Internationalization of Services (5 op)
Toteutuksen tunnus: 3Y00CF20-3001
Toteutuksen perustiedot
- Ilmoittautumisaika
- 30.11.2015 - 10.01.2016
- Ilmoittautuminen toteutukselle on päättynyt.
- Ajoitus
- 14.01.2016 - 28.04.2016
- Toteutus on päättynyt.
- Laajuus
- 5 op
- Toteutustapa
- Lähiopetus
- Toimipiste
- TAMK Pääkampus
- Opetuskielet
- suomi
- Koulutus
- Palvelu- ja projektiliiketoiminnan koulutus
- Opettajat
- Mauri Grönroos
- Opintojakso
- 3Y00CF20
Osaamistavoitteet (Opintojakso)
The student knows and understands
- the role and trends of services in global exchange
- the nature of the international service industry and market
- the information requirements and sources in the internationalization of services
- the key dimensions of service internationalization strategies and plans
- the capability requirements for implementing the internationalization of services.
The student is able to
- analyze international markets and their requirements, to develop their service potential
- design services and service systems for internationalization
- make a coherent plan to internationalize services
- assess resource, process and system requirements when internationalizing services.
Sisältö (Opintojakso)
International service industries; creating new service markets; finding and assessing service potential; international service strategies; resources and operations in internationalizing services.
Lisätiedot
Language of instruction: English.