Go to Market (8cr)
Code: 3B00CX15-3001
General information
- Enrolment period
- 03.02.2018 - 04.03.2018
- Registration for the implementation has ended.
- Timing
- 05.03.2018 - 31.07.2018
- Implementation has ended.
- Credits
- 8 cr
- Mode of delivery
- Contact learning
- Unit
- International Business
- Campus
- TAMK Main Campus
- Teaching languages
- English
- Degree programmes
- Bachelor's Degree Programme in International Business
- Teachers
- Päivi Mayor
- Joonas Koivumaa
- Person in charge
- International Business, IB Virtuaalihenkilö
- Course
- 3B00CX15
Objectives (course unit)
A Go to market plan is an action plan that specifies how a company will reach customers and achieve competitive advantage. During this course students will learn about different kind of go to market -actions and -tools. They will sell and plan marketing for their products. They will also visit different startups and events to learn about startup scene in Finland.
After completing the course the student will be able to
- do impactful go to market -plan
- can improve customer relationship from basic level to partnership level
- can sell
- Knows the characteristics of a startup
Content (course unit)
Course content
- How to make impactful go to market –plan?
- What is the difference between startups and little companies?
- How does the startup scene is working in Finland?
- How to pitch the business idea effectively for the investors?
Prerequisites (course unit)
-
Location and time
8.1 - 25.5
Exam schedules
No possibilities to retake.
Assessment methods and criteria
Course is graded fail / pass. Check below to see what are requirements for pass.
Assessment scale
Pass/Fail
Teaching methods
This course is a part of International Business Entrepreneurship Model. Learning is based to training sessions, book points, seminars and projects.
Learning materials
* Peter. M. Senge – The Fifth Discipline, Belbin – The Five Dysfunctions of a team
* Eric Ries – The Lean Startup
* Jon Miller – Creating a Kaizen Culture
* Stephen R. Covey – The 7 Habits of Highly Effective People
* Dale Carnegie – How to Win Friends and Influence People
* Simon Sinek – Start With Why
* Jim Collins – Good to Great
Possible book changes can be discussed with the coach.
Further information
This course is part of the 30 credit Entrepreneurship module. Students have to take them all. All the courses in the module are:
- Team Learning and Business Innovation
- Lean Business Modeling
- Customer-oriented Business Design
- Go to Market
Assessment criteria - pass/fail (Not in use, Look at the Assessment criteria above)
To pass the course:
* Participate to every training session
* Get full hours to HOPS
* Read and write acceptable essees from the books mentioned above
* Participate to every sprint