Social Media marketing (5 op)

Osaamistavoitteet (Opintojakso)

Students learn to know how to use social media for the marketing and selling purposes in the companies
Students learn how to implement and plan content in digital marketing channels
Students learn how to communicate in multicultural environment using online-tools

Sisältö (Opintojakso)

Online communication tools, social media and content planning for companies and using video for online purposes

Aika ja paikka

Meetings are every Tuesday 8.15 – 10.45 from 13th of February to 24th of April (excluding 27th of Feb) in TAMK main campus C2-16 or B5-31.

Arviointimenetelmät ja arvioinnin perusteet

Grading 1-5

Opiskelumuodot ja opetusmenetelmät

Coaching, learning by doing, groupwork, real life assignment, making an online certification

Opiskelijan ajankäyttö ja kuormitus

10-week-project & final report in groups 2 CR
Studying books/ guides/ research articles/ webinars/ podcasts & making a presentation 1 CR
Online certification(s) 1 CR
Attendance 1 CR

Lisätietoja opiskelijoille

Social media marketing is a course about digital marketing, online communication, social media and content planning. The students will work in small groups implementing a real life social media assignment for 10 weeks.
During the course students will learn about online tools, producing content for digital channels, online marketing and project work.
Working language is English and meetings are every Tuesday 8.15 – 10.45 from 13th of February to 24th of April (excluding 27th of Feb) in TAMK main campus C2-16 or B5-31.
Course is open to all degree students in Tampere3 and students of Avoin AMK.
• 5 credits:
o 10-week-project & final report in groups 2 CR
o Studying books/ guides/ research articles/ webinars/ podcasts & making a presentation 1 CR
o Online certification(s) 1 CR
o Attendance 1 CR