Customer Management in Forest Based Industry (5op)
Toteutuksen tunnus: 5P00BN41-3001
Toteutuksen perustiedot
- Ilmoittautumisaika
- 25.04.2016 - 26.08.2016
- Ilmoittautuminen toteutukselle on päättynyt.
- Ajoitus
- 05.09.2016 - 16.12.2016
- Toteutus on päättynyt.
- Laajuus
- 5 op
- Toteutustapa
- Lähiopetus
- Yksikkö
- Biotuotetekniikka
- Toimipiste
- TAMK Pääkampus
- Opetuskielet
- englanti
- Paikat
- 8 - 40
- Koulutus
- Paperi-, tekstiili- ja kemiantekniikan koulutusohjelma, vuonna 2013 tai aiemmin aloittaneet
- Vastuuhenkilö
- Ulla Häggblom
- Opintojakso
- 5P00BN41
Osaamistavoitteet (Opintojakso)
The student knows
- the demand and offer of paper and paperboard products and other bioproducts like pulp in Europe and global
- the indicators effecting in demand of paper and paperboard products and other bioproducts
- the global trade channels of pulp, paper and paperboard
- the main documents of foreign trade
- the main risks of foreign trade
- the Incoterms clauses of terms of delivery
- the content of Busines to Busines marketing
- the content, targets and benefits of customer relationship marketing
- the marketing mix of paper busines
- the role of green marketing in paper business
Sisältö (Opintojakso)
- Aims and contents of B-to-B marketing
- Marketing strategies of paper industry
- Competitive weapons of customership marketing: products, pricing, availability and marketing communication
- Managing customer relationships and committing customers to a company
- Customer service in paper industry
- International paper trade: annual agreements, offers, terms of payment, Incoterms, customs and currencies.
- Global Bioproduct industry: recycled fibre resources, pulp and paper production capacity in each continent
- Paper and paperboard demand predictions and indicators
Esitietovaatimukset (Opintojakso)
Liiketoiminta ja yrittäjyys