TEST- Introduction to Marketing 2- DON'T REGISTER (2cr)
Code: 3B00DN00-3001
General information
- Enrolment period
- 07.05.2018 - 11.05.2018
- Registration for the implementation has ended.
- Timing
- 01.07.2018 - 30.12.2018
- Implementation has ended.
- Credits
- 2 cr
- Mode of delivery
- Contact learning
- Unit
- Business and Media
- Teaching languages
- Finnish
- Teachers
- Lauri Stigell
- Pauliina Halme
- Virve Peltoniemi
- Small groups
- Small group 1 (Size: 20 . Open UAS : 0.)
- Small group 2 (Size: 20 . Open UAS : 0.)
- Small group 3 (Size: 20 . Open UAS : 0.)
- Small group 4 (Size: 20 . Open UAS : 0.)
- Small groups
- Small group 1
- Small group 2
- Small group 3
- Small group 4
- Course
- 3B00DN00
Objectives (course unit)
This course is an introduction to modern business marketing. It introduces basic marketing concepts, theories and language with a focus of understanding the role and the needs of the customer in consumer business and business-to-business marketing.
After completing the course, the students will be able to:
• Demonstrate knowledge about the significance and role of marketing
in business management.
• Describe the value creation process for customers by understanding
customer needs.
• Demonstrate knowledge of modern marketing mix in theory and
practice.
• Write a marketing plan.
Content (course unit)
• What is modern multichannel marketing?
• What are examples of doing advertising, PR; personal selling and sales
promotion?
• How to do direct, online, social media and mobile marketing?
• What is sustainable marketing?
• How to write a marketing plan for a business and create website contents?