will be able to:
• Demonstrate knowledge about the significance and role of marketing
in business management.
• Describe the value creation process for customers by understanding
customer needs.
• Demonstrate knowledge of modern marketing mix in theory and
practice.
• Write a marketing plan.
Sisältö (Opintojakso)
• What is modern multichannel marketing?
• What are examples of doing advertising, PR; personal selling and sales
promotion?
• How to do direct, online, social media and mobile marketing?
• What is sustainable marketing?
• How to write a marketing plan for a business and create website contents?