Modern Digital Marketing (1 op)
Toteutuksen tunnus: NN00FO10-3003
Toteutuksen perustiedot
Ilmoittautumisaika
01.08.2022 - 31.07.2023
Ajoitus
01.08.2022 - 31.08.2023
Laajuus
1 op
Virtuaaliosuus
1 op
Toteutustapa
Etäopetus
Yksikkö
Liiketalous ja media
Opetuskielet
- Englanti
Paikat
10 - 300
Opettaja
- Miina Kivelä
Vastuuhenkilö
Anna-Elina Pekonen
Ryhmät
-
23CAMPUSONLINECAMPUSONLINE
-
23KVHN2SExchange Students International Business autumn 2023
-
22KVHN2Exchange Students International Business A2022
-
21IBInternational Business, syksy 2021, kaikki
-
VAPAAVapaasti valittavat opinnot
Tavoitteet (OJ)
This course gives you an overview on modern digital marketing. During this course you will learn basics about digital marketing strategy, marketing automation and using different digital platforms for marketing purposes.
Learning outcomes
After completing the course you:
• will have a basic overview on different areas of digital marketing
• are able to describe what kind of topics to cover in digital marketing strategy
• know how to set goals in digital marketing
• have introductory level knowledge on digital platforms and automation
• will know about measuring digital marketing
Sisältö (OJ)
• Introduction to digital marketing
• How to make a digital marketing strategy?
• How to set goals in digital marketing?
• How to use different digital channels and platforms for digital marketing purposes?
• How can you benefit from marketing automation and scheduling posts?
• How do you measure digital marketing?
Arviointikriteerit, hyväksytty/hylätty (OJ)
Pass
Completing all learning assignments in Moodle.
Fail
Not completing all learning assignments in Moodle.
Arviointiasteikko
0-5
Lisätietoja opiskelijoille
NN00FO10-3003 Modern Digital Marketing 1.8.2022-31.8.2023
This course is done completely online and independently in Moodle, and you can complete it at your own pace, at a time that suits you. You can start the course right away on Moodle. You don’t have to wait to be accepted on the course, you can start studying when you want.
In order to get the credits, you also have to sign up officially in Pakki (TAMK Students) / Cross-Institutional Service (TAU Students). Please note that during the holiday seasons there are delays in the awarding of credits.
The course on Moodle: https://moodle.tuni.fi/course/view.php?id=29307
Key to sign up is: MDM2223
This Moodle is open 1.8.2022 - 31.8.2023. If you have already started the course, be sure to complete all assignments before 31st of August 2023. 1.8.2023 new Moodle will be open, it will be running until 31.8.2024.
TAMK students
Pakki + course code NN00FO10-3003
TAU students
Cross-institutional service + course code NN00FO103003
! TAU-student: Cross-Institutional Service will be closed on 31st of May – 31st of July. During that period, you can already start and do the course on Moodle. In August you have to sign up officially in Cross-Institutional Service and after that coach will register you and you will get your credits.
Problems with Cross-Institutional Service? Check out our video.
Open UAS: This course is also available via Open University of Applied Sciences.