Contemporary Perspectives to Marketing (5 cr)
Code: TK00DH97-3001
General information
- Enrolment period
- 11.10.2017 - 09.11.2017
- Registration for the implementation has ended.
- Timing
- 10.11.2017 - 31.12.2017
- Implementation has ended.
- Credits
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- Contact learning
- Unit
- Business Operations
- Campus
- TAMK Main Campus
- Teaching languages
- English
- Seats
- 0 - 15
- Degree programmes
- Executive MBA in International Business Management
- Course
- TK00DH97
Objectives (course unit)
Main objectives:
-Understanding key developments in marketing research and practise
-Adopting customer value as a key concept for understanding customers
-Using customer value propositions as tools for strategic positioning (competitive advantage) and operational management
-Unleashing the potential of new media and multi-channel marketing
Content (course unit)
The students learn about contemporary practices in marketing. The students will be able to identify recent developments in marketing research and practice. Mini-cases are used to define key concepts as well as to form basis for discussion for managerial implications.
Assessment scale
Pass/Fail
Teaching methods
Main objectives:
-Understanding key developments in marketing research and practice
-Adopting customer value as a key concept for understanding customers
-Using customer value propositions as tools for strategic positioning (competitive advantage) and operational management
-Unleashing the potential of new media and multi-channel marketing.