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Customer Communication and Marketing (3 cr)

Code: 7F00CS04-3001

General information


Enrolment period
15.05.2015 - 30.01.2016
Registration for the implementation has ended.
Timing
01.08.2015 - 31.12.2016
Implementation has ended.
Credits
3 cr
Mode of delivery
Contact learning
Unit
Physiotherapy
Campus
TAMK Main Campus
Teaching languages
Finnish
Degree programmes
Degree Programme in Physiotherapy, students who began in 2013 or earlier
Teachers
Tarja Tittonen
Person in charge
Tarja Tittonen
Course
7F00CS04

Objectives (course unit)

Students
- use methods of marketing communication
- design and implement communication suitable for the target group
- know how to communicate in digital environments
- design and implement campaign communication, event marketing and interest group communications

Content (course unit)

- different forms and methods of communication
- impact through communication
- creating a communication plan
- marketing and campaign communication
- social media in communication
- legislation and copyrights

Assessment scale

Pass/Fail

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