Modern Digital MarketingLaajuus (1 cr)
Code: NN00FO10
Credits
1 op
Objectives
This course gives you an overview on modern digital marketing. During this course you will learn basics about digital marketing strategy, marketing automation and using different digital platforms for marketing purposes.
Learning outcomes
After completing the course you:
• will have a basic overview on different areas of digital marketing
• are able to describe what kind of topics to cover in digital marketing strategy
• know how to set goals in digital marketing
• have introductory level knowledge on digital platforms and automation
• will know about measuring digital marketing
Content
• Introduction to digital marketing
• How to make a digital marketing strategy?
• How to set goals in digital marketing?
• How to use different digital channels and platforms for digital marketing purposes?
• How can you benefit from marketing automation and scheduling posts?
• How do you measure digital marketing?
Assessment criteria, pass/fail
Pass
Completing all learning assignments in Moodle.
Fail
Not completing all learning assignments in Moodle.
Enrolment period
01.08.2023 - 31.07.2024
Timing
01.08.2023 - 31.08.2024
Credits
1 op
Virtual portion
1 op
Mode of delivery
Distance learning
Unit
HUBS
Teaching languages
- Finnish
- English
Seats
20 - 3000
Degree programmes
- Cross-study in the Tampere Universities Community
Teachers
- Miina Kivelä
Person in charge
Miina Kivelä
Groups
-
23CAMPUSONLINECAMPUSONLINE
-
23KVHN2SExchange Students International Business autumn 2023
-
22IB
-
24CAMPUSONLINECAMPUSONLINE
-
21IB
-
VAPAA
Objectives (course unit)
This course gives you an overview on modern digital marketing. During this course you will learn basics about digital marketing strategy, marketing automation and using different digital platforms for marketing purposes.
Learning outcomes
After completing the course you:
• will have a basic overview on different areas of digital marketing
• are able to describe what kind of topics to cover in digital marketing strategy
• know how to set goals in digital marketing
• have introductory level knowledge on digital platforms and automation
• will know about measuring digital marketing
Content (course unit)
• Introduction to digital marketing
• How to make a digital marketing strategy?
• How to set goals in digital marketing?
• How to use different digital channels and platforms for digital marketing purposes?
• How can you benefit from marketing automation and scheduling posts?
• How do you measure digital marketing?
Assessment criteria, pass/fail (course unit)
Pass
Completing all learning assignments in Moodle.
Fail
Not completing all learning assignments in Moodle.
Assessment scale
Pass/Fail
Enrolment period
01.08.2022 - 31.07.2023
Timing
01.08.2022 - 31.08.2023
Credits
1 op
Virtual portion
1 op
Mode of delivery
Distance learning
Unit
Business and Media
Teaching languages
- English
Seats
10 - 300
Teachers
- Miina Kivelä
Person in charge
Anna-Elina Pekonen
Groups
-
23CAMPUSONLINECAMPUSONLINE
-
23KVHN2SExchange Students International Business autumn 2023
-
22KVHN2Exchange Students International Business A2022
-
21IB
-
VAPAA
Objectives (course unit)
This course gives you an overview on modern digital marketing. During this course you will learn basics about digital marketing strategy, marketing automation and using different digital platforms for marketing purposes.
Learning outcomes
After completing the course you:
• will have a basic overview on different areas of digital marketing
• are able to describe what kind of topics to cover in digital marketing strategy
• know how to set goals in digital marketing
• have introductory level knowledge on digital platforms and automation
• will know about measuring digital marketing
Content (course unit)
• Introduction to digital marketing
• How to make a digital marketing strategy?
• How to set goals in digital marketing?
• How to use different digital channels and platforms for digital marketing purposes?
• How can you benefit from marketing automation and scheduling posts?
• How do you measure digital marketing?
Assessment criteria, pass/fail (course unit)
Pass
Completing all learning assignments in Moodle.
Fail
Not completing all learning assignments in Moodle.
Assessment scale
0-5