Contemporary Perspectives to Marketing (5 op)
Toteutuksen tunnus: TK00DH97-3001
Toteutuksen perustiedot
- Ilmoittautumisaika
- 11.10.2017 - 09.11.2017
- Ilmoittautuminen toteutukselle on päättynyt.
- Ajoitus
- 10.11.2017 - 31.12.2017
- Toteutus on päättynyt.
- Laajuus
- 5 op
- Lähiosuus
- 5 op
- Toteutustapa
- Lähiopetus
- Yksikkö
- Liiketoiminta
- Toimipiste
- TAMK Pääkampus
- Opetuskielet
- englanti
- Paikat
- 0 - 15
- Koulutus
- Executive MBA in International Business Management
- Opintojakso
- TK00DH97
Osaamistavoitteet (Opintojakso)
Main objectives:
-Understanding key developments in marketing research and practise
-Adopting customer value as a key concept for understanding customers
-Using customer value propositions as tools for strategic positioning (competitive advantage) and operational management
-Unleashing the potential of new media and multi-channel marketing
Sisältö (Opintojakso)
The students learn about contemporary practices in marketing. The students will be able to identify recent developments in marketing research and practice. Mini-cases are used to define key concepts as well as to form basis for discussion for managerial implications.
Arviointiasteikko
Hyväksytty/hylätty
Opiskelumuodot ja opetusmenetelmät
Main objectives:
-Understanding key developments in marketing research and practice
-Adopting customer value as a key concept for understanding customers
-Using customer value propositions as tools for strategic positioning (competitive advantage) and operational management
-Unleashing the potential of new media and multi-channel marketing.