Customer Communication and MarketingLaajuus (3 cr)

Objectives

Students
- use methods of marketing communication
- design and implement communication suitable for the target group
- know how to communicate in digital environments
- design and implement campaign communication, event marketing and interest group communications

Content

- different forms and methods of communication
- impact through communication
- creating a communication plan
- marketing and campaign communication
- social media in communication
- legislation and copyrights