Study Guide

Objectives (course unit)

Student
-understands the social aspects of the circular economy: the principles and benefits of the circular economy to society
- knows how to evaluate the effects of communication and engagement campaigns and knows the starting points of planning
- reflects on the possibilities to influence by packaging through one’s own consumerism
- identifies ways to guide consumer behavior in line with the circular economy
- understands different value creation logics

Content (course unit)

- The relationship between packaging, the circular economy, and society
- Planning communication and stakeholder participation, as well as effective use and impact assessment of communication and engagement methods

Consumers as participants in the circular economy:
-Consumer behavior
-Consumer communication and engagement
-Value creation and circular economy

Key questions:
-What is the relationship between society and the circular economy of packaging?
-How to identify and use effective citizen engagement methods?
-How does the interaction between the consumer and the packaging guide consumer behavior?
-How can the consumer be engaged to the circular economy of packaging through packaging solutions?
-How can value creation be considered, considering the needs of different stakeholders?

Assessment criteria, satisfactory (1-2) (course unit)

- names the principles and benefits of the circular economy for society
- can describe the financial effects of communication and engagement campaigns
- examines the possibilities to influence on the packaging through one's own consumerism
- knows different procedures for involving the consumer in the circular economy of packaging
- identifies previously learned value creation logics in the circular economy

Assessment criteria, good (3-4) (course unit)

- explains the social aspects of the circular economy
- can evaluate the effects of communication and engagement campaigns
- examines and evaluates the impact potential of the packaging solution through various consumer groups
- can choose ways to guide consumer behavior according to the circular economy principles and justifies the choices
- understands and applies different value creation logics, considering the needs of different stakeholders

Assessment criteria, excellent (5) (course unit)

- understands the social aspects of the circular economy widely the principles and benefits of the circular economy for society
- analyzes and compares the effects of communication and engagement campaigns and acts responsibly and committedly, considering the demands and needs of the community and one's own field
- experiments comprehensively with new types of operating models regarding the potential influence of packaging solutions on the consumer, while developing both own and group interaction
- creatively combines solutions and develops new ways to guide consumer behavior in line with the circular economy

Assessment scale

0-5