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Go to Market (8op)

Toteutuksen tunnus: 3B00CX15-3001

Toteutuksen perustiedot


Ilmoittautumisaika
03.02.2018 - 04.03.2018
Ilmoittautuminen toteutukselle on päättynyt.
Ajoitus
05.03.2018 - 31.07.2018
Toteutus on päättynyt.
Laajuus
8 op
Toteutustapa
Lähiopetus
Yksikkö
International Business
Toimipiste
TAMK Pääkampus
Opetuskielet
englanti
Koulutus
Bachelor's Degree Programme in International Business
Opettajat
Päivi Mayor
Joonas Koivumaa
Vastuuhenkilö
International Business, IB Virtuaalihenkilö
Ryhmät
T3X
Tampere3
Opintojakso
3B00CX15

Osaamistavoitteet (Opintojakso)

A Go to market plan is an action plan that specifies how a company will reach customers and achieve competitive advantage. During this course students will learn about different kind of go to market -actions and -tools. They will sell and plan marketing for their products. They will also visit different startups and events to learn about startup scene in Finland.

After completing the course the student will be able to
- do impactful go to market -plan
- can improve customer relationship from basic level to partnership level
- can sell
- Knows the characteristics of a startup

Sisältö (Opintojakso)

Course content
- How to make impactful go to market –plan?
- What is the difference between startups and little companies?
- How does the startup scene is working in Finland?
- How to pitch the business idea effectively for the investors?

Esitietovaatimukset (Opintojakso)

-

Aika ja paikka

8.1 - 25.5

Tenttien ja uusintatenttien ajankohdat

No possibilities to retake.

Arviointimenetelmät ja arvioinnin perusteet

Course is graded fail / pass. Check below to see what are requirements for pass.

Arviointiasteikko

Hyväksytty/hylätty

Opiskelumuodot ja opetusmenetelmät

This course is a part of International Business Entrepreneurship Model. Learning is based to training sessions, book points, seminars and projects.

Oppimateriaalit

* Peter. M. Senge – The Fifth Discipline, Belbin – The Five Dysfunctions of a team
* Eric Ries – The Lean Startup
* Jon Miller – Creating a Kaizen Culture
* Stephen R. Covey – The 7 Habits of Highly Effective People
* Dale Carnegie – How to Win Friends and Influence People
* Simon Sinek – Start With Why
* Jim Collins – Good to Great
Possible book changes can be discussed with the coach.

Lisätietoja opiskelijoille

This course is part of the 30 credit Entrepreneurship module. Students have to take them all. All the courses in the module are:
- Team Learning and Business Innovation
- Lean Business Modeling
- Customer-oriented Business Design
- Go to Market

Arviointikriteerit - hyväksytty/hylätty (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)

To pass the course:
* Participate to every training session
* Get full hours to HOPS
* Read and write acceptable essees from the books mentioned above
* Participate to every sprint

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