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Go to Market (8 op)

Toteutuksen tunnus: 3B00DW77-3001

Toteutuksen perustiedot


Ilmoittautumisaika
25.11.2020 - 14.01.2021
Ilmoittautuminen toteutukselle on päättynyt.
Ajoitus
01.01.2021 - 14.05.2021
Toteutus on päättynyt.
Laajuus
8 op
Toteutustapa
Lähiopetus
Yksikkö
International Business
Toimipiste
TAMK Pääkampus
Opetuskielet
englanti
Koulutus
Bachelor's Degree Programme in International Business
Opettajat
Mari Helenius
Opintojakso
3B00DW77

Osaamistavoitteet (Opintojakso)

A Go to market plan is an action plan that specifies how a company will reach customers and achieve competitive advantage. During this course students will learn about different kind of go to market -actions and -tools. They will sell and plan marketing for their products. They will also visit different startups and events to learn about startup scene in Finland.

After completing the course the student will be able to
- do impactful go to market -plan
- can improve customer relationship from basic level to partnership level
- can sell
- Knows the characteristics of a startup

Sisältö (Opintojakso)

Course content
- How to make impactful go to market –plan?
- What is the difference between startups and little companies?
- How does the startup scene is working in Finland?
- How to pitch the business idea effectively for the investors?

Esitietovaatimukset (Opintojakso)

-

Arviointikriteerit, hyväksytty/hylätty (Opintojakso)

Pass:
The student can apply knowledge to make an impactful go-to-market plan. He/she applies needed information accordingly. The student can select the most appropriate course of action from diverse options and justify his/her choice. He/she can give and receive feedback actively and constructively. The student can cooperate responsibly and is ready to develop his/her interaction skills.

Tenttien ja uusintatenttien ajankohdat

None

Arviointiasteikko

0-5

Opiskelumuodot ja opetusmenetelmät

Team learning

Oppimateriaalit

Book list in Teams

Opiskelijan ajankäyttö ja kuormitus

35 hours / week

Toteutuksen valinnaiset suoritustavat

None

Lisätiedot

-

Arviointikriteerit - hyvä (3-4) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)

Pass:
The student can apply knowledge to make an impactful go-to-market plan. He/she applies needed information accordingly. The student can select the most appropriate course of action from diverse options and justify his/her choice. He/she can give and receive feedback actively and constructively. The student can cooperate responsibly and is ready to develop his/her interaction skills

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