Customer Management in Forest Based Industry (5cr)
Code: 5P00BN41-3001
General information
- Enrolment period
- 25.04.2016 - 26.08.2016
- Registration for the implementation has ended.
- Timing
- 05.09.2016 - 16.12.2016
- Implementation has ended.
- Credits
- 5 cr
- Mode of delivery
- Contact learning
- Unit
- Bioproduct Engineering
- Campus
- TAMK Main Campus
- Teaching languages
- English
- Seats
- 8 - 40
- Degree programmes
- Degree Programme in Paper, Textile and Chemical Engineering, students who began in 2013 or earlier
- Person in charge
- Ulla Häggblom
- Course
- 5P00BN41
Objectives (course unit)
The student knows
- the demand and offer of paper and paperboard products and other bioproducts like pulp in Europe and global
- the indicators effecting in demand of paper and paperboard products and other bioproducts
- the global trade channels of pulp, paper and paperboard
- the main documents of foreign trade
- the main risks of foreign trade
- the Incoterms clauses of terms of delivery
- the content of Busines to Busines marketing
- the content, targets and benefits of customer relationship marketing
- the marketing mix of paper busines
- the role of green marketing in paper business
Content (course unit)
Aims and contents of B-to-B marketing
- Marketing strategies of paper industry
- Competitive weapons of customership marketing: products, pricing, availability and marketing communication
- Managing customer relationships and committing customers to a company
- Customer service in paper industry
- International paper trade: annual agreements, offers, terms of payment, Incoterms, customs and currencies.
- Global Bioproduct industry: recycled fibre resources, pulp and paper production capacity in each continent
- Paper and paperboard demand predictions and indicators
Prerequisites (course unit)
Business Operations and Entrepreneurship