Go to Market (8 cr)

Code: 3B00DW77-3001

General information

Enrolment period: 25.11.2020 - 14.01.2021; Registration for the implementation has ended.

Timing: 01.01.2021 - 14.05.2021; Implementation has ended.

Credits: 8 cr

Mode of delivery: Contact learning

Unit: International Business

Campus: TAMK Main Campus

Teaching languages: English

Degree programmes: Bachelor's Degree Programme in International Business

Teachers: Mari Helenius

Course: 3B00DW77

Objectives (course unit)

A Go to market plan is an action plan that specifies how a company will reach customers and achieve competitive advantage. During this course students will learn about different kind of go to market -actions and -tools. They will sell and plan marketing for their products. They will also visit different startups and events to learn about startup scene in Finland.

After completing the course the student will be able to
- do impactful go to market -plan
- can improve customer relationship from basic level to partnership level
- can sell
- Knows the characteristics of a startup

Content (course unit)

Course content
- How to make impactful go to market –plan?
- What is the difference between startups and little companies?
- How does the startup scene is working in Finland?
- How to pitch the business idea effectively for the investors?

Prerequisites (course unit)

Assessment criteria, pass/fail (course unit)

Pass:
The student can apply knowledge to make an impactful go-to-market plan. He/she applies needed information accordingly. The student can select the most appropriate course of action from diverse options and justify his/her choice. He/she can give and receive feedback actively and constructively. The student can cooperate responsibly and is ready to develop his/her interaction skills.

Exam schedules

None

Assessment scale

0-5

Teaching methods

Team learning

Learning materials

Book list in Teams

Student workload

35 hours / week

Completion alternatives