Internationalization of Services (5 cr)
Code: 3Y00CF20-3001
General information
- Enrolment period
- 30.11.2015 - 10.01.2016
- Registration for the implementation has ended.
- Timing
- 14.01.2016 - 28.04.2016
- Implementation has ended.
- Credits
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- Contact learning
- Campus
- TAMK Main Campus
- Teaching languages
- Finnish
- Degree programmes
- Master's Degree in Service Business and Project Management
- Teachers
- Mauri Grönroos
- Course
- 3Y00CF20
Objectives (course unit)
The student knows and understands
- the role and trends of services in global exchange
- the nature of the international service industry and market
- the information requirements and sources in the internationalization of services
- the key dimensions of service internationalization strategies and plans
- the capability requirements for implementing the internationalization of services.
The student is able to
- analyze international markets and their requirements, to develop their service potential
- design services and service systems for internationalization
- make a coherent plan to internationalize services
- assess resource, process and system requirements when internationalizing services.
Content (course unit)
International service industries; creating new service markets; finding and assessing service potential; international service strategies; resources and operations in internationalizing services.
Further information
Language of instruction: English.